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Dental Industry Market Share

ID: MRFR//6168-CR | 490 Pages | Author: Rahul Gotadki| October 2022

In the dynamic landscape of the dental industry market, companies employ various market share positioning strategies to establish their presence and gain a competitive edge. One prevalent approach is differentiation, where companies emphasize unique features or benefits of their products or services to stand out. For instance, a dental equipment manufacturer might focus on innovation, offering cutting-edge technology that enhances patient comfort and efficiency for practitioners. By highlighting these distinct qualities, companies aim to attract customers who prioritize innovation and quality.

Another key strategy is cost leadership, which involves offering products or services at a lower price point compared to competitors. This approach appeals to price-sensitive consumers and can help companies capture a larger market share, particularly in segments where affordability is a primary concern. Dental clinics or suppliers may adopt this strategy by streamlining operations, negotiating better deals with suppliers, or leveraging economies of scale to reduce production costs and offer competitive pricing.

Furthermore, market segmentation plays a vital role in positioning strategies within the dental industry. By dividing the market into distinct segments based on factors such as demographics, psychographics, or behavior, companies can tailor their offerings to specific customer needs and preferences. For example, a dental care product manufacturer may target different segments such as children, adults, or seniors, each with unique dental health requirements. By catering to these specific segments effectively, companies can maximize their market share within each niche.

In addition to differentiation, cost leadership, and market segmentation, strategic partnerships and alliances also play a significant role in market share positioning within the dental industry. Collaborating with complementary businesses or forming strategic alliances with key stakeholders can provide access to new markets, distribution channels, or technological capabilities. For instance, a dental software provider might partner with a dental equipment manufacturer to offer integrated solutions that enhance practice management and patient care. By leveraging the strengths of each partner, companies can strengthen their market position and expand their reach.

Moreover, branding and marketing strategies are essential for effective market share positioning in the dental industry. Establishing a strong brand identity and communicating it effectively to target audiences can differentiate companies from competitors and build customer loyalty. Whether through traditional advertising channels, digital marketing efforts, or engaging social media campaigns, companies strive to create compelling narratives that resonate with their target market and reinforce their positioning strategies.

Furthermore, ongoing innovation and research & development initiatives are crucial for maintaining a competitive edge in the dental industry market. By continually investing in new technologies, product improvements, or service enhancements, companies can stay ahead of evolving customer needs and market trends. Whether it's developing advanced dental materials, introducing novel treatment techniques, or enhancing diagnostic tools, innovation plays a pivotal role in shaping market share positioning strategies and driving growth in the dental industry.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2020
Forecast Period   2022-2032
Growth Rate   7.1%

Global Dental Industry Market Overview


The global dental industry market is estimated to reach a valuation of approximately USD 67.1 billion by 2032, at a CAGR of 7.1% during the forecast period 2022 to 2032. Dental treatment, dental diagnosis, and prevention are covered under dental services provided by dentists and dental professionals. Some of the major factors contributing to the overall market share are the increasing awareness of dentistry among people, the increasing prevalence of dental caries and other periodontal diseases, technological developments in dentistry, and the growing demand for cosmetic and laser dentistry. The dental industry market statistics published by the American Association of Oral and Maxillofacial Surgeons (AAOMS) show around 70% of adults aged 35 to 44 have lost at least one tooth permanently due to decay, disease, or an accident.

Global Dental Industry Market Trends


The growing trend of invisible orthodontics and advanced diagnostics and therapeutic options are proving to be game-changing trends for the market.Invisible orthodontics offers various benefits, including fewer visits to dentists, less irritation to the gums and cheeks, customization based on the patient's requirements, and easy removal of braces. Such benefits contribute to the increased adoption of clear aligners in treating malocclusions. The growing adoption of invisible orthodontics has generated growth opportunities for market players, which include dental manufacturers and dental services providers, stimulating them to increase the production of clear aligners. The increase in adoption of such dental aligners, which correlates with the strong focus of companies toward growing production of dental implants and dental machinery, is anticipated to increase the demand for such and many other dental services products during the forecast period.


Dental Industry Market Segment Insights


Dental Industry Discipline Insights - 


The dental industry market segmentation based on discipline is further segmented into endodontics, restorative dentistry, prosthodontics, periodontics, orthodontics, cosmetic dentistry, and oral surgery. Among all these, the cosmetic dentistry category held a major market share owing to the growing adoption of teeth appearance improvement procedures. Some cosmetic dental procedures include teeth whitening to remove staining and treat discolouration’s. Besides this, endodontics is the fastest-growing category due to technological advancements, materials, and endodontic treatment processes.


Dental Industry Consumables Insights -


The dental industry market segmentation based on the consumables is further divided into resin composites, dental biomaterial, dental aesthetic, endodontic supplies, gingival retraction material, and whitening material. Out of these, the whitening material category had a prominent market share due to technological advancement and the high number of individuals opting for procedures in the dental services market. However, Dental Biomaterial is the fastest-growing segment during the forecast period, as it includes biocompatible synthetic materials and natural tissues used to treat tooth decay, damage, and fracture problems.


Dental Industry End-User Insights - 


The dental industry market segmentation based on end-user insights is further divided into hospitals & clinics, speciality dental centres, and dental academic & research institutes. Out of these segments, the hospitals & clinics category held a prominent market share. The prevalence of dental patients visiting private dental clinics is catering to the market's growth, owing to the availability of technologically advanced equipment used for dental care. Moreover, the dental academic & research institutes are the fastest growing segments during the forecast period owing to the growing investments by the government in the R&D of the dental industry.

Dental Industry Market Regional Insights


The global dental industry market is primarily divided into four prominent regions viz, North America, Europe, Asia-Pacific and the rest of the World. Out of which, the North American region accounts for the major market share, while Asia-Pacific is said to have the highest CAGR during the forecast period. 

North America 


North America held a prominent market share in the dental industry market owing to factors including a preventative approach towards oral care and hygiene, the existence of independent clinics, increasing R&D activities in dentistry, and increased disposable income. Apart from this, the growing government funding for dental programs will likely contribute to market growth in this region. The US national funding for Medicare & Medicaid is anticipated to boost the demand for oral care benefits as patients are likely to pay less out-of-pocket expenses. The dental market in the United States retailer rating based on customer reviews and satisfaction surveys reveals the top-rated dental supply retailers in the country which is eventually aiding the said market's growth.


Asia-Pacific 


Asia-Pacific is the fastest-growing region in the global dental industry market owing to the growing adoption of orthodontics and implants and increasing public awareness regarding oral health. Moreover, growing investments by the key market players in the region are anticipated to drive market growth. Furthermore, dental biomaterials were launched in China, catering to the new-age dental services. Such establishment of new products is expected to increase the adoption of dental implants across the region, making it earn a substantial market share globally.

Dental Market Key Players & Competitive Insights 


The global dental industry market includes tier-1, tier-2, and local players. Companies such as Aspen Dental Management Inc., InterDent, Inc., National Health Service England, The British United Provident Association Limited, and Apollo White Dental dominate the dental industry with product differentiation, strategic developments, financial stability, and diversified regional presence.


The key players in the industry are concentrating on supporting research and development in the overall dental services and dental treatment. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base. For instance, In June 2020, Aspen Dental launched its digital check-in platform, which is available in its 820 offices in 41 states. This platform assists patients in managing their dental visits conveniently. Furthermore, in December 2021, Great Expressions Dental Centers (GEDC) announced a partnership with Amazing Dental Group, a patient-centered, fast-growing Michigan-based Dental Services Organization located in the greater Detroit area.

Key Companies in the Dental Industry Market


Prominent players in the global dental industry market segment include- 



  • Abano Healthcare Group Limited

  • 3M

  • Allergan plc

  • Coltene Group

  • Dentsply Sirona

  • Coast Dental

  • Dental Service Group

  • Axis Dentaland Henry Schein Inc.

  • Interdent Inc.

  • Apollo White Dental

  • Great Expressions Dental Care (GEDC)


Recent Developments in the Global Dental Industry Market


August 2023:In August 2023, Boston Micro Fabrication, a manufacturer of microscale 3D printers, released UltraThineer, the "world's thinnest cosmetic dental veneer." The company recently announced that it has raised USD 24 million in series D investment to enhance micro-scale additive manufacturing. Recently released 3D printed veneers are custom-made to be three times thinner than traditional veneers using projection micro stereolithography (PSL). With this innovative method, dentists may spend much less time on pre-treatment preparation.


August 2023:In August 2023, NSK, the leading producer of rotary instruments for the dentistry industry in the world, signed a binding agreement to acquire 51% of the membership interests of DCI International, LLC, a prestigious investment firm. With this deal, NSK owns all of DCI's membership interests. By joining forces, NSK and DCI will be able to meet the needs of their clients and compete in the highly competitive dentistry market, particularly in the United States. All of DCI's upper-level management will remain in place. In addition, the DCI name and distribution system will continue to function normally.


July 2022:In July 2022, Envista Holdings Corporation (Danaher) signed an acquisition deal to acquire Osteogenics Biomedical Inc., which is involved in the development of innovative regenerative solutions for clinicians in implant dentistry.


September 2022:In September 2022, Dentsply Sirona introduced a new digital dentistry solution at DS World 2022 in Las Vegas that enables long-term practice growth by increasing efficiency while introducing new procedures and treatment workflows to improve patient outcomes.


Dental Industry Market Segmentation


Dental Industry Discipline Outlook



  • Endodontics

  • Restorative Dentistry

  • Prosthodontics

  • Periodontics

  • Orthodontics

  • Cosmetic Dentistry

  • Oral Surgery


Dental Industry Consumables Outlook



  • Resin Composites

  • Dental Biomaterial

  • Dental Aesthetic

  • Endodontic Supplies

  • Gingival Retraction Material

  • Whitening Material


Dental Industry End-User Outlook



  • Hospitals & Clinics Specialty Dental Centers

  • Dental Academic And Research Institutes


Dental Industry Region Outlook 



  • North America

    • US

    • Canada

    • Mexico



  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific



  • Rest of the World

    • South America

    • Middle East

    • Africa



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