Electric Toothbrush Market Size

Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The world electric toothbrush market is valued at around $ 3980 million in 2022, and is projected to reach $ 75,189.6 million by the end of 2030, at a CAGR of 8.24% during the forecast period. The rapid growth of the market reflects the increasing awareness of oral hygiene among consumers and the increasing popularity of advanced dental care technology. The demand for electric toothbrushes with better cleaning performance than manual brushes is expected to increase. There are also many factors driving the market, such as smart toothbrushes, which have sensors and wireless functions to monitor brushing habits in real time. The trend of personal dental care and the application of artificial intelligence in dental care products are also expected to drive the market. The main companies in the industry, such as Philips Sonicare, Oral-B and Colgate-Palmolive, are actively investing in research and development, forming strategic alliances, and launching new products to capture the market. Among them, the products with long battery life and convenient APP are the leading products in the industry.

Regional Market Size

Regional Deep Dive

The electric toothbrush market is experiencing significant growth in several regions. The growing awareness of oral hygiene, technological advancements and changing consumer preferences are driving the growth of the market. In North America, the electric toothbrush market is characterized by a high penetration of electric toothbrushes and an increasing preference for smart features and connectivity. In Europe, the market is diverse and characterized by a high focus on eco-friendliness and sustainability. The Asia-Pacific region is characterized by a high rate of penetration due to the rising incomes and urbanization. The Middle East and Africa present unique challenges and opportunities due to the high variability in market maturity and consumer education. In Latin America, the market is gradually developing, driven by a growing trend towards health and dental care.

Europe

• Sustainability trends are shaping the market, with brands like Colgate-Palmolive launching eco-friendly electric toothbrushes made from recycled materials, appealing to environmentally conscious consumers.
• The European Union's focus on health and wellness has led to initiatives promoting better oral hygiene practices, which are expected to boost the demand for electric toothbrushes.

Asia Pacific

• Rapid urbanization and increasing disposable incomes in countries like China and India are driving the demand for electric toothbrushes, with local brands emerging to cater to price-sensitive consumers.
• Innovations in technology, such as ultrasonic cleaning and AI-driven brushing techniques, are being adopted by companies like Xiaomi, enhancing the appeal of electric toothbrushes in the region.

Latin America

• Health trends are driving the market, with a growing number of consumers in Brazil and Mexico recognizing the benefits of electric toothbrushes for oral care.
• Local manufacturers are beginning to introduce affordable electric toothbrush options, making them more accessible to a broader audience.

North America

• The rise of smart electric toothbrushes, such as those from companies like Philips Sonicare and Oral-B, is transforming consumer habits, with features like real-time feedback and app connectivity enhancing user engagement.
• Regulatory changes in dental health policies are promoting preventive care, leading to increased adoption of electric toothbrushes as part of daily oral hygiene routines.

Middle East And Africa

• The market is witnessing growth due to increasing awareness of dental hygiene, with initiatives from organizations like the World Health Organization promoting oral health education.
• Cultural factors, such as the emphasis on personal grooming and health, are influencing the adoption of electric toothbrushes, particularly in urban areas.

Did You Know?

“Did you know that electric toothbrushes can remove up to 100% more plaque than manual toothbrushes, according to studies conducted by dental health organizations?” — American Dental Association

Segmental Market Size

The electric toothbrush is a growing and dynamic part of the oral care market, which is driven by increased consumer awareness of dental hygiene and technological developments. A key driver of the market is the growing prevalence of dental issues and the focus on preventive care. The introduction of smart technology into dental products also has a positive influence on the market. The electric toothbrush market is in its maturity phase. The market is driven by companies such as Philips and Oral-B, which are launching new products and pursuing new marketing strategies. In regions with high penetration, such as North America and Europe, smart toothbrushes with a focus on personalization and connectivity are becoming more popular. The main use is for daily oral hygiene, but there are also products for specific needs, such as gum care and whitening. Also, trends such as sustainable initiatives, with regard to materials and packaging, are important as consumers become more aware of the environment. Artificial intelligence (AI) and app integration are also key trends, which are enhancing the consumer experience and engagement.

Future Outlook

The Electric Toothbrush Market is slated for a growth period from 2022 to 2030, with a projected CAGR of 8.24% from $ 3.97 billion to $ 7.52 billion. This growth is attributed to the rising awareness of dental hygiene among consumers, and the rising prevalence of dental diseases, which have prompted people to adopt advanced dental care solutions. In 2022, electric toothbrushes are expected to account for about 16% of the toothbrush market. However, by 2030, their market share is expected to increase to about 30%, indicating a shift towards more effective dental care practices. Moreover, the integration of smart features in electric toothbrushes, such as real-time feedback, app-based connectivity, and personalized brushing modes, is expected to further enhance the end-user experience and drive adoption. Also, the growing trend of preventive healthcare and the growing influence of e-commerce platforms are facilitating easier access to these products, thereby expanding the market reach. Supportive policies from health organizations to promote electric toothbrushes as a superior alternative to manual toothbrushes will also propel growth. The market will continue to grow, with the changing preferences of consumers and the continuous innovations in the product portfolios of leading players.