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Eye Melanoma Market Share

ID: MRFR//4121-HCR | 90 Pages | Author: Rahul Gotadki| April 2024

In the realm of Eye Melanoma, market share positioning strategies play a crucial role in determining a company's success. Before delving into specific strategies, it is essential to comprehend the dynamics of the market, including factors such as prevalence rates, advancements in treatment options, and evolving patient needs.
Companies to target significant market shares in the Eye Melanoma field invest their resources on strong research and development activities. By implementing innovative approaches and advanced technologies, these organizations take the lead regarding the provision of state-of-the-art solutions applied by health care professionals with trust on their part.
Companies establish alliances and strategic partnerships in an attempt to widen their market reach and leverage on a more competitive position. Through partnering with research establishments, health care organizations or other pharmaceutical companies allow them to capitalize on accumulated knowledge as well as resources while also tapping into networks that increase their standing in the market.
Diversity in terms of the products provided and a product that is better than other similar goods or commodities served by competitors, characterize market share positioning. Companies seek to create a diverse portfolio of Eye Melanoma treatments and therapies covering varying stages, which helps cover the entire treatment terrain, gains market shares among medical practitioners with providing broad solutions.
The education sector significantly contributes to shaping the outcome of the market. Corporations provide educational programs for healthcare providers as well as patients, which they sponsor. The more they do this to increase awareness about the disease and its risk factors, as well as the existing treatment for it, the better their image is perceived on a market level in order to become authority figures in specific field.
Such calculated aggressive marketing and branding is a pre-requisite to be able to win viable market share. Through both digital and conventional branding acts, companies use specific marketing approaches to advertise their products with a purpose of having an effective and prominent brand name. Efficient branding leads to improving recognition of the identity and makes the stakeholders feel confident about them and potential customers who will trust this business. The rapid evolution of technology is a constant in healthcare. Market leaders in Eye Melanoma continually adapt to technological advancements, incorporating new diagnostic tools, treatment modalities, and patient management systems. This adaptability not only keeps them at the forefront of innovation but also solidifies their market position.

Eye Melanoma Market Overview :


Eye Melanoma Market is expected to grow USD 8.35 Billion at a CAGR 8.60% during the forcast period 2023 to 2030.Melanoma is the cancer of melanin-producing cells. Eye melanoma or ocular melanoma can develop in the middle of the three layers of the eye, i.e., in between the sclera, retina, and uvea. The diseased layers of the eye cannot be visually examined, making the diagnosis of the disease difficult. The sensation of flashing lights, blurry vision in one eye, and loss of peripheral vision are some of the common symptoms of the eye melanoma. Increasing prevalence of the eye cancer and growing geriatric population are the major drivers of the market growth. According to the Cancer Research U.K, approximately 750 new cases of eye cancer were reported on a yearly basis within the U.K from 2013-2015.


Moreover, it was estimated that from the last decade, the prevalence of eye cancer has increased by 25% in the U.K. Additionally, rising healthcare expenditures and increasing research and development investments by the major players of the market boosts the market growth. However, lack of awareness, high diagnostics, and surgical procedures costs are estimated to restrain the market growth during the forecast period. The cost of the therapeutic procedures like laser iridotomy is estimated to be around USD 1,068 to USD 1,188. This makes such procedures an out of pocket concern for many patients.


Eye Melanoma Market is expected to grow at an approximate CAGR of 8.60% during the forecast period.


Intended Audience



  • Pharmaceutical companies

  • Biotechnological institutes

  • Government and Private Laboratories

  • Research and Development (R&D) Companies

  • Medical Research Laboratories

  • Market Research and Consulting Service Providers


Figure 1:  Eye Melanoma Market Share, By Region Eye Melanoma Market


Sources: American Cancer Society, WHO, Mayo Foundation for Medical Education and Research, American Society of Clinical Oncology, Office for National Statistics, annual reports, press release, white paper, and company presentation


Segmentation


The eye melanoma market is segmented on the basis of the site, diagnosis, treatment, and end user.


On the basis of the site, the Eye Melanoma Market is segmented into sclera, retina, uvea, and others.


On the basis of the diagnosis, the market is categorized into eye exam, imaging, biopsy, and others. The eye exam segment is further categorized into ophthalmoscopy, slit-lamp biomicroscopy, and others. The imaging is sub-segmented into ultrasound, fluorescein angiography, fundus autofluorescence, optical coherence tomography, and others. On the basis of the treatment, the market is segmented into radiation therapy, laser treatment, surgery, and others. The radiation therapy segment is sub-segmented into episcleral plaque therapy, external beam radiation therapy, and others. The external beam radiation therapy is further segmented into conformal proton beam radiation therapy, stereotactic radiosurgery, and others. The surgery segment is sub-segmented into iridectomy, choroidectomy, enucleation, and others. On the basis of the end users, the market is segmented into hospitals & clinics, academic institutes, and others.


Regional Analysis


America dominates the eye melanoma market owing to the presence of a well-developed healthcare sector and huge patient population. Apart from this, increasing number of patients, changing lifestyle, and increasing healthcare expenditure have boosted the growth of the American market. Additionally, the presence of the major market players like the GENERAL ELECTRIC, Analogic Corporation, NOVADAQ Technologies Inc. within the region fuels the market growth.


Europe is the second largest eye melanoma market. Factors such as increasing availability of funds for research, well-developed healthcare sector, huge patient population, and growing geriatric population are estimated to drive the market growth within the region. According to the Office for National Statistics the geriatric population within the U.K is estimated to reach approximately 69.8 billion by 2026 from 65.6 billion in 2016. 


The Asia Pacific is the fastest growing region for the market due to the presence of a huge patient population, continuously developing economies and rising healthcare expenditure. In countries like India, the presence of huge opportunities along with favorable government policies fuels the market growth.


The Middle East & Africa has the least share in the eye melanoma market due to the presence of poor economies and stringent government policies, especially in the Africa region. The Middle East holds a majority of the market due to a well-developed healthcare sector and huge healthcare expenditure by economies like Dubai, Kuwait, Dubai, and others.


Research Methodology Research Methodology 1


Sources: American Cancer Society, WHO, Mayo Foundation for Medical Education and Research, American Society of Clinical Oncology, Office for National Statistics, annual reports, press release, white paper, and company presentation


Key players in eye melanoma market


The key players for the eye melanoma market are Castle Biosciences, Inc. (U.S.), GENERAL ELECTRIC (U.S.), Koninklijke Philips N.V. (The Netherlands), TOSHIBA CORPORATION (Japan), Siemens AG (Germany), Analogic Corporation (U.S.), Optovue, Incorporated (U.S.), NOVADAQ Technologies Inc. (Canada), Agfa-Gevaert Group (Belgium), and ZEISS (Germany).

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