Food Fortification Market Size

Food Fortification Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Among the products which have been fortified by the addition of vitamins and minerals, the most important are milk and bread. These two products have been fortified by the addition of iodine, and by the addition of zinc and iron to bread. The fortification of these two products has been the result of the desire to prevent ill-nutrition and the resulting chronic diseases, especially in the countries of the South where dietary deficiencies are common. There are many factors which have contributed to this expansion, such as the development of food technology, the regulatory support for fortification, and the heightened awareness of health and well-being among consumers. The development of new fortified products and the improvements in the delivery of nutrients are also important. The major players in the market, such as DSM, BASF, and ADM, are investing in strategic alliances, such as joint ventures and joint research programmes. These efforts are necessary if the growing demand for fortified foods is to be met and nutritional needs are to be met properly.

Regional Market Size

Regional Deep Dive

In many countries the market for fortified foods is growing rapidly, driven by an increased awareness of nutritional deficiencies and the rising prevalence of diet-related diseases. In North America, Europe, Asia-Pacific, Middle East and Africa and Latin America, the demand for fortified foods is shaped by a combination of regulatory frameworks, consumer preferences and economic conditions. The increasing focus on public health initiatives and the collaboration between the public and private sectors are important factors in the expansion of the market.

North America

• The American Food and Drug Administration has recently revised its guidelines for food fortification, advising manufacturers to fortify their products in the face of rising obesity rates.
• In the field of microencapsulation, the major players like General Mills and Kraft Heinz are investing in the stability and the bioavailability of vitamins and minerals.
• In the last few years the public has become more health-conscious, and the demand for organic and non-GMO foodstuffs has been increasing.

Europe

• The European Commission has tightened the rules on food fortification, especially the maximum content of vitamins and minerals that can be added to enriched foods. The manufacturers have had to reformulate their products.
• Amongst the most active of the organisations promoting the benefits of fortification are the European Food Safety Authority (EFSA) and the European Food and Drinks Agency (EFDA).
• The trend towards a vegetarian diet in Europe is increasing the demand for fortified plant-based foods.

Asia-Pacific

• Various countries, e.g. India and China, have embarked on a programme of fortification to combat the general deficiency of vitamins and minerals.
• In the field of fortification, such as the biofortification of crops, there are some encouraging developments in the region. Companies like Syngenta are leading projects to improve the nutritional value of crops.
• Local firms have adapted to local tastes and preferences, and they have adapted their products to suit local tastes and preferences.

MEA

• The World Health Organization (WHO) has been promoting food fortification in the Middle East and Africa in order to improve public health. As a result, the number of governments supporting fortification has increased.
• Local companies like Almarai in Saudi Arabia are expanding their product ranges to include fortified dairy products, responding to the growing demand for healthier choices.
• Affluence, urbanization, and rising incomes are the main forces driving the demand for fortified foods.

Latin America

• In order to combat malnutrition and to improve the health of the population, Brazil and Mexico are introducing fortification policies in their staple foods, such as maize flour and sugar.
• Similarly, the active participation of NGOs and international organizations, such as the Pan American Health Organization (PAHO), is necessary for the success of food fortification programs and for raising awareness of the problem of nutritional deficiencies.
• In general, fortification is carried out in accordance with local customs and traditions. The local companies, in order to satisfy the demand for traditional food, are interested in introducing fortified ingredients into the familiar products.

Did You Know?

“A total of two billion people suffer from a deficiency of micro-nutrients, and food fortification is a public health measure to combat this.” — World Health Organization (WHO)

Segmental Market Size

The food fortification market is characterized by a steady growth rate. This growth is driven by a growing awareness of the consumers of the deficiencies in nutrients and the need for improved food safety. The main factors driving the market are the growing number of people suffering from malnutrition, especially in developing countries, and the regulatory requirement to fortify staple foods. India and Brazil, for example, have already introduced laws requiring fortification of wheat flour and oil to fight micronutrient deficiencies.

The present stage of development is that of a mature market, with Nestlé and Unilever leading in this field in many regions. These products are mainly fortified cereals, dairy products and edible oils, which are essential for public health. The COVID pandemic has further increased the importance of food fortification, and governments are now keen to increase their fortification programmes. Biofortification is a developing technology that ensures that fortified foods meet consumers’ requirements for health and the environment.

Future Outlook

During the period 2025 to 2032, the Food Fortification Market is expected to grow at a CAGR of 6.4%. The market value is expected to reach $234,245,469,671 by 2032. This is mainly due to a steady increase in consumer awareness of nutritional deficiencies and the importance of fortified foods. As a result, the penetration of fortified products is expected to increase, and it is estimated that by 2032, more than 50% of households in developed regions will consume fortified foods. This trend is also expected to be reflected in emerging economies where the growing urban population and changing diets are driving the demand for fortified foods.

The future of fortified foods will be determined by technological developments and the formulation of supportive policy frameworks. For example, the use of microencapsulation and other bioavailability-enhancing techniques in food processing and fortification is expected to increase the effectiveness and appeal of fortified foods. Similarly, government initiatives aimed at promoting public health, such as mandatory fortification programmes in various countries, will also continue to boost demand. In addition, the growing popularity of plant-based diets and clean label products will influence consumer preferences and lead to an increased focus on natural and organic fortification solutions. These are the changes that the food fortification industry will have to keep pace with if it is to capitalise on the opportunities it presents in the coming years.