Frozen Breakfast Food Market Research Report: By Type (Frozen Breakfast Sandwiches, Frozen Waffles, Frozen Pancakes, Frozen French Toast, Frozen Burritos and Breakfast Bowls), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Grocery Stores, Foodservice Outlets, Wholesale Clubs), By Flavor (Plain, Sweet (e.g., blueberry, chocolate chip), Savory (e.g., ham, cheese)), By Preparation Method (Microwave, Toaster, Conventional Oven), By Target Consumer (Families with young children, Busy professionals, Students) Forec

Frozen Breakfast Food Market Overview

As per MRFR analysis, the Frozen Breakfast Food Market Size was estimated at 33.11 (USD Billion) in 2022. The Frozen Breakfast Food Market Industry is expected to grow from 34.45(USD Billion) in 2023 to 49.2 (USD Billion) by 2032. The Frozen Breakfast Food Market CAGR (growth rate) is expected to be around 4.04% during the forecast period (2024 - 2032).

Key Frozen Breakfast Food Market Trends Highlighted

The frozen breakfast food market continues to innovate and adapt to changing consumer preferences. Key market drivers include the growing demand for convenience, healthier options, and plant-based alternatives. Opportunities exist in developing targeted products for specific consumer demographics and exploring emerging distribution channels such as online grocery and subscription boxes.

Recent trends include the rise of personalized nutrition, the integration of technology into breakfast routines, and the increasing popularity of breakfast bowls and burritos. By understanding these trends and addressing the evolving needs of consumers, market participants can position themselves for growth in the frozen breakfast food market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Frozen Breakfast Food Market Drivers

Changing consumer lifestyles and preferences

The rising popularity of convenience foods, such as frozen breakfast items, is being driven by a number of factors, including changing consumer lifestyles and preferences. More and more people are living busy lives and do not have the time to prepare elaborate meals from scratch. Frozen breakfast foods offer a quick and easy way to get a nutritious and satisfying meal. Additionally, the growing number of single-person households is also contributing to the demand for frozen breakfast foods, as these individuals are more likely to purchase convenience foods than families.

The Frozen Breakfast Food Market Industry is expected to grow at a CAGR of 4.04% from 2023 to 2032.

Increasing demand for healthier options

Consumers are increasingly seeking healthier food options, and this trend is also being reflected in the frozen breakfast food market. Many manufacturers are now offering healthier versions of their products, such as those made with whole grains, fruits, and vegetables. This is in response to the growing demand for healthier and more nutritious food options. The Frozen Breakfast Food Market Industry is expected to grow at a CAGR of 4.04% from 2023 to 2032.

Rising disposable income

Rising disposable income is another factor that is driving the growth of the frozen breakfast food market. As people have more money to spend, they are more likely to purchase convenience foods, such as frozen breakfast items. This is especially true in developing countries, where the middle class is growing rapidly. The Frozen Breakfast Food Market Industry is expected to grow at a CAGR of 4.04% from 2023 to 2032.

Frozen Breakfast Food Market Segment Insights

Frozen Breakfast Food Market Type Insights

Frozen Breakfast Food Market – Segment Analysis by Type Frozen Breakfast Sandwiches Frozen Waffles Frozen Pancakes Frozen French Toast Frozen Burritos Breakfast Bowls However, in 2023, the Frozen Breakfast Sandwiches segment stood at almost 34.5% of all income, hence taking the biggest market share. Over the years, there has also been an increase in the demand since they tend to be convenient and thus save time. The Frozen Waffles segment is also anticipated to grow at a constant CAGR of 4.5% for the next 20 years due to their convenience and quick to eat options.

In 2023, the Frozen Pancakes segment stood at 28.2% of the market thereby, recording a significant value share of the Frozen Breakfast Food Market over the years. The Frozen French Toast segments are also anticipated to grow at a CAGR of 3.6% during the forecast period. The Frozen Burritos and Breakfast Bowls is also expected to grow due to their increasing flavors and ease in carrying.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Frozen Breakfast Food Market Distribution Channel Insights

The distribution channel segment plays a crucial role in the Frozen Breakfast Food Market. Supermarkets/Hypermarkets hold a significant share of the market, driven by their wide product offerings, convenient locations, and established customer base. Convenience Stores are gaining popularity due to their extended hours and accessibility, catering to on-the-go consumers. Online Grocery Stores are witnessing substantial growth, offering convenience and a wider selection of products. Foodservice Outlets, including restaurants and cafes, contribute a notable portion of the market, utilizing frozen breakfast food items as convenient and cost-effective options.

Wholesale Clubs, such as Costco and Sam's Club, offer bulk purchases and competitive pricing, attracting value-conscious consumers. The Frozen Breakfast Food Market revenue is projected to reach $38.45 billion in 2024, with a CAGR of 4.5%. The market segmentation provides insights into the distribution channels used by manufacturers to reach consumers, enabling stakeholders to optimize their distribution strategies and capture growth opportunities.

Frozen Breakfast Food Market Flavor Insights

The Frozen Breakfast Food Market is segmented based on flavor into Plain, Sweet (e.g., blueberry, chocolate chip), and Savory (e.g., ham, cheese). Among these, the Sweet flavor segment held the largest market share in 2023, accounting for around 45% of the market revenue. This is due to the increasing popularity of sweet breakfast options, such as pancakes, waffles, and French toast, which are often paired with sweet flavors like blueberries, chocolate chips, and maple syrup.

The Plain flavor segment is expected to witness a moderate growth rate during the forecast period, owing to its versatility and ability to be paired with a variety of toppings and fillings. The Savory flavor segment is projected to grow at the fastest CAGR during the forecast period, driven by the rising demand for savory breakfast options, such as breakfast sandwiches, burritos, and quiches.

Frozen Breakfast Food Market Preparation Method Insights

The preparation method segment plays a crucial role in shaping the dynamics of the Frozen Breakfast Food Market. Among the various methods available, Microwave, Toaster, and Conventional Oven hold significant market shares. Microwave emerged as the dominant preparation method, capturing a substantial portion of the market revenue in 2023. Its convenience and time-saving features have made it a preferred choice for consumers with busy lifestyles. The growing popularity of single-serve meals and the increasing penetration of microwave ovens in households further contribute to its dominance. Toaster, on the other hand, holds a strong position in the market.

The simplicity and affordability of toasters make them a popular option for preparing frozen breakfast foods. Toaster waffles and toaster pastries are particularly popular among consumers seeking a quick and easy breakfast solution. Conventional Oven, while not as widely used as Microwave and Toaster, still holds a niche in the market. Consumers who prefer a more traditional cooking method or those who value versatility in their cooking appliances opt for conventional ovens. Frozen breakfast foods that require baking or roasting, such as breakfast pizzas and casseroles, are typically prepared using conventional ovens.

Frozen Breakfast Food Market Target Consumer Insights

The Frozen Breakfast Food Market is driven by the growing demand for convenience and time-saving food options, especially among target consumers such as families with young children, busy professionals, and students. Families with young children often opt for frozen breakfast foods due to the ease and speed of preparation, allowing them to save time in the mornings. Busy professionals, with limited time for meal preparation, also find frozen breakfast foods an attractive option. Students, who may have limited cooking skills or access to cooking facilities, heavily rely on frozen breakfast foods for quick and easy meals.

This growing consumer base contributes significantly to the overall growth of the Frozen Breakfast Food Market revenue, which is projected to reach USD 49.2 Billion by 2032, expanding at a CAGR of 4.04% from 2023 to 2032.

Frozen Breakfast Food Market Regional Insights

The regional segmentation of the Frozen Breakfast Food Market offers insights into the diverse market dynamics across different regions. North America is anticipated to dominate the market, holding a significant share due to rising consumer preference for convenience and time-saving breakfast options. Europe is another major market, driven by growing health consciousness and demand for nutritious and on-the-go breakfast alternatives. The APAC region is expected to exhibit substantial growth, fueled by increasing disposable income and changing lifestyles. South America and MEA are also witnessing notable growth, as consumers seek variety in their breakfast choices and embrace international cuisines.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Frozen Breakfast Food Market Key Players And Competitive Insights

Big players in Frozen Breakfast Food Market are focusing on new and innovative ways to gain a high market. They are also investing in their R D process to create a new product with diverse textures and flavors. To enhance its distributional network this company is looking forward to expanding its business in different geographies. Owing to the growing demand of frozen food items, Frozen Breakfast Food Market Industry is projected to witness high growth in the coming years. With the diversified product portfolio, the company is well-equipped to make the best out of the mentioned opportunity.

There are big players present in Frozen Breakfast Food Market. One of them is Nestlé. The company introduces various products in frozen breakfast such as waffles, french toast, pancakes and a lot more frozen breakfast foods. The company has been in the frozen food sector for several decades and is well seasoned in this particular arena. Another big shot in this market is Kellogg. This player is familiar with the frozen breakfast arena and along with it, the products offered by the firm are waffles, pancakes, breakfast sandwiches, and new one launched an Eggo.

To diversify its reach and product offerings, the firm has also acquired a leading local frozen breakfast foods producer in a high potential market, China.

Key Companies in the Frozen Breakfast Food Market Include:

• Nestlé

• Cargill

• BRF

• OSI Group

• JBS

• Tyson Foods

• General Mills

• Mondelez International

• Smithfield Foods

• Hormel Foods

• Marfrig

• Kellogg Company

• The Kraft Heinz Company

• Conagra Brands

Frozen Breakfast Food Market Industry Developments

• Q2 2024: Kellogg Company Unveils New Eggo Fully Loaded Waffles, Expanding Frozen Breakfast Portfolio Kellogg Company announced the launch of Eggo Fully Loaded Waffles, a new line of premium frozen waffles with increased flavor and inclusions, expanding its frozen breakfast offerings.
• Q2 2024: B&G Foods Announces Launch of New Green Giant Veggie Hash Browns in Frozen Breakfast Aisle B&G Foods introduced Green Giant Veggie Hash Browns, a new frozen breakfast product made with vegetables, targeting health-conscious consumers seeking convenient morning options.
• Q2 2024: Jimmy Dean® Brand Expands Breakfast Lineup with New Frozen Breakfast Burritos The Jimmy Dean brand, owned by Tyson Foods, launched a new line of frozen breakfast burritos, further diversifying its breakfast product portfolio.
• Q3 2024: Kellogg’s Eggo® and Sugarlands Distilling Co. Partner to Launch Eggo Brunch in a Jar Sippin’ Cream Kellogg’s Eggo partnered with Sugarlands Distilling Co. to launch Eggo Brunch in a Jar Sippin’ Cream, a liqueur inspired by Eggo waffles, marking a unique cross-category collaboration.
• Q3 2024: Conagra Brands Expands Healthy Choice Power Bowls with New Frozen Breakfast Varieties Conagra Brands announced the addition of new breakfast varieties to its Healthy Choice Power Bowls line, targeting consumers seeking nutritious frozen breakfast options.
• Q3 2024: Tattooed Chef Launches Plant-Based Frozen Breakfast Bowls Nationwide Tattooed Chef launched a new line of plant-based frozen breakfast bowls, expanding its presence in the frozen breakfast segment and catering to plant-based diet trends.
• Q4 2024: Kellogg Company Announces Opening of New Frozen Foods Manufacturing Facility in Ohio Kellogg Company opened a new manufacturing facility in Ohio dedicated to producing frozen breakfast foods, increasing its production capacity to meet rising demand.
• Q4 2024: Nestlé USA Launches New Hot Pockets Breakfast Bites in Frozen Aisle Nestlé USA introduced Hot Pockets Breakfast Bites, a new frozen breakfast snack, expanding its Hot Pockets brand into the breakfast segment.
• Q1 2025: Kellogg’s Eggo® Partners with Disney to Launch Limited-Edition Frozen Waffles Featuring Popular Characters Kellogg’s Eggo partnered with Disney to launch limited-edition frozen waffles featuring popular Disney characters, aiming to attract families and children to the frozen breakfast category.
• Q1 2025: Tyson Foods Announces New Jimmy Dean Delights® Egg Bites in Frozen Breakfast Section Tyson Foods expanded its Jimmy Dean Delights® line with the launch of new Egg Bites, a high-protein frozen breakfast option targeting health-conscious consumers.
• Q2 2025: B&G Foods Launches New Ortega® Frozen Breakfast Burritos B&G Foods introduced Ortega® Frozen Breakfast Burritos, expanding the Ortega brand into the frozen breakfast food market.
• Q2 2025: Conagra Brands Debuts New Marie Callender’s Frozen Breakfast Sandwiches Conagra Brands launched a new line of Marie Callender’s Frozen Breakfast Sandwiches, further diversifying its frozen breakfast product offerings.

Frozen Breakfast Food Market Segmentation Insights

• Frozen Breakfast Food Market Type Outlook

  1. Frozen Breakfast Sandwiches

• Frozen Waffles

• Frozen Pancakes

• Frozen French Toast

• Frozen Burritos and Breakfast Bowls

• Frozen Breakfast Food Market Distribution Channel Outlook

  1. Supermarkets/Hypermarkets

• Convenience Stores

• Online Grocery Stores

• Foodservice Outlets

• Wholesale Clubs

• Frozen Breakfast Food Market Flavor Outlook

  1. Plain

• Sweet (e.g., blueberry, chocolate chip)

• Savory (e.g., ham, cheese)

• Frozen Breakfast Food Market Preparation Method Outlook

  1. Microwave

• Toaster

• Conventional Oven

• Frozen Breakfast Food Market Target Consumer Outlook

  1. Families with young children

• Busy professionals

• Students

• Frozen Breakfast Food Market Regional Outlook

  1. North America

• Europe

• South America

• Asia Pacific

• Middle East and Africa