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Dairy Beverages Market Analysis

ID: MRFR//6476-HCR | 90 Pages | Author: Snehal Singh| May 2024

The dairy beverage industry is defined by a complex web of interrelated elements that take into account customer preferences, health concerns, and technological improvements. An important factor influencing market dynamics is the continued appeal of classic dairy products like milk and yogurt. The market share of conventional dairy beverages remains substantial despite the increasing availability of plant-based alternatives. This can be attributed to their established consumer habits and nutritional worth.
The dynamics of the dairy beverage industry are greatly influenced by positive and health-related developments. As consumers focus less on nutrition and functional reflections, they are searching for dairy products with new health benefits. Functional dairy beverages with probiotics, vitamins, and minerals added have been created as a consequence. Vegetables that support comparable susceptible systems, bone health, digestive health, and other health concerns are becoming more and more popular. The dairy beverage industry has seen a rise in non-dairy drink makers due to the growing popularity of factory-based diets and growing awareness of lactose intolerance. As consumers continue to seek for dairy-free options, factory-ground milk substitutes made from soy, almond, oat, and coconut are becoming more and more well-liked.
Because of this diversity, the market is now more competitive, which has compelled well-established dairy firms to introduce their own factory-backed backups in an effort to appeal to a larger spectrum of customers. The dynamics of the market are also influenced by the ethical and sustainability elements of dairy products. Concerns over the environmental effects of traditional dairy product methods, such as hothouse gas emigrations and water use, have given rise to a demand for sustainable and unethical dairy products. Due diligence in the dairy beverage industry has resulted in the development of eco-friendly packaging, improved waste management, and a focus on ethical sourcing practices. The evolving cultures and interests of customers are also influencing the dynamics of the dairy beverage industry.
As a result of hectic schedules, on-the-go consumption patterns, and convenience preferences, new types of dairy beverages have emerged. Single-serve bottles, ready-to-drink shakes, and mobile yogurt cups satisfy the need for outcomes that are both accessible and portable. These products illustrate the changing dynamics of consumer gesture. Furthermore, technological advancements in dairy processing and packaging reveal market dynamics. Dairy products now have longer shelf lives because to advanced processing techniques including ultra-high temperature (UHT) pasteurization, which also facilitates international distribution. Similarly, advancements in packaging accessories, such as sustainable and recyclable choices, address customer concerns about the environment, influencing consumer behavior and establishing market trends.
The dairy beverage industry is impacted by variations in consumption patterns among societies and geographical areas. Although many Western diets depend on dairy products, many areas have particular varieties of dairy products. For instance, yogurt-based beverages are popular in many Asian and Middle Eastern countries, which increases the range of products on the international market. Understanding these creative crafts is essential for market participants trying to make a bigger impression in vibrant topographies. The competitive dynamics of the dairy beverages market are evident in the market participants' persistent efforts to promote their goods and set themselves apart from competitors. Companies are including novel flavors, practical accompaniments, and unique recipes in an effort to draw in and keep customers. Marketing campaigns frequently highlight the flavor, sustainability, and health advantages of dairy products, which raises the market's level of competition overall.

Global Dairy Beverages Market Overview


Dairy Beverages Market is expected to register a growth rate of 5.50% during the forecast period. The market is expected to garner a value of approximately USD 106.85 Bn by the end of 2027. 


Both dairy beverages are a result of manufacturing from those kinds of products that are made with the help of organic farming techniques. The global dairy beverages market share is estimated for a notable amount of growth as there are unique advantages attached to the use of these beverages like being free from any pesticides, additives, and chemicals. These are eco-friendly. The beverages are considered to be healthier when compared to inorganic harvests.


COVID 19 Analysis


The outbreak of the novel coronavirus amongst the developed, developing, and underdeveloped nations across the globe possess the ability to impact the demand and supply chain of the market and further, impact the maintained market equilibrium during the forecast period of 2020-2027.


Also, the global government is organizing awareness campaigns that are helping to spread the required information regarding the consumption and rising demand for dairy drink items. To enhance the demand for such products during the forecast period, the manufacturing and production of beverages are on the way, making excellent use of the increased investment for product launches and availability in the international market.


Market Dynamics


Drivers


The dairy beverages market trends depict a steep rise in awareness regarding the health benefits brought in using the products and services offered by this industry. The prominent dairy beverages market players in the global market premises are focusing on innovations in common dairy products and geographic expansion as key strategies to gain a competitive edge. Due to the high quantum of demand that is prevailing for ready-to-drink dairy beverages across the globe, followed by the functioning of the small-scale players that are also trying to adopt these strategies to expand their already running businesses.


Restraints


One of the major consumer factors that might affect the dairy beverages market and reduce the sales of dairy beverages during the ongoing forecast period ending in 2028 is that the target audience is vibrant and belongs to different income groups. The variation in income of the target audience is barring them from buying the products even though they are well aware of the health benefits of dairy beverages and other items. The rising degree of income variation does not let them acquire the products and hence, declines the sales forecast for the period ending in 2028.


Technology Analysis


Both the public and private sectors have companies that are increasing their investment in the global market operations and the rising support from the government is helping the market to thrive during the forecast period. Also, this is helping for the development of great opportunities for the market activities to nurture in various global locations, thus, benefitting the dairy beverages market producers and manufacturers.


Study Objectives



  • The dairy beverages market report helps to have a detailed study about the impact of the pandemic outbreak on the undertaken operations of the market during the forecast period that will be ending in 2027. The report helps to study the market dynamics in the form of the drivers and opportunities that are available to the market during the period and the probable restraints that might limit the scope of the market between 2020-2027.

  • The dairy beverages market report also helps to study the potential of the market segments that are functional across various global regions and cater to the vibrant and prevalent demands of the global target audience. The global report also helps to understand the quantum of revenue earned by them and its ability to make a difference to the final market value by the end of the period in 2027.

  • The dairy beverages market report helps draw a graph consisting of the competitive degree that prevails amongst the key market players presenting the market products and demands to the global target audience. Also, the global market report aims to help the users develop an understanding of the prominence of the role of the market players by discussing the recent developments undertaken by the market during the period.


Segment Overview


To predict the growth rate of the market and the ability of the market segments to cater to the elaborated needs of the target audience during the forecast period that ends in 2028, the market has been segmented into various forms. The dairy beverages market segments possess the ability to earn a better revenue quantum owing to the increase in sales. This helps to make a difference to the final market value by the end of the forecast period. The global market segments are as follows:


Based on the market type


The global dairy beverages industry has been classified based on the market type and can be classified as milk, buttermilk, kefir, and others.


Based on the packaging type


The global dairy beverages industry has been segregated based on the packaging type and can be classified into cartons, bottles, cans, and others. The cartons segment of the propelling dairy beverages market share is expected to be the largest and fastest-growing during the review period that will be ending in 2028.


The global dairy beverages industry has been categorized based on the distribution channel. This market segment includes both store-based and non-store-based channels.


Based on the geographical locations


The global market is currently functional in four mushrooming regions of the world. These are North America, the APAC region, European countries, and the rest of the world (RoW).


Regional Analysis


The dairy beverages market value is likely to be the maximum in the North American region. The North American region, as a part of the dairy beverages market, is expected to account for the largest revenue share of the global dairy beverages market during the research period due to the increasing consumption of probiotic beverages for better health in the region. However, the dairy beverages market trends in the Asian Pacific region are expected to register the highest CAGR during the forecast period due to increasing awareness about the benefits of consumption of dairy beverages amongst the target audience and other consumers. Moreover, the launch of innovative flavors of dairy drinks in the region followed by creative ways of advertising is boosting the growth of the dairy-based beverages market.


Competitive Landscape


To analyze the rising degree of competition amongst the market players, it is important to recognize the companies behind the wheel that are stated as follows:



  • Arla Foods amba (Denmark)

  • Grupo Leche Pascual SA (Spain)

  • Britannia Industries Limited (India)

  • Nestlé SA (Switzerland)

  • Gujarat Cooperative Milk Marketing Federation Ltd. (India)

  • Freedom Foods Group Limited (Australia)

  • Mother Dairy Fruit & Vegetable Pvt Ltd (India)

  • Organic Valley (US)

  • Lactalis Group (France)

  • ITC Limited (India)

  • Parag Milk Foods Ltd (India)

  • Borden, Inc. (US)


Recent Developments



  • The milk segment of the dairy beverages market size has further been witnessed to be divided into flavored milk and plain milk owing to the different tastes and preferences of the consumers. The milk segment of the market is expected to hold the majority market share during the forecast period that ends in 2028 while the kefir segment is projected to register the highest CAGR during the review period.

  • The global market players are investing in manufacturing facilities in domestic as well as international markets to introduce new and innovative products. All these factors are likely to offer profitable opportunities to market players in the coming years. The technological developments are likely to help in increasing the adaptability of soil and, opt for expansion strategies that will help these products to be available at affordable ranges to meet the demands of a large audience during the period.

  • The store-based segment of the rising dairy beverages market value has further been divided into supermarkets and hypermarkets, convenience stores, and others. The store-based segment is expected to account for the larger revenue share of the market during the ongoing forecast period. However, the non-store-based segment is expected to exhibit a higher growth rate in comparison to the states belonging to the historic forecast period that had ended in 2019.


Intended Audience



  • Restaurants, cafes, and other eateries

  • Producers and manufacturers of the dairy beverages industry

  • Potential market investors

  • Healthcare ambassadors

  • Government and public sector

  • Marketing firms

  • Distribution channels

  • Research firms and development institutions


Report Overview


The global report highlights the emergence of the market dynamics in the form of the market drivers and restraints that can impact the projected growth figures for the forecast period of 2021-2028. The report aims to discuss the market segments and their role in maintaining a proper demand and supply chain mechanism during the period.


 

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