TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH NETWORK TECHNOLOGY SOFTWARE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 CUSTOMER JOURNEY ANALYTICS MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY INTERACTION TYPES
6.2.1.1 WEB
6.2.1.2 SOCIAL MEDIA
6.2.1.3 MOBILE
6.2.1.4 EMAIL
6.2.1.5 BRANCH/STORE
6.2.1.6 CALL CENTER
6.2.1.7 OTHERS
6.2.2 BY DEPLOYMENT MODEL
6.2.2.1 ON-PREMISES
6.2.2.2 CLOUD
6.2.3 BY ORGANIZATION SIZE
6.2.3.1 SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs)
6.2.3.2 LARGE ENTERPRISES
6.2.4 BY APPLICATION
6.2.4.1 CUSTOMER JOURNEY MAPPING AND VISUALIZATION
6.2.4.2 CUSTOMER BEHAVIORAL ANALYSIS
6.2.4.3 CUSTOMER ATTRITION ANALYSIS
6.2.4.4 CAMPAIGN MANAGEMENT
6.2.4.5 BRAND MANAGEMENT
6.2.4.6 PRODUCT MANAGEMENT
6.2.4.7 OTHERS
6.2.5 BY END-USER
6.2.5.1 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
6.2.5.2 RETAIL AND ECOMMERCE
6.2.5.3 GOVERNMENT AND DEFENSE
6.2.5.4 HEALTHCARE
6.2.5.5 TELECOMMUNICATIONS AND IT
6.2.5.6 MEDIA AND ENTERTAINMENT
6.2.5.7 TRAVEL AND HOSPITALITY
6.2.5.8 AUTOMOTIVE AND TRANSPORTATION
6.2.5.9 OTHERS
6.2.6 BY GEOGRAPHY
6.2.6.1 NORTH AMERICA
6.2.6.1.1 U.S.
6.2.6.1.2 CANADA
6.2.6.1.3 MEXICO
6.2.6.2 EUROPE
6.2.6.2.1 UK
6.2.6.2.2 FRANCE
6.2.6.2.3 GERMANY
6.2.6.2.4 REST OF EUROPE
6.2.6.3 ASIA-PACIFIC
6.2.6.3.1 CHINA
6.2.6.3.2 JAPAN
6.2.6.3.3 INDIA
6.2.6.3.4 REST OF ASIA PACIFIC
6.2.6.3.5 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 Acxiom
7.2.2 Adobe Systems
7.2.1 Salesforce
7.2.3 IBM
7.2.4 Nice Systems
7.2.5 Verint Systems
7.2.6 SAP
7.2.7 Pointillist
7.2.8 Clickfox
7.2.9 Quadient
 
LIST OF TABLES
TABLE 1 CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 2 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 3 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 4 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 5 CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 6 CUSTOMER JOURNEY ANALYTICS MARKET, BY GEOGRAPHY
TABLE 7 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 8 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 9 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 10 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 11 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 10 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 12 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 13 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 14 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 15 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 16 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 17 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 18 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 19 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 20 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 21 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 22 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 23 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 24 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 25 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 26 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 27 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 28 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 29 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 30 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 31 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 32 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 33 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 34 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 35 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 36 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 37 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 38 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 39 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 40 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 41 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 42 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 43 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 44 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 45 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 46 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 47 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 48 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 49 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 50 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 51 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 52 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 53 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 54 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 55 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 56 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 57 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 58 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 59 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 60 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 61 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 62 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 63 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 64 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 65 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 66 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 67 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 68 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 69 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 70 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
TABLE 71 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE
TABLE 72 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL
TABLE 73 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE
TABLE 74 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION
TABLE 75 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER
 
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 3 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 4 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 5 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 6 CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER (%)
FIGURE 7 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGIONS (%)
FIGURE 8 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 9 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 10 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 11 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 12 NORTH AMERICA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 13 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 14 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 15 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 16 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 17 U.S. CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 18 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 19 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 20 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 21 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 22 CANADA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 23 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 24 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 25 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 26 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 27 MEXICO CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 28 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 29 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 30 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 31 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 32 EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 33 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 34 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 35 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 36 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 37 UK CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 38 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 39 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 40 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 41 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 42 FRANCE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 43 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 44 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 45 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 46 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 47 GERMANY CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 48 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 49 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 50 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 51 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 52 REST OF EUROPE CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 53 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 54 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 55 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 56 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 57 ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 58 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 59 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 60 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 61 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 62 CHINA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 63 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 64 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 65 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 66 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 67 JAPAN CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 68 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 69 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 70 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 71 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 72 INDIA CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USERS (%)
FIGURE 73 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY INTERACTION TYPE (%)
FIGURE 74 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODEL (%)
FIGURE 75 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE (%)
FIGURE 76 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION (%)
FIGURE 77 REST OF ASIA PACIFIC CUSTOMER JOURNEY ANALYTICS MARKET, BY END-USER (%)
