The rising coffee consumption and premiumization boost the sales and modern consumers looking for convenience and time efficiency are driving the growth of the Dolce Gusto Market at a CAGR of 6.67% during the forecast period 2025 to 2035

Market Research Future (MRFR) has published a cooked research report on the “Global Dolce Gusto Market” that contains the information from 2019 to 2035.

The Global Dolce Gusto Market is estimated to register a CAGR of 6.67 % during the forecast period of 2025 to 2035.

MRFR recognizes the following companies as the key players in the Global Dolce Gusto Market — Nestlé, UCC Holdings Co., Ltd., De'Longhi, Unsworth family, Groupe SEB, Lavazza, Natfood, Dongiò Caffè, Caffè d'Italia, JAB Holding Company and others.

The Global Dolce Gusto Market accounted for registering a CAGR of 6.67 % during the forecast period and is estimated to reach USD 7.42 billion by 2035.

The shift towards premium coffee experiences is a pivotal driver in the global Dolce Gusto market, significantly influencing consumer preferences and brand strategies. As more consumers seek café-quality beverages at home, brands like Nescafé Dolce Gusto are responding by enhancing their product offerings to meet this demand. The introduction of machines that deliver up to 15 bars of pressure ensures that users can enjoy professional-quality coffee with every brew, catering to diverse tastes ranging from bold espressos to creamy lattes and even indulgent hot chocolates. This variety not only attracts a wide customer base but also encourages experimentation with different flavors and styles. A prime example of this commitment to premiumization is the NEO system, which combines high-quality coffee with innovative technology and sustainable practices. 

Featuring SmartBrew™ technology, the NEO machine adjusts brewing parameters based on a code on each pod, ensuring optimal extraction for each beverage. This level of customization allows consumers to tailor their coffee experience precisely to their preferences, enhancing the overall enjoyment and engagement with the product. Sustainability plays a crucial role in this premium shift as well; the NEO system utilizes compostable pods, addressing growing environmental concerns associated with single-use capsules. This aligns with the increasing consumer demand for eco-friendly products, positioning Dolce Gusto as a responsible choice for environmentally conscious coffee lovers. Additionally, the Genio S Plus machine incorporates 20% recycled plastic, further demonstrating the brand's commitment to sustainability while appealing to modern sensibilities. Marketing strategies also bolster Dolce Gusto's premium positioning. Collaborations with established brands like De’Longhi enhance its reputation for quality and innovation, while targeted marketing campaigns emphasize the artisan quality of its coffee offerings. 

The recent launch of Nescafé Gold Blend pods exemplifies this focus on delivering high-quality coffee experiences directly to consumers’ homes. Furthermore, patented smart capsule technology ensures freshness and optimal brewing conditions, allowing each drink—whether a robust espresso or a delicate latte macchiato—to be crafted perfectly every time. By prioritizing quality, customization, sustainability, and strategic partnerships, Nescafé Dolce Gusto successfully capitalizes on the growing trend towards premium coffee experiences, driving market growth and fostering strong brand loyalty among consumers seeking an elevated coffee journey at home.

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Segmental Analysis

The Global Dolce Gusto Market has been segmented based on Product Type, by End User, by Distribution Channel.

Based on Product Type, this segment includes Machines (Automatic Machines and Manual Machines), Capsules (Coffee Capsules, Tea Capsules, Chocolate Capsules), Accessories (Capsule Holders and Cups & Mugs). The Capsules segment dominated the global market in 2024, while it is projected to be the fastest–growing segment during the forecast period. Capsule coffee makers have transformed home brewing, and in this category, Nescafé Dolce Gusto has positioned itself as a top brand. Dolce Gusto capsules are a strong U-Shape, approximately 54mm in diameter and 36mm high. Both original Dolce Gusto pods and compatible capsules are made of plastic and include a spout or nozzle at the bottom of the capsule, along with a plastic lid. The capsule format is vital in setting Dolce Gusto apart from other single-serve coffee systems, providing a wide variety of drinks beyond just classic espresso and coffee. The Dolce Gusto market features multi-beverage capsules, enabling users to make coffee, tea, hot chocolate, and even cold beverages with one machine. This adaptability has allowed Dolce Gusto to preserve a competitive advantage in the worldwide coffee capsule market. Dolce Gusto capsules are specially engineered using innovative capsule technology, incorporating a pressure control system that adapts to the unique needs of every beverage variety. In contrast to rivals like Nespresso, which mainly emphasize espresso drinks, Dolce Gusto offers a wider variety, featuring milk-based options like cappuccino, latte macchiato, and flat white, courtesy of its dual-capsule technology, one capsule for coffee and another for milk.

Based on End User, this segment includes Residential and Commercial. The Residential segment dominated the global market in 2024, while the Commercial segment is projected to be the fastest–growing segment during the forecast period. The commercial sector in the Dolce Gusto market pertains to companies and organizations that use coffee machines and pods for business activities instead of individual home use. This section mainly consists of cafés, restaurants, hotels, offices, co-working spaces, and various business venues where coffee plays a crucial role in the experience of customers or employees. In contrast to residential customers who buy Dolce Gusto machines for individual consumption, commercial clients typically look for greater efficiency, longevity, and cost-efficiency in their coffee options. Companies in this sector are attracted to Dolce Gusto because of its flexibility, user-friendliness, and reliable coffee quality. The brand’s capsule system enables venues to serve a range of drinks—from espresso and cappuccino to hot chocolate and iced coffee without requiring expert baristas or intricate equipment. This makes it perfect for offices, small coffee shops, and boutique hotels seeking high-quality coffee experience with minimal training and upkeep. Moreover, the quickness and ease of Dolce Gusto machines assist businesses in catering to customers rapidly, enhancing overall productivity.

Based on Distribution Channel, this segment includes Store-Based and Non-Store-Based. The Store-Based segment dominated the global market in 2024, while the Non-Store-Based segment is projected to be the fastest–growing segment during the forecast period. The store-based segment in the Dolce Gusto market serves an essential function as a distribution channel, providing consumers with physical shopping experience where they can engage with the product firsthand before deciding to buy. This category mainly encompasses supermarkets, hypermarkets, specialty shops, and convenience outlets, all serving various consumer requirements and tastes. Supermarkets and hypermarkets like Walmart, Tesco, and Carrefour function as major retail channels because of their wide customer base, providing Dolce Gusto coffee machines and capsules in addition to various household groceries. These retail behemoths capitalize on significant foot traffic, clever product positioning, and marketing initiatives to boost visibility and increase sales. Specialty shops, such as exclusive coffee vendors and kitchen appliance stores, offer a more personalized shopping experience, attracting coffee lovers in search of expert advice and a wide selection of Dolce Gusto products. Moreover, convenience stores enhance the market by providing a restricted but easily accessible selection of Dolce Gusto items, appealing to impulse shoppers and those in need of a rapid restock of their coffee capsule inventory.

Regional Analysis

Geographically, the Global Dolce Gusto Market has been segmented into North America, Europe, Asia-Pacific, South America, Middle East & Africa.

Major demand factors driving the Europe market are the shift towards premium coffee experiences and strong brand loyalty and increasing demand for convenience. The Dolce Gusto sector in Europe represents an important part of the larger single-serve coffee pod market, which has experienced considerable expansion in the last ten years. Nescafé Dolce Gusto, a Nestlé brand, has established itself as a sophisticated yet affordable option for those wanting high-quality, café-style drinks at home. In competition with other significant brands like Nespresso and Tassimo, Dolce Gusto has built a solid presence throughout European markets, especially in nations like France, Germany, Spain, Italy, and the UK, where coffee drinking is a vital part of everyday culture. The brand's achievement in Europe is due to its varied product selection, which includes not just classic espresso drinks but also choices such as cappuccinos, lattes, hot chocolate, and various tea types. The flexibility of the Dolce Gusto system attracts a wide range of consumers, from occasional coffee drinkers to aficionados desiring gourmet experiences in their own homes.

Dolce Gusto, a premium coffee capsule brand under Nestlé’s Nescafé division, occupies a unique yet significant role in the North American market. Unlike Nespresso, which primarily targets upscale espresso aficionados, Dolce Gusto appeals to a broader audience by offering a varied range of beverages including espresso, cappuccino, latte macchiato, hot chocolate, and an assortment of teas. The machines, created for both home and office environments, are distinguished by their stylish design, cost-effectiveness, and ease of use, presenting a compelling option against rivals such as Keurig and Nespresso. The coffee market in North America is very competitive, led by Keurig's K-Cup system and Nestlé's Nespresso. Keurig targets the mass market by providing a wide range of third-party coffee brands, while Nespresso appeals to premium coffee enthusiasts. In contrast, Dolce Gusto occupies the middle ground, delivering barista-quality drinks at a reasonable price. Its unique capsule system guarantees uniform flavor and convenience, but the absence of third-party compatibility restricts consumer options. Nestlé has promoted Dolce Gusto as a lifestyle brand aimed at young professionals and families seeking café-quality drinks at home without investing in expensive espresso machines.

Nescafé Dolce Gusto, the groundbreaking coffee capsule system from Nestlé, has been tactically increasing its presence in the Asia-Pacific (APAC) area, acknowledging the rising desire for high-quality, home-brewed coffee experiences. In South Korea, a key market in APAC, Dolce Gusto has secured a strong foothold. As of June 2023, the brand dominated the capsule coffee machine market with an impressive 69.6% market share, outpacing rivals such as Nespresso. This achievement is linked to increased consumer awareness of premium coffee and the brand's dedication to sustaining market dominance via assertive marketing and product development. In a move to enhance its regional growth, Nestlé collaborated with Groupe SEB in August 2023 to launch Nescafé Dolce Gusto machines in Australia and New Zealand. This partnership utilizes Groupe SEB's broad distribution network along with its subsidiary, Krups, a well-known producer of coffee machines. The collaboration seeks to energize the packaged coffee market in these nations, providing consumers with a variety of premium coffee choices and strengthening the brand's local visibility.

Dolce Gusto, a well-known coffee capsule brand from Nestlé, has secured a significant foothold in South America, an area recognized for its rich coffee traditions. The brand cleverly markets itself as a high-end yet easy choice for customers looking for top-notch coffee without the difficulties of conventional brewing techniques. The coffee market in South America is varied, featuring both major producers such as Brazil and Colombia alongside increasing local consumption patterns that prefer specialty and instant coffee options. Dolce Gusto has taken advantage of this by providing a diverse selection of coffee blends, featuring regional favorites like espresso, lungo, and cappuccino, aimed at the changing preferences of South American consumers. The brand's achievement in South America stems partially from the growing middle class and urban development, which have spurred the demand for high-quality coffee experiences at home.

The Middle East and Africa (MEA) region has seen a flourishing coffee culture, as consumers are increasingly pursuing high-quality, café-like experiences in their own homes. In reaction, NESCAFÉ Dolce Gusto has strategically broadened its footprint throughout MEA, launching creative products designed for local tastes. In 2024, NESCAFÉ Dolce Gusto introduced the ultra-compact Genio S Plus coffee maker in multiple MEA nations, such as Saudi Arabia, the UAE, Kuwait, Jordan, Bahrain, and Oman. This device enables users to personalize their drinks with options such as an easy-to-use LED control ring, varying intensity settings, and an espresso enhancement feature for a stronger cup. Raef Labaky, Nestlé's Business Executive Manager for Coffee & Beverages in the MENA region, emphasized that the Genio S Plus meets the needs of consumers looking for a strong, elegant, and budget-friendly coffee machine that integrates cutting-edge technologies. The coffee market in the MEA region has seen substantial expansion, accompanied by a marked trend towards health and well-being. Consumers are showing growing interest in healthier coffee choices, prompting manufacturers to create decaffeinated instant coffee blends and organic fresh coffee items.

Key Findings of the Study

• The Global Dolce Gusto Market is expected to reach USD 7.42 billion by 2035, at a CAGR of 6.67% during the forecast period.


• The Europe region accounted for the fastest-growing global market.


• Based on the Product Type, the Capsules segment was attributed to holding the largest market in 2024.


• Nestlé, UCC Holdings Co., Ltd., De'Longhi, Unsworth family, Groupe SEB, Lavazza, Natfood, Dongiò Caffè, Caffè d'Italia, JAB Holding Company are some of the players in the market.