Top Industry Leaders in the Cruzer Bike Market
*Disclaimer: List of key companies in no particular order
Latest Company Updates:
March 2023- At the time of revealing its EV roadmap for India recently, Honda also announced that we will see a new bike based on the CB350 platform by the end of this year. This platform has been built to take on the Royal Enfield 350cc line-up. And seeing how Honda already has the H'ness to take on the Classic 350, and the CB350RS that's branded as a scrambler, we expect this new bike to take the shape of a cruiser and go toe-to-toe with the Meteor 350. Cruisers are certainly a niche, but the Meteor has been doing its bit to try and change that, contributing around 8,000 units to RE's sales figures most months. We bet that Honda is hoping to carve out a piece of this pie for itself, and if this is the case, then it could re-engineer the H'ness CB350 to achieve this. If Honda does end up using the basis of the H'ness to create a cruiser, platform-engineering history tells us it's quite probable that the mainframe will remain the same, as will the air-cooled 348cc single-cylinder engine.
June 2023- TVS patented a new design of what looks like a proper cruiser motorcycle in March 2023. We believe it is their upcoming Royal Enfield 650 rival, or it could also be Norton's entry-level bike or something totally different that we aren't aware of. At this stage, we can only make speculations about this mysterious motorcycle. The design patent only reveals this front profile of the bike. It comes with a wide handlebar, retro-looking round headlamp, USD forks, a single exhaust setup, and a sizeable tire. It looks like an air-oil-cooled engine with a capacity of more than 500cc. Recently, there were reports about TVS developing a new twin-cylinder 650cc engined motorcycle to compete head-on with Royal Enfield. The 650cc engine in the RE bikes produces 47 HP and 52 Nm of torque. We can expect something in the same ballpark from TVS. The Indian bike maker might likely borrow some engineering expertise from their recently purchased British brand – Norton Motorcycles, for the new bike.
Top listed global companies in the industry are:
- BMW AG
- Harley Davidson
- Hero Motocorp
- Honda Motor Company
- Piaggio
- Suzuki Motor Company
- Triumph Motorcycle
- TVS
- Yamaha
- Zero Motorcycle, and others.