Europe Travel And Tourism Market

ID: MRFR/CG/42620-HCR
200 Pages
Garvit Vyas
Last Updated: April 06, 2026
Europe Travel and Tourism Market Size, Share, Industry Trend & Analysis Research Report By Type Outlook (Leisure, Educational, Business, Sports, Medical Tourism, Others (Event Travel, Volunteer Travel, etc.)), By Application Outlook (Domestic, International), By Traveler Type Outlook (Solo Traveler, Couple Traveler, Group Traveler), By Travel Days Outlook (Less than 7 Days, 8- 15 Days, 16-30 Days, More than 30 Days), By Travel Mode Outlook (Travel Packages, Self-catered) and By Booking Outlook (Online, Offline) - Forecast to 2035.
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Europe Travel And Tourism Market

Market Size

Forecast Period2025 - 2035
CAGR (2025 - 2035)5.26%
2024 Market Size$ 191.97 Billion
2025 Market Size$ 203.11 Billion
2035 Market Size$ 337.36 Billion

Key Players

TUI Group
Expedia Group
Booking Holdings
Thomas Cook Group
Airbnb
Travel Leaders Group
Trends
  • Sustainable Travel Practices
  • Personalized Travel Experiences
  • Cultural and Heritage Tourism
Opportunities
  • Health and Wellness Tourism
  • Adventure and Outdoor Tourism
  • Sustainable Travel Initiatives
Summary Table of Contents Segmentation Download PDF
  1. 1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
    1. 1.1 EXECUTIVE SUMMARY
      1. 1.1.1 Market Overview
      2. 1.1.2 Key Findings
      3. 1.1.3 Market Segmentation
      4. 1.1.4 Competitive Landscape
      5. 1.1.5 Challenges and Opportunities
      6. 1.1.6 Future Outlook
  2. 2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
    1. 2.1 MARKET INTRODUCTION
      1. 2.1.1 Definition
      2. 2.1.2 Scope of the study
        1. 2.1.2.1 Research Objective
        2. 2.1.2.2 Assumption
        3. 2.1.2.3 Limitations
    2. 2.2 RESEARCH METHODOLOGY
      1. 2.2.1 Overview
      2. 2.2.2 Data Mining
      3. 2.2.3 Secondary Research
      4. 2.2.4 Primary Research
        1. 2.2.4.1 Primary Interviews and Information Gathering Process
        2. 2.2.4.2 Breakdown of Primary Respondents
      5. 2.2.5 Forecasting Model
      6. 2.2.6 Market Size Estimation
        1. 2.2.6.1 Bottom-Up Approach
        2. 2.2.6.2 Top-Down Approach
      7. 2.2.7 Data Triangulation
      8. 2.2.8 Validation
  3. 3 SECTION III: QUALITATIVE ANALYSIS
    1. 3.1 MARKET DYNAMICS
      1. 3.1.1 Overview
      2. 3.1.2 Drivers
      3. 3.1.3 Restraints
      4. 3.1.4 Opportunities
    2. 3.2 MARKET FACTOR ANALYSIS
      1. 3.2.1 Value chain Analysis
      2. 3.2.2 Porter's Five Forces Analysis
        1. 3.2.2.1 Bargaining Power of Suppliers
        2. 3.2.2.2 Bargaining Power of Buyers
        3. 3.2.2.3 Threat of New Entrants
        4. 3.2.2.4 Threat of Substitutes
        5. 3.2.2.5 Intensity of Rivalry
      3. 3.2.3 COVID-19 Impact Analysis
        1. 3.2.3.1 Market Impact Analysis
        2. 3.2.3.2 Regional Impact
        3. 3.2.3.3 Opportunity and Threat Analysis
  4. 4 SECTION IV: QUANTITATIVE ANALYSIS
    1. 4.1 Consumer and Retail, BY Purpose of Travel (USD Billion)
      1. 4.1.1 Leisure
      2. 4.1.2 Business
      3. 4.1.3 Adventure
      4. 4.1.4 Cultural
      5. 4.1.5 Religious
    2. 4.2 Consumer and Retail, BY Travel Type (USD Billion)
      1. 4.2.1 Group
      2. 4.2.2 Solo
      3. 4.2.3 Family
      4. 4.2.4 Couple
      5. 4.2.5 Backpacking
    3. 4.3 Consumer and Retail, BY Accommodation Type (USD Billion)
      1. 4.3.1 Hotels
      2. 4.3.2 Hostels
      3. 4.3.3 Vacation Rentals
      4. 4.3.4 Bed and Breakfast
      5. 4.3.5 Camping
    4. 4.4 Consumer and Retail, BY Duration of Stay (USD Billion)
      1. 4.4.1 Short-term
      2. 4.4.2 Medium-term
      3. 4.4.3 Long-term
      4. 4.4.4 Weekend
      5. 4.4.5 Extended
    5. 4.5 Consumer and Retail, BY Transport Mode (USD Billion)
      1. 4.5.1 Air
      2. 4.5.2 Train
      3. 4.5.3 Car
      4. 4.5.4 Bus
      5. 4.5.5 Bicycle
  5. 5 SECTION V: COMPETITIVE ANALYSIS
    1. 5.1 Competitive Landscape
      1. 5.1.1 Overview
      2. 5.1.2 Competitive Analysis
      3. 5.1.3 Market share Analysis
      4. 5.1.4 Major Growth Strategy in the Consumer and Retail
      5. 5.1.5 Competitive Benchmarking
      6. 5.1.6 Leading Players in Terms of Number of Developments in the Consumer and Retail
      7. 5.1.7 Key developments and growth strategies
        1. 5.1.7.1 New Product Launch/Service Deployment
        2. 5.1.7.2 Merger & Acquisitions
        3. 5.1.7.3 Joint Ventures
      8. 5.1.8 Major Players Financial Matrix
        1. 5.1.8.1 Sales and Operating Income
        2. 5.1.8.2 Major Players R&D Expenditure. 2023
    2. 5.2 Company Profiles
      1. 5.2.1 TUI Group (DE)
        1. 5.2.1.1 Financial Overview
        2. 5.2.1.2 Products Offered
        3. 5.2.1.3 Key Developments
        4. 5.2.1.4 SWOT Analysis
        5. 5.2.1.5 Key Strategies
      2. 5.2.2 Expedia Group (US)
        1. 5.2.2.1 Financial Overview
        2. 5.2.2.2 Products Offered
        3. 5.2.2.3 Key Developments
        4. 5.2.2.4 SWOT Analysis
        5. 5.2.2.5 Key Strategies
      3. 5.2.3 Booking Holdings (US)
        1. 5.2.3.1 Financial Overview
        2. 5.2.3.2 Products Offered
        3. 5.2.3.3 Key Developments
        4. 5.2.3.4 SWOT Analysis
        5. 5.2.3.5 Key Strategies
      4. 5.2.4 Thomas Cook Group (GB)
        1. 5.2.4.1 Financial Overview
        2. 5.2.4.2 Products Offered
        3. 5.2.4.3 Key Developments
        4. 5.2.4.4 SWOT Analysis
        5. 5.2.4.5 Key Strategies
      5. 5.2.5 Airbnb (US)
        1. 5.2.5.1 Financial Overview
        2. 5.2.5.2 Products Offered
        3. 5.2.5.3 Key Developments
        4. 5.2.5.4 SWOT Analysis
        5. 5.2.5.5 Key Strategies
      6. 5.2.6 Travel Leaders Group (US)
        1. 5.2.6.1 Financial Overview
        2. 5.2.6.2 Products Offered
        3. 5.2.6.3 Key Developments
        4. 5.2.6.4 SWOT Analysis
        5. 5.2.6.5 Key Strategies
      7. 5.2.7 Ctrip (CN)
        1. 5.2.7.1 Financial Overview
        2. 5.2.7.2 Products Offered
        3. 5.2.7.3 Key Developments
        4. 5.2.7.4 SWOT Analysis
        5. 5.2.7.5 Key Strategies
      8. 5.2.8 Lastminute.com Group (IT)
        1. 5.2.8.1 Financial Overview
        2. 5.2.8.2 Products Offered
        3. 5.2.8.3 Key Developments
        4. 5.2.8.4 SWOT Analysis
        5. 5.2.8.5 Key Strategies
      9. 5.2.9 Accor (FR)
        1. 5.2.9.1 Financial Overview
        2. 5.2.9.2 Products Offered
        3. 5.2.9.3 Key Developments
        4. 5.2.9.4 SWOT Analysis
        5. 5.2.9.5 Key Strategies
    3. 5.3 Appendix
      1. 5.3.1 References
      2. 5.3.2 Related Reports
  6. 6 LIST OF FIGURES
    1. 6.1 MARKET SYNOPSIS
    2. 6.2 EUROPE MARKET ANALYSIS BY PURPOSE OF TRAVEL
    3. 6.3 EUROPE MARKET ANALYSIS BY TRAVEL TYPE
    4. 6.4 EUROPE MARKET ANALYSIS BY ACCOMMODATION TYPE
    5. 6.5 EUROPE MARKET ANALYSIS BY DURATION OF STAY
    6. 6.6 EUROPE MARKET ANALYSIS BY TRANSPORT MODE
    7. 6.7 KEY BUYING CRITERIA OF CONSUMER AND RETAIL
    8. 6.8 RESEARCH PROCESS OF MRFR
    9. 6.9 DRO ANALYSIS OF CONSUMER AND RETAIL
    10. 6.10 DRIVERS IMPACT ANALYSIS: CONSUMER AND RETAIL
    11. 6.11 RESTRAINTS IMPACT ANALYSIS: CONSUMER AND RETAIL
    12. 6.12 SUPPLY / VALUE CHAIN: CONSUMER AND RETAIL
    13. 6.13 CONSUMER AND RETAIL, BY PURPOSE OF TRAVEL, 2024 (% SHARE)
    14. 6.14 CONSUMER AND RETAIL, BY PURPOSE OF TRAVEL, 2024 TO 2035 (USD Billion)
    15. 6.15 CONSUMER AND RETAIL, BY TRAVEL TYPE, 2024 (% SHARE)
    16. 6.16 CONSUMER AND RETAIL, BY TRAVEL TYPE, 2024 TO 2035 (USD Billion)
    17. 6.17 CONSUMER AND RETAIL, BY ACCOMMODATION TYPE, 2024 (% SHARE)
    18. 6.18 CONSUMER AND RETAIL, BY ACCOMMODATION TYPE, 2024 TO 2035 (USD Billion)
    19. 6.19 CONSUMER AND RETAIL, BY DURATION OF STAY, 2024 (% SHARE)
    20. 6.20 CONSUMER AND RETAIL, BY DURATION OF STAY, 2024 TO 2035 (USD Billion)
    21. 6.21 CONSUMER AND RETAIL, BY TRANSPORT MODE, 2024 (% SHARE)
    22. 6.22 CONSUMER AND RETAIL, BY TRANSPORT MODE, 2024 TO 2035 (USD Billion)
    23. 6.23 BENCHMARKING OF MAJOR COMPETITORS
  7. 7 LIST OF TABLES
    1. 7.1 LIST OF ASSUMPTIONS
  8. 7.1.1
    1. 7.2 Europe MARKET SIZE ESTIMATES; FORECAST
      1. 7.2.1 BY PURPOSE OF TRAVEL, 2026-2035 (USD Billion)
      2. 7.2.2 BY TRAVEL TYPE, 2026-2035 (USD Billion)
      3. 7.2.3 BY ACCOMMODATION TYPE, 2026-2035 (USD Billion)
      4. 7.2.4 BY DURATION OF STAY, 2026-2035 (USD Billion)
      5. 7.2.5 BY TRANSPORT MODE, 2026-2035 (USD Billion)
    2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
  9. 7.3.1
    1. 7.4 ACQUISITION/PARTNERSHIP
  10. 7.4.1

Europe Europe Travel And Tourism Market Segmentation

Europe Travel And Tourism Market By Purpose of Travel (USD Billion, 2026-2035)

  • Leisure
  • Business
  • Adventure
  • Cultural
  • Religious

Europe Travel And Tourism Market By Travel Type (USD Billion, 2026-2035)

  • Group
  • Solo
  • Family
  • Couple
  • Backpacking

Europe Travel And Tourism Market By Accommodation Type (USD Billion, 2026-2035)

  • Hotels
  • Hostels
  • Vacation Rentals
  • Bed and Breakfast
  • Camping

Europe Travel And Tourism Market By Duration of Stay (USD Billion, 2026-2035)

  • Short-term
  • Medium-term
  • Long-term
  • Weekend
  • Extended

Europe Travel And Tourism Market By Transport Mode (USD Billion, 2026-2035)

  • Air
  • Train
  • Car
  • Bus
  • Bicycle

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