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Cider Companies

Cider is a popular beverage crafted from fermented apple juice. With a crisp and refreshing taste, it ranges from sweet to dry, offering a diverse array of flavors enjoyed worldwide.

Cider Companies


The global cider market has experienced steady growth in recent years, propelled by increasing consumer preferences for diverse and flavorful beverages. The competitive landscape is marked by the presence of key players employing strategic measures to capture market share and cater to evolving consumer demands. This analysis delves into the key players, strategies adopted, market share factors, emerging companies, industry trends, overall competitive scenario, and recent developments in 2023.


Key Players:

  • Heineken N.V.: Heineken, a global brewing giant, has a significant presence in the cider market with brands like Strongbow. The company leverages its extensive distribution network and marketing prowess to maintain a stronghold in key markets.

  • The Boston Beer Company: As the producer of the popular Angry Orchard brand, The Boston Beer Company is a major player in the cider market. The company focuses on innovation, introducing new flavors, and diversifying its product portfolio to cater to changing consumer preferences.

  • Aspall Cyder Ltd.: With a history dating back to the 18th century, Aspall Cyder is a renowned player in the cider market. The company emphasizes traditional craftsmanship and quality, positioning itself as a premium cider producer.

  • C&C Group plc: C&C Group, the owner of brands like Magners and Bulmers, is a key player in the cider market, particularly in the UK and Ireland. The company employs strategic marketing initiatives and engages in product innovation to sustain its market position.

  • Angry Orchard (subsidiary of The Boston Beer Company): Focused exclusively on the cider segment, Angry Orchard has gained recognition for its diverse range of cider offerings. The brand actively taps into consumer trends, introducing new and limited-edition varieties.
  • Strategies Adopted:

  • Product Innovation: Key players in the cider market prioritize product innovation to stay ahead of consumer preferences. This includes introducing new flavors, experimenting with ingredients, and creating unique blends to differentiate their offerings.

  • Brand Diversification: Companies often diversify their brand portfolios to cater to different consumer segments. By offering a variety of cider options, including traditional, flavored, and premium variants, players aim to capture a broader market share.

  • Global Expansion: To capitalize on the growing international demand for cider, major players engage in strategic global expansion. This involves entering new markets, establishing partnerships, and adapting marketing strategies to suit diverse consumer tastes.
  • Market Share Analysis:

  • Distribution Network: The strength and efficiency of a company's distribution network significantly impact its market share. Companies with extensive and well-managed distribution channels can ensure their products are readily available to consumers.

  • Brand Loyalty: The loyalty consumers have towards a particular cider brand plays a crucial role in market share. Established brands with a strong reputation for quality and consistency tend to command a larger share of consumer preferences.

  • Price Competitiveness: Pricing strategies are pivotal in determining market share. Companies that strike a balance between offering quality products and competitive pricing are more likely to attract a broader consumer base.
  • New & Emerging Companies:

  • Rekorderlig Cider: Emerging as a notable player in the cider market, Rekorderlig Cider focuses on producing premium fruit-flavored ciders. The company has gained traction by appealing to consumers seeking unique and sophisticated flavor profiles.

  • Stella Artois Cidre (Anheuser-Busch InBev): Leveraging the strength of the Stella Artois brand, Anheuser-Busch InBev has entered the cider market with Stella Artois Cidre. The brand aims to capitalize on its existing consumer base and expand into the cider segment.
  • Industry Trends:


    Recent industry developments indicate a growing interest in low-alcohol and non-alcoholic cider alternatives. Major players are investing in research and development to create cider products that cater to health-conscious consumers and align with changing drinking preferences. Additionally, there is an ongoing trend of incorporating sustainable practices in production and packaging, reflecting a response to increased consumer awareness about environmental issues.


    In terms of investment trends, companies are exploring digital marketing strategies and e-commerce platforms to reach consumers directly. Online sales channels have become increasingly important, especially considering the shift in consumer behavior towards online shopping for alcoholic beverages.


    Competitive Scenario:


    The cider market remains robust, with key players implementing diverse strategies to maintain and enhance their market positions. Established companies rely on brand strength, global presence, and product innovation, while emerging players often focus on niche markets and unique flavor offerings to carve a space for themselves.


    Recent Development


    The cider market was the increased emphasis on sustainable packaging solutions. Several major players announced initiatives to reduce the environmental impact of their products by adopting eco-friendly packaging materials. This move aligns with the growing consumer demand for environmentally conscious choices and showcases the industry's commitment to sustainability. Companies are actively investing in research and partnerships to implement these sustainable packaging practices across their cider product lines.


    Cider Company

    Global Cider Market Overview


    The Cider Market Size was valued at USD 2.48 Billion in 2023. The Cider market industry is projected to grow from USD 2.93 Billion in 2024 to USD 9.52 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.85% during the forecast period (2024 - 2032). Increased demand for alcoholic beverages and increasing research and development operations are the key market drivers enhancing growth of market.


    Cider Market 1


    Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


    Cider Market Trends



    • Growing demand for alcoholic beverages is driving the market growth


    The market CAGR for cider is being driven by the rising demand for alcoholic beverages. The increase in the growth of the cider market is due to the peaking demand for premium spirits brought on by rising per capita income and drinking as a status symbol. Consumers are increasingly drawn to quality, traditions, and innovation for alcoholic beverages. Further, the popularity of low-alcohol beverages is boosting the growth of the cider market globally.


    The rising demand, particularly from the millennial, for premium products. The increasing general standards of living are fueling this demand. Millennials who are leaning towards the more health-conscious than previous generations have a strong preference for beverages made out of fruit. The reduced popularity of beer in industrialized nations has contributed to the expansion of the market for high-quality craft ciders. Cider, devoid of gluten, can be significantly more refreshing and sweeter than beer and is attaining popularity as the choice of beverage among consumers of alcoholic beverages. The demand for gluten-free products is being fueled by the rising prevalence of celiac disease, related to the intolerance to gluten, and an increase in the awareness in consumers towards the requirement to consume high-quality food and drink in addition, these gluten-free beverages help in reducing the cholesterol levels and improve the digestive health.


    The key and leading companies active in manufacturing craft cider are focusing their efforts on establishing their presence in the growing economies of Asia Pacific regions to enhance cider sales globally. The researchers have shown that cider is a functional beverage with the presence of the bioactive polyphenols. The bioactive polyphenols have all the features of strong anti-platelet activities against the inflammatory and thrombotic lipid mediator PAF. The PL from all cider product sources was found to be enriched with PUFA and also MUFA. The availability of polyphenols generated a structural analogy, creating properties of strong antagonism on different cell receptors. Thus, driving the Cider market revenue.


    However, as per the reports, the high consumption of cider can lead to unwanted impacts. Regular consumption of cider can cause tooth decay. Therefore, it is suggested to dilute it with water for immediate consumption. The cultural variations in the market can make it tougher for it to be consumed on a scale. Thus, all these factors may restrain the growth of the market globally.


    Cider Market Segment Insights


    Cider Product Insights


    The Cider market segmentation, based on product, includes Sparkling Cider, Still, and Apple Wine. The sparkling cider segment dominates the market, accounting for the largest market revenue. The non-alcoholic and carbonated form of apple juice is also considered a celebratory beverage when compared to champagne. These carbonated drinks also offer different nutritional advantages due to their potassium, antioxidant, vitamin B, and carbohydrate contents. Vitamin B containing riboflavin and niacin which are present in sparkling cider, is good for eyesight, healthy skin, digestion, and neurological functioning.


    Figure 1: Cider Market by Product, 2022 & 2032 (USD Billion)


    Cider Market by Product, 2022 & 2032 (USD Billion)


    Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


    Cider Source Insights


    The Cider market segmentation, based on source, includes Apple, Fruit Flavoured, Perry, and Others. The apple segment dominates the market as this product offers the advantages of having apples in terms of health. As per the report of brewing international scientists, apple-based products consist of antioxidants that improve health. It is considered that half a pinch of cider gives the same amount of antioxidants as a glass of red wine does. Thus, it is regarded as better than red wine. Further, the fruit-flavored segment is expected to grow at a rapid CAGR during the forecast years because of the increasing consumer awareness of fruit ingredients in several product categories.


    Cider Regional Insights


    By region, the study offers market insights into North America, Europe, Asia-Pacific, and The Rest of the World. The Asia Pacific Cider market area dominates the market due to the increase in consumption of cider for its health benefits by health-conscious consumers. The rising trend of fruit-sourced product categories, mainly in beverages, has increased the demand for cider in the Asia Pacific region. China is the largest contributor to the growth of the cider market in this region.


    Further, the prime countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, Japan, India, China, Australia, South Korea, and Brazil.


    Figure 2: CIDER MARKET SHARE BY REGION 2022 (USD Billion)


    CIDER MARKET SHARE BY REGION 2022 (USD Billion)


    Source: The Secondary Research, Primary Research, MRFR Database, and Analyst Review


    Europe's Cider market accounts for the second-largest market share due to the capacity to produce the highest amount of apples and the prevalence of drinking alcoholic beverages as a social norm. Further, the German Cider market held the largest market share, and the UK Cider market was the fastest-growing market in the European region.


    The Asia-Pacific Cider Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a shift towards cider and an increasing trend of fruit-based ingredients and alcohol in the region. Moreover, China’s Cider market held the largest market share, and the Indian Cider market was the fastest-growing market in the Asia-Pacific region.


    Cider Key Market Players & Competitive Insights


    Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Cider market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Cider industry must offer cost-effective items.


    Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Cider industry to benefit clients and increase the market sector. In recent years, the Cider industry has offered some of the most significant advantages to the beverage industry. Major players in the Cider market, including Aston Manor Cider, Bryant’s Cider, Hawkes Cider Limited, Heineken NV, Carlsberg Breweries AS, Ashi Premium Ltd, Seattle Cider Company, Vander Mill Ciders, Thatcher Cider, and others, are attempting to increase market demand by investing in research and development operations.


    Aston Manor Cider, headquartered in England, is a former brewery and current cider producers and bottling company. The company is the operator of the largest solo-owned cider manufacturer in the UK, offering a large range of cider brands, winning over 25 taste awards in the last three years, making the consumers buy the cider of the company in more than 20 countries globally. The company now manufactures exclusively perry and cider. It is the third largest cider company in the UK, and in 2018, it was acquired by French co-operative Agrial. In 2016, the company made an investment of 4 million dollars in its production facilities. Through this investment, the company aims to expand its capacity and capability to enhance and improve the loading and shipping facilities at its Devon production sites.


    Hawkes Cider Limited, founded in 2012, is a live company situated in London. The company operates in the production of cider and other fruit wines section. Hawkes manufactures and distributes craft ciders and alcoholic ginger beer. The company's largest shareholder is Brewdog Plc, with a 100% stake; it is an established, small-sized company. In October 2019, Hawkes extended its business by making its presence in the United States and launched Slam Funk English cider apples blended with American apples. It consists of 6.7% ABV. The Dead& Berried mixed berry and Doom &Bloom rose style are the other two cider =s launched by the company.


    Key Companies in the Cider market include



    • Aston Manor Cider

    • Bryant’s Cider

    • Hawkes Cider Limited

    • Heineken NV

    • Carlsberg Breweries AS

    • Ashi Premium Ltd

    • Seattle Cider Company

    • Vander Mill Ciders

    • Thatcher Cider


    Cider Industry Developments


    June 2022: A new product known as High on the Mountain was launched by Bryant's Cider, which is a dry cider, that has no artificial sweeteners and is gluten-free, and has net zero carbs.


    March 2021: A new sustainable cider produced from 100% British apples in Europe was launched by Heineken. Inch is available in 500ml bottles, 4x440ml and 10x440ml cans.


    June 2021: New York Dry Cider was launched by Original Sin Cider. The cider was produced with a blend of freshly pressed New York-grown Ida Red, Mclntosh, and Cortland apples. The cider is mixed and balanced with a small amount of residual sugar in order to complement the natural acidity of the cider.


    Cider Market Segmentation


    Cider Product Outlook



    • Sparkling Cider

    • Still

    • Apple Wine


    Cider Source Outlook



    • Apple

    • Fruit Flavoured

    • Perry

    • Others


    Cider Regional Outlook



    • North America

    • US

    • Canada

    • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

    • Asia-Pacific

      • China

      • Japan

      • India

      • Australia

      • South Korea

      • Australia

      • Rest of Asia-Pacific



    • Rest of the World

      • Middle East

      • Africa

      • Latin America



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