EMS and ODM Companies

The Competitive Landscape of the EMS and ODM Market

The Electronics Manufacturing Services (EMS) and Original Design Manufacturing (ODM) market, a vital cog in the electronics industry, pulsates with dynamic competition. From smartphones to medical devices, EMS and ODM players provide design, manufacturing, and assembly services, catering to diverse needs across various sectors. This landscape is shaped by established giants and agile newcomers, each vying for market share with distinct strategies.

Some of the EMS and ODM companies listed below:

• Sanmina Corporation


• Jabil Inc.


• Flex Ltd.


• UMC Electronics Co. Ltd.


• Zollner Elektronik AG


• Venture Corporation Ltd.


• Shenzhen Kaifa Technology Co. Ltd.


• Universal Scientific Industrial Co. Ltd.


• New Kinpo Group


• Foxconn Technology Co. Ltd.

Strategies Adopted by Leaders

• Portfolio Diversification: Offering a comprehensive range of services encompassing design, manufacturing, supply chain management, and testing across various product categories.


• Global Footprint and Scalability: Establishing a vast network of manufacturing facilities across different regions ensures scalability and proximity to customers, catering to diverse needs and minimizing logistical challenges.


• Technological Innovation and Integration: Continuously investing in advanced technologies like automation, robotics, and Industry 4.0 solutions to enhance efficiency, quality, and flexibility in manufacturing processes.


• Focus on Specific Verticals and Customers: Targeting key industry segments like automotive, consumer electronics, and healthcare with specialized expertise and solutions, building strong relationships with major brands.


• Strategic Partnerships and Collaborations: Partnering with technology providers, material suppliers, and chipmakers fosters innovation, expands capabilities, and opens doors to new markets.


• Focus on Cost-Effectiveness and Efficiency: Optimizing supply chains, leveraging economies of scale, and implementing lean manufacturing practices to offer competitive pricing and deliver cost-efficient solutions.

Factors for Market Share Analysis:

• Manufacturing Capabilities and Capacity: Offering a wide range of manufacturing capabilities (e.g., PCB assembly, SMT, testing) and large production capacity, catering to diverse product volumes and complexity, attracts customers.


• Quality and Reliability: Maintaining stringent quality control processes, adhering to industry standards, and delivering products with high reliability is crucial for critical applications and brand reputation.


• Innovation and Design Expertise: Providing design capabilities, including product engineering, prototyping, and value-added services, sets players apart for complex projects and attracts innovative customers.


• Flexibility and Customization: Offering flexible production lines, customization options, and rapid prototyping capabilities caters to diverse customer requirements and shortens time-to-market.


• Cost-Competitiveness and Pricing: Balancing competitive pricing with high-quality manufacturing and efficient operations is crucial for attracting budget-conscious customers and securing large-volume contracts.

New and Emerging Companies:

• Niche Market Focus: Targeting specific segments like medical device manufacturing, wearables assembly, or high-mix, low-volume electronics production opens up new market opportunities.


• Focus on Emerging Technologies: Integrating technologies like 3D printing, AI-powered manufacturing optimization, and sustainable materials positions them at the forefront of future market trends.


• Direct-to-Customer Engagement: Utilizing online platforms and social media marketing enables them to bypass traditional distribution channels and reach customers directly, often with more flexible engagement models.


• Focus on Sustainability and Ethical Sourcing: Implementing sustainable practices in manufacturing, utilizing eco-friendly materials, and adhering to ethical sourcing principles attracts environmentally conscious customers and aligns with industry sustainability mandates.

Industry Developments:

Oct. 10, 2023- Kimball Electronics, Inc. announced winning the highest overall customer ratings in four categories of CIRCUITS ASSEMBLY'S 2023 Service Excellence Awards. These four categories for EMS companies with over $500 MN in annual sales are dependability/timely delivery, technology, value for the price, and manufacturing quality. The awards are presented to outstanding EMS providers and suppliers of electronics assembly equipment, materials, and software.

Sep. 13, 2023- At Electronica India 2023, Mouser Electronics showcased a complete range of electronic components, including technologies, semiconductors, electronic manufacturing services (EMS), sensor technology, micro & nanosystems, test & measurement equipment, power supplies, PCBs, and many others for specific application fields.

Jun. 15, 2023- Videotex, a leading consumer electronics contract manufacturer in India, announced its plan to achieve Rs 500 crore in revenue by 2024. Being one of the oldest players in this industry, the company has captured over 50% market share in the smart TV ODM space among the contract manufacturers in India.

Videotex currently manufactures over 1.4 million TVs in the country, and it has registered Rs 350 crore in revenue in FY23. To achieve this, Videotex will upgrade its manufacturing facility with fully automated, AI-enabled manufacturing lines, readying it for Industry 4.0 needs. It will also invest in backward integration and R&D to localize its sourcing and promote the 'vocal for local' initiative.

Mar. 22, 2023- Veira Group, a leading smart TV ODM in India, announced the acquisition of Mini LED TV nano-cell technology to produce 75″ Google TV screens with Mini LED technology. These smart TVs will be produced in the company's new expansive manufacturing facility in Noida's Phase 2, including a specialized assembly line for this technology. The Mini LED TVs will have a high resolution 4K nanocell technology and brightness of more than 700 nits.