TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 22
2 MARKET INTRODUCTION 25
2.1 DEFINITION 25
2.2 SCOPE OF THE STUDY 25
2.3 RESEARCH OBJECTIVE 25
2.4 MARKET STRUCTURE 26
2.5 KEY BUYING CRITERIA 27
3 RESEARCH METHODOLOGY 28
3.1 OVERVIEW 28
3.2 DATA FLOW 31
3.2.1 DATA MINING PROCESS 31
3.3 PURCHASED DATABASE: 32
3.4 SECONDARY SOURCES: 33
3.4.1 SECONDARY RESEARCH DATA FLOW: 34
3.5 PRIMARY RESEARCH: 35
3.5.1 PRIMARY RESEARCH DATA FLOW: 36
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 37
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 37
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 38
3.6.1 CONSUMPTION & NET TRADE APPROACH 38
3.6.2 REVENUE ANALYSIS APPROACH 38
3.7 DATA FORECASTING 39
3.7.1 DATA FORECASTING TECHNIQUE 39
3.8 DATA MODELING 40
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 40
3.8.2 DATA MODELING: 41
3.9 TEAMS AND ANALYST CONTRIBUTION 43
4 MARKET DYNAMICS 44
4.1 INTRODUCTION 44
4.2 DRIVERS 44
4.2.1 THE RISING POPULARITY OF MEMORY FOAM PILLOWS 44
4.2.2 SURGE IN THE DEMAND FOR TRAVEL PILLOWS 45
4.2.3 DRIVERS IMPACT ANALYSIS 46
4.3 CHALLENGES 47
4.3.1 INCREASING COMPETITION FROM IMPORTS 47
4.3.2 SEASONAL DEMAND FLUCTUATIONS 48
4.4 RESTRAINT 48
4.4.1 HIGH SUPPLY OF COUNTERFEIT AND FAKE PRODUCTS 48
4.4.2 FLUCTUATING RAW MATERIAL PRICES 49
4.4.3 RESTRAINT IMPACT ANALYSIS 50
4.5 OPPORTUNITY 51
4.5.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE 51
4.5.2 RAPIDLY GROWING ADVANCEMENTS AND INNOVATIONS IN THE PILLOWS. 51
4.6 STRATEGIC INSIGHTS 52
4.6.1 TECHNOLOGY UPDATE 52
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 53
4.7 REGULATORY UPDATE 55
4.8 MARKET TRENDS 56
4.9 COVID-19 IMPACT ANALYSIS 57
4.9.1 IMPACT ON OVERALL CONSUMER GOODS INDUSTRY 57
4.9.1.1 ECONOMIC IMPACT 57
4.9.2 IMPACT ON EUROPE PILLOWS MARKET 57
4.9.3 IMPACT ON THE SUPPLY CHAIN OF PILLOWS 58
4.9.4 IMPACT ON MARKET DEMAND FOR PILLOWS 58
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 59
4.9.4.2 CONSUMER SENTIMENTS 59
4.9.5 IMPACT ON PRICING OF PILLOWS 60
4.9.6 CONSUMER BEHAVIOR ANALYSIS 61
5 MARKET FACTOR ANALYSIS 62
5.1 VALUE CHAIN ANALYSIS 62
5.1.1 RAW MATERIALS 62
5.1.2 MANUFACTURING/ PRODUCTION/ PROCESSING 62
5.1.3 PACKING 63
5.2 SUPPLY CHAIN ANALYSIS 63
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 64
5.2.1.1 RAW MATERIAL SUPPLIERS 64
5.2.1.2 MANUFACTURERS 64
5.2.1.3 DISTRIBUTION CHANNEL 64
5.2.1.4 PILLOW SIZES 64
5.2.2 INTEGRATION LEVEL 64
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 65
5.3 PORTER’S FIVE FORCES MODEL 66
5.3.1 THREAT OF NEW ENTRANTS 66
5.3.2 BARGAINING POWER OF SUPPLIERS 67
5.3.3 BARGAINING POWER OF BUYERS 67
5.3.4 THREAT OF SUBSTITUTES 67
5.3.5 RIVALRY 67
5.4 PROCUREMENT INSIGHTS 68
5.4.1 MARKET PENETRATION STRATEGY 68
5.4.2 REGULATORY LANDSCAPE AND LICENSING MODEL 68
5.4.3 TAM/SAM/SOM ANALYSIS 69
5.4.4 PRICING OVREVIEW 69
6 EUROPE PILLOWS MARKET, BY PRODUCT TYPE 70
6.1 INTRODUCTION 70
6.2 FEATHER PILLOWS 72
6.3 DOWN PILLOWS 73
6.4 MEMORY FOAM PILLOWS 75
6.5 LATEX PILLOWS 76
6.6 SYNTHETIC PILLOWS 78
6.7 OTHERS 79
7 EUROPE PILLOWS MARKET, BY TYPE 81
7.1 INTRODUCTION 81
7.2 ADJUSTABLE PILLOWS 82
7.3 NON-ADJUSTABLE PILLOWS 84
8 EUROPE PILLOWS MARKET, BY DESIGN 86
8.1 INTRODUCTION 86
8.2 ERGONOMIC PILLOWS 87
8.2.1 CONTOUR PILLOWS 89
8.2.2 WEDGE PILLOWS 89
8.2.3 OTHERS 89
8.3 NORMAL PILLOWS 89
9 EUROPE PILLOWS MARKET, BY PILLOW SIZES 92
9.1 INTRODUCTION 92
9.2 STANDARD 94
9.3 SUPER STANDARD 95
9.4 QUEEN 97
9.5 KING 98
9.6 EUROPEAN 100
9.7 OTHERS 101
10 EUROPE PILLOWS MARKET, BY CATEGORY 103
10.1 INTRODUCTION 103
10.2 SMART PILLOWS 104
10.3 STANDARD PILLOWS 106
11 EUROPE PILLOWS MARKET, BY NATURE 108
11.1 INTRODUCTION 108
11.2 ECO-FRIENDLY PILLOWS 109
11.3 REGULAR 111
12 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL 113
12.1 INTRODUCTION 113
12.2 SUPERMARKETS & HYPERMARKETS 114
12.3 SPECIALTY STORES 116
12.4 ONLINE 117
12.5 OTHERS 119
13 EUROPE PILLOW MARKET, BY COUNTRY 121
13.1 OVERVIEW 121
13.2 EUROPE 123
13.2.1 GERMANY 129
13.2.2 FRANCE 133
13.2.3 UK 138
13.2.4 SPAIN 142
13.2.5 ITALY 146
13.2.6 IRELAND 151
13.2.7 SWEDEN 155
13.2.8 AUSTRIA 159
13.2.9 RUSSIA 164
13.2.10 POLAND 168
13.2.11 REST OF EUROPE 172
14 COMPETITIVE LANDSCAPE 177
14.1 INTRODUCTION 177
14.2 COMPETITIVE BENCHMARKING/DASHBOARD 178
14.2.1 PRODUCT PORTFOLIO 178
14.2.2 REGIONAL PRESENCE 179
14.2.3 STRATEGIC ALLIANCES 179
14.2.4 INDUSTRY EXPERIENCES 179
14.3 MARKET SHARE ANALYSIS 179
14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 179
14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 180
14.6 LIST OF KEY PLAYERS 181
14.7 KEY DEVELOPMENTS & GROWTH STRATEGIES 181
14.7.1 PRODUCT LAUNCH 181
14.7.2 ACQUISITION 182
14.7.3 182
14.7.4 EXPANSION 182
14.7.5 INVESTMENT 183
15 COMPANY PROFILES 184
15.1 MUCHI 184
15.1.1 COMPANY OVERVIEW 184
15.1.2 FINANCIAL OVERVIEW 184
15.1.3 PRODUCTS OFFERED 184
15.1.4 KEY DEVELOPMENTS 184
15.1.5 SWOT ANALYSIS 185
15.1.6 KEY STRATEGIES 185
15.2 OLD EUROPE DUVET COMPANY 186
15.2.1 COMPANY OVERVIEW 186
15.2.2 FINANCIAL OVERVIEW 186
15.2.3 PRODUCTS OFFERED 187
15.2.4 KEY DEVELOPMENTS 187
15.2.5 SWOT ANALYSIS 188
15.2.6 KEY STRATEGIES 188
15.3 DYKON A/S 189
15.3.1 COMPANY OVERVIEW 189
15.3.2 FINANCIAL OVERVIEW 189
15.3.3 PRODUCTS OFFERED 190
15.3.4 KEY DEVELOPMENTS 190
15.3.5 SWOT ANALYSIS 191
15.3.6 KEY STRATEGIES 191
15.4 WENDRE 192
15.4.1 COMPANY OVERVIEW 192
15.4.2 FINANCIAL OVERVIEW 193
15.4.3 PRODUCTS OFFERED 193
15.4.4 KEY DEVELOPMENTS 193
15.4.5 SWOT ANALYSIS 194
15.4.6 KEY STRATEGIES 194
15.5 THE NEST COMPANY 195
15.5.1 COMPANY OVERVIEW 195
15.5.2 FINANCIAL OVERVIEW 195
15.5.3 PRODUCTS OFFERED 195
15.5.4 KEY DEVELOPMENTS 195
15.5.5 SWOT ANALYSIS 196
15.5.6 KEY STRATEGIES 196
15.6 CALDEIRA UK LTD 197
15.6.1 COMPANY OVERVIEW 197
15.6.2 FINANCIAL OVERVIEW 197
15.6.3 PRODUCTS OFFERED 197
15.6.4 KEY DEVELOPMENTS 198
15.6.5 SWOT ANALYSIS 198
15.6.6 KEY STRATEGIES 199
15.7 COMFY GROUP 200
15.7.1 COMPANY OVERVIEW 200
15.7.2 FINANCIAL OVERVIEW 200
15.7.3 PRODUCTS OFFERED 200
15.7.4 KEY DEVELOPMENTS 201
15.7.5 SWOT ANALYSIS 201
15.7.6 KEY STRATEGIES 201
15.8 NATURTEX 202
15.8.1 COMPANY OVERVIEW 202
15.8.2 FINANCIAL OVERVIEW 203
15.8.3 PRODUCTS OFFERED 203
15.8.4 KEY DEVELOPMENTS 203
15.8.5 SWOT ANALYSIS 204
15.8.6 KEY STRATEGIES 204
15.9 DÙSAL LIMITED 205
15.9.1 COMPANY OVERVIEW 205
15.9.2 FINANCIAL OVERVIEW 206
15.9.3 PRODUCTS OFFERED 206
15.9.4 KEY DEVELOPMENTS 206
15.9.5 SWOT ANALYSIS 207
15.9.6 KEY STRATEGIES 207
15.10 HEFEL TEXTIL GMBH 208
15.10.1 COMPANY OVERVIEW 208
15.10.2 FINANCIAL OVERVIEW 209
15.10.3 PRODUCTS OFFERED 209
15.10.4 KEY DEVELOPMENTS 209
15.10.5 SWOT ANALYSIS 210
15.10.6 KEY STRATEGIES 210
16 APPENDIX 211
16.1 REFERENCES 211
16.2 RELATED REPORTS 212
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 41
TABLE 2 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 71
TABLE 3 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 71
TABLE 4 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (USD MILLION) 72
TABLE 5 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (MILLION UNITS) 73
TABLE 6 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (USD MILLION) 74
TABLE 7 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (MILLION UNITS) 74
TABLE 8 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (USD MILLION) 75
TABLE 9 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (MILLION UNITS) 76
TABLE 10 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (USD MILLION) 77
TABLE 11 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (MILLION UNITS) 77
TABLE 12 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (USD MILLION) 78
TABLE 13 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (MILLION UNITS) 79
TABLE 14 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 80
TABLE 15 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 80
TABLE 16 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (USD MILLION) 81
TABLE 17 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 81
TABLE 18 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 83
TABLE 19 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 83
TABLE 20 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 84
TABLE 21 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 85
TABLE 22 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (USD MILLION) 86
TABLE 23 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 87
TABLE 24 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (USD MILLION) 88
TABLE 25 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (MILLION UNITS) 88
TABLE 26 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (USD MILLION) 90
TABLE 27 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (MILLION UNITS) 91
TABLE 28 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (USD MILLION) 93
TABLE 29 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (MILLION UNITS) 93
TABLE 30 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (USD MILLION) 94
TABLE 31 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (MILLION UNITS) 95
TABLE 32 EUROPE PILLOWS MARKET, BY SUPER STANDARD, 2018-2032 (USD MILLION) 96
TABLE 33 EUROPE PILLOWS MARKET, SUPER STANDARD, 2018-2032 (MILLION UNITS) 96
TABLE 34 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (USD MILLION) 97
TABLE 35 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (MILLION UNITS) 98
TABLE 36 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (USD MILLION) 99
TABLE 37 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (MILLION UNITS) 99
TABLE 38 EUROPE PILLOWS MARKET, EUROPEAN, 2018-2032 (USD MILLION) 100
TABLE 39 EUROPE PILLOWS MARKET, BY EUROPEAN, 2018-2032 (MILLION UNITS) 101
TABLE 40 EUROPE PILLOWS MARKET, OTHERS, 2018-2032 (USD MILLION) 102
TABLE 41 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 102
TABLE 42 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 103
TABLE 43 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 103
TABLE 44 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (USD MILLION) 105
TABLE 45 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (MILLION UNITS) 105
TABLE 46 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (USD MILLION) 106
TABLE 47 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (MILLION UNITS) 107
TABLE 48 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (USD MILLION) 108
TABLE 49 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 108
TABLE 50 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (USD MILLION) 110
TABLE 51 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (MILLION UNITS) 110
TABLE 52 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (USD MILLION) 111
TABLE 53 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (MILLION UNITS) 112
TABLE 54 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 113
TABLE 55 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 114
TABLE 56 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD MILLION) 115
TABLE 57 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (MILLION UNITS) 115
TABLE 58 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (USD MILLION) 116
TABLE 59 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (MILLION UNITS) 117
TABLE 60 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (USD MILLION) 118
TABLE 61 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (MILLION UNITS) 118
TABLE 62 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 119
TABLE 63 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 120
TABLE 64 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 121
TABLE 65 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (MILLION UNITS) 122
TABLE 66 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 125
TABLE 67 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 125
TABLE 68 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 125
TABLE 69 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 126
TABLE 70 EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 126
