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This is an industry with a dynamic market, which is influenced by healthcare trends, increasing safety regulations, and changes in how people consume. Originally confined to the health care settings, face shields have been popularized across different industries as well as daily activities, implying that there has been a changing attitude towards personal protection. The trend in healthcare, particularly during the COVID-19 pandemic, has had significant implications on face shield market dynamics. At the start, they were adopted as necessary personal protective equipment (PPE) for medical personnel but later came to be seen as a symbol of infection control measures. Safety regulations and guidelines are some of the factors that have shaped the face shield market. In some specific settings where infectious diseases are common, governmental health authorities, together with occupational safety organizations, have recommended or even made it compulsory to wear them.
Consumer behaviors and preferences constitute a great extent of the face shield market dynamics. Face shields are sought by individuals who want extra protection, especially in high-risk environments such as those who use face masks. Technological advancements have also affected face shield market dynamics. Face shields come with advanced materials such as optical-grade plastics and lightweight polymers, which enhance clarity and strength alongside the general effectiveness of face shields, such as lightness and durability, respectively. Some even come with built-in communication systems so one can stay connected while having it on, thus providing an advantage over other products available in the markets, protecting their users more effectively than other brands through this improvement in technology.
Brand reputation and product quality are important elements within the competitive environment for face shields being produced every day by different companies globally. Factors affecting competition include brand reputation quality and pricing, among others (Kumaraswamy & Daugherty 2019). Established names within reliable manufacturers of effective PPE tend to be trusted by those who buy them often. However, new players are also entering the industry, offering diverse options ranging from throw-away face masks to reusable/customizable designs. This gives the customer confidence in buying such products as they get to hear what other consumers have said, what doctors have endorsed, and how the product has adhered to safety standards. The presence of E-commerce has transformed distribution channels and made accessibility of face shields easier than before. These platforms avail numerous choices to customers as they can look for more information regarding the item through several online sources and even make purchase decisions on factors like free delivery service or doorstep services offered by most companies, thus eliminating intermediaries who were involved in channeling goods directly from manufacturing facilities back then.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 2.1 Billion |
| Market Size Value In 2023 | USD 2.2 Billion |
| Growth Rate | 6.20% (2023-2032) |
Face Shield Market Highlights:
Global Face Shield Market Overview
Face Shield Market Size was valued at USD 2.23 Billion in 2023. The face shield market industry is projected to grow from USD 2.34 Billion in 2024 to USD 3.60 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.55% during the forecast period (2024 - 2032). The rapidly growing manufacturing and healthcare sectors worldwide are the key market drivers enhancing market growth.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Face Shield Market Trends
- Growing concern over cases of COVID-19 is driving the market growth
Market CAGR for face shields is driven by the factors such as during the COVID-19 pandemic, demand for specialized medical supplies, including personal protection equipment, swiftly exceeded supply in every country. Basic medical supplies like medical gloves, aprons, goggles, surgical masks, and these shields for the face have seen a tremendous increase in demand across the healthcare sector in the wake of this pandemic's rapid spread.
Additionally, on the faces of healthcare workers (HCWs), body fluids are the most common cause of contamination. By catching bodily fluid splatters, the shields alter the aerosol particle size distribution and intensity that is breathed. As a result of blood splashes, droplets, or aerosols containing the live virus, there is a real risk in surgical practice that the highly contagious SARSCoV2 could be transmitted through the conjunctival mucosa.
Therefore, to prevent or lessen any potential contact droplet and airborne transmission, many international and national health service authorities advise wearing personal protective equipment (PPE) for respiratory, eye/mouth/face, body, and hand protection when interacting with COVID-19 patients. For instance, deploying infected cough aerosol and breathing simulators, it was discovered that deploying a shield at distances of 46 cm and 183 cm reduced the risk of inhalational exposure by 96% and 92%, just after a cough. The shields offer 68 percent protection at 46 cm for a smaller aerosol diameter of 3.4 m immediately after coughing. However, this decreases to 23 percent after 1–30 minutes (in the case of lingering airborne particles). Thus, growing concern over cases covid-19 is driving the face shield market revenue.
Face Shield Market Segment Insights
Face Shield Material Type Insights
The face shield market segmentation, based on material type, includes polycarbonate and cellulose acetate. The polycarbonate segment dominated the market, accounting for 56% of market revenue (1.17 Billion). Polycarbonate is more effective and reasonable when it comes to fending off and providing security against dangerous infections.
Face Shield End-Use Insights
The face shield market segmentation, based on end-use, includes individual, professional, healthcare, manufacturing, chemical, and others. The professional category generated the most income (60.4%), with the highest CAGR. Due to the increasing use of face protection across several endeavors, interest in face protection will likely grow during the review period.
Face Shield Distribution Channel Insights
The face shield market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based category generated the most income (75.9%), with the highest CAGR. The majority of face shields are purchased from retailers with physical stores. In the professional area, sellers account for a sizable portion of the face protection stock.
Figure 1: Face Shield Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Face Shield Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American face shield market will dominate this market, as the regional market has grown due to the aging population, rising healthcare spending, and increased awareness of healthcare-acquired disorders among medical professionals are anticipated to positively impact the market. Consumer demand for dairy and meat products is growing is anticipated to spur innovation in the production and packaging sectors. These industries frequently include cleaning, using, and handling surfactants and machinery.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: FACE SHIELD MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
The Asia-Pacific face shield market is expected to grow at the second-largest CAGR from 2023 to 2032. This is due to increased occupational fatalities, rising face shield requirements, and the need for high durability, mechanical wear resistance and high utility in most core industries like oil and gas, refining, metal manufacturing, and automotive. Moreover, China’s face shield market held the second-largest market share, and the Indian face shield market was the fastest-growing market in the Asia-Pacific region.
Europe's face shield market accounts for the fastest market share due to the demand for premium and middle-tier face shields, which is anticipated to increase throughout the projected period due to significant manufacturing and other end-use sectors. Further, the German face shield market held the fastest market share, and the UK face shield market was the fastest-growing market in the European region.
Face Shield Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development to expand their product lines, which will help the face shield market, grow even more. Participants in the market are also engaging in a variety of strategic initiatives to footprint, with important market developments such as the introduction of new products, business contracts, mergers and acquisitions, increased investments, and cooperation with other organisations. The face shield industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the face shield industry to benefit clients and increase the market sector. In recent years, the face shield industry has offered some of the most significant advantages to medicine. Major players in the face shield market, including The 3M Company (US), Honeywell International (US), MSA Safety (US), Medline Industries, Inc. (US), Dymax Corp (US), Kimberly-Clark Corporation (US), Brady Corporation Ltd. (UK), Alpha Pro Tech, Ltd. (US), Thermo Fisher Scientific (US), Shelby Group International, Inc. (US)
3M Company conducts electronics, telecommunications, industrial, consumer and office operations, health care, safety, and other markets. Technologies, manufacturing processes, marketing channels, and other resources are shared among the Company's businesses. 3M provides services to clients all over the world. For instance, To enhance visibility and comfort during extended clinical wear, 3M developed a face shield with anti-fog properties in conjunction with Nissha Medical Technologies, a multinational medical device manufacturer, in August 2020. Its hydrophilic film has anti-wicking qualities that allow it to control how fluids move. Most microfluidic devices, including the blood sugar test strips used by people with diabetes, employ 3M hydrophilic film. This footage was utilized in the current situation to make face shields.
A multinational manufacturer and technology business is Honeywell International Inc. The company offers goods and services in the following areas: energy-efficient products and solutions, specialty chemicals, advanced materials, process technology for petrochemicals and refining, control, sensing, and security for commercial buildings, and safety and productivity solutions. For instance, Honeywell said in April 2021 that it had reached a binding agreement to buy Norcross Safety Products L.L.C., a major Personal Protective Equipment (PPE) producer, for about $1.2 billion.
Key Companies in the Face Shield market include
- The 3M Company (US)
- Honeywell International (US)
- MSA Safety (US)
- Medline Industries, Inc. (US)
- Dymax Corp (US)
- Kimberly-Clark Corporation (US)
- Brady Corporation Ltd. (UK)
- Alpha Pro Tech, Ltd. (US)
- Thermo Fisher Scientific (US)
- Shelby Group International, Inc. (US)
Face Shield Industry Developments
September 2020: The Wisconsin Health Care Association and Wisconsin Centre for Assisted Living (WHCA/WiCAL) have established a relationship with one of North America's major industrial safety equipment suppliers, Magid Glove & Safety Manufacturing Company LLC.
July 2022: BASF has joined forces with Vadodara-based membrane manufacturer Permionics Membranes to expand the use of its Ultrason E polyethersulphone PESU polymer into coated fabrics that serve as particulate and microbiological filters for face masks.
May 2021: Aspen Surgical Products, Inc., a market leader in surgical disposables, has acquired North Carolina-based Precept Medical Products for an undisclosed sum. The acquisition will broaden Aspen's product offering by bringing in items essential for the well-being and safety of medical staff.
Face Shield Market Segmentation
Face Shield Material Type Outlook
- Polycarbonate
- Cellulose Acetate
Face Shield End-Use Outlook
- Individual
- Professional
- Healthcare
- Manufacturing
- Chemical
- Others
Face Shield Distribution Channels Outlook
- Store-Based
- Non-Store-Based
Face Shield Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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