Canned Wine Market Research Report Information By Type (Red Wine, White Wine, Sparkling Wine, Dessert Wine, Fortified, and Others), By Distribution Channel (B2B, B2C, [Specialty Retail Stores, Forecourt Stores], and Online Retail), By Product (Sparkling, Fortified, Still, and Vermouth), By Alcoholic Content (Low Alcohol, Medium Alcohol, and High Alcohol) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Canned Wine Market Overview

Canned Wine Market Size was valued at USD 1.3 Billion in 2023. The Canned Wine industry is projected to grow from USD 1.4 Billion in 2024 to USD 4.09 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.60% during the forecast period (2024 - 2032). Rising demand for convenience and portability and reduced oxidation and spoilage are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Wine Market Trends

• Rising demand for premiumization alcohol is driving the market growth

The increasing demand for new flavor variants and other product improvements drives the fortified canned wine market. Wine producers respond to these shifting demands by creating new and unusual flavors of fortified wine as consumer tastes and preferences change. Producers are expected to keep pursuing this trend to set themselves apart from competitors and gain market share. Because marijuana has been legalized in some US countries, some industry participants have been combining marijuana with fortified wine to produce novel products. The market for fortified wine is predicted to develop even more due to premiumization. Because premium fortified wines are frequently connected to superior quality, distinctive flavors, and a more upscale drinking experience, consumers' opinions of them are largely favorable. Consequently, many customers are prepared to pay more for these products, which has helped the market expand.

Additionally, Italy produced over 50.2 million hectoliters of wine in 2021, according to data from the International Organization of Vine and Canned Wine. Government laws and regulations can help significantly expand the market for fortified wine. Certain nations may implement regulations that promote the manufacturing and commercialization of fortified wines or offer inducements to winemakers to explore novel methods and tastes.

Furthermore, the industry is predicted to expand at a healthy rate because canned wines have so many applications and advantages for customers worldwide. There has been a quick change in customer tastes away from traditional packaged wine or beverages and toward canned wines because of their portability, ease of use when traveling, and other factors. This is largely observed in the working class and among young millennials, which will support canned wine sales growth during the projection period. In addition, spending on social events, trips, and other recreational activities has increased, which has led to a rise in wine consumption. This product offers several advantages, including affordability, as canned wines are less expensive than large-sized bottles. Because they are more useful and recyclable, cans are expected to contribute to the sector's expansion. When protecting the environment and controlling alcohol intake, customers favor canned wines over other drinks. The increasing propensity of manufacturers to invest in the market is propelling its expansion.

Because many Americans drink canned wine, this sector has many opportunities for growth during the projection period. This can be attributed to the arrival of notable companies from various regions, which has improved the overall revenue share and stimulated market expansion over the projected time, thus driving the Canned Wine market revenue.

Canned Wine Market Segment Insights

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  Canned Wine Type Insights

  
  

The Canned Wine Market segmentation, based on type, includes red wine, white wine, sparkling wine, dessert wine, fortified, and others. In 2023, the red wine segment dominated the market. The canned wine industry, which includes red wine, is trying to dispel myths about the caliber of wine preserved in cans. Companies are focusing on the quality of the wine within the can and educating consumers about the benefits of red wine in cans through marketing techniques.

The white wine category is anticipated to be the fastest growing. The mobility and ease of use that canned white wine provides complements the lifestyles of today's consumers. Customers who appreciate on-the-go choices will find it appropriate for outdoor activities, picnics, and events due to its lightweight and portable format.

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  Canned Wine Distribution Channel Insights

  
  

Based on distribution channels, the Canned Wine Market segment includes B2B, B2C, [specialty retail stores, forecourt stores], and online retail. In 2023, the B2B category generated the most income. Restaurants, bars, lodging facilities, and other hospitality and food service businesses are supplied with canned wine. By ensuring canned wine is part of these establishments' beverage offerings, this B2B distribution channel gives customers more options for on-premise consumption.

The canned wine online retail segment is anticipated to grow fastest during the forecast period. Online platforms offer doorstep delivery alternatives and ease of buying. Because economic expansion steadily improves consumer purchasing, it has a significant impact on patterns of alcohol consumption. Leading companies in the industry are always working to boost their sales and profit margins through partnerships with well-known web portals.

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  Canned Wine Product Insights

  
  

Based on Product, the Canned Wine Market segmentation includes sparkling, fortified, still, and vermouth. The sparkling category leads the market. Leading players in this industry are introducing new items to satisfy present customers and draw in new business for the market throughout the projected period. For instance, India's well-known wine brand Sula Vineyards announced in February 2020 that it will release its first-ever canned wine under the name "Día Sparkler."

During the projection period, the canned wine market’s fortified segment is anticipated to grow fastest. Consumers adore the recently released combinations of hard alcohol and fortified wine because they get the flavor and taste of both products in one. In addition, because fortified wines have distinct aromas and a greater alcohol percentage, they are frequently used in cocktails. They can give a cocktail body sweetness, depth, and complexity.

Figure 1: Canned Wine Market, by Product, 2023 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Canned Wine Alcoholic Content Insights

The Canned Wine Market segmentation, based on Alcohol Content, includes low alcohol, medium alcohol, and high alcohol. The market is led by the low alcohol category. Rising health consciousness and the desire for a well-rounded lifestyle have led customers to look for lower-alcohol substitutes for conventional alcoholic drinks. Low-alcohol options are frequently seen as healthier solutions that let people enjoy a drink without having to worry about the same health hazards associated with alcohol.

The medium-alcohol segment of the canned wine market is predicted to develop at the quickest rate over the projected period. Medium-alcoholic canned wine gives you more options when it comes to food pairings. It goes well with a wide range of foods, making it a desirable alternative for customers who value canned wine's ease and seek a flexible option that works well with many cuisines.

Canned Wine Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Canned Wine market area will dominate this market; International Wine and Spirits Research estimates that between 2021 and 2022, there will be an additional 14 million regular wine drinkers (RWD). This impetus is mostly created by people under 40. In addition to the most involved consumers (those in the 25–54 age range), the wine business is starting to sense the effect of LDA Gen Z. 31% of monthly wine consumers are under 40, compared to 28% in 2021. This suggests that while younger LDAs may not drink wine as much as their older colleagues, they are investigating the category more frequently than before the epidemic. The main difference is that younger LDA+ wine drinkers now drink wine far less often and spend more money on it on average when they do.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, and South Korea.

Figure 2: Canned Wine Market Share By Region 2023 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe's Canned Wine market accounts for the second-largest market share because wine is the region's second-favorite alcoholic beverage; as wine producers and consumers worldwide, Italy, Spain, and France are major contributors to the European wine market. Because well-known businesses and vineyards support the area, canned wines can be purchased for less money. Further, the German Canned Wine market held the largest market share, and the UK Canned Wine market was the fastest-growing market in the European region.

The Asia-Pacific Canned Wine Market is expected to grow at the fastest CAGR from 2024 to 2032. This is because Asia Pacific, driven mostly by countries like China, Japan, South Korea, and India, is the third-largest wine consumption market in volume. Furthermore, because wine is becoming increasingly popular among young people and the working class, countries like India are seeing a significant demand for these products. Moreover, China’s Canned Wine market held the largest market share, and the Indian Canned Wine market was the fastest-growing market in the Asia-Pacific region.

Canned Wine Key Market Players & Competitive Insights

The industry's leading players will continue investing heavily in R&D to expand their Product ranges, propelling the canned wine market's growth. Contractual agreements, mergers and acquisitions, increased investments, collaboration with other organizations, and new Type releases are examples of significant market developments. To increase their worldwide reach, market players are also taking various calculated risks. It must offer reasonably priced varieties for the canned wine industry to expand and prosper in a more competitive and dynamic market.

One of the main strategies manufacturers use in the worldwide Canned Wine market to benefit customers and expand the market sector is local manufacturing to reduce operating expenses. Some of the biggest benefits to medicine in recent years have come from the Canned Wine sector. Major players in the Canned Wine market, including Beach Juice, E & J. Gallo Winery, IBG Wines, Shamps Beverage LLC, Sans Wine Co, Winesellers Ltd., Precept Wine, LLC, Castel Freres, Grupo Penaflor, Treasury Wine Estate, Union Wine Company, The Family Coppola, Constellation Brands, Inc., and others, are attempting to increase market demand by investing in research and development operations.

The company Constellation Brands Inc. (CBI) manufactures and sells alcohol. Its product line consists of beer, liquor, and wine. The firm sells these products under the brand names SVEDKA, SIMI, Kim Crawford, Robert Mondavi, High West, Cook's California Champagne, Corona Extra, Corona Light, Corona Premier, Corona Familiar, Corona Refresca, Mount Veeder, My Favorite Neighbor, Casa Noble, Mi CAMPO, and Mi CAMPO. In states where the government is the distributor, CBI distributes its products through state alcohol beverage control agencies, wholesale wholesalers, and retailers. Constellation Brands established a special division for premium wine and artisanal spirits in April 2021. The Real McCoy, Mi Campo, Casa Noble Tequila, Nelson's Green Brier Distillery, High West Whisky, and Copper & Kings are some of the new premium wine and specialty spirits available.

A family-owned company, E. & J. Gallo Winery makes and sells wines and beverages. The company sells distilled spirits such as brandy, gin, vodka, tequila, table and sparkling wines, malt beverage products, and dessert wines. The company sells its goods under several names, including Talbott Vineyards, Pahlmeyer, Mirassou, Orin Swift, Dark Horse, Apothic, Chateau Souverain, Barefoot Bubbly, Ballatore, Bella Sare, Blackstone, Carnivor, Columbia Winery, and Ecco Domani. January 2021, Constellation Brands Inc.'s five wineries and 30 wine brands were acquired by E&J Gallo Winery. Arbor Mist, Black Box, Clos du Bois, Franciscan, Hogue, Manischewitz, Mark West, Ravenswood, Taylor, Vendange, and Wild Horse are among the labels that were purchased.

Key Companies in the Canned Wine market include

• Beach Juice


• E & J. Gallo Winery


• IBG Wines


• Shamps Beverage LLC


• Sans Wine Co


• Winesellers Ltd.


• Precept Wine, LLC


• Castel Freres


• Grupo Penaflor


• Treasury Wine Estate


• Union Wine Company


• The Family Coppola


• Constellation Brands, Inc.

Canned Wine Industry Developments

In 2024, Bota Box launched “Bota Box Breeze,” a line of lower-calorie canned wines. The collection features a variety of flavors including Pinot Grigio and Rosé, all with a light and refreshing profile.

In 2024, Barefoot Wine introduced “Barefoot Spritz,” a new line of canned wines that combines their popular wine blends with a sparkling twist. Flavors include Citrus and Berry, offering a bubbly and refreshing option.

May 2023: The Luxury Wine Group of E. & J. Gallo announced its acquisition of Rombauer Vineyards. In addition to more than 700 acres of sustainably farmed vineyards in Carneros, Atlas Peak, St. Helena, Calistoga, Sonoma Valley, and the Sierra Foothills, the acquisition includes the Rombauer Vineyards brand, three winery and production buildings, and two tasting rooms with stunning views of the vineyard.

April 2023: The Copper Crew, who together created Wine Traders for Alternative Formats (WATF), has been acquired by Canned Wine Co. This action prioritizes sustainability and aligns with their goal of expanding their portfolio and producing excellent canned wines. The acquisition intends to concentrate on portfolio expansion, excellence in canned wine, and sustainability initiatives dedicated to quality and sustainability.

Canned Wine Market Segmentation

Canned Wine Type Outlook

• Red Wine


• White Wine


• Sparkling Wine


• Dessert Wine


• Fortified


• Others

Canned Wine Distribution Channel Outlook

• B2B


• B2C
  
  
  
  • Specialty Retail Stores
  
  
  • Forecourt Stores
  
  
  
  


• Online Retail

Canned Wine Product Outlook

• Sparkling


• Fortified


• Still


• Vermouth

Canned Wine Alcoholic Content Outlook

• Low Alcohol


• Medium Alcohol


• High Alcohol

Canned Wine Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  •  Japan
  
  
  •  India
  
  
  • South Korea
  
  
  • Australia
  
  
  •  Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America