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Cognitive Health Ingredients Market Trends

ID: MRFR//5095-CR | 186 Pages | Author: Snehal Singh| October 2023

Global Cognitive Health Ingredients Market Overview

Global Cognitive Health Ingredients Market Size was valued at USD 1.25 billion in 2021. The Cognitive Health Ingredients market industry is projected to grow from USD 1.34 billion in 2022 to USD 2.53 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.43% during the trajectory period (2022 - 2030). The global cognitive health ingredients market has experienced dynamic shifts in recent years driven by several key factors. The growing awareness and concern regarding cognitive health and age-related cognitive decline have fueled increased demand for products containing cognitive health ingredients. This trend has been further accelerated by the aging population in many developed countries, leading to a larger consumer base seeking cognitive health solutions.

Cognitive Health Ingredients Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cognitive Health Ingredients Market Trends

  • Increasing Awareness of Cognitive Health

Increasing awareness of cognitive health is a pivotal driver behind the growth of the global cognitive health ingredients market. Over the past few years, there has been a significant shift in people's perceptions regarding brain health. With an aging population and increasing instances of cognitive disorders like Alzheimer's disease and dementia, the importance of maintaining cognitive function has come to the forefront of public consciousness.

This heightened awareness is largely a result of increased education and information dissemination about cognitive health. The internet, social media, and traditional media channels have played a crucial role in spreading knowledge about the significance of brain health. Individuals are now more proactive in seeking ways to improve and preserve their cognitive abilities, and this has translated into a surge in demand for cognitive health products and ingredients.

Moreover, the COVID-19 pandemic has further underscored the importance of cognitive health. The pandemic brought to light the mental health challenges associated with isolation, uncertainty, and stress. People are now more mindful of the cognitive effects of stress and anxiety, leading them to explore nutritional solutions and dietary changes to support their mental well-being. As a result, the cognitive health ingredients market has experienced a notable upswing.

Healthcare professionals, including doctors and dietitians, are also contributing to the growing awareness of cognitive health. They are increasingly recommending cognitive health supplements and functional foods to patients, particularly to those at risk of cognitive decline due to age or other factors. This endorsement from healthcare experts further solidifies the importance of cognitive health in the minds of consumers.

Additionally, the fitness and wellness industry has embraced cognitive health as an integral component of overall well-being. Gyms and fitness centers now offer brain-boosting exercises and cognitive enhancement programs alongside physical fitness routines. This holistic approach to health and wellness emphasizes the interconnectedness of physical and mental health, encouraging individuals to prioritize cognitive health as part of their self-care regimens.

Cognitive Health Ingredients Market Segment Insights:

Cognitive Health Ingredients Type Insights

The global cognitive health ingredients market segmentation is based on the type, such as omega-3 fatty acids, B-vitamins, vitamin E, citicoline, caffeine, adaptogens, and others. The omega-3 fatty acids segment held a leading market share in the global cognitive health ingredients market in 2022 approximately 29.00%. Cognitive health ingredients encompass a wide range of substances and compounds that support and enhance brain function and mental acuity. These ingredients are commonly found in various product types designed to promote cognitive well-being. Some key ingredients include omega-3 fatty acids, antioxidants like vitamin E and flavonoids, and herbal extracts such as ginkgo biloba and turmeric. These ingredients are often featured in dietary supplements, nootropics, and functional foods. Dietary supplements typically come in the form of capsules or tablets and are packed with a combination of cognitive-boosting compounds. Nootropics are specially formulated supplements known for their focus-enhancing properties. Functional foods are everyday products like drinks or bars enriched with these ingredients to provide cognitive benefits as part of a regular diet. As awareness of cognitive health continues to grow, diverse product options make it easier for consumers to incorporate these ingredients into their daily routines, thereby supporting their brain health and mental performance.

Figure 2: Global Cognitive Health Ingredients Market, by Type, 2021 & 2030 (USD Billion)

Cognitive Health Ingredients Market, by Type, 2021 & 2030

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cognitive Health Ingredients End-use Insights

The global cognitive health ingredients market is also studied based on end-use, human nutrition products, and animal nutrition products. Among these segments, the human nutrition products segment held the largest market share of 81.33% in 2022 associated with cognitive health ingredients. Common ingredients found in human nutrition products for cognitive health include omega-3 fatty acids, antioxidants like vitamins C and E, herbal extracts like ginkgo biloba, and various nootropics. These products are marketed to individuals seeking to improve memory, concentration, mental clarity, and overall cognitive well-being. They are often used by aging populations, students, professionals, and individuals looking to maintain or enhance their cognitive performance.

In the case of pets, these products include dog or cat food with added nutrients like omega-3 fatty acids, antioxidants, and vitamins to promote cognitive development and overall brain health. For livestock, such as poultry or cattle, similar supplements can be used to improve cognitive functions and reduce stress, resulting in better overall animal welfare and productivity. This segment is essential for the well-being of animals in various sectors of the agriculture and pet care industries.

Cognitive Health Ingredients Market Distribution Channel Insights

The global cognitive health ingredients market is also analyzed based on distribution channels direct and indirect. The direct distribution channel segment accounted for the leading market share of 81.40% in 2022. The direct channel often involves online sales through the manufacturer's website or physical retail stores owned and operated by the manufacturer. Direct distribution allows for more control over product quality, branding, and customer experience, enabling manufacturers to establish a closer connection with consumers and provide information about the cognitive health benefits of their ingredients.

In indirect sales channels, the manufacturers sell their products in bulk or to distributors, who then supply the ingredients to retailers or online marketplaces. This channel is often chosen for its wider reach and convenience, as it leverages the distribution expertise of intermediaries. It allows consumers to access cognitive health ingredients through a variety of retail outlets and e-commerce platforms, making the products more readily available in the market.

Cognitive Health Ingredients Regional Market Insights

Based on regions, the global cognitive health ingredients market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The North America cognitive health ingredients market accounted for 34.86% in 2022 and is anticipated to grow with a CAGR of 8.03% during the estimated years. The United States holds a prominent position in the North American cognitive health ingredients market due to its robust healthcare infrastructure and growing awareness of the importance of cognitive health. In recent years, there has been an increasing demand for cognitive health ingredients, such as omega-3 fatty acids, antioxidants, and vitamins, driven by the aging population and concerns about cognitive decline.

Europe is poised to ascend to the position of the third-largest global market for food supplements, following Asia-Pacific and North America. As per data from Food Supplements Europe, a significant 52% of European consumers opt for dietary supplements to uphold their general well-being.

In the United Kingdom, the cognitive health ingredients market has experienced substantial growth due to a rising aging population and increased awareness of brain health. The market is characterized by a preference for natural and science-backed products. Omega-3 fatty acids, commonly found in fatty fish and fish oil supplements, are highly sought after for their cognitive benefits. Antioxidants, such as those found in blueberries and green tea extracts, are also in demand. The UK market values quality, transparency, and evidence-based claims, making it essential for manufacturers to provide robust scientific support for their products.

The Asia Pacific cognitive health ingredients market is experiencing substantial growth driven by an increased focus on mental well-being. With a burgeoning aging population and changing lifestyles, consumers in the region are becoming more health-conscious, fueling the demand for products that enhance cognitive functions. Traditional ingredients like ginseng and turmeric have gained popularity for their cognitive benefits. A wide array of supplements, functional foods, and beverages enriched with these ingredients are now readily available. Continuous research and development in the field are expected to sustain this growth trend, positioning the Asia Pacific region as a significant player in the global cognitive health industry.

The dynamics of the Middle East & Africa cognitive health ingredients market are evolving in response to shifting demographics and growing health awareness. The region's aging population is a key driver of the demand for cognitive health products. Furthermore, consumers are increasingly embracing traditional ingredients like saffron, pistachios, and black seed, known for their cognitive benefits. As a result, a diverse range of supplements and functional foods is emerging. While the market is still in its nascent stage, ongoing research and investment are set to fuel its growth in the coming years.

South America's cognitive health ingredients market is experiencing growth due to several key factors. A growing awareness of the importance of brain health and cognitive well-being is driving consumer demand. Additionally, the region's rich biodiversity provides access to a wide range of natural ingredients with cognitive-enhancing properties, such as yerba mate, cocoa, and various indigenous herbs. These factors, coupled with a rising aging population and increasing disposable income, are contributing to the expansion of the cognitive health ingredients market in South America, making it an attractive space for manufacturers and investors.

In addition, the key countries considered for this study include the U.S., Germany, Canada, France, Italy, the UK, Spain, Japan, India, China, Australia, Brazil, New Zealand, and South Korea.



Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Cognitive Health Ingredients Key Players & Market Competitive Landscape

The global market for cognitive health ingredients is highly competitive, characterized by a diverse landscape of both established players and emerging companies. As the demand for products that support mental acuity and cognitive well-being continues to rise, competition in this sector has intensified. This landscape is shaped by various factors, including innovation, research and development, and strategic partnerships. One significant aspect of the competitive landscape is the presence of well-established pharmaceutical and supplement manufacturers. At the same time, there is a proliferation of innovative startups and niche players focusing exclusively on cognitive health. These companies often leverage cutting-edge research and unique formulations to create niche products that cater to specific cognitive needs. They are quick to adapt to emerging scientific discoveries and consumer trends, making them agile competitors in the market. Furthermore, the research and development efforts in the field of cognitive health are shaping the competitive landscape. Companies invest in scientific studies and clinical trials to substantiate the cognitive benefits of their products. The ability to provide strong scientific evidence for product efficacy is a significant advantage in this competitive space. Collaborations and partnerships are also crucial in the cognitive health ingredients market. Manufacturers often collaborate with research institutions and universities to enhance their product development. Additionally, strategic alliances with distributors and retailers help in expanding market reach and increasing product visibility.

Key Companies in the Cognitive Health Ingredients market include

  • Kemin Industries, Inc. (US)

  • Nexira (France)

  • Arla Food Ingredients Group (Denmark)

  • Aurea Biolabs (India)

  • Bioriginal Food & Science Corp (Canada)

  • Biotropics Malaysia Berhad (Malaysia)

  • Natural Factors Nutritional Products Ltd (Canada)

  • NOW Foods (US)

  • Intelligent Labs (UK)

  • BASF SE (Germany)

Cognitive Health Ingredients Market Segmentation

Cognitive Health Ingredients Type of Cover Outlook

  • Omega-3 Fatty Acids

  • B-Vitamins

  • Vitamin E

  • Citicoline

  • Caffeine

  • Adaptogens

  • Others

Cognitive Health Ingredients End-use Outlook

  • Human Nutrition Products

  • Animal Nutrition Products

Cognitive Health Ingredients Distribution Channel Outlook

  • Direct

  • Indirect

Cognitive Health Ingredients Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Rest of Asia-Pacific

  • South America

    • Brazil

    • Argentina

    • Rest of South America

  • Middle East & Africa

    • GCC Countries

    • Turkey

    • Northern Africa

    • Southern Africa

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