Garlic Extract Market Trends

Introduction

The market for garlic extract is going through a period of considerable change as we enter 2024. Technological advances are improving the quality and efficiency of extraction, and regulatory pressures are forcing producers to adapt. Moreover, changes in consumer preferences, with a growing preference for natural and health-oriented products, are altering the pattern of demand. These trends are strategically important for all the players, as they not only affect product development and marketing strategies but also the positioning of the companies in the rapidly changing market.

Top Trends

1. Increased Demand for Natural Supplements
   Natural health products have gained in popularity by thirty percent, including garlic extract. In response, industry leaders are expanding their product lines to include organic and non-GMO varieties. This trend is also backed by the government’s initiatives to promote natural health. This may increase the demand for sustainable sourcing.
2. Focus on Immune Health
   In recent years, garlic extract has been recognized as a means of strengthening the immune system. Studies have shown a 20 per cent increase in the sale of garlic extract during the influenza epidemic. The major manufacturers are advertising their products as a preventive measure in accordance with public health campaigns. This development is likely to lead to new formulations and to the introduction of new methods of administration such as gummy bears and effervescent tablets.
3. Sustainability and Ethical Sourcing
   The environment is becoming a matter of concern. Forty per cent of consumers are willing to pay more for products that have been cultivated in a sustainable manner. The companies are responding by introducing transparent supply chains and packaging that is eco-friendly. Regulatory bodies are also laying down stricter guidelines for sourcing, which may result in higher costs, but also increase brand loyalty.
4. Integration in Functional Foods
   There is a tendency for garlic extract to be used in a variety of dietary supplements. The number of new products containing garlic as an ingredient rose by 25 per cent. In this trend, consumers are looking for a food with benefits for health beyond mere nutrition. Thus, we expect to see the use of garlic extract in a variety of food and drink, such as snacks, beverages, and meal replacements, thus expanding the market for garlic.
5. Rise of Personalized Nutrition
   The trend towards personal nutrition is gaining ground, with 35% of consumers interested in taking nutritional supplements adapted to their needs. Accordingly, technological developments are enabling companies to offer a garlic extract adapted to the individual’s health profile. This could lead to a rise in brand loyalty and higher turnover for companies that are able to personalise their products.
6. Health Claims and Regulatory Scrutiny
   The health claims for garlic extracts are increasing, and with them, the scrutiny of the authorities. There has been a 15% increase in the number of checks carried out by the health authorities. In order to avoid penalties, companies must substantiate their claims with scientific data. This trend may lead to a more informed public and to a greater investment in research and development to support health claims.
7. Emergence of Garlic Extract in Beauty Products
   Garlic extract is gaining ground in the beauty industry. Antioxidant-rich garlic extracts have seen a 20% increase in their use in skin care products. The interest in natural and organic products is driven by the growing demand for natural beauty and well-being products. As the brands explore this new market, we may see new and exciting formulations that combine garlic extract with other botanicals, opening up new opportunities.
8. E-commerce Growth for Garlic Products
   The e-commerce platform Xindanwei saw a 50% increase in garlic extracts, and the overall trend of health supplements has also become more obvious. There are many companies that have launched digital strategies to win this market. The distribution method is about to change, and more and more health food brands will be based on e-commerce to reach consumers directly.
9. Global Expansion of Garlic Extract Markets
   In the coming years, garlic extract is expected to be one of the most popular herbal medicines. The demand for garlic extract in the emerging countries is expected to grow by 30 per cent, mainly in Asia and Africa. The companies are looking for international collaborations to tap into this new market. It is expected that the innovation in garlic extract will increase as the companies try to meet the various cultural preferences of consumers.
10. Research and Development Investments
    The research on the effects of garlic extract is increasing, with a 25 per cent increase in funding for the studies. Companies are working with universities to develop new products and to validate health claims. Product launches may be more scientifically based, which would give consumers a greater degree of trust and increase the credibility of the brands.

Conclusion: Navigating the Garlic Extract Landscape

Garlic extracts in 2024 will be highly competitive and highly fragmented. Both the old and the new players will compete for the share of the market. The regional trends will show an increasing preference for natural and organic products, and suppliers will be forced to adapt their strategies accordingly. Old players will use their distribution network and their reputation, while the new players will focus on innovation and niche marketing. Artificial intelligence, automation of production processes, sustainable development, and flexibility in production will be key to the success of the market. Suppliers must focus on these capabilities to gain a competitive advantage and respond effectively to changing consumer needs.