Electronic Article Surveillance System Market Research Report Information By Type (magneto-harmonic, acousto-magnetic, radiofrequency, and microwave), By Application (clothing and fashion accessories, cosmetics, supermarkets, mass merchandise, and others), By Components (tags, antennas, and detachers), and By Region (North America, Europe, Asia-Pacific, and the Rest of the World)—Forecast till 2030

Global Electronic Article Surveillance System Market Research (MRFR Insights)

The electronic article surveillance system market is projected to register a CAGR of 3.40% from 2022 to 2030. The electronic article surveillance system market size is expected to reach approximately USD 1.43 billion by 2030. Electronic article surveillance (EAS) is a technological tool that reduces retail theft, library book theft, and office building property removal. Special tags are used to identify merchandise or publications. One of the major reasons for adopting EAS products, and thus driving the market, has been the protection against inventory losses, shoplifting, and theft. According to the NRF, organized retail crime (ORC) costs the retail industry approximately USD 30 billion annually (National Retail Federation). According to the National Retail Security Survey, shoplifting is a major cause of shrinkage in the retail industry (NRRS).

For instance, according to the Office for National Statistics, the number of shoplifting offenses in England and Wales in 2019-2020 was 359.24 thousand (UK). Because of the increase in shoplifting cases worldwide, this technology reduces the need for extensive surveillance in every area, saving a significant investment in providing product safety and security.

COVID-19 Impact Analysis

Electronic Article Surveillance System Market Dynamics

The growing modernization of retail establishments is driving the market. Traditional stores are being converted into walk-in shopping centers. Another significant factor driving the market for electronic article surveillance systems is the increase in theft and shoplifting, boosting the adoption of surveillance systems. Traffic counts, the EAS system in healthcare, and the increased demand for inventory intelligence systems are further key drivers. The market is anticipated to reach new heights due to the rising demand for digital technologies and the integration of RFID and EAS.

Market Drivers:

• Retail sector transformation, an increasing number of retailers will drive the market

Due to factors such as the retail sector's transformation, many retailers are introducing innovative technology-based retail automation solutions, such as electronic article surveillance, to provide retailers and consumers with versatile and easy-to-access products. Several retailers are implementing electronic article surveillance solutions because they help protect stock loss from shoplifting and fraud, improve retail store quality, and allow inventory intelligence solutions in addition to traffic counting. For instance, in August 2020, Pomelo, a fashion brand, announced the expansion of retail stores in Southeast Asia, including Singapore and Malaysia, to improve the omnichannel customer experience. The company intends to expand its presence in the region by opening 20 new stores. Such initiatives by fashion retailers fuel the Region's demand for EAS solutions.

Market Restraints:

• High cost of implementing to curb the market growth

The high cost of implementing electronic article surveillance systems limits the market growth.

Market Opportunities:

• Opportunity in the EAS software market

The development of new technologies to update the Electronic Article Surveillance System (EAS) and convert it into critical software for advanced surveillance with cameras holds promise. As a result, there are numerous opportunities for the market to expand.

For instance, in June 2020, Sensormatic Solutions announced it had expanded its offerings to assist retailers in protecting their employees, customers, and assets in-store operations and warehouses.

Segment Overview

By Type Insights

The electronic article surveillance system market segmentation, by type, is magneto-harmonic, acousto-magnetic, radiofrequency, and microwave. The electronic article surveillance system market growth is now dominated by RF technology, and this trend is projected to continue over the forecast period. The increasing use of RF technology-based components in end-users, such as apparel and fashion accessories stores, supermarkets, mass merchandise stores, and pharmacy & health product stores, is driving the rise of RF technology.

By Component Insights

The EAS system market segmentation by component is tags, antennas, and detachers. Due to greater protection for items to decrease theft and shoplifting, tags are predicted to dominate the market share. Clothing and fashion accessory stores account for the majority of tag demand. There are two sorts of tags on the market: hard and soft. Regarding detecting performance by the security antenna situated at the doors, most tags and labels work similarly. The majority of tag demand comes from clothes and fashion accessory retailers, and as the number of customers grows, so does the number of retail outlets, pushing the expansion of the electronic article surveillance market for tags.

By Application Insights

Based on application, the market is segmented into clothing and fashion accessories, cosmetics, supermarkets, mass merchandise, and others. Supermarkets and mass merchandisers have been transitioning into smart stores to provide a better shopping experience. Many store operators are adopting new technologies in their supply chain and in their storefronts to keep up with the pace of changing shopping behavior of the consumers and the emergence of new trends, allowing them to test new delivery models, develop private labels, and form partnerships with leading internet connectivity providers to expand their market presence. In the coming years, the performance of the supermarket and mass merchandise sectors is expected to improve even further.

Global Electronic Article Surveillance System Market Share, by Region, 2021 (%)

Electronic Article Surveillance System Market Overview, by Region

By Region, the market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.

North America

In 2021, the North American region held the largest market share for electronic article monitoring systems because of the rise of modern retail in this region. The region is also experiencing significant growth in this industry, related to expanding shopping malls and complexes.

Asia-Pacific

Asia-Pacific is expected to have the fastest growth rate in the electronic article surveillance market. Demand for EAS systems is expected to rise as the number of garment and fashion accessory businesses, supermarkets, and mass merchandisers grows. Because of the region's rapid economic growth, rising living standards, increasing disposable incomes, increased consumerism, 0and changing lifestyles, the number of supermarkets and mass goods outlets is expected to grow.

Electronic Article Surveillance System Market Competitive Landscape

The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach with diverse product portfolios. Companies such as Checkpoint Systems (US), Tyco International PLC (US), Nedap NV (Netherlands), and Gunnebo Gateway AB (Sweden) dominate the market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base.

Prominent players in the electronic article surveillance system market research include Checkpoint Systems (US), Tyco International PLC (US), Nedap NV (Netherlands), Gunnebo Gateway AB (Sweden), Sentry Technology Corporation (US), FE Moran Security Solutions (US), Industrial Security Solutions Inc (US), SPIE AGIS Fire & Security (Hungary), and STANLEY Security (US), among others.

Scope of the Electronic Article Surveillance System Market Report

 By Type Outlook

• Hard Tag


• Soft Tag


• Deactivator or Detacher


• Detection System

By Application Outlook

• Clothing and Fashion Accessories


• Cosmetic/Pharmacy


• Supermarket


• Large Grocery


• Automotive


• Industrial

By Components Outlook

• Electronic Antenna


• Deactivator/Detacher


• Electronic Tag

By Region Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Electronic Article Surveillance System Market Forecast & Size:

To identify and estimate the market size for the EAS system market report segmented by type, application, and component by value (in US dollars). Also, to understand the consumption/ demand created by consumers in the electronic article surveillance system market forecast between 2022 and 2030.

Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges in the  electronic article surveillance system market growth

Market Influencing Factors:

To find out the factors which are affecting the  electronic article surveillance system market size among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the market affected by the pandemic

Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

• Producers


• Raw material suppliers


• Retailers, wholesalers, and distributors


• Governments, associations, and industrial bodies