Cloud Video Streaming Market Analysis

Cloud Video Streaming Market Overview

The Cloud Video Streaming market industry is projected to grow from USD 7.9771 Billion in 2024 to USD 7.9771 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 20.50% during the forecast period (2024 - 2032). Also, The Cloud Video Streaming Market Size was valued at USD 6.62 Billion in 2023.

Internet users and mobile phone penetration, as well as the demand for high-quality video streaming at reasonable prices, are significant market drivers augmenting the growth of the market.

Figure 1: Cloud Video Streaming Market Size, 2024-2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cloud Video Streaming Market Trends

Growing demand for streaming technology from the consumer end drives the market growth

The market for cloud video streaming has been significantly driven by customers' rising need for streaming technology. Streaming video content is now more widely available to a bigger audience due to the increasing availability of high-speed internet connections, particularly broadband. Without the need for physical media or conventional broadcast services, consumers may now simply stream their preferred films, TV shows, and live events. On-demand entertainment is becoming increasingly popular with consumers over traditional scheduled programs. A large selection of films, TV shows, documentaries, and other forms of video material are available through streaming services, giving users convenience and flexibility. The widespread use of mobile devices such as smartphones, tablets, smart TVs, and other connected gadgets has greatly increased demand for cloud video streaming. Customers can stream content on their preferred devices, allowing them to take advantage of video entertainment when traveling or at home. These factors and developments in streaming technology have boosted consumer demand for cloud video streaming, creating additional chances and potential for the business to flourish.

The demand for high-quality video streaming at reasonable prices significantly drives the market for cloud video streaming. Cloud video streaming providers provide affordable solutions compared to typical cable or satellite TV subscriptions. Customers have inexpensive access to a huge selection of video content, such as live events, TV shows, and films. Because of their low cost, streaming services are becoming more widely available. Numerous providers are competing for customers' attention in the fiercely competitive cloud video streaming sector. Providers frequently provide aggressive price and marketing incentives to entice and keep users. Since costs are reduced as a result of competition, consumers can access premium video streaming services for less money.

In the market for cloud video streaming, a significant trend is the growing use of low-latency streaming protocol (LLSP) videos. In order to make near real-time video streaming experiences possible, LLSP is made to reduce the time that must pass between the video source and the user. Live events like sports broadcasts, gaming streams, and interactive applications require low latency. By helping broadcasters and content providers deliver live video material with the least amount of delay possible, LLSP enables viewers to connect with interactive features like live chat and audience participation while experiencing events in real time. Implementing LLSP videos has become simpler due to ongoing developments in streaming technologies, such as adjustable bitrate streaming (ABR) and content delivery networks (CDNs). By improving video delivery and lowering latency, these technologies enable content providers to scale low-latency streaming more easily.

Cloud Video Streaming Market Segment Insights

Cloud Video Streaming Components Insights

The Cloud Video Streaming market segmentation, based on components, includes Media Players and Services. The service category is expected to hold the major share of the cloud video streaming market over the forecast period. The Service category is further segmented into Professional Services and Managed Services. The Professional Services category is expected to hold the major share of the Cloud Video Streaming market over the forecast period. Professionals offer advice and strategic direction to businesses implementing cloud video streaming solutions. They evaluate the organization's needs, determine the streaming goals, and create a thorough strategy that fits them. This entails assessing the need for infrastructure, content delivery methods, security issues, and scalability requirements.

Cloud Video Streaming Streaming Type Insights

The Cloud Video Streaming market segmentation, based on streaming type, includes Live Streaming, Video on Demand, and Video Hosting. The video on demand segment is anticipated to lead the cloud video streaming market throughout the forecast period. A "Video on Demand" (VoD) system enables consumers to access and stream video content whenever it suits them. The large library of video content offered by VoD platforms includes films, TV series, documentaries, and other types of video entertainment. Users can browse the content options and choose the films they want to watch.

The Live Streaming segment is expected to be the fastest-growing Cloud Video Streaming market segment over the forecast period. Through features like live chat, comments, and reactions, live streaming enables viewers to interact with the content producer or other viewers in real-time. Through direct interaction and engagement throughout the live event, this interactive component improves the viewing experience.

Figure 2: Cloud Video Streaming Market, by Streaming Type, 2022 & 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Cloud Video Streaming Cloud Deployment Insights

The Cloud Video Streaming market segmentation, based on cloud deployment, includes Public Cloud, Private Cloud, and Hybrid Cloud. The hybrid cloud category is expected to hold the major share of the cloud video streaming market over the forecast period. Video streaming over a hybrid cloud combines the advantages of both public and private cloud infrastructures. Private cloud infrastructure offers control, security, and customization, which can be set up on-site or in a separate data center. Scalability, flexibility, and cost-efficiency are all features of public cloud services. Organizations can strike a balance between control and scalability by utilizing both.

Cloud Video Streaming Vertical Insights

The Cloud Video Streaming market segmentation, based on the vertical, includes Media and Entertainment, BFSI, Education, Healthcare, Government, and Others. The media and entertainment category is expected to hold the major share of the cloud video streaming market over the forecast period. Cloud video streaming makes it possible to scale and distribute material effectively to a large audience. The use of cloud-based content delivery networks (CDNs) by media companies can guarantee high-quality video streaming with little latency and buffering. The strong scalability of cloud-based CDNs makes it possible to provide high amounts of video material to viewers in many places and on various devices.

Cloud Video Streaming Regional Insights

By region, the analysis offers market insights into North America, Asia Pacific, Europe, and the Rest of the World. The Asia Pacific Cloud Video Streaming market is anticipated to lead the market throughout the forecast period. E-sports and live-streaming platforms have seen substantial growth in the Asia Pacific area. These platforms draw huge audiences, especially from younger age groups, who watch live gaming competitions and other in-the-moment entertainment. Delivering these life experiences to numerous viewers at once requires the use of cloud video streaming services.

Further, the key countries considered in the market report are The US, Canada, German, France, the UK, Spain, Italy, China, Japan, India, South Korea, Brazil, and Australia.

Figure 3: CLOUD VIDEO STREAMING MARKET SHARE BY REGION 2022 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

The North American Cloud Video Streaming market accounts for the second-highest market share. In North America, streaming services have significantly invested in creating original TV shows, films, and documentaries. Consumers are driven to these platforms to obtain distinctive and interesting material that cannot be found anywhere else, and this concentration on exclusive and high-quality content has functioned as a significant growth driver. Further, the U.S. Cloud Video Streaming market held the largest market share, and the Canada Cloud Video Streaming market was the fastest-growing market in the North American region.

Europe Cloud Video Streaming Market is expected to grow at the fastest CAGR from 2023 to 2032. With a huge percentage of the population accessing dependable high-speed internet connections, Europe has strong internet connectivity. The adoption of cloud video streaming services has been assisted by the broad availability of the internet, allowing consumers to view video material without interruption. Moreover, the German Cloud Video Streaming market held the largest market share, and the UK Cloud Video Streaming market was the fastest-growing market in the European region.

Cloud Video Streaming Key Market Players & Competitive Insights

The market for cloud video streaming is growing as a result of large R&D efforts made by the leading market players to diversify their product offerings. Contracts, mergers and acquisitions, increased investments, and joint ventures with other companies are just a few of the many diverse ways significant industry advancements can occur. Major industrial companies are developing various programs to increase their influence ly. If the Cloud Video Streaming Company wants to grow and succeed in a difficult and cutthroat industry, it must provide services at fair prices.

One of the main strategies companies use to satisfy customers and grow the Cloud Video Streaming market ly is local manufacturing to reduce operational costs. The Media and Entertainment industry has recently gained major benefits from cloud video streaming. Major corporations in the Cloud Video Streaming market, including IBM (U.S.), Akamai Technologies Inc. (U.S.), Haivision (U.S.), A-frame (U.K.), and others, are trying to surge market demand by spending on research and development processes.

Cloud-based video services are offered by Brightcove Inc. (Brightcove). The company provides goods including SSAI, live streaming, HTML5 player, enterprise video suite, and video marketing suite. It offers re-encoding, development, integration, migration, and cloud-based services. Through subscription-based services, Brightcove makes its products available. Publishers, broadcasters, marketers, and businesses can benefit from its solutions. The business sells goods under the Zencoder and Brightcove brand names. Media companies, e-commerce sites, publishers, and broadcasters are all served by Brightcove. The US, UK, Mexico, Portugal, Singapore, Australia, South Korea, Japan, and India are the countries where it conducts business. The US city of Boston serves as the headquarters of Brightcove. Brightcove launched Communications Studio, a new video streaming service, in February 2023 to improve internal communication between HR and other communication professionals and foster stronger partnerships.

Haivision was established in 2004 and had offices, sales, and support in the Americas, Europe, and Asia. Its headquarters are in Montreal and Chicago. Providing mission-critical, real-time video networking and visual collaboration solutions on a scale is Haivision. Organizations worldwide can engage audiences, improve collaboration, and support decision-making via Haivision-linked cloud and intelligent edge solutions. ly, Haivision offers live video of a high standard, low latency, secure, and dependable. To promote the use of its acclaimed SRT low latency video streaming protocol, Haivision established the SRT Alliance. Haivision continues to power the future of the IP video revolution despite receiving four Emmy Awards for Technology and Engineering from the National Academy of Television Arts and Sciences. Haivision announced Haivision Hub in January 2023, a FedRAMP video network service for the government that enables various government agencies to share live stream video among other government teams to satisfy federal information assurance criteria.

Key Companies in the Cloud Video Streaming market include

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  IBM (U.S.)

  
  


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  Haivision (U.S.)

  
  


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  Akamai Technologies Inc. (U.S.)

  
  


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  A-frame (U.K.)

  
  


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  Sorenson Media (U.S.)

  
  


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  Amazon Web Services (U.S.)

  
  


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  Microsoft (U.S.)

  
  


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  Adobe Systems Incorporated (U.S.)

  
  


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  Forbidden Technologies (U.K.)

  
  


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  Encoding.Com (U.S.)

  
  

Cloud Video Streaming Industry Developments

February 2023: Brightcove launched Communications Studio, a new video streaming service, to improve internal communication between HR and other communication professionals and foster stronger partnerships.

January 2023: Haivision announced Haivision Hub, a FedRAMP video network service for the government that enables various government agencies to share live stream video among other government teams to satisfy federal information assurance criteria.

Cloud Video Streaming Market Segmentation

Cloud Video Streaming Components Outlook

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  Media Players

  
  
  
  
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    JW Player

    
    
  
  
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    Adobe Flash Player and Adobe Air

    
    
  
  
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    IOS Media Player

    
    
  
  
  
  


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  Service

  
  
  
  
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    Professional Services

    
    
  
  
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    Managed Services

    
    
  
  
  
  

Cloud Video Streaming Streaming Type Outlook

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  Live Streaming

  
  


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  Video on Demand

  
  


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  Video Hosting

  
  

Cloud Video Streaming Cloud Deployment Outlook

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  Public Cloud

  
  


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  Private Cloud

  
  


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  Hybrid Cloud

  
  

Cloud Video Streaming Vertical Outlook

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  Media and Entertainment

  
  


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  BFSI

  
  


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  Education

  
  


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  Healthcare

  
  


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  Government

  
  


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  Others

  
  

Cloud Video Streaming Regional Outlook