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Digital Wound Measurement Devices Market Share

ID: MRFR//4828-HCR | 100 Pages | Author: Kinjoll Dey| May 2024

The Digital Wound Measurement Devices Market is experiencing a boom as a result of breakthrough in digital health solutions. Consequently, industry players are positioning themselves at vantage points so that they can take advantage of significant proportions of this fast growing market. One common strategy is improving device functionality and features through innovation. Businesses invest in R&D activities aimed at enhancing accuracy plus efficiency of these medical products hence making them more attractive to medical practitioners. Often, these innovations come through incorporating artificial intelligence (AI) as well as machine learning algorithms for faster and more precise wound assessment in hospitals globally.

There is another strategy of key market share positioning which involves strong partnerships and collaborations within the healthcare ecosystem. Companies are forming alliances with stakeholders such as healthcare providers, institutions and others to integrate digital wound measurement devices into existing healthcare workflows seamlessly. This is meant to not only facilitate penetration of the market but also boost the credibility of these devices in clinical areas. These partnerships also help businesses gain insights on specific requirements and preferences from medical experts for purposes of developing relevant products.
Besides, pricing strategies play a vital role in positioning market shares. Companies are embracing flexible pricing models that address different financial abilities of healthcare facilities. Some have subscription based services while others have one-time purchases depending on their customers’ needs. Consequently, this feature accommodates varying budget restrictions while making digital wound measurement devices more accessible overall. Furthermore, strategic pricing enables companies to position themselves well within the marketplace capturing both cost sensitive segments and those buying premium solutions.
Customer education and engagement are an important part of how a company gains its marked share in digital wound measuring instruments business. To make health workers aware that traditional approaches to assessing wounds have been replaced by better ways involving use of digital wound measurement tools, companies are spending fortunes on educational campaigns aimed at them. Such means include emphasizing how efficient, accurate and time saving it can be when using these equipment’s.
And lastly this may involve conducting trainings programs for end users as well as giving continuous support that promotes loyalty among them thereby improving positive word-of-mouth throughout medical communities.

Digital Wound Measurement Devices Market Overview


The digital wound measurement devices market size is expected to reach USD 0.66 Billion by 2032 at 4.3% CAGR during the forecast period 2023-2032. Chronic wounds can be monitored with digital wound measurement devices, and the appropriate drug dose can be delivered to speed up the healing process. If left untreated, chronic wounds can lead to serious infections and amputations. As a result, after a 2D or 3D assessment of the infection and inflammation, digital wound measurement devices allow for the delivery of personalized treatments. The market is growing because of the rising number of patients with chronic wounds. Diabetic wounds are serious, and the healing process might take a long time, leading to amputation. As a result, factors like the rising number of diabetic patients, the aging population, and the increasing number of operations are all influencing the market's growth. Smartphones, the fast use of enhanced digital tools, and the introduction of telemedicine for wound care will all contribute to the market's growth. The digital wound measurement devices market is expected to develop as the population ages and the incidence of diabetes, obesity, and chronic diseases rise as a result of changing lifestyles. Furthermore, the advantages of digital wound assessment equipment and increased awareness of the need to cut healthcare expenses are propelling the market forward.

Segmentation


The digital wound measurement devices market is segmented on the basis of wound type, product, and end-user. The market, by wound type is sub-segmented into a diabetic ulcer, chronic wounds, burns, incisional, and traumatic. The product segment is sub-segmented into contact wound measuring devices and non-contact wound measuring devices.


On the basis of end-user, the market is segmented into hospitals, clinics, and ambulatory surgical centers.


On the basis of region, the market is segmented into the Americas, Europe, Asia-Pacific, and the Middle East and Africa.


The Americas is sub-segmented into North America and South America. The North American region is further segmented into the US and Canada. The European region is divided into two, namely, Western Europe and Eastern Europe. Western Europe is further classified into Germany, Italy, France, the UK, Spain, and the rest of Western Europe. The Asia-Pacific region is sub-segmented into Japan, China, India, Australia, the Republic of Korea, and the rest of Asia-Pacific. The Middle Eastern and African region is sub-segmented into the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Qatar, and the rest of the Middle East and Africa.


Key players


Some of the key players for the digital wound measurement devices market are WoundRight Technologies Tissue Analytics, Parable Health, ARANZ Medical Limited, eKare, Inc, KCI, an Acelity Company, WoundMatrix, Inc., WoundZoom Inc., Kent Imaging Inc., WoundRight Technologies, LLC, WoundVision, LLC, Hitachi Healthcare Americas, and Smith & Nephew plc.


Regional Market Summary


The digital wound measurement devices market is dominated by North America owing to the rising prevalence of chronic wounds and technological advancements in the healthcare sector.  In June 2018, KCI, an Acelity Company announced the launch of Nurse2Nurse (N2N) Mobile App for wound care nurses. The app allows interactions with clinicians and shares credible insights and information for better patient care.


It is estimated that Europe was the second largest in the global market. The increasing technological advancement and research for wound care along with government support in Europe drive the market growth in this region. The European Wound Management Association will conduct its 29th conference by June 2019 in Gothenburg, Sweden in the presence of several international wound management communities with the common goal of improving the care of wound patients.


Asia-Pacific was projected to be the fastest growing region for the digital wound measurement devices market. Key factors such as rising geriatric population, growing diabetic patient pool, high incidence chronic wounds, and developing healthcare infrastructure drive the market in this region. According to the Asian Diabetes Prevention Initiative, 60% of the world diabetic population is in Asia. This provides favorable backgrounds for the market to grow in Asia.


The Middle East and Africa holds the least share of the global market due to the presence of stringent government policies and poor economic growth. However, growing awareness and increasing investments by private market players in this region can boost the market growth. 


Recent Development


Hugo System, a robotic-assisted surgical system that aids in the diagnosis or treatment of a disease or condition, was unveiled by Medtronic in December 2021. The Digital Wound Measurement Devices Market is competitive and fragmented, with many prominent firms. Johnson & Johnson debuted VELYS Digital Surgery in August 2021. In the United States, the robotic-assisted total knee arthroplasty procedure is commercially available. Also, The Foundry's track record of innovation in the field of transcatheter mitral valve repair and replacement is combined with Medtronic's leadership in structural heart and intellectual property.Intended Audience

  • Pharmaceutical companies

  • Biotechnological institutes

  • Government and private laboratories

  • Research and Development (R&D) companies

  • Medical research laboratories

  • Market research and consulting service providers


Digital wound measurement devices market, by Wound Type



  • Diabetic ulcer

  • Chronic wounds

  • Burns

  • Incisional

  • Traumatic


Digital wound measurement devices market, by Product



  • Contact Wound Measuring Devices

  • Non-contact Wound Measuring Devices


Digital wound measurement devices market, by End-User



  • Hospitals

  • Clinics

  • Ambulatory Surgical Centers


Global Market, by Region



  • Americas

  • Europe

  • Asia-Pacific

  • Middle East & Africa

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