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Fruit Processing Market Share

ID: MRFR//2083-HCR | 110 Pages | Author: Harshita Gorade| May 2024

Throughout the rapidly evolving and diversified Fruit Processing Market, players use a variety of competitive placement methods to develop and strengthen their standing in this critical industry. A fundamental approach focuses on variety of products and development. Companies in this sector are always introducing new and improved fruit-based goods, including drinks and smoothies to jellies and frozen fruits, with the goal to meet the different needs of their customers. By offering a diverse range of fruity-based solutions, these firms want to attract a large customer base and establish themselves as the experts within fruit processing market.

Approaches to pricing play an important role for establishing market share with regard to Fruit Processing Market Others use a cost leadership strategy, stressing pricing in order to reach out to a larger market that seeks easy and affordable fruit-based goods. Considerable brands, advertise itself being suppliers of excellent, natural, especially exotic fruit items, usually at prices that are higher. Finding an appropriate equilibrium between availability along with perceived value can be crucial for businesses trying to gain an important share of the market, particularly since consumer price inclinations might change between groups.

Excellent advertising and promotional materials are critical components in developing an authoritative position within fruit processing industry. Corporations spend in telling appealing brand stories about the vitality, authenticity, and nutritional value offered by their goods. Accurate disclosure about procurement processes, calories, and interesting narrative helps to develop customer trust. Engaging social networking channels, getting involved into wellness and health promotion programs, and cooperating with celebrities all help to increase brand awareness, create loyalty among consumers, and boost share of the market.

Transmission techniques are crucial for guaranteeing broad availability and reach in the marketplace. Businesses can employ a multiple channels of communication distribution strategy, making their goods in particular accessible at convenience stores, grocery shops, and through internet platforms. On the other hand, a few businesses form unique relationships taking into considerations health-focused shops or specialized stores to concentrate on specific demographics seeking elite or unique fruit offers. The selection of methods of distribution correlates with the entire competitive positioning planning, impacting how broadly and readily fruit items are readily accessible to customers.

In accordance to the increasing movement of mindful of their health consumption, certain Fruit Processing Market enterprises have shifted their attention to organic as well as authentic label goods. People increasingly look for fruit-based goods that are devoid of synthetic preservatives, pesticides, and extra calories. Products that promote openness regarding component procurement, emphasize the inclusion of natural and healthy fruits, and follow clean-label standards to draw in an audience that values more nutritious and open food options, resulting in increased market share.

Moreover, sustainable development is currently a significant market share strategy for positioning regarding Fruit Processing Market. As concerns about the environment grow, buyers choose firms that encourage safe fruit recruitment, environmentally sensitive manufacturing practices, and packaging that is recyclable. Businesses that convey their dedication to ecological duty attract to an audience group that values eco-friendliness, resulting in increased market share.

Finally, Fruit Processing Market takes an extensive approach towards securing and expanding its share of the market. Highly successful companies get around a shifting marketplace by knowing and adapting to ever-evolving buyer tastes, whether or not through diversifying their product line, pricing practices, efficient advertising and signage, means of distribution selection, emphasizing on healthy and clean-label offerings, or a spotlight on environmental sustainability. The capacity to match with wellness, ecological, and consumer preferences yet maintain a solid reputation is critical for achieving an edge over the competition and securing a major portion of the ever-changing Fruit Processing Market.

Global Fruit Processing Market Overview


Fruit Processing Market Size was valued at USD 8.04 billion in 2023. The Fruit Processing market industry is projected to grow from USD 8.62 Billion in 2024 to USD 14.14 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.37% during the forecast period (2024 - 2032). Increasing demand for ready-to-eat food and convenience foods are the key market drivers enhancing the growth of fruit processing.


Fruit Processing Market 1


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fruit Processing Market Trends




  • Demand for convenience foods is increasing is driving the market growth




The demand for convenience is rising due to consumers' busy lifestyles, which drives the processed food business. Additionally, as per capita income has increased, there is a higher need for ready-to-eat and portable food. The demand for processed fruit and vegetable products has therefore increased. Due to the rapid expansion of the fruit and vegetable processing sector, the forecast for the fruit processing market's growth in this area is expected to stay good. Demand for convenience foods is increasing. Thus, this factor is driving the fruit processing market CAGR.


The ease with which processed food items may be used, consumed, and stored longer also benefits consumers. Over the past two decades, ready-to-eat items have gradually replaced traditionally prepared breakfasts and snacking meals in developing nations like China, India, and Brazil in terms of consumer preferences. According to a "Food Processing" report from December 2020, sales of pantry items and other household essentials increased during Covid-19. Sales of frozen foods increased by 40% in March, while sales of canned soup increased by 200% year over year. Fruit juices and other comfort foods saw a particularly sharp increase in Demand. This has helped the market for Fruit Processing and vegetables expand.


According to the US Energy Information Administration, food processing accounted for 4% of all industrial energy use in 2017 and is expected to do so in 2040. This has caused many important participants in the food sector to switch to multipurpose, energy-efficient food processing equipment, which may lower operating costs and promote the creation of sustainable products. Businesses like Tetra Pak have created cutting-edge equipment solutions that let beverage producers carbonate cheaply. Some of the key elements driving the growth of the food processing machinery Fruit Processing market include improving energy-efficient equipment, enhancing equipment safety, and lowering the cost of maintenance. Drink processing increasingly requires adaptability regarding a small footprint and the capacity to transition between products with the least downtime. The development of Artificial Intelligence (AI) as a possible platform for enhancing predictive management practices is another development. Manufacturers are creating intelligent food processing machinery that allows the operator to start, interact with, and diagnose issues at any moment. Thus, this aspect is anticipated to accelerate Fruit Processing market revenue globally.


Fruit Processing Market Segment Insights


Fruit Processing Type Insights


The Fruit Processing market segmentation, based on type includes Fresh, Fresh cut, Canned, Frozen, and Others. The fresh segment dominated the market, accounting for 35% of fruit processing market revenue. The minimally processed agricultural products are included in the fresh sector. To avoid wasting or spoiling (by microbiological contamination) during transit, fruits and vegetables are treated using preservation techniques and packed. Several government programs and food policy councils have been established to encourage the consumption of fruits and vegetables, raising the Demand for fresh fruits and vegetables.


Fruit Processing Equipment Insights


Based on Processing Equipment, the Fruit Processing market segmentation includes Preprocessing, Processing, Washing & Dewatering, Filling, Seasoning, and Packaging. The filling category generated the most income. According to estimates, the fillers category will expand the quickest throughout the projection period. This is because one of the most important components of fruit and vegetable processing is the filling systems, and processed foods are put into various types of containers depending on the product category, such as pouches, bottles, and containers.


Fruit Processing Operation Insights


Based on Operation, the Fruit Processing industry has been segmented into Automatic and Semi-automatic. Automatic held the largest segment share in 2022. Automation has recently entered this business yet has already contributed to lower-cost output growth. The automated manner of Operation minimizes human interference, preserving the food's nutritional value and preventing contamination of the contents of various fruits and vegetables. Due to the usage of robots and automation, human intervention in this industry has been reduced, which has increased productivity to satisfy the rising Demand in developed countries.


Figure 1: Fruit Processing Market, by Operation 2022 & 2032 (USD billion)


Fruit Processing Market, by Operation 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Fruit Processing Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America Fruit Processing market accounted for USD 3.43 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. North The growing import of processed fruits and vegetables, increased consumer spending on convenience foods, and increased awareness of the health benefits of eating fruits and vegetables all contribute to America's continued dominance in the Fruit Processing market. Due to their relatively long shelf lives than fresh products, customers choose canned and other processed fruits and vegetables. Many businesses in the US, Canada, and other nations provide machines for processing fruits and vegetables. Most of these manufacturers are small and medium-sized businesses (SMEs), although a few big, publicly traded organizations and well-known American brands conduct international business.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: FRUIT PROCESSING MARKET SHARE BY REGION 2022 (%)


FRUIT PROCESSING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The Asia-Pacific Fruit Processing market is expected to be the fastest-growing area. Processing market share worldwide because of the Region's increasing urbanization and shifting lifestyles. Several emerging nations, including China, India, and Southeast Asian nations, drive the Demand for goods from this Region. Moreover, the China Fruit Processing market held the largest market share, and the India Fruit Processing market was the fastest-growing market in the Asia-Pacific region.


Due to its established technologically sophisticated infrastructure, which attracts market demand to this area, the European Fruit Processing market holds the third-largest share in the worldwide market. Additionally, the existence of nations like the UK, Germany, France, Italy, and Spain increases market demand in this area. Further, the Germany Fruit Processing market held the largest market share, and the UK Fruit Processing market was the fastest-growing market in the European Region.


Fruit Processing Key Market Players & Competitive Insights


Leading industry companies are making significant investments in R&D to broaden their product offerings, which will spur further expansion of the market for Fruit Processing products. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also engaging in a number of strategic actions to increase their worldwide presence. The Fruit Processing industry must offer reasonably priced products to grow and thrive in a more cutthroat and competitive environment.


One of the primary business strategies manufacturers employ in the worldwide Fruit Processing industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Fruit Processing industry has recently provided some of medicine's most important benefits. Major players in the Fruit Processing market, including Safeway Inc. (US), Gourmet Foods International (US), The Kroger Company (US), Dole Food Company Inc. (US), Nestle S.A. (Switzerland), Del Monte Foods Inc. (Singapore), ConAgra Foods Inc. (US), and others, are attempting to increase market demand by investing in research and development operations.


Nestlé S.A. is an international food and beverage processing conglomerate firm located in Vevey, Vaud, Switzerland. According to sales and other criteria, it has been the world's largest publicly traded food company since 2014. Nestle India received clearance under the Government of India's production linked plan (PLI) in December 2021 for the food processing industry within the relevant categories: processed fruits and vegetables and ready-to-eat/ready-to-cook foods. Nestle India Limited gained permission for this program and its proposal for processing fruits and vegetables.


The Kraft Heinz Company, sometimes referred to as Kraft Heinz, is an American food corporation with co-headquarters in Chicago and Pittsburgh that was created by merging Kraft Foods and the H.J. Heinz Company. The Kraft Heinz firm and "Hemmer," a Brazilian firm specializing in sauces and condiments, agreed to a deal in September 2021. The purchase aims to increase Brazilian customers' flavor alternatives while advancing Kraft Heinz's international taste elevation product platform expansion and its presence in developing market strategies.


Key Companies in the Fruit Processing market include



  • Safeway Inc. (US)

  • Gourmet Foods International (US)

  • The Kroger Company (US)

  • Dole Food Company Inc. (US)

  • Nestle S.A. (Switzerland)

  • Del Monte Foods Inc. (Singapore)

  • ConAgra Foods Inc. (US)


Fruit Processing Industry Developments



  • June 2021: The family-run French business Bonduelle USA, Inc., which processes and sells canned and frozen veggies in the US, has announced intentions to invest at least $5 million to increase operations for canned and frozen vegetables at its Lebanon, Pennsylvania factory.

  • March 2021: With the acquisition of the fruit preparations business from the Japanese company Taiyo Kagaku Co., the Austrian food manufacturer Agrana has increased its market share in Asia. In accordance with the agreement, Agrana will also purchase Taiyo Kagaku's fruit processing facility in Yokkaichi, southern Japan.

  • January 2021: Together, Bühler and the German research institute DIL Deutsches Institut für Lebensmitteltechnik e. V. developed novel manufacturing techniques for wholesome and environmentally friendly food products.


Fruit Processing Market Segmentation


Fruit Processing Type Outlook



  • Fresh

  • Fresh cut

  • Canned

  • Frozen

  • Others


Fruit Processing Distribution Channel Outlook



  • Preprocessing

  • Processing

  • Washing & Dewatering

  • Filling

  • Seasoning

  • Packaging


Fruit Processing Distribution Channel Outlook



  • Automatic

  • Semi-automatic


Fruit Processing Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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