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Dry Construction Market Share

ID: MRFR//2103-HCR | 107 Pages | Author: Sakshi Gupta| October 2024

Market share positioning strategies in the dry construction market are crucial for companies aiming to carve out their niche and compete effectively. Dry construction, characterized by its use of pre-fabricated components and minimal moisture, has gained significant traction due to its cost-effectiveness, speed of construction, and environmental benefits. In this highly competitive landscape, companies employ various strategies to secure and expand their market share.

One prevalent strategy is differentiation based on product innovation. Companies invest heavily in research and development to create innovative dry construction solutions that offer unique features or benefits. These innovations could range from advanced insulation materials to integrated smart technologies that enhance energy efficiency or streamline installation processes. By offering distinctive products, companies can attract customers seeking cutting-edge solutions, thereby capturing a larger share of the market.

Another effective market share positioning strategy is pricing strategy. Some companies opt for a cost leadership approach, aiming to become the low-cost provider in the market. By optimizing production processes, sourcing materials efficiently, and minimizing overhead costs, these companies can offer competitive prices without compromising on quality. This strategy appeals to price-sensitive customers and enables companies to gain a significant market share, particularly in segments where price plays a critical role in decision-making.

Furthermore, market segmentation plays a vital role in positioning strategies within the dry construction market. Companies analyze the market to identify distinct customer segments with varying needs and preferences. By tailoring their product offerings and marketing messages to specific segments, companies can effectively target niche markets where they can gain a competitive edge. For example, a company might focus on providing premium dry construction solutions for luxury residential projects while simultaneously offering more budget-friendly options for commercial developments.

There has been a significant demand for infrastructure in hospitals and other medical facility centers like laboratories, shipping, logistics, and others like the healthcare centers, clinics, and others owing to the outbreak of the pandemic.

Collaboration and partnerships are also essential strategies for market share positioning in the dry construction industry. Companies often form strategic alliances with suppliers, distributors, or other stakeholders to expand their reach and access new markets. By leveraging the strengths and resources of partners, companies can enhance their market penetration and competitiveness. Joint ventures or strategic alliances can also facilitate knowledge sharing and technology transfer, enabling companies to innovate more rapidly and stay ahead of the competition.

Additionally, branding and marketing efforts play a crucial role in shaping market share positioning strategies. Establishing a strong brand identity that resonates with target customers helps differentiate a company's offerings from competitors. Companies invest in marketing campaigns that highlight their unique value propositions, whether it's reliability, sustainability, or design flexibility. Effective branding and marketing not only attract new customers but also reinforce loyalty among existing ones, ultimately contributing to increased market share.

Moreover, geographical expansion is a key strategy for companies looking to increase their market share in the dry construction industry. As urbanization continues to drive demand for construction projects worldwide, companies seek to enter new geographic markets to tap into emerging opportunities. Expanding into new regions allows companies to diversify their revenue streams, mitigate risks associated with economic fluctuations in specific markets, and capitalize on local market dynamics and preferences.

Dry Construction Market Overview


Dry Construction Market Size was valued at USD 79.40 Billion in 2023. The Dry Construction market industry is projected to grow from USD 82.77 Billion in 2024 to USD 117.48 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.47% during the forecast period (2024 - 2032). 
Dry Construction Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Dry construction can be understood as a specialized method of construction, based on the use of industrially prefabricated construction systems. It is a considerable option as it is a quick, safe, and quality construction assembly, which does not require any additional time for drying. There has been a huge and reliable rise in the demand for dry construction due to urbanization and industrial growth, across the world, during the historic forecast period that had ended in 2019. Dry construction is being widely adopted in the construction of offices, homes, and other structures.


COVID 19 Analysis


The dry constructions market has been deeply impacted and has witnessed a negative impact on the product demand in recent months owing to the lockdowns imposed in the majority of the countries due to the outbreak of the novel COVID-19 in December 2019 followed by the rising cases in the international scale in 2020. Several market countries, including the prominent ones like Italy, the U.S., and India, as a part of the market have witnessed curfew-like situations where businesses except for the essential services with minimal workforce were not allowed to carry their operations. Besides, the impact of the COVID-19 outbreak has also resulted in a slowed down the growth of the construction industry in recent months, which is causing delays, and the same can be attributed to several disrupted demand and supply chains. Most of the construction projects were temporarily shut down by the restrictions imposed in recent months for the prevention of the spread of COVID-19. The factors that are mentioned above have significantly impacted the demand for dry construction in the last few months. The dry construction market producers and manufacturers and the overall construction industry are expected to face several challenges as most of the construction projects are likely to be left incomplete, at a halt, or be delayed because of supply chain disruptions, cash flow constraints, unavailability of the workforce, and production shutdown introduced by the pandemic.


Competitive Landscape


The most prominent major key players in the dry construction market all across the globe are mentioned below:



  • Saint Gobain (France)

  • Pabco Gypsum (U.S)

  • Fletcher Building (New Zealand)

  • Xella Group (Germany)

  • Armstrong World Industries (U.S.)

  • Knauf (Germany)

  • Etex Group (Belgium)

  • USG Boral (Malaysia)

  • CSR (Australia)

  • Panel Rey (Mexico)


The major key players of the dry construction market size are witnessing the use of various strategies to sustain their market position in the dry construction market by taking up many steps for the expansion of the dry construction market all across the globe during the forecast period that ends in 2030.


Dry Construction Market Dynamics


Drivers


There has been a significant demand for infrastructure in hospitals and other medical facilities centers like laboratories, shipping, logistics, and others like healthcare centers, clinics, and others owing to the outbreak of the pandemic. Some of the market countries are moderately functioning after the arrival of the pandemic and hence, this is likely to create a demand for the global dry construction market products and equipment. There has been a rapid infrastructural development that is being coupled with the availability of business capital investments in emerging economies, including China and India of the APAC region, which has propelled the demand for dry constructions.


Restraints


The sudden arrival of the pandemic has been witnessed to have a huge impact on the infrastructure and construction sector which is one of the major demandants of the global dry construction market for the ongoing forecast period. There is a wide range of restraints and challenges that are present in the way of the development and expansion of the dry construction industry. There is a huge degree of uncertainty regarding the trends belonging to the recovery period after the outbreak of the pandemic which is hampering the confidence of the market buyers and investors to fund and invest. The dry construction market companies are also facing losses due to the unavailability of investment which is hampering their ability to meet the rising audience needs and creating issues for their expansion goals.  


Technology Analysis


There has been a recognized degree of use of the technological developments and advancements that is a result of the rise in investments and funding and owing to their huge employment in infrastructure projects and mega construction systems. The market for dry construction has witnessed moderate growth in the past couple of years, as a part of the historic forecast period that ended in 2019. The demand for dry construction is further, expected to be driven by the growing construction industry and the adoption of lightweight construction materials. The base year considered for the study of the market is 2020, and the forecast period for the global dry construction market is 2022 to 2030.


Dry Construction Market Segmentation


The dry construction market has been segmented because of the rising needs of the global target audience followed by the efforts that have been employed by the global market players. The global market segments are mentioned as follows:


Based on Type:



  • Supporting framework

  • Boarding


Based on Material:



  • Plasterboard

  • Wood

  • Metal

  • Plastic

  • Others (glass and carpet)


Based on System:



  • Wall

  • Ceiling

  • Flooring

  • Others (window, partition, and door system)


Based on Application:



  • Residential

  • Non-residential (commercial, healthcare, hospitality, and others)


Based on Region:



  • North America

  • Europe

  • Asia-Pacific

  • Rest of the World (RoW)


Regional Analysis


The global dry construction market has been segmented region-wise and is functioning in 5 prominent regions in the global market premises. Out of these 5 propelling regions in the international dry construction industry, Asia-Pacific held the largest share of the global dry construction market during the historic forecast period that had ended in 2019, followed by North America.


The growth of the dry construction industry with the growth of population and the rising per capita disposal income is anticipated to drive the dry construction market in this region during the ongoing forecast period. These market trends further suggest that there has been an increase in the need for corporate spaces, hotels, shopping malls, schools, hospitals, and others in Asia-Pacific, which adds to the growth. The growing market for dry construction in participating regional countries such as China, India, and Japan is expected to contribute significantly to the Asia-Pacific market followed by the development of trends in North American countries like the US and Canada.


Recent Developments



  • In December 2017, one of the prominent markets Etex acquired Pladur Gypsum, S.A., which is gaining momentum by becoming one of the leading manufacturers and distributors of building systems including plasterboard systems for the construction industry. The global market acquisition will allow Etex to cover untapped markets like that of the European market and reinforce its presence, meeting the demand for dry construction methods.

  • The non-residential segment of the global dry construction market is further segmented into office spaces, hospitals and healthcare centers, hotels, and others like restaurants, educational institutes, public utilities, and the industrial market segment. The residential segment was projected to have held the larger market share of the global dry construction market due to the rise in various construction projects, mainly in emerging countries.

  • The global dry construction market value is rising because of the propelling market trends that are leading to an increase in the global foreign direct investment (FDI) inflow in the construction industry, across the globe. This idea has led to an increase in construction projects as well as it has enabled real-estate development. Such factors are collectively responsible to drive the global dry construction market.


Report Overview


This global dry construction market research report consists of the following components mentioned below:



  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Technical Analysis

  • Market Segmentation

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments


The dry construction market research report discusses the market factors that either positively have an impact on the market growth or might give rise to challenges that might hamper the market as per the growth predictions for the period that will be ending in 2030. The report helps in studying the impact of the pandemic outbreak and hence, the performance of the market segments that enhance the revenue quantum for the market from 2022 to 2030.

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