Global Data Masking Market Research Report, by Type (Static and Dynamic), by Component (Service and Software), by Deployment (On Premise and Cloud), by Organization Size, by Business Function, and by End User- Forecast till 2027

Data Masking Market Overview:

The Data Masking Market is projected to grow at a CAGR of 12%. It is estimated that the market value will reach up to USD 830 Million during the forecast period 2017-2023. Data masking is a new technology to protect data that are structured essential and organized. Then this data is later used as a sample for testing and training of application. It is widely used for commercial purposes and helps to secure confidential information for corporate enterprises.

Data Masking is also helpful to analyze huge data without disrupting regular operations. It protects the data from any cyber threat or privacy breach. The development in the IT sectors and the rising cyber-attacks are the major concerns among various enterprises. This has led to an increase in the costs for expenditure. That is why the Data protection Market has a good scope for exponential growth in the future.

The major factors such as the rising demand for reducing the data risk are propelling the Data Masking Market. Providing safety and security to confidential data is the major concern for the market growth. Cloud- deployment is projected to grow at a faster rate in the upcoming period. The changing business standards and digitalization are also enhancing market growth.

COVID-19 Analysis:
The rapid spread of COVID-19 disease has hindered the growth of the Data Masking Market. Due to the outbreak, several countries across the world imposed a lockdown to restrict movement. Due to this several business organizations suffered losses. However, a drastic shift towards digitalization was observed. The shift has fuelled the need for privacy and data security among several enterprises. In the future, the Data Masking Market will further grow at a rapid speed.

Data Masking Market Dynamics:
Drivers:
The major drivers of the Data Masking Market are the growing need to protect the data from cyber-attacks. The major concerns for the rising cases of cyber-attacks have pushed enterprises to protect their system. It helps to enhance customer satisfaction by data analysis upon cloud-based systems.  Hence, the Data Masking Market Trends among the corporate enterprises are pushing the market growth.

Restraints:
There are several restraints that can hinder the Data Masking Market growth during the forecast period. One of the major restraints is the lack of professionals to handle the crucial data. It is very important to manage the complexities to manage and analysis of data. This in turn led to slower growth of the market in the upcoming period.

Opportunities:
It is projected that the Data Masking Industry will flourish due to several factors. Such as the growing need for an appropriate system for data privacy will help the market to grow. Especially, in the corporate sector, the demand for data security is promoting the market towards growth.

Challenges:
However, the Data Masking Market Growth will face several hindrances for the growth. Handling a huge amount of data for data masking and maintaining its authenticity will be difficult. Upon that, the lack of professionals to manage the system is a huge challenge for the market growth.

Cumulative Analysis:
With the growing trends in the Data Masking Industry, the market is projected to flourish in the upcoming period. Several factors such as the growing need for data privacy and safety are the major drivers for the exponential growth. The Data Masking Market is projected to grow at a Compound Annual Growth Rate (CAGR) of 12%. It is estimated that the market will further expand and reach up to USD 830 Million during the forecast period 2017-2023.

Value Chain Analysis:
Due to the rising need for data security and analysis, the value of the Data Masking Industry will further grow. Along with that several advantages will push the market towards growth.  There are various restraining factors such as the lack of skilled professionals that can result in slower growth of the Data Masking Market. Despite these factors, the market will grow at a definite CAGR. Hence, it will open several opportunities for the key players with new investments and technological development.

Data Masking Market Segmentations:

• The Data Masking Market Segments is divided into Deployment, Organisation Size, Type, Component, End-User, and Business Functions. On the basis of organization size, the market is further divided into medium and small enterprises, and small enterprises.


• Data Masking Market Segments on the basis of type are divided into dynamic data masking and static data masking.


• On the basis of business function, the Data Masking Market Segments is further bifurcated into sales and marketing, operations, human resource, legal, and many others.


• On the basis of deployment, the Data Masking Market is classified into on-cloud and on-premise.


• The Masking Market Segments on the basis of component, the market is divided into services and software. The service segment is further divided into managed and professional services.


• The Data Masking Market on the basis of end-user is divided into life science and healthcare, telecommunications and IT, BFSI, Entertainment and Media, E-commerce and Retail, manufacturing, defense and government, and others.

Data Masking Market Regional Analysis:
On the basis of geographical region, the Data Masking Industry is divided into Asia-Pacific, North America, Europe, and the Rest of the World.

It is estimated that the North American region will dominate the Data Masking Market Size. Major countries such as the United States and Canada are promoting market growth. The growing technological infrastructure in the It sector and Cloud-based systems. Major Key Players in the region are promoting the market growth.

However, the European region will hold the second-largest share in the market growth. Developed countries such as Germany, UK, France, etc. are the top growing region for Data Masking Market growth.

Apart from that, the Asia-Pacific region is projected to grow at the fastest rate during the forecast period. Rapid technological advancements in major countries such as China, India, and Japan are the main reason for the growth.

Data Masking Market Competitive Landscape:
Several key players use different market techniques to increase their business revenue. These strategies help them for product development and increase their business foothold. Some of the strategies are acquisitions, collaboration, market analysis, partnerships, new product launches, joint ventures, etc. Here is the list of Data Masking Market Top Players-

• Oracle Corporation (U.S.)


• Hewlett Packard Enterprise Company. (U.S.)


• Delphix Corp (U.S.)


• Innovative Routines International, Inc (U.S.)


• Net 2000 Ltd. (U.S.)


• ARCAD Software (France)


• Solix Technologies, Inc (U.S.)


• Compuware Corporation (U.S.)


• Camouflage Software Inc. (Canada)


• Hewlett Packard Enterprise Company. (U.S.)


• Ekobit d.o.o. (Croatia)


• IBM Corporation (U.S.)


• CA Technologies (U.S.)


• Informatica Corporation, (U.S.)

Recent Developments:

• In 2018, a renowned key player named Informatica announced the launch of its new product. This new product helped to provide protection and privacy with Artificial Intelligence.


• In 2016, Actifo partnered with a company called Camouflage Software Inc. to provide enhanced solutions for data security and privacy at lower costs.

Report Overview:
The overview of the Data Masking Industry is as follows-

• Overview of the market


• COVID 19 analysis


• Dynamics of the market


• Value chain analysis


• Market segmentation


• Regional analysis


• Competitive analysis


• Recent Developments of the key players

Report Score and Segmentation

• Study Period- 2017-2023


• Base Year- 2021


• Forecast Period- 2017-2023


• Historical Period- 2017-2020

The scope of the report is to provide significant data about the Global Data Masking Market. This report provides clarity about the various aspects such as opportunities, market restraints, and challenges as well. It also contains information about the major key players in the market. The information collected in this report is obtained from secondary and primary sources to provide accurate information.

Market Segmentation:
By Component:

• Services


• Software


• Managed Services


• Professional Services

By Business Function:

• Sales and Marketing


• Human Resource


• Legal


• Finance


• Operations

By End-Users:

• E-commerce and retail


• Telecommunications and IT


• Entertainment and Media


• Life Science and Healthcare


• BFSI


• Manufacturing

By Deployment:

• On-Cloud


• On-Premise

By Organisation Size:

• Medium and Small Enterprises


• Large Enterprises

By Type:

• Dynamic Data Masking


• Static Data Masking

By Region:

• North America


• Asia-Pacific


• Europe


• Rest of the World

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 830 Million (2023)
CAGR	12% (2023)
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	by Type, by Component, by Deployment
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Oracle Corporation (U.S.), Compuware Corporation (U.S.), Innovative Routines International, Inc (U.S.),Delphix Corp (U.S.), IBM Corporation (U.S.), Net 2000 Ltd. (U.S.), Camouflage Software Inc. (Canada), ARCAD Software (France), Informatica Corporation, (U.S.), Hewlett Packard Enterprise Company. (U.S.), Solix Technologies, Inc (U.S.), Ekobit d.o.o. (Croatia), and CA Technologies (U.S.).
Key Market Opportunities	Data masking is a secured technique that prevents breach of private & confidential information from fringe elements which eventually minimizes the security risk.
Key Market Drivers	Europe is anticipated to have a substantial growth over the forecast period. Countries such as Germany, France, and the U.K are leading the region.

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