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Dairy Spreads Market Share

ID: MRFR//6325-HCR | 90 Pages | Author: Snehal Singh| May 2024

In the coming years, dairy spreads will be used in more goods to improve quality, flavor, and texture, driving the European market. The European market is poised for expansion due to dairy spreads' versatility in boosting food taste. Asia-Pacific is expected to have the greatest CAGR, demonstrating its rapid market rise. This outstanding development trajectory is due to the region's strong economic growth, which raised per capita disposable incomes. The rise in buying power should boost Asia-Pacific dairy spread sales.
As economic prosperity extends throughout Asia-Pacific, customers may choose dairy spreads, driving market expansion. Higher disposable earnings enable a better lifestyle and increase demand for quality food, with dairy spreads playing a key part in addressing these changing demands. Thus, the Asia-Pacific dairy spreads market is growing rapidly due to economic development and changing consumer trends.
In the Dairy Spreads Market, product differentiation is crucial. To differentiate dairy spreads, companies concentrate on taste characteristics, ingredient quality, and texture. Some firms stress premium ingredients like genuine butter or natural herbs to improve spread flavor and quality. Companies may increase market share and customer loyalty by creating unique items that meet consumer preferences.
Price methods affect market share positioning. Companies sometimes try to make dairy spreads cheaper than rivals. This allows them to compete on price, gaining budget-conscious customers and perhaps increasing market share. In contrast, premium pricing positions dairy spreads as gourmet, high-quality items for indulgent customers.
Consumer tastes and uses make market segmentation essential in the Dairy Spreads Market. Companies customize their goods to unique client niches including health-conscious customers, culinary lovers, and individuals with special dietary requirements. Health-conscious customers may choose low-salt or sugar spreads, while culinary lovers may prefer artisanal or flavored ones. Companies may dominate niches by targeting certain market segments.
Market share positioning requires strategic alliances and cooperation. To extend their market, companies may partner with bakeries, foodservice providers, or retailers. These collaborations enable product bundling, incentives, and marketing, increasing exposure and market share. Celebrity chefs and culinary influencers may boost reputation and market position by attracting customers.

Covered Aspects:

Report Attribute/Metric Details

Market Scenario


Dairy spreads are added to food products to enhance and improve the taste and sensory properties. The global dairy spreads market is expected to register a significant growth rate during the forecast period owing to the high consumption of processed foods and increasing purchasing power of consumers in developing markets. However, the rising prices of end products are hampering the growth of the global dairy spreads market.  


Prominent players in the market are focusing on product innovation and geographic expansion as their key strategies to gain a competitive edge. Due to the high demand for processed and RTE foods across the globe, small-scale players are also trying to adopt these strategies to expand their businesses. These players are investing in manufacturing facilities in domestic as well as international markets to introduce new and innovative products. Thus, these factors are expected to offer profitable opportunities to market players in the coming years.


Segmentation


The global dairy spreads market has been segmented based on type, packaging type, distribution channel, and region.


By type, the dairy spreads industry has been classified as cheese, butter, and others.


On the basis of packaging type, the global dairy spreads market has also been segregated into tubs, tubes/pouches, and others.


The global dairy spreads market has also been segregated, on the basis of distribution channel, into store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, convenience stores, and others.


The global dairy spreads industry has been studied for four regions—North America, Europe, Asia-Pacific, and the rest of the world.


The North American dairy spreads market has further been segmented into the US, Canada, and Mexico. The European dairy spreads market has been classified into the UK, Germany, France, Italy, Spain, and the rest of Europe. The dairy spreads market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The dairy spreads industry in the rest of the world has been segmented into South America, the Middle East, and Africa.


Key Players


Arla Foods amba (Denmark), Gujarat Cooperative Milk Marketing Federation Ltd. (India), Britannia Industries Limited (India), The Kraft Heinz Company (US), Lactalis Group (France), Parag Milk Foods Ltd (India), Bel Brands USA, Inc. (US), Land O’Lakes, Inc. (US), Organic Valley (US), and Alouette Cheese USA LLC (US) are some of the key players in the global dairy spreads market.


Regional Market Summary


Global Dairy Spreads Market Share (%), by Region, 2018 Dairy Spreads Market Share Source: Secondary Sources and MRFR Analysis


North America is expected to dominate the global dairy spreads market during the forecast period due to the presence of prominent processed food producers in the region and changing consumer preferences for food products with variety and appeal in the US and Canada. The increasing use of dairy spreads in various products to enhance quality, taste, and texture is expected to result in a significant share for the European market in the coming years. However, the market in Asia-Pacific is expected to register the highest CAGR due to economic growth in the region resulting in increasing per capita disposable incomes boosting the sales of dairy spreads.


Global Market, by Type



  • Cheese

  • Butter

  • Others


Global Market, by Packaging Type



  • Tubs

  • Tubes/Pouches

  • Others


Global Market, by Distribution Channel



  • Store-Based


    • Supermarkets and Hypermarkets

    • Convenience Stores

    • Others


  • Non-Store-Based


Global Market, by Region




  • North America

    • US

    • Canada

    • Mexico






  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe






  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific






  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Intended Audience



  • Dairy spreads producers/processors

  • Food & beverage manufacturers

  • Food retail outlets

  • Raw material suppliers and distributors

  • Traders, exporters, and importers

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