Dolce Gusto Market Research Report Information by Product Type (Machines (Automatic Machines and Manual Machines), Capsules (Coffee Capsules, Tea Capsules, Chocolate Capsules), Accessories (Capsule Holders and Cups & Mugs)), by End User (Residential and Commercial), by Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Forecast till 2035

Dolce Gusto Market Overview

The Dolce Gusto Market was valued at USD 3.66 billion in 2024. The Dolce Gusto Market industry is projected to grow from USD 3.89 billion in 2025 to USD 7.42 billion by 2035, exhibiting a compound annual growth rate (CAGR) of 6.67% during the forecast period (2025-2035).

The shift towards premium coffee experiences and strong brand loyalty and increasing demand for convenience are driving the growth of the Dolce Gusto Market.

As per the Analyst at MRFR, the shift towards premium coffee experiences is a pivotal driver in the Dolce Gusto Market, significantly influencing consumer preferences and brand strategies. As more consumers seek café-quality beverages at home, brands like Nescafé Dolce Gusto are responding by enhancing their product offerings to meet this demand. The introduction of machines that deliver up to 15 bars of pressure ensures that users can enjoy professional-quality coffee with every brew, catering to diverse tastes ranging from bold espressos to creamy lattes and even indulgent hot chocolates. 

This variety not only attracts a wide customer base but also encourages experimentation with different flavors and styles. A prime example of this commitment to premiumization is the NEO system, which combines high-quality coffee with innovative technology and sustainable practices. Featuring SmartBrew™ technology, the NEO machine adjusts brewing parameters based on a code on each pod, ensuring optimal extraction for each beverage.

 FIGURE 1: DOLCE GUSTO MARKET VALUE (2019-2035) USD BILLION

 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Dolce Gusto Market Opportunity

EXPANSION INTO EMERGING MARKETS

Expansion into emerging markets presents a significant opportunity for the Dolce Gusto Market, particularly in regions where coffee consumption is on the rise and a growing middle class is driving demand for premium products. Nestlé, recognizing this potential, has been strategically investing in emerging markets like Vietnam to cater to the increasing appetite for at-home coffee solutions. In 2018, Nestlé opened a new Nescafé Dolce Gusto factory in Vietnam, specifically targeting the Asian market. This factory is expected to process 2,500 tonnes of coffee per year, equivalent to 130 million capsules, primarily using Vietnamese coffee beans. 

While Nescafé's Dolce Gusto pods have gained popularity in Vietnam since their launch in 2015, approximately 90% of the factory's output is intended for export to other Asian markets, including Thailand, the Philippines, Malaysia, Singapore, Hong Kong, Taiwan, and Indonesia. This move underscores Nestlé's strategy to capitalize on the rising middle class with higher disposable incomes that are driving the premiumization of coffee consumption across Southeast Asia. The company already has a strong presence in Vietnam, with six existing factories manufacturing instant coffee and purchasing 20-25% of the country's coffee production annually. 

As Managing Director of Nestlé Vietnam, Ganesan Ampalavanar noted, the new plant would "help make great coffee widely accessible to Vietnamese consumers and to 13 export markets". By focusing on emerging markets, Nescafé Dolce Gusto aims to tap into the increasing demand for convenient, high-quality coffee experiences, leveraging its established brand and innovative product offerings to gain a competitive edge. The partnership with Groupe SEB to distribute coffee machines across Australia and New Zealand further demonstrates the brand's commitment to expanding its global footprint and reaching new consumers.

Dolce Gusto Market Segment Insights

Dolce Gusto by Product Type Insights

Based on Product Type, this segment includes Machines (Automatic Machines and Manual Machines), Capsules (Coffee Capsules, Tea Capsules, Chocolate Capsules), Accessories (Capsule Holders and Cups & Mugs). The Capsules segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Capsule coffee makers have transformed home brewing, and in this category, Nescafé Dolce Gusto has positioned itself as a top brand. Dolce Gusto capsules are a strong U-Shape, approximately 54mm in diameter and 36mm high. Both original Dolce Gusto pods and compatible capsules are made of plastic and include a spout or nozzle at the bottom of the capsule, along with a plastic lid. 

The capsule format is vital in setting Dolce Gusto apart from other single-serve coffee systems, providing a wide variety of drinks beyond just classic espresso and coffee. The Dolce Gusto market features multi-beverage capsules, enabling users to make coffee, tea, hot chocolate, and even cold beverages with one machine. This adaptability has allowed Dolce Gusto to preserve a competitive advantage in the worldwide coffee capsule market. Dolce Gusto capsules are specially engineered using innovative capsule technology, incorporating a pressure control system that adapts to the unique needs of every beverage variety. In contrast to rivals like Nespresso, which mainly emphasize espresso drinks, Dolce Gusto offers a wider variety, featuring milk-based options like cappuccino, latte macchiato, and flat white, courtesy of its dual-capsule technology, one capsule for coffee and another for milk.

FIGURE 2: DOLCE GUSTO MARKET SHARE BY PRODUCT TYPE 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Dolce Gusto by End User Insights

Based on End User, this segment includes Residential and Commercial. The Residential segment dominated the global market in 2024, while the Commercial segment is projected to be the fastest–growing segment during the forecast period. The commercial sector in the Dolce Gusto market pertains to companies and organizations that use coffee machines and pods for business activities instead of individual home use. This section mainly consists of cafés, restaurants, hotels, offices, co-working spaces, and various business venues where coffee plays a crucial role in the experience of customers or employees. In contrast to residential customers who buy Dolce Gusto machines for individual consumption, commercial clients typically look for greater efficiency, longevity, and cost-efficiency in their coffee options. 

Companies in this sector are attracted to Dolce Gusto because of its flexibility, user-friendliness, and reliable coffee quality. The brand’s capsule system enables venues to serve a range of drinks—from espresso and cappuccino to hot chocolate and iced coffee without requiring expert baristas or intricate equipment. This makes it perfect for offices, small coffee shops, and boutique hotels seeking high-quality coffee experience with minimal training and upkeep. Moreover, the quickness and ease of Dolce Gusto machines assist businesses in catering to customers rapidly, enhancing overall productivity.

Dolce Gusto by Distribution Channel Insights

Based on Distribution Channel, this segment includes Store-Based and Non-Store-Based. The Store-Based segment dominated the global market in 2024, while the Non-Store-Based segment is projected to be the fastest–growing segment during the forecast period. The store-based segment in the Dolce Gusto market serves an essential function as a distribution channel, providing consumers with physical shopping experience where they can engage with the product firsthand before deciding to buy. This category mainly encompasses supermarkets, hypermarkets, specialty shops, and convenience outlets, all serving various consumer requirements and tastes. Supermarkets and hypermarkets like Walmart, Tesco, and Carrefour function as major retail channels because of their wide customer base, providing Dolce Gusto coffee machines and capsules in addition to various household groceries. 

These retail behemoths capitalize on significant foot traffic, clever product positioning, and marketing initiatives to boost visibility and increase sales. Specialty shops, such as exclusive coffee vendors and kitchen appliance stores, offer a more personalized shopping experience, attracting coffee lovers in search of expert advice and a wide selection of Dolce Gusto products. Moreover, convenience stores enhance the market by providing a restricted but easily accessible selection of Dolce Gusto items, appealing to impulse shoppers and those in need of a rapid restock of their coffee capsule inventory.

Dolce Gusto Regional Insights

Based on the Region, the global Dolce Gusto are segmented into North America, Europe, Asia-Pacific, South America and Middle East & Africa. The Europe dominated the global market in 2024, while the Asia-Pacific is projected to be the fastest–growing segment during the forecast period. Major demand factors driving the Europe market are the shift towards premium coffee experiences and strong brand loyalty and increasing demand for convenience. The Dolce Gusto sector in Europe represents an important part of the larger single-serve coffee pod market, which has experienced considerable expansion in the last ten years. 

Nescafé Dolce Gusto, a Nestlé brand, has established itself as a sophisticated yet affordable option for those wanting high-quality, café-style drinks at home. In competition with other significant brands like Nespresso and Tassimo, Dolce Gusto has built a solid presence throughout European markets, especially in nations like France, Germany, Spain, Italy, and the UK, where coffee drinking is a vital part of everyday culture. The brand's achievement in Europe is due to its varied product selection, which includes not just classic espresso drinks but also choices such as cappuccinos, lattes, hot chocolate, and various tea types. The flexibility of the Dolce Gusto system attracts a wide range of consumers, from occasional coffee drinkers to aficionados desiring gourmet experiences in their own homes.

FIGURE 3: DOLCE GUSTO MARKET VALUE BY REGION 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the countries considered in the scope of the Application Tracking System Market are the United States, Canada, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Brazil, Mexico, Argentina, GCC Countries, South Africa and others.

Global Dolce Gusto Key Market Players & Competitive Insights

Many global, regional, and local vendors characterize the Dolce Gusto Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

The major competitors in the market are Nestlé, UCC Holdings Co., Ltd., De'Longhi, Unsworth family, Groupe SEB, Lavazza, Natfood, Dongiò Caffè, Caffè d'Italia, JAB Holding Company are among others. The Dolce Gusto Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Dolce Gusto Market include

• Nestlé


• UCC Holdings Co., Ltd.


• De'Longhi


• Unsworth family


• Groupe SEB


• Lavazza


• Natfood


• Dongiò Caffè


• Caffè d'Italia


• JAB Holding Company

Dolce Gusto Market Industry Developments

September 2024: The Unsworth family's reacquisition of Aimia Foods marks a significant development in the Dolce Gusto Market, driving innovation, sustainability, and product diversification. Aimia's focus on eco-friendly packaging and plant-based beverages aligns with the increasing consumer demand for sustainable and customizable coffee solutions. This shift is expected to influence market dynamics, prompting Dolce Gusto to expand its product portfolio and strengthen sustainability initiatives. Additionally, Aimia’s well-established distribution network intensifies competition, pushing Dolce Gusto to refine its market strategies and enhance product offerings to maintain its competitive position.

April 2022: De'Longhi has collaborated with the Slow Food Coffee Coalition to enhance sustainability within the coffee supply chain. As a major player in bean-to-cup coffee machines, the company is focusing on ethical sourcing and value chain protection. This partnership resulted in the launch of Honduras, De’Longhi’s first Specialty Coffee Beans, aimed at providing a sustainable coffee option. The initiative reinforces responsible farming practices while promoting greater consumer awareness of coffee origins and its environmental and social impact.

November 2022: Nescafé Dolce Gusto has introduced Neo, a new generation of coffee machines and pods designed to enhance the home coffee experience. Neo features advanced technology, high-quality brewing, and a strong focus on sustainability. The new coffee pods are made from paper-based materials, are home compostable, and use 70% less packaging by weight compared to traditional capsules, marking a significant step toward reducing environmental impact.

July 2012: UCC Coffee Europe was established in 2012 after UCC Holdings, one of Japan’s largest independent coffee companies, acquired United Coffee. As a family-owned business, UCC Coffee Europe continues to uphold its founding principles, providing clients with personalized service and strong relationships, regardless of their location or business size.

Dolce Gusto Market Segmentation

Dolce Gusto by Product Type Outlook

• Machines
  
  
  
  • Automatic Machines
  
  
  • Manual Machines
  
  
  
  


• Capsules
  
  
  
  • Coffee Capsules
  
  
  • Tea Capsules
  
  
  • Chocolate Capsules
  
  
  
  


• Accessories
  
  
  
  • Capsule Holders
  
  
  • Cups & Mugs
  
  
  
  

Dolce Gusto by End User Outlook

• Residential


• Commercial

Dolce Gusto by Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Dolce Gusto Regional Outlook

• North America
  
  
  
  • United States
  
  
  • Canada
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • UK
  
  
  • France
  
  
  • Russia
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • South Korea
  
  
  • Malaysia
  
  
  • Thailand
  
  
  • Indonesia
  
  
  • Rest of APAC
  
  
  
  


• South America
  
  
  
  • Brazil
  
  
  • Mexico
  
  
  • Argentina
  
  
  • Rest of South America
  
  
  
  


• Middle East & Africa
  
  
  
  • GCC Countries
  
  
  • South Africa
  
  
  • Rest of MEA
  
  
  
  

Report Attribute/Metric	Details
Market Size 2024	USD 3.66 Billion
Market Size 2025	USD 3.89 Billion
Market Size 2035	USD 7.42 Billion
Compound Annual Growth Rate (CAGR)	6.67% (2025-2035)
Base Year	2024
Forecast Period	2025-2035
Historical Data	2019-2023
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Product Type, By End User, By Distribution Channel
Geographies Covered	North America, Europe, Asia Pacific, South America, Middle East & Africa
Countries Covered	The United States, Canada, Germany, UK, France, Russia, Italy, Spain, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Brazil, Mexico, Argentina, GCC Countries, South Africa
Key Companies Profiled	Nestlé, UCC Holdings Co., Ltd., De'Longhi, Unsworth family, Groupe SEB, Lavazza, Natfood, Dongiò Caffè, Caffè d'Italia, JAB Holding Company
Key Market Opportunities	·         Expansion into Emerging Markets ·         Direct-to-Consumer Sales Channels
Key Market Dynamics	·         shift towards premium coffee experiences ·         Strong brand loyalty ·         Increasing demand for convenience