Europe Sparkling Wine Market Size was estimated at 16.94 (USD Billion) in 2024.The Europe Sparkling Wine Market Industry is expected to grow from 18.37(USD Billion) in 2025 to 48.3 (USD Billion) by 2035. The Europe Sparkling Wine Market CAGR (growth rate) is expected to be around 9.186% during the forecast period (2025 - 2035).
The Europe Sparkling Wine Market is experiencing notable shifts driven by changing consumer preferences and evolving lifestyle choices. Increasing awareness and appreciation for quality and craft beverages among consumers are important market drivers. This trend has led to a rising demand for premium and organic sparkling wines as individuals seek products that align with their values of sustainability and authenticity. Regions like France and Italy, renowned for their traditional sparkling wine production methods, are seeing a resurgence in interest from consumers looking for unique and high-quality offerings. Opportunities in the market are being captured through innovative marketing strategies and the introduction of diverse sparkling wine varieties.As more consumers engage with the category, brands are exploring collaborations with local influencers and participating in experiential events to enhance brand visibility and connect with younger demographics. This approach not only helps brands stand out but also taps into the growing trend of social media influence on purchasing decisions. In recent times, there has been a noticeable increase in the popularity of lower-alcohol and non-alcoholic sparkling wine options, reflecting a broader trend towards health and wellness in Europe. Consumer interest in cocktail culture has also led to the incorporation of sparkling wines in mixed beverages, further diversifying their use and appeal.As the European market remains at the forefront of sparkling wine innovation, producers are likely to continue adapting to these evolving preferences, ensuring the sector remains dynamic and responsive to consumer needs.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Europe Sparkling Wine Market Drivers
Growing Consumer Preference for Premium Products
The Europe Sparkling Wine Market Industry is witnessing a significant shift towards premium and high-quality sparkling wines. According to the European Commission's Directorate-General for Agriculture and Rural Development, there has been a steady increase in the production of premium quality sparkling wines, with sales of premium labels rising by 25% between 2018 and 2022. This trend is primarily driven by changing consumer demographics and an increasing number of millennials and affluent consumers who are searching for unique experiences through specialized and craft beverages.The rising influence of wine tourism in regions like Champagne, France, and Prosecco, Italy, where premium sparkling wine is produced, further enhances the demand for these products and encourages consumers to spend more on high-quality offerings. This consumer behavior is essential for market growth in the region, as it leads to better profitability for producers and a more robust market growth trajectory.
Expanding Wine Tourism in Europe
Wine tourism has effectively transformed the cultural landscape of Europe, contributing significantly to the growth of the Europe Sparkling Wine Market Industry. In countries such as Italy and France, wine tourism has seen an increase of nearly 30% over the last five years, per data from the European Wine Tourism Organisation. This growth encourages local destinations to promote their unique sparkling wine offerings and create tailored experiences for tourists.
With tourists in search of genuine experiences, well-known areas for their sparkling wines, like Champagne and Veneto, become ideal spots for wine tours and tastings, thus, directly increasing market sales.
Rising Health Consciousness Among Consumers
The increasing health consciousness among European consumers has also driven a surge in demand for lower-calorie and reduced-sugar sparkling wine options. According to the Food Standards Agency in the United Kingdom, there has been a marked increase in consumer interest in low-calorie drinks, which has grown by around 15% year-over-year since 2020. Health-conscious consumers are more inclined to choose products that have lower sugar content without compromising on taste.This has prompted many producers in the Europe Sparkling Wine Market Industry to innovate by creating sparkling wines that cater to this demographic alongside existing offerings, ensuring a broader market reach among consumers prioritizing wellness.
Impact of Social Media Marketing
The rise of social media platforms has significantly impacted brand visibility and consumer engagement in the Europe Sparkling Wine Market Industry. Major wine producers are utilizing social media to promote their brands and products; statistics show that 70% of wine brands in Europe are active on platforms like Instagram and Facebook, leading to a 40% increase in customer engagement. In particular, visually-driven platforms showcase the aesthetic appeal of sparkling wine, attracting younger audiences who value experience and lifestyle alignment.This modern marketing strategy not only enhances consumer interaction but also boosts sales, helping to expand the market's growth further.
Sparkling Wine Market Type Insights
The Europe Sparkling Wine Market, characterized by a variety of types, showcases a diverse landscape primarily segmented into Champagne, Cava, and Others. Champagne, known for its prestigious reputation and rich history, plays a crucial role in the market, reflecting the cultural significance closely associated with celebrations and special occasions throughout Europe. Its iconic status not only drives significant revenue but also enhances premium positioning in the sparkling wine category, appealing to consumers seeking high-quality options. Cava, predominantly produced in Spain, stands out with its unique characteristics and affordability compared to Champagne, making it a popular choice among consumers looking for quality sparkling wine at a reasonable price.This segment is particularly important as it caters to a broad audience, contributing to market growth driven by increasing consumer interest in versatile sparkling options. The Others category encompasses a variety of sparkling wines from different regions and producers, including Prosecco from Italy, which has garnered considerable attention and market share due to its approachable flavor profile and versatility in mixes and pairings. As consumer preferences evolve, the demand for innovative and diverse sparkling wine selections continues to rise, indicating significant opportunities across all types within the Europe Sparkling Wine Market.The ability to capture market trends and the rising popularity of sparkling wines, especially among younger demographics, further reinforces the importance of these segments, suggesting a positive outlook driven by both tradition and modern consumer behavior. With continuous innovation and branding strategies, the market segmentation is expected to adapt and evolve, ensuring a robust growth trajectory for the years to come, enriched by the diverse tastes and preferences across Europe's varied wine-drinking populations.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The Europe Sparkling Wine Market has shown robust growth fueled by increasing consumer preferences and lifestyle changes. The Category segment within this market includes diverse options such as White, Rosé, and Red sparkling wines, each offering unique appeal. White sparkling wines have consistently attracted a majority of consumers, praised for their versatility and fresh flavors, making them a staple in celebrations and casual gatherings. Rosé sparkling wines have grown in popularity, particularly among younger demographics looking for vibrant and approachable choices, contributing to their significant market share.Red sparkling wines, while less common, have carved out a niche due to their rich taste and ability to pair well with various cuisines, making them a noteworthy option for diverse dining experiences. The European region has a deep-rooted history in wine production, and innovative marketing strategies are enhancing their distinctiveness in the competitive landscape. With changing consumer tastes leaning towards premium and artisanal options, the growth potential in the Category segment remains strong, supported by evolving trends in winemaking and increased exposure to different wine styles across Europe.
Sparkling Wine Market Distribution Channel Insights
The Distribution Channel segment of the Europe Sparkling Wine Market plays a crucial role in connecting producers to consumers, significantly influencing market accessibility and sales performance. In the foodservice sector, establishments such as restaurants and hotels serve as vital points of consumption, contributing to the increasing popularity of sparkling wine in social and celebratory occasions. Meanwhile, the retail sector captures a substantial share through supermarkets, liquor stores, and online platforms, offering a diverse range of sparkling wine options to consumers.This dual approach allows for comprehensive market penetration, catering to different consumer preferences and purchase behaviors. The growth in e-commerce and the convenience provided by online purchases, especially in the wake of recent global changes in shopping habits, has further augmented this segment's importance. Additionally, promotional strategies and partnerships within both foodservice and retail channels enhance brand visibility and customer engagement, fostering a competitive environment. With the evolving tastes of consumers and the increasing trend towards premium and sparkling products, the Distribution Channel remains a pivotal aspect in driving the Europe Sparkling Wine Market growth.
The Europe Sparkling Wine Market is characterized by its diverse regional segmentation, showcasing a rich variety of consumer preferences and production practices. Germany, known for its traditions in sparkling wine production, enjoys a significant market share within the region. The UK has seen a rising trend in domestic sparkling wine production, fueled by the quality of its wine regions, contributing to market growth. France continues to dominate with its Champagne region, symbolizing luxury and high-quality sparkling wines, while other areas like Loire and Alsace provide unique offerings.Italy holds an important place with Prosecco, appealing to a broad audience and making it a significant player in the sparkling segment. Russia's emerging market represents opportunities for growth, reflecting changing consumer behaviors and increased interest in sparkling wines. Spain, famous for Cava, is well-positioned, highlighting the rich cultural value of sparkling wines in Mediterranean lifestyles. The Rest of Europe segment encapsulates various countries, contributing to the overall diversity and vibrancy of the market as consumer interest in sparkling beverages increases across the continent.This regional distribution fosters healthy competition and innovation, shaping the strategic landscape of the Europe Sparkling Wine Market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Europe Sparkling Wine Market Key Players and Competitive Insights:
The Europe Sparkling Wine Market is characterized by a dynamic and competitive landscape, driven by a diverse array of consumer preferences and a rich tapestry of regional specialties. Sparkling wine holds a prominent position in the European beverages industry, where tradition meets innovation. The market has experienced notable growth fueled by increasing consumer demand for premium and high-quality sparkling wines, as well as the rise of social occasions that celebrate the consumption of these beverages. Key players within this market are continually adapting their strategies to cultivate brand loyalty, enhance product visibility, and respond effectively to evolving consumer tastes. Furthermore, the interplay between established vineyards and emerging producers creates an intriguing competitive environment that influences pricing, marketing, and distribution channels.Diageo has solidified its presence within the Europe Sparkling Wine Market by leveraging its strong portfolio of brands and significant distribution networks. The company's strengths lie in its ability to innovate with product offerings that cater to changing consumer preferences and its emphasis on quality and craftsmanship. Diageo's emphasis on marketing and brand positioning enhances its competitive advantage and ensures high visibility in the marketplace. The company also focuses on sustainability and responsible drinking initiatives, which resonate well with modern consumers. This commitment to corporate social responsibility not only strengthens its brand image but also fosters a deeper connection with customers who value ethical consumption practices. With effective management strategies and a focus on growing market segments, Diageo continues to maintain its leadership role in the sparkling wine sector within Europe.Bodegas Campo Viejo is recognized as a key player in the European sparkling wine market, renowned for its commitment to quality and heritage. The company excels in producing a range of Cava and other sparkling varieties, which have become increasingly popular among consumers seeking authentic tasting experiences. With a strong market presence, Bodegas Campo Viejo is strategically positioned to capitalize on the rising demand for sparkling wines made from traditional methods. Its strengths include robust distribution capabilities across various retail channels, effective branding that highlights the rich cultural background of its products, and an emphasis on innovation in winemaking techniques. The company's proactive approach towards mergers and acquisitions has also enabled it to expand its portfolio and enhance its market penetration. Through these strategies, Bodegas Campo Viejo continues to foster growth and maintain its competitive edge in the European sparkling wine market.
Europe Sparkling Wine Market Industry Developments
In recent developments, the Europe Sparkling Wine Market has been witnessing dynamic changes, particularly with companies like LVMH Moet Hennessy Louis Vuitton and Diageo exploring innovative production methods and expanding their product ranges. Freixenet continues to gain popularity, primarily through the rising demand for Cava in the European region. In September 2023, Treasury Wine Estates announced a strategic partnership aimed at enhancing their sparkling wine offerings in several European markets, looking to cater to the changing tastes of consumers. Additionally, Moet et Chandon been focusing on sustainable practices, aligning with growing environmental awareness among consumers.The sparkling wine sector experienced a notable market valuation increase, attributed to the resurgence of social gatherings post-pandemic, which fueled consumption. The demand for Prosecco remains particularly robust, as it is favored for its affordability and versatility. In April 2022, Pernod Ricard acquired a minority stake in a rising sparkling brand, underscoring the competitive landscape in the industry. Historical trends indicate that from 2020 to 2022, the European market underwent significant growth, reflecting a broader acceptance of sparkling wines beyond traditional occasions. These developments illustrate the evolving nature of the Europe Sparkling Wine Market as it adapts to consumer preferences and market demands.
Europe Sparkling Wine Market Segmentation Insights
Sparkling Wine Market Type Outlook
Sparkling Wine Market Category Outlook
Sparkling Wine Market Distribution Channel Outlook
Sparkling Wine Market Regional Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 16.94(USD Billion) |
| MARKET SIZE 2024 | 18.37(USD Billion) |
| MARKET SIZE 2035 | 48.3(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 9.186% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Diageo, Bodegas Campo Viejo, LVMH Moet Hennessy Louis Vuitton, Cristal Champagne, Cantina Sociale Baccarossa, Freixenet, Treasury Wine Estates, Caves de la Loire, Moet et Chandon, Giorgio Galli, Prosecco, Pernod Ricard, Concha y Toro |
| SEGMENTS COVERED | Type, Category, Distribution Channel, Regional |
| KEY MARKET OPPORTUNITIES | Growing demand for premium options, Increasing popularity of organic varieties, Expanding online retail channels, Rising consumption during celebrations, Innovative flavor profiles and packaging options |
| KEY MARKET DYNAMICS | Premiumization trend, Health consciousness, E-commerce growth, Regional diversity, Sustainable practices |
| COUNTRIES COVERED | Germany, UK, France, Russia, Italy, Spain, Rest of Europe |
Frequently Asked Questions (FAQ) :
The Europe Sparkling Wine Market is expected to be valued at 18.37 USD Billion in 2024.
By 2035, the overall market size of the Europe Sparkling Wine Market is projected to reach 48.3 USD Billion.
The expected CAGR for the Europe Sparkling Wine Market from 2025 to 2035 is 9.186%.
Germany is leading the Europe Sparkling Wine Market, expected to be valued at 4.5 USD Billion in 2024.
The market size of the Europe Sparkling Wine Market in the UK is expected to reach 9.5 USD Billion by 2035.
Major players in the market include Diageo, LVMH Moet Hennessy Louis Vuitton, and Freixenet.
The Champagne segment of the Europe Sparkling Wine Market is projected to be valued at 19.2 USD Billion in 2035.
The Cava segment is expected to reach 3.5 USD Billion in 2024 and increase to 9.1 USD Billion by 2035.
The Others segment is expected to be valued at 20.07 USD Billion by 2035.
The market size of the Europe Sparkling Wine Market in France is valued at 5.0 USD Billion in 2024.
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