ID: MRFR/MED/0169-HCR | 110 Pages | Author: Kinjoll Dey | June 2023
Beauty devices market in Europe, the Middle East and Africa is expecting a luxurious growth in the coming future. On the basis of market trends and consumer behavior, the usage of beauty devices is dominant across all age groups. Notably, rising geriatric population is the key factor driving the EMEA beauty devices market. Additionally, increasing disposable income lead to increase in spending on personal care devices as well as rising prevalence of skin and hair problems are fueling the market of EMEA beauty devices. At-home beauty devices have attracted great attention of existing and new marketers since the technology is developing in almost every aspect of life and high adoption of these technologically advanced products by the consumers. Hair regrowth segment leads the European market. However, the presence of alternative low-priced products and occurrence of side-effects from beauty devices may hamper the growth of the market over the review period. For an instance, it is found that usage of some photo rejuvenation devices may cause swelling or itching in the skin. It is estimated that EMEA beauty devices market is expected to grow at a CAGR of 4.60% during the forecast period 2017-2021. Figure 1 - EMEA Beauty Devices Market, by Product
Segmentation The EMEA beauty devices market is segmented on the basis of product type, application, and end-user.
On the basis of product type, the market is segmented into hair care, skin care, oral care, and others. Hair care product type is further segmented into hair removal devices, hair growth devices, hair styling devices, and others. The skin care products includes light/LED and photorejuvenation therapy devices, cellulite reduction devices, acne removal devices, and others
On the basis of application, the market is segmented into domestic purpose, commercial purpose, and others.
On the basis of end-user, the market is classified into professional and personalized.
Regional Analysis The EMEA beauty devices market is segmented into two regions: Europe and the Middle East & Africa. Europe holds the largest share of the EMEA beauty devices market, which is further followed by the Middle East & Africa. The beauty devices market in Europe is primarily driven by e-commerce channels and designer labeled high-end products. German consumers spend on expensive regional branded products, which, in turn, increase the demand for the beauty device market.
Owing to easy availability, product convenience, and increased awareness about beauty devices are intensifying the growth of the beauty devices in the Middle East & Africa.
Market Assessment Key Players in EMEA Beauty Devices Market
Some of the key player in the market are Nu Skin Enterprises Inc., L’Oréal Group, Tria Beauty Inc., Carol Cole Company, H.zone, and Koninklijke Philips N.V. Intended Audience
Key Questions Answered
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