TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 17
1.1 MARKET ATTRACTIVENESS ANALYSIS 18
2 MARKET INTRODUCTION 19
2.1 DEFINITION 19
2.2 SCOPE OF STUDY 19
2.3 RESEARCH OBJECTIVE 19
2.4 MARKET STRUCTURE 20
3 RESEARCH METHODOLOGY 21
4 MARKET DYNAMICS 27
4.1 INTRODUCTION 27
4.2 DRIVERS 29
4.2.1 INCREASING AMOUNT OF DATA 29
4.2.2 NEED FOR REDUCING THE PROCESSING TIME 30
4.2.3 DRIVERS IMPACT ANALYSIS 30
4.3 RESTRAINTS 31
4.3.1 LACK OF AWARENESS 31
4.3.2 TECHNOLOGICAL COMPLEXITY 31
4.4 OPPORTUNITIES 32
4.4.1 THE ADVENT OF MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE 32
4.5 CHALLENGES 33
4.5.1 LACK OF SKILLED WORKFORCE 33
4.5.2 DATA STORAGE COST INCREASING WITH VOLUMES 33
4.6 IMPACT ANALYSIS OF COVID-19 34
4.6.1 INDUSTRY PLAYERS CONTRIBUTING TOWARDS GAINING HEALTH INSIGHTS THROUGH DATA ANALYSIS 34
4.6.2 CATERING DEMAND FROM THE EDUCATION INDUSTRY 34
4.6.3 HELPING GOVERNING BODIES THROUGH REAL-TIME DATA INSIGHTS 35
5 MARKET FACTOR ANALYSIS 36
5.1 SUPPLY CHAIN ANALYSIS 36
5.1.1 SOFTWARE PROVIDERS 37
5.1.2 TECHNOLOGY INTEGRATORS 37
5.1.3 END-USERS 37
5.2 PORTER’S FIVE FORCES MODEL 38
5.2.1 THREAT OF NEW ENTRANTS 38
5.2.2 BARGAINING POWER OF SUPPLIERS 38
5.2.3 THREAT OF SUBSTITUTES 39
5.2.4 BARGAINING POWER OF BUYERS 39
5.2.5 INTENSITY OF RIVALRY 39
6 GLOBAL DATA ANALYTICS MARKET, BY TYPE 40
6.1 OVERVIEW 40
6.1.1 GLOBAL DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 41
6.2 PREDICTIVE ANALYTICS 41
6.3 PRESCRIPTIVE ANALYTICS 41
6.4 DESCRIPTIVE ANALYTICS 41
6.5 DIAGNOSTIC ANALYTICS 41
7 GLOBAL DATA ANALYTICS MARKET, BY SOLUTION 42
7.1 OVERVIEW 42
7.1.1 GLOBAL DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 43
7.2 DATA MANAGEMENT 43
7.3 FRAUD & SECURITY INTELLIGENCE 43
7.4 DATA MINING 43
7.5 DATA VISUALIZATION 43
7.6 DATA MONITORING 43
7.7 OTHERS 43
8 GLOBAL DATA ANALYTICS MARKET, BY INDUSTRY 44
8.1 OVERVIEW 44
8.1.1 GLOBAL DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 45
8.2 BFSI 45
8.3 IT & TELECOMMUNICATION 45
8.4 MANUFACTURING 45
8.5 RETAIL & ECOMMERCE 45
8.6 ENERGY & POWER 46
8.7 HEALTHCARE 46
8.8 TRANSPORT & LOGISTICS 46
8.9 MEDIA & ENTERTAINMENT 46
8.10 OTHERS 46
9 GLOBAL DATA ANALYTICS MARKET, BY FUNCTION 47
9.1 OVERVIEW 47
9.1.1 GLOBAL DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 48
9.2 SALES ANALYTICS 48
9.3 MARKETING ANALYTICS 48
9.4 ACCOUNTING AND FINANCE ANALYTICS 48
9.5 HR ANALYTICS 48
9.6 OPERATIONAL ANALYTICS 49
9.7 OTHERS 49
10 GLOBAL DATA ANALYTICS MARKET, BY REGION 50
10.1 OVERVIEW 50
10.1.1 GLOBAL DATA ANALYTICS MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 50
10.1.2 GLOBAL DATA ANALYTICS MARKET, BY REGION, 2018–2030 (USD MILLION) 51
10.2 NORTH AMERICA 52
10.2.1 NORTH AMERICA: DATA ANALYTICS MARKET, BY COUNTRY, 2018–2030 (USD MILLION) 53
10.2.2 NORTH AMERICA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 54
10.2.3 NORTH AMERICA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 55
10.2.4 NORTH AMERICA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 56
10.2.5 NORTH AMERICA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 57
10.2.6 US 57
10.2.6.1 US DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 57
10.2.6.2 US DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 58
10.2.6.3 US DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 58
10.2.6.4 US DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 59
10.2.7 CANADA 59
10.2.7.1 CANADA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 59
10.2.7.2 CANADA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 60
10.2.7.3 CANADA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 60
10.2.7.4 CANADA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 61
10.2.8 MEXICO 61
10.2.8.1 MEXICO DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 61
10.2.8.2 MEXICO DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 62
10.2.8.3 MEXICO DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 62
10.2.8.4 MEXICO DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 63
10.3 EUROPE 64
10.3.1 EUROPE: DATA ANALYTICS MARKET, BY COUNTRY, 2018–2030 (USD MILLION) 65
10.3.2 EUROPE DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 65
10.3.3 EUROPE DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 66
10.3.4 EUROPE DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 67
10.3.5 EUROPE DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 68
10.3.6 UK 69
10.3.6.1 UK DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 69
10.3.6.2 UK DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 69
10.3.6.3 UK DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 70
10.3.6.4 UK DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 70
10.3.7 GERMANY 71
10.3.7.1 GERMANY DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 71
10.3.7.2 GERMANY DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 71
10.3.7.3 GERMANY DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 72
10.3.7.4 GERMANY DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 72
10.3.8 FRANCE 73
10.3.8.1 FRANCE DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 73
10.3.8.2 FRANCE DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 73
10.3.8.3 FRANCE DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 74
10.3.8.4 FRANCE DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 74
10.3.9 REST OF EUROPE 75
10.3.9.1 REST OF EUROPE DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 75
10.3.9.2 REST OF EUROPE DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 75
10.3.9.3 REST OF EUROPE DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 76
10.3.9.4 REST OF EUROPE DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 76
10.4 ASIA-PACIFIC 77
10.4.1 ASIA-PACIFIC: DATA ANALYTICS MARKET, BY COUNTRY, 2018–2030 (USD MILLION) 78
10.4.2 ASIA-PACIFIC DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 78
10.4.3 ASIA-PACIFIC DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 79
10.4.4 ASIA-PACIFIC DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 80
10.4.5 ASIA-PACIFIC DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 81
10.4.6 CHINA 82
10.4.6.1 CHINA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 82
10.4.6.2 CHINA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 82
10.4.6.3 CHINA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 83
10.4.6.4 CHINA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 83
10.4.7 INDIA 84
10.4.7.1 INDIA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 84
10.4.7.2 INDIA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 84
10.4.7.3 INDIA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 85
10.4.7.4 INDIA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 85
10.4.8 JAPAN 86
10.4.8.1 JAPAN DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 86
10.4.8.2 JAPAN DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 86
10.4.8.3 JAPAN DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 87
10.4.8.4 JAPAN DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 87
10.4.9 REST OF ASIA-PACIFIC 88
10.4.9.1 REST OF ASIA-PACIFIC DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 88
10.4.9.2 REST OF ASIA-PACIFIC DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 88
10.4.9.3 REST OF ASIA-PACIFIC DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 89
10.4.9.4 REST OF ASIA-PACIFIC DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 89
10.5 MIDDLE EAST & AFRICA 90
10.5.1 MIDDLE EAST & AFRICA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 90
10.5.2 MIDDLE EAST & AFRICA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 91
10.5.3 MIDDLE EAST & AFRICA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 92
10.5.4 MIDDLE EAST & AFRICA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 93
10.6 SOUTH AMERICA 94
10.6.1 SOUTH AMERICA DATA ANALYTICS MARKET, BY TYPE, 2018–2030 (USD MILLION) 94
10.6.2 SOUTH AMERICA DATA ANALYTICS MARKET, BY SOLUTION, 2018–2030 (USD MILLION) 95
10.6.3 SOUTH AMERICA DATA ANALYTICS MARKET, BY INDUSTRY, 2018–2030 (USD MILLION) 96
10.6.4 SOUTH AMERICA DATA ANALYTICS MARKET, BY FUNCTION, 2018–2030 (USD MILLION) 97
11 COMPETITVE LANDSCAPE 98
11.1 COMPETITIVE BENCHMARKING 99
11.2 VENDOR SHARE ANALYSIS 100
11.3 RECENT DEVELOPMENTS 100
11.3.1 PRODUCT DEVELOPMENT 100
11.3.2 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 102
12 COMPANY PROFILES 108
12.1 MICROSOFT CORPORATION 108
12.1.1 COMPANY OVERVIEW 108
12.1.2 FINANCIAL OVERVIEW 109
12.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 110
12.1.4 KEY DEVELOPMENTS 110
12.1.5 SWOT ANALYSIS 111
12.1.6 KEY STRATEGIES 111
12.2 SAP SE 112
12.2.1 COMPANY OVERVIEW 112
12.2.2 FINANCIAL OVERVIEW 112
12.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 113
12.2.4 KEY DEVELOPMENTS 113
12.2.5 SWOT ANALYSIS 114
12.2.6 KEY STRATEGIES 114
12.3 ORACLE CORPORATION 115
12.3.1 COMPANY OVERVIEW 115
12.3.2 FINANCIAL OVERVIEW 115
12.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116
12.3.4 KEY DEVELOPMENTS 116
12.3.5 SWOT ANALYSIS 117
12.3.6 KEY STRATEGIES 117
12.4 AMAZON WEB SERVICES, INC. 118
12.4.1 COMPANY OVERVIEW 118
12.4.2 FINANCIAL OVERVIEW 119
12.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 120
12.4.4 KEY DEVELOPMENTS 120
12.4.5 SWOT ANALYSIS 121
12.4.6 KEY STRATEGIES 121
12.5 SAS INSTITUTE INC. 122
12.5.1 COMPANY OVERVIEW 122
12.5.2 FINANCIAL OVERVIEW 122
12.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 122
12.5.4 KEY DEVELOPMENTS 123
12.5.5 SWOT ANALYSIS 123
12.5.6 KEY STRATEGIES 124
12.6 DELL INC. (DELL TECHNOLOGIES INC.) 125
12.6.1 COMPANY OVERVIEW 125
12.6.2 FINANCIAL OVERVIEW 126
12.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 126
12.6.4 KEY DEVELOPMENTS 127
12.6.5 SWOT ANALYSIS 128
12.6.6 KEY STRATEGIES 128
12.7 ALTERYX, INC. 129
12.7.1 COMPANY OVERVIEW 129
12.7.2 FINANCIAL OVERVIEW 130
12.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 130
12.7.4 KEY DEVELOPMENTS 131
12.7.5 SWOT ANALYSIS 132
12.7.6 KEY STRATEGIES 132
12.8 DATAMEER 133
12.8.1 COMPANY OVERVIEW 133
12.8.2 FINANCIAL OVERVIEW 133
12.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 133
12.8.4 KEY DEVELOPMENTS 134
12.8.5 KEY STRATEGIES 134
12.9 LOOKER DATA SCIENCES, INC. 135
12.9.1 COMPANY OVERVIEW 135
12.9.2 FINANCIAL OVERVIEW 136
12.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 136
12.9.4 KEY DEVELOPMENTS 137
12.9.5 SWOT ANALYSIS 137
12.9.6 KEY STRATEGIES 137
12.10 IBM CORPORATION 138
12.10.1 COMPANY OVERVIEW 138
12.10.2 FINANCIAL OVERVIEW 139
12.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 139
12.10.4 KEY DEVELOPMENTS 140
12.10.5 SWOT ANALYSIS 141
12.10.6 KEY STRATEGIES 141
12.11 TABLEAU SOFTWARE, LLC. 142
12.11.1 COMPANY OVERVIEW 142
12.11.2 FINANCIAL OVERVIEW 142
12.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 143
12.11.4 KEY DEVELOPMENTS 143
12.11.5 SWOT ANALYSIS 143
12.11.6 KEY STRATEGIES 144
12.12 SISENSE INC. 145
12.12.1 COMPANY OVERVIEW 145
12.12.2 FINANCIAL OVERVIEW 145
12.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 145
12.12.4 KEY DEVELOPMENTS 146
12.12.5 KEY STRATEGIES 146
12.13 ZOHO CORPORATION PVT. LTD. 147
12.13.1 COMPANY OVERVIEW 147
12.13.2 FINANCIAL OVERVIEW 147
12.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 147
12.13.4 KEY DEVELOPMENTS 147
12.14 THOUGHTSPOT INC. 148
12.14.1 COMPANY OVERVIEW 148
12.14.2 FINANCIAL OVERVIEW 148
12.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 148
12.14.4 KEY DEVELOPMENTS 149
12.14.5 KEY STRATEGIES 149
12.15 MU SIGMA 150
12.15.1 COMPANY OVERVIEW 150
12.15.2 FINANCIAL OVERVIEW 150
12.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 150
12.15.4 KEY DEVELOPMENTS 151
12.15.5 KEY STRATEGIES 151
12.16 SCIENCESOFT 152
12.16.1 COMPANY OVERVIEW 152
12.16.2 FINANCIAL OVERVIEW 152
12.16.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 152
12.16.4 KEY DEVELOPMENTS 152
12.17 WIPRO LIMITED 153
12.17.1 COMPANY OVERVIEW 153
12.17.2 FINANCIAL OVERVIEW 154
12.17.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 155
12.17.4 KEY DEVELOPMENTS 155
12.17.5 SWOT ANALYSIS 156
12.17.6 KEY STRATEGIES 156
12.18 ACCENTURE PLC 157
12.18.1 COMPANY OVERVIEW 157
12.18.2 FINANCIAL OVERVIEW 158
12.18.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 159
12.18.4 KEY DEVELOPMENTS 159
12.18.5 SWOT ANALYSIS 160
12.18.6 KEY STRATEGIES 160
LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 18