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Gamification Market Research Report Information By Deployment (On-premise and Cloud), By Organization Size (Small and Medium Enterprises and Large Enterprises), By Component (Solutions and Services), By End-User Vertical (Retail, Banking, Government, Healthcare, Education and Research, IT and Telecom, and Other End-user Verticals) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/ICT/9793-HCR | 128 Pages | Author: Aarti Dhapte| July 2024

Gamification Market Overview


The Gamification Market size is projected to grow from USD 12.2 billion in 2024 to USD 69.1 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 28.00% during the forecast period (2024 - 2032). Additionally, the market size for Gamification was valued at USD 9.6 billion in 2023.


The growing popularity of gamification solutions based on artificial intelligence (AI) and a growing number of SMEs utilizing cloud-based gamification solutions are the primary drivers propelling the market's expansion.


Figure 1: Gamification Market Market Size, 2022-2032 (USD Billion)


Gamification Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gamification Market Trends




  • Growing demand for Retail sectors is driving the market growth




The retail sector is rapidly expanding and is still relatively new. For the past few years, retail sales have grown at a solid rate as consumers look for goods and experiences that align with the personal brands they display on social media. For example, the US Census Bureau reports that overall retail sales in the country climbed from USD 4.72 trillion in 2015 to USD 6.69 trillion in 2021. Gamification can incentivize positive behaviors from both customers and staff, resulting in a rich brand experience and increased sales. It can also add drama and entertainment to a retailer's marketing or engagement strategy without deviating from the company's main premise. According to an HBR article, gamification may improve business outcomes and aid in customer retention. It can also raise profitability by 25% to 95% and enhance customer retention rates by 5%. Products from brands may have scannable codes that customers may scan to receive a particular amount of loyalty points. Incorporating gamification tactics into their customer experience, experiential merchants aim to enhance consumer discovery, engagement, brand advocacy, and loyalty.


The e-commerce trend of retail gamification is expanding quickly. To increase revenue, online merchants need to keep developing engaging consumer experiences. Numerous retailers have found that gamification apps increase leads and sales. A store can attract both new and returning customers by implementing gamification.


Retailers discover that by utilizing cutting-edge gamification techniques, they are in a better position to interact with customers, foster brand loyalty, and improve the whole shopping experience. Not surprisingly, Gen Z uses this mechanic the most. 77% of Gen Zers, according to Tapjoy, play smartphone games every day. Grocery stores want to gain the loyalty of these and other population segments. Thus, it is critical to implement the best plan possible to get exceptional outcomes.


Individual preferences, behaviors, and skill levels are taken into account when creating personalized gamification experiences, which increase user relevance and engagement. Businesses may captivate users' attention and encourage active participation by providing personalized challenges, content, and prizes. Adaptive gamification ensures the best possible learning experiences by adjusting material and difficulty levels in response to users' performance and progress. Learners stay motivated, overcome barriers, and accomplish their learning objectives more successfully when they receive personalized feedback, recommendations, and challenges. Thus, driving the Gamification market revenue.


Gamification Market Segment Insights




  • Gamification Deployment Insights




Based on Deployment, the Gamification Market segmentation includes On-premise and cloud. In 2023, the cloud segment dominated the market because SMEs are seeking more reliable and safe solutions. As technology develops, businesses are more likely to use cloud-based gamification solutions. Cloud-based infrastructure is being integrated by a number of significant organizations, including banking, e-commerce, retail, and education, among others, to provide customers with collaborative experiences. When utilizing cloud-based solutions, users gain benefits, including easy software upgrades, maintenance, and installation.


The On-premise category is anticipated to be the fastest growing. Organizations must adhere to strict regulations on data security and compliance, particularly in regulated sectors like government, healthcare, and finance. They may keep complete control over their gamification data with on-premise deployment, which guarantees adherence to industry rules and data privacy legislation.




  • Gamification Organization Size Insights




Based on organization size, the Gamification Market segmentation includes small and medium enterprises as well as large enterprises. In 2023, the large enterprises category generated the most income. Due to their early adoption of the software and solutions, large organizations are the reason for the segment's growth. Businesses that heavily invest in the creation of cutting-edge solutions include Google LLC, Oracle Corporation, Hewlett-Packard Company, and IBM Corporation. Furthermore, large businesses have a massive workforce. Businesses are using cloud-based gamified workforce management and monitoring tools. Large businesses are implementing gamification solutions as a result.


The gamification segment market for small and medium enterprises is anticipated to grow fastest during the forecast period. The proliferation of startups and growing competition are driving up the use of customer-satisfying software. Additionally, entrepreneurs use gamification in their hiring procedures. The software provides comprehensive information about the candidate, including his aptitude for the particular role and team management skills. Small and medium-sized businesses are, therefore, heavily implementing solutions.


Figure 2: Gamification Market, by Organization Size, 2023 & 2032 (USD Billion)


Gamification Market, by Organization Size, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gamification Component Insights


Based on Components, the Gamification Market segmentation includes solutions and services. The solution category leads the market because it encompasses a variety of tasks like real estate, maintenance, wealth management, space planning, and move management, it reduces the expenses and hassles related to space management. Moreover, it reduces energy expenses and lengthens the asset's lifespan. This has a positive impact on the gamification market. Because gamification combines "entertainment" with academic learning, learners find it appealing. Businesses understand the advantages of using it for behavioral modification, practice, and prodding to mastery, on-the-job application, sticky learning, and other purposes. Corporate environments frequently use gamification solutions for a number of reasons, one of which is that, in contrast to the passive learning approach offered by more conventional eLearning approaches, gamification solutions offer a more engaging learning experience because the learner is involved in a range of activities and challenges.


The gamification market’s services segment is anticipated to grow fastest during the projection period. Because enterprises have embraced the IT as a service paradigm, it is an IT service model for businesses that oversees the strategic business needs of organizations in addition to their day-to-day operations, and it is expected to grow at a significantly quicker rate throughout the projected period.


Gamification End-User Vertical Insights


Based on End-User Verticals, the Gamification Market segmentation includes retail, banking, government, healthcare, education and research, IT and telecom, and other end-user verticals. The IT and telecom category leads the market. Companies in the telecom and IT sectors are likely to use gamification more frequently. The employment procedure presents significant hurdles for the industry. The expanding sector is giving the company the opportunity to hire new staff members, which promotes mass employment. In the telecom and IT sectors, there are a lot of applications. These days, industries are using gamification software in the hiring process to address such situations.


The retail segment of the Gamification market is predicted to develop quickly over the projected period. Retailers use gamified loyalty programs to encourage consumer loyalty and repeat business. These programs frequently include points, badges, levels, and awards for performing particular tasks, such as making purchases, recommending friends, or interacting with the company on social media.


Gamification Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Gamification market will dominate this market. Owing to North America boasts a well-established gamification market. Nonetheless, systems are being used in many regions for innovation and product creation. The region's high internet and smartphone penetration rate has also led to a rise in the usage of gamification in marketing, especially when paired with social media integration tools. In addition, numerous companies have initiated large-scale gamification projects since the beginning of the industry. Among them are consumer companies like Adobe, NBC, Walgreens, eBay, Panera, and Threadless. Gamification has become an essential part of B2B companies' consumerization of regional enterprise initiatives, including those of Salesforce, Oracle, and Cisco.


Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.


Figure 3: Gamification Market Share By Region 2023 (USD Billion)


Gamification Market Share By Region 2023


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Gamification market accounts for the second-largest market share because governments and prominent players in the UK, Germany, France, and other countries are hosting conferences and events to promote gamification solutions. To assist organizations in understanding the tools and solutions available, the Europe Gamification Conference was organized in December 2019. Moreover, it is anticipated that countries like Germany and Spain will gain momentum as the retail and healthcare industries grow. The demand for software among end users is rising as a result of key market participants concentrating on offering cutting-edge solutions to boost sales, increase employee engagement, and provide a better customer experience. Further, the German Gamification market held the largest market share, and the UK Gamification market was the fastest-growing market in the European region.


The Asia-Pacific Gamification Market is expected to grow at the fastest CAGR from 2024 to 2032. One of the areas with the most potential for drawing players in the gamification sector is Asia Pacific. The country with the most expected revenue share in the market is China. Customer loyalty to the company is rising due to the wide range of gamification options available as well as bonus features like membership cards and reward points. Moreover, China’s Gamification market held the largest market share, and the Indian Gamification market was the fastest-growing market in the Asia-Pacific region.


Gamification Key Market Players & Competitive Insights


The Gamification market will continue to grow due to major companies in the industry making significant R&D investments to extend their product ranges. Significant market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and cooperation with other organizations. Market participants also engage in various strategic actions to broaden their global footprint. The Gamification sector must provide affordable products & services to grow and thrive in a more cutthroat and dynamic market.


One of the main strategies manufacturers use in the worldwide Gamification market is local manufacturing, which expands the market sector and helps customers by lowering operating costs. Some of the biggest medical benefits in recent years have come from the Gamification sector. Major players in the Gamification market, including Cognizant Technology Solution Corp., Microsoft Corporation, MPS Interactive Systems Limited, SAP SE, IActionable Inc., Aon plc, Axonify Inc., Bunchball Inc., G-Cube, Ambition, and others, are attempting to increase market demand by investing in research and development operations.


Software products, services, and gadgets are developed and provided by Microsoft Corp. The company provides a wide range of operating systems, video games, desktop and server management tools, business solution programs, productivity apps for many devices, server applications, software development tools, and training and certification services. In addition, it creates, produces, and markets hardware products, including tablets, PCs, gaming consoles, and other smart gadgets. The company offers a wide range of services, such as consultancy, cloud-based solutions, and solution support. Microsoft uses a variety of partner channels, including online marketplaces, Microsoft stores, distributors, resellers, and original equipment manufacturers, to market, distribute, and sell its products. Microsoft improved the Xbox and PC gaming experience in June 2022 by making its Edge browser gamer-friendly. Both an efficiency option to stop Edge from consuming PC resources and a clarity increase to enhance Xbox Cloud Gaming streaming are coming to Edge. Not only is there a new homepage with a gaming theme, but there is also a game being played simultaneously.


Enterprise application software and related services are offered by SAP SE (SAP). Enterprise resource planning, financial management, analytics, people engagement, digital supply chain, network, spend management, customer relationship management, and customer experience are just a few of the many solutions it offers. For cloud, mobile, analytics, database, and technological operations, the company provides a variety of commercial software and enterprise solutions. Consumer products, financial services, oil, gas, and energy, aerospace and defense, transportation, logistics, chemicals, government, healthcare, higher education and research, media, real estate, retail, and telecommunications are just a few of the industries it supports. In December 2021, SAP and Attensi, the global leader in 3D gamified simulation training, announced their partnership. Together, the companies used SAP Success Factors Solutions to deliver training and development. In addition, Attensi would incorporate game automation and a competitive element, among other things, to provide a novel learning experience.


Key Companies in the Gamification market include



Gamification Industry Developments


August 2022: SCCG partnered up with Low6, the world-renowned leader in sports gamification. The well-known investment and management company for the gaming sector will help locate and connect North American Sports Betting Operators who want to use Low6's technology to attract new customers.


March 2022: NSoft was committed to giving its partners across the globe the best customer-focused solutions at all times. Adding Ziqni to its operator portfolio helped it speed the expansion of its gamification service and engagement strategy. As part of the exclusive relationship, NSoft obtained a reliable and user-friendly solution via the Ziqni platform, which enabled it to offer a strong and highly customizable gamification solution for its iGaming and Casino business partners.


Gamification Market Segmentation


Gamification Deployment Outlook



  • On-premise

  • Cloud


Gamification Organization Size Outlook



  • Small and Medium Enterprises

  • Large Enterprises


Gamification Component Outlook



  • Solution

  • Services


Gamification End-User Vertical Outlook



  • Retail

  • Banking

  • Government

  • Healthcare

  • Education and Research

  • IT and Telecom

  • Other End-user Verticals


Gamification Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2023 USD 9.6 Billion
Market Size 2024 USD 12.2 Billion
Market Size 2032 USD 69.1 Billion
Compound Annual Growth Rate (CAGR) 28.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Deployment, Organization Size, Component, End-User Vertical, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea
Key Companies Profiled  Cognizant Technology Solution Corp., Microsoft Corporation, MPS Interactive Systems Limited, SAP SE, IActionable Inc., Aon plc, Axonify Inc., Bunchball Inc., G-Cube, and Ambition
Key Market Opportunities      Employee training and development, customer engagement, and loyalty
Key Market Dynamics  The growing popularity of gamification solutions based on artificial intelligence (AI) and a growing number of SMEs are utilizing cloud-based gamification solutions.


Frequently Asked Questions (FAQ) :

The Gamification Market size was valued at USD 9.6 Billion in 2023.

The global market is projected to grow at a CAGR of 28.00% during the forecast period, 2024-2032.

North America had the largest share of the global market.

The key players in the market are Cognizant Technology Solution Corp., Microsoft Corporation, MPS Interactive Systems Limited, SAP SE, IActionable Inc., Aon plc, Axonify Inc., Bunchball Inc., G-Cube, and Ambition are the key market players.

The Cloud category dominated the market in 2023.

Large Enterprises had the largest share of the global market.

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