Clickstream Analytics Market Research Report- Global Forecast 2027

Global Clickstream Analytics Market, By Type (Software, Services), By Applications (Click Path and Website Optimization, Customer Analysis, Traffic Analysis), By End-User (Government, BFSI, Telecommunications, Retail, Media and entertainment, Transportation) - Forecast 2027

ID: MRFR/ICT/2240-HCR | February 2021 | Region: Global | 100 pages

Market Overview


Clickstream analysis is a process of collecting, analyzing data about when and in which order a visitor visit website. This is the path that a visitor takes through a website take is called clickstream. Clickstream is a list of the pages visited by the viewer to give the best site to identify the important search terms for the website. Clickstream is also called click paths because it is one type of road taken by the visitor when a visitor visits the site. Clickstream analytics can be used as a powerful tool to create data logs that are collected and analyzed from online platforms. 


The data collection process can be challenging, but according to record, the clickstream analytics market has grown rapidly over the years. Clickstream analytics market has a huge role in e-commerce sectors as there are many options consumer options available and adoption of mobile technology giving multiply digital touchpoints. Over the years, the digital technology field has expanded, and it brought attention to the clickstream analytics market trends. This technology allows where a person came into the site and what time, and for how long he/she stayed. It also shows all the pages viewed, browsed, and exact time spent on each page. After the visitor leaves, all these records get analyzed by clickstream analytics. Clickstream analytics marketgrowth has been huge in the recent past due to the expansion in the e-commerce field.


Covid-19 analysis


Covid-19 has a huge impact on so many businesses; in some businesses, it has a positive impact, and in some, it has a negative impact. The clickstream analytics market is a positive impact because many people stayed at home most of the time. Due to the covid-19 guidelines, people weren’t allowed to go out, and as a result, technology was their best company to spend time with. As a result of this, they visited different websites. Many of the websites and especially e-commerce company wanted to know about visitor activity, and clickstream analysis was the best way to know about it. 


Market Dynamics


Clickstream analysis has so many advantages to the businesses who want to know about how many people are interested in a particular service or product. If a visitor visits a website, then he/she will stay the longest on the page he/she likes, and with the help of clickstream analysis, the business will get to know about what type of things keeping the visitors busy. It will give them the advantage to improve other areas as well. The E-commerce field is benefitted the most from clickstream because the company would get to know what is the most liked or viewed product by that particular visitor, and this way, the company can come up with a similar kind of product.


Restraints for the clickstream analytics


The major factors that are restraining the growth of the clickstream analytics market are the privacy policies and laws and regulations and some open source or clickstream analytics solutions available in the market. There are laws where the privacy of the visitor needs to respect. But the clickstream analytics marketdemandis growing with time as it is a very important tool for business organizations.


Challenges in the clickstream analytics market


The clickstream analytics market goes through many challenges such as data collection and identification or business requirements and real-time clickstream analytics. The clickstream analytics market is trying every day to overcome these challenges. Security is also one of the biggest challenges as the clickstream analytics market report has the data of the visitor, so it becomes a concern to protect them from. Hackers.


Opportunities for clickstream analytics market


There are many business organizations that have shown immense internet in the clickstream analytics market industry because it gives data about the visitor when he/she visits a website. So clickstream analysis becomes an important tool for the company to see the response from the customers. There are retail and e-commerce customers who provide different online shopping services, and they would love to see the interest of their products among viewers, and for that, they need clickstream analysis like that the media and entertainment industry also use clickstream analysis to see the response on their, news, mail, telephone, magazines, radio. And these are the best clickstream analytics marketopportunities for the clickstream analytics market.


Cumulative growth analysis of clickstream analytics market


Clickstream analytics is growing every day with the growth of technology. There are many business organizations that use clickstream analytics marketanalys is to grow their business. Clickstream analytics applications in retail, media and entertainment, information technology, travel, e-commerce, and hospital can boost the market growth. These organizations are using clickstream analytics, and they are the reason behind the growth of the clickstream analytics market. Because of the use of clickstream analytics every day, and in most of the areas, it has become a very important asset. With the help of clickstream analytics, these organizations can get to see the activity of the visitors easily. 


Value chain analysis


The global clickstream analytics market is expanding, and it is expected to grow at $1.3 billion by 2023, with a CAGR of 11% between 2017 and 2023. The key players are looking forward to increasing the use of clickstream analytics as it is one of the best techniques to grow business in the market.


Segment overview


By type



  • Software

  • Services

  • Others


By services



  • Managed services

  • Support and maintenance

  • Professional services consulting services

  • Deployment and integration


By application



  • Traffic analysis- The clickstream analytics marketResearchprovides information about the traffic of the visitors and the engagement of each page 

  • Click path optimization- It tells about the road taken by the visitor while visiting a website or application. It also gives information about how much time spent by the visitor on a particular page.

  • Basket analysis and personalization

  • Website/application optimization


By development



  • On-premises

  • On-demand


By end-user



  • Telecommunications andIT-By tracking the customer’s click communication services can understand the preference and buying pattern. By combining this data with call logs, and social media data, the company can get better preference, and they can make the right recommendation, including new services, pricing plans.

  • Media and entertainment- The media includes the news channel radio, magazines, newspapers, telephone, and internet. The data collected through these mediums are in huge amount, and it needs to be analyzed properly. Clickstream analytics can be useful In this matter, as it collects data from web media, locations, and it takes the data from the customer to predict the customer’s interest, and the clickstream analytics gives a 360° view of the choice of the customer.

  • Travel and Hospitality- Travel and hospitality companies, depend on the clickstream analytics market to get detailed information about the visitor when he/she visited the website.

  • Government-Retail and e-commerce- In the retail and e-commerce field, the clickstream analytics market plays a vital role, and it gives the idea about the most viewed or liked products and how much time the visitor spent on a particular product.

  • Others


By region



  • North America

  • Asia Pacific

  • UK

  • Europe

  • Rest of the world


Regional analysis


The regional analysis of clickstream analytics market is a part of studies in the region like Asia Pacific, North America, Europe. The advancement of technology and the adoption of mobile has a great part in the growth of clickstream analytics. North America holds the biggest clickstream analytics market share. According to the studies, Europe is showing huge growth in the clickstream analytics market. Other countries like China, Japanare showing some good signs in adapting clickstream analytics technology.


Competitive landscape analysis 


These are the top players for the clickstream analytics market



  • Oracle Corporation (US), 

  • Splunk (US),

  • Talend (US), 

  • Adobe Systems (US), 

  • Verto Analytics (Finland), 

  • SAP SE (Germany),

  • AT Internet (US),

  • Google (US), 

  • IBM Corporation (US),

  • Webtrends Corporation (US), and

  • Vlocity, Inc (US) 

  • Connexity (US),

  • Hewlett Packard Enterprise (US),

  • Jumpshot (US),

  • Microsoft Corporation (US), 


These are the players who are largely contributing to the clickstream analytics market. They are the best players, and they are the growth behind clickstream analytics market such as Connexity (US), Jumpshot (US), Webtrends Corporation (US), Oracle Corporation (US), Adobe Systems (US), Google (US), IBM Corporation (US), But among these key players Google is the top contributors in the clickstream analytics market.


Recent developments


The clickstream analytics marketsize is expected to reach $2561.6 million by 2026, and it is growing at a CAGR of 14.8%.


Clickstream analytics has a big rise in the e-commerce field.


Report overview



  • Market scenario highlights the Clickstream Analytics Market

  • Covid-19 analysis

  • Market dynamics explanation

  • Value chain analysis for the Clickstream Analytics Market

  • Segmentation overview

  • Regional analysis of Clickstream Analytics Market

  • Competitive landscape analysis 

  • Recent Developments of Clickstream Analytics Market



Frequently Asked Questions (FAQ) :


The worldwide market of clickstream analytics can value at USD 1.3 Billion at 11% of CAGR by 2027.

Microsoft Corporation (US), Connexity (US), Oracle Corporation (US), and SAP SE (Germany) are some reputed clickstream analytics market players.

The growing need for convenient navigation tools can bolster growth of clickstream analytics market.

Managed services, support and maintenance, deployment and integration, and professional services consulting services are services offered under clickstream analytics.

Click path optimization, Traffic analysis, Website or application optimization, and Basket analysis and personalization are areas of application of clickstream analytics.

TABLE OF CONTENTS

1 MARKETINTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKETSTRUCTURE:

1.3.1 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY TYPE

1.3.2 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY APPLICATION

1.3.3 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY SERVICES

1.3.4 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT

1.3.5 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY END USER

1.3.6 GLOBAL CLICKSTREAM ANALYTICS MARKET: BY REGION

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

3 MARKETDYNAMICS

3.1 INTRODUCTION

3.2 MARKETDRIVERS

3.3 MARKETCHALLENGES

3.4 MARKETOPPORTUNITIES

4 EXECUTIVE SUMMARY

5. MARKETFACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 CLICKSTREAM ANALYTICS MARKET

6.1 INTRODUCTION

6.2 MARKETSTATISTICS

6.2.1 BY TYPE

6.2.1.1 CLICKSTREAM ANALYTICS

6.2.1.1.1. SOFTWARE

6.2.1.1.2. SERVICES

6.2.1.1.3. OTHERS

6.2.2 BY SERVICES

6.2.2.1 MANAGED SERVICES

6.2.2.2 PROFESSIONAL SERVICES

6.2.2.2.1 CONSULTING SERVICES

6.2.2.2.2 DEPLOYMENT AND INTEGRATION

6.2.2.2.3 SUPPORT AND MAINTENANCE

6.2.3 BY APPLICATION

6.2.3.1 CLICK PATH OPTIMIZATION

6.2.3.2 WEBSITE/APPLICATION OPTIMIZATION

6.2.3.3 BASKET ANALYSIS AND PERSONALIZATION

6.2.3.4 TRAFFIC ANALYSIS

6.2.3.5 OTHERS

6.2.4 BY END-USER

6.2.4.1 TRAVEL AND HOSPITALITY

6.2.4.2 BFSI

6.2.4.3 GOVERNMENT

6.2.4.4 TELECOMMUNICATIONS AND IT

6.2.4.5 RETAIL AND E-COMMERCE

6.2.4.6 ENERGY AND UTILITIES

6.2.4.7 MEDIA AND ENTERTAINMENT

6.2.4.8 TRANSPORTATION AND LOGISTICS

6.2.4.9 OTHERS

6.2.5 BY REGION

6.2.5.1 NORTH AMERICA

6.2.5.2 EUROPE

6.5.2.3 ASIA-PACIFIC

6.5.2.4 REST OF WORLD

7 COMPANY PROFILES

7.1 ADOBE SYSTEMS (U.S)

7.2 AT INTERNET (U.S)

7.3 GOOGLE (U.S)

7.4 IBM CORPORATION (U.S)

7.5 MICROSOFT CORPORATION (U.S)

7.6 ORACLE CORPORATION (U.S)

7.7 CONNEXITY (U.S)

7.8 HEWLETT PACKARD ENTERPRISE (U.S)

7.9 JUMPSHOT (U.S)

7.10 SPLUNK (U.S)

7.11 SAP SE (GERMANY)

7.12 VERTO ANALYTICS (FINLAND)

7.13 WEBTRENDS CORPORATION (U.S)

7.14 VLOCITY, INC (U.S)

7.11 OTHERS
LIST OF TABLES

TABLE 1 CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 2 CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 3 CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 4 CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 5 CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 6 CLICKSTREAM ANALYTICS MARKET, BY REGIONS

TABLE 7 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 8 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 9 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 10 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 11 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY END USER

TABLE 12 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 13 U.S. CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 14 U.S. CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 15 U.S. CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 16 U.S. CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 17 U.S. CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 18 U.S. CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 19 CANADA CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 20 CANADA CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 21 CANADA CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 22 CANADA CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 23 CANADA CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 24 CANADA CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 25 EUROPE CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 26 EUROPE CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 27 EUROPE CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 28 EUROPE CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 29 EUROPE CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 30 EUROPE CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 31 GERMANY CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 32 GERMANY CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 33 GERMANY CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 34 GERMANY CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 35 GERMANY CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 36 GERMANY CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 37 FRANCE CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 38 FRANCE CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 39 FRANCE CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 40 FRANCE CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 41 FRANCE CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 42 FRANCE CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 43 U.K. CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 44 U.K. CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 45 U.K. CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 46 U.K. CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 47 U.K. CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 48 U.K. CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 49 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 50 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 51 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 52 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 53 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 54 REST OF EUROPE CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 55 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 56 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 57 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 58 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 59 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 60 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY REGION

TABLE 61 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY TYPE

TABLE 62 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY APPLICATION

TABLE 63 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY SERVICES

TABLE 64 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT

TABLE 65 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY END-USER

TABLE 66 REST OF WORLD CLICKSTREAM ANALYTICS MARKET, BY REGION
LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 CLICKSTREAM ANALYTICS MARKET: BY TYPE (%)

FIGURE 3 CLICKSTREAM ANALYTICS MARKET: BY APPLICATION (%)

FIGURE 4 CLICKSTREAM ANALYTICS MARKET: BY SERVICES (%)

FIGURE 5 CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT (%)

FIGURE 6 CLICKSTREAM ANALYTICS MARKET: BY END-USER (%)

FIGURE 7 CLICKSTREAM ANALYTICS MARKET: BY REGION (%)

FIGURE 8 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY TYPE (%)

FIGURE 9 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY APPLICATION (%)

FIGURE 10 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY SERVICES (%)

FIGURE 11 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT (%)

FIGURE 12 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY END-USER (%)

FIGURE 13 NORTH AMERICA CLICKSTREAM ANALYTICS MARKET, BY REGION (%)

FIGURE 14 EUROPE CLICKSTREAM ANALYTICS MARKET, BY TYPE (%)

FIGURE 15 EUROPE CLICKSTREAM ANALYTICS MARKET, BY APPLICATION (%)

FIGURE 16 EUROPE CLICKSTREAM ANALYTICS MARKET, BY SERVICES (%)

FIGURE 17 EUROPE CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT (%)

FIGURE 18 EUROPE CLICKSTREAM ANALYTICS MARKET, BY END-USER (%)

FIGURE 19 EUROPE CLICKSTREAM ANALYTICS MARKET, BY REGION (%)

FIGURE 20 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY TYPE (%)

FIGURE 21 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY APPLICATION (%)

FIGURE 22 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY SERVICES (%)

FIGURE 22 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT (%)

FIGURE 23 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY END-USER (%)

FIGURE 24 ASIA-PACIFIC CLICKSTREAM ANALYTICS MARKET, BY REGION (%)

FIGURE 25 ROW CLICKSTREAM ANALYTICS MARKET, BY TYPE (%)

FIGURE 23 ROW CLICKSTREAM ANALYTICS MARKET, BY APPLICATION (%)

FIGURE 26 ROW CLICKSTREAM ANALYTICS MARKET, BY SERVICES (%)

FIGURE 27 ROW CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT (%)

FIGURE 28 ROW CLICKSTREAM ANALYTICS MARKET, BY END-USER (%)

FIGURE 29 ROW CLICKSTREAM ANALYTICS MARKET, BY REGION (%)