What is the current valuation of the China travel and tourism market?

As of 2024, the market valuation was 68.56 USD Billion. Read More

What is the projected market size for the China travel and tourism sector by 2035?

The market is expected to reach a valuation of 120.49 USD Billion by 2035. Read More

What is the expected CAGR for the China travel and tourism market during the forecast period 2025 - 2035?

The anticipated CAGR for the market during 2025 - 2035 is 5.26%. Read More

Which segments are driving growth in the China travel and tourism market?

Key segments include Leisure, Business, Cultural, Adventure, and Medical travel, with Leisure projected to grow from 27.42 to 48.0 USD Billion. Read More

How does domestic tourism compare to international tourism in China?

Domestic tourism was valued at 30.0 USD Billion in 2024 and is projected to grow to 50.0 USD Billion, while international tourism is expected to rise from 20.0 to 35.0 USD Billion. Read More

What demographic factors influence the China travel and tourism market?

Demographic segmentation indicates that age, income, family size, education level, and occupation are crucial, with income projected to grow from 20.0 to 35.0 USD Billion. Read More

What are the primary booking methods used by travelers in China?

Travelers predominantly utilize Online Travel Agencies, which were valued at 20.0 USD Billion in 2024, and are expected to grow to 35.0 USD Billion. Read More

What role do key players like Ctrip and Trip.com play in the market?

Key players such as Ctrip and Trip.com are instrumental in shaping the market landscape, leveraging their platforms to capture significant market share. Read More

What is the expected growth in the adventure travel segment in China?

The adventure travel segment is projected to increase from 8.0 to 14.0 USD Billion, indicating a growing interest in unique travel experiences. Read More

How does the travel duration segment impact the overall market?

The travel duration segment, particularly short-term travel, was valued at 15.0 USD Billion in 2024 and is expected to grow to 25.0 USD Billion, reflecting changing consumer preferences. Read More

China Travel And Tourism Market

ID: MRFR/CG/42623-HCR

200 Pages

Garvit Vyas

Last Updated: April 06, 2026

China Travel and Tourism Market Size, Share, Industry Trend & Analysis Research Report By Type Outlook (Leisure, Educational, Business, Sports, Medical Tourism, Others (Event Travel, Volunteer Travel, etc.)), By Application Outlook (Domestic, International), By Traveler Type Outlook (Solo Traveler, Couple Traveler, Group Traveler), By Travel Days Outlook (Less than 7 Days, 8- 15 Days, 16-30 Days, More than 30 Days), By Travel Mode Outlook (Travel Packages, Self-catered) andBy Booking Outlook (Online, Offline)- Forecast to 2035.

China Travel And Tourism Market

Market Size

Forecast Period2025 - 2035

CAGR (2025 - 2035)5.26%

2024 Market Size$ 68.56 Billion

2025 Market Size$ 72.54 Billion

2035 Market Size$ 120.49 Billion

Key Players

Ctrip

China Travel Service

Tuniu

Qunar

Fliggy

Trip.com

Trends

Rise of Experiential Tourism
Emphasis on Sustainable Practices
Digital Transformation in Travel Planning

Opportunities

Growth of Domestic Tourism
Emergence of Wellness Tourism
Cultural Heritage and Ecotourism

Summary Table of Contents Segmentation Download PDF

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1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
1. 1.1 EXECUTIVE SUMMARY
  1. 1.1.1 Market Overview
  2. 1.1.2 Key Findings
  3. 1.1.3 Market Segmentation
  4. 1.1.4 Competitive Landscape
  5. 1.1.5 Challenges and Opportunities
  6. 1.1.6 Future Outlook
2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
1. 2.1 MARKET INTRODUCTION
  1. 2.1.1 Definition
  2. 2.1.2 Scope of the study
    1. 2.1.2.1 Research Objective
    2. 2.1.2.2 Assumption
    3. 2.1.2.3 Limitations
2. 2.2 RESEARCH METHODOLOGY
  1. 2.2.1 Overview
  2. 2.2.2 Data Mining
  3. 2.2.3 Secondary Research
  4. 2.2.4 Primary Research
    1. 2.2.4.1 Primary Interviews and Information Gathering Process
    2. 2.2.4.2 Breakdown of Primary Respondents
  5. 2.2.5 Forecasting Model
  6. 2.2.6 Market Size Estimation
    1. 2.2.6.1 Bottom-Up Approach
    2. 2.2.6.2 Top-Down Approach
  7. 2.2.7 Data Triangulation
  8. 2.2.8 Validation
3 SECTION III: QUALITATIVE ANALYSIS
1. 3.1 MARKET DYNAMICS
  1. 3.1.1 Overview
  2. 3.1.2 Drivers
  3. 3.1.3 Restraints
  4. 3.1.4 Opportunities
2. 3.2 MARKET FACTOR ANALYSIS
  1. 3.2.1 Value chain Analysis
  2. 3.2.2 Porter's Five Forces Analysis
    1. 3.2.2.1 Bargaining Power of Suppliers
    2. 3.2.2.2 Bargaining Power of Buyers
    3. 3.2.2.3 Threat of New Entrants
    4. 3.2.2.4 Threat of Substitutes
    5. 3.2.2.5 Intensity of Rivalry
  3. 3.2.3 COVID-19 Impact Analysis
    1. 3.2.3.1 Market Impact Analysis
    2. 3.2.3.2 Regional Impact
    3. 3.2.3.3 Opportunity and Threat Analysis
4 SECTION IV: QUANTITATIVE ANALYSIS
1. 4.1 Consumer and Retail, BY Travel Purpose (USD Billion)
  1. 4.1.1 Leisure
  2. 4.1.2 Business
  3. 4.1.3 Cultural
  4. 4.1.4 Adventure
  5. 4.1.5 Medical
2. 4.2 Consumer and Retail, BY Tourism Type (USD Billion)
  1. 4.2.1 Domestic
  2. 4.2.2 International
  3. 4.2.3 Eco-Tourism
  4. 4.2.4 Luxury
  5. 4.2.5 Backpacking
3. 4.3 Consumer and Retail, BY Demographic Segmentation (USD Billion)
  1. 4.3.1 Age
  2. 4.3.2 Income
  3. 4.3.3 Family Size
  4. 4.3.4 Education Level
  5. 4.3.5 Occupation
4. 4.4 Consumer and Retail, BY Travel Duration (USD Billion)
  1. 4.4.1 Short-Term
  2. 4.4.2 Medium-Term
  3. 4.4.3 Long-Term
  4. 4.4.4 Weekend Getaways
  5. 4.4.5 Seasonal
5. 4.5 Consumer and Retail, BY Booking Method (USD Billion)
  1. 4.5.1 Online Travel Agencies
  2. 4.5.2 Direct Booking
  3. 4.5.3 Travel Agents
  4. 4.5.4 Mobile Apps
  5. 4.5.5 Social Media
5 SECTION V: COMPETITIVE ANALYSIS
1. 5.1 Competitive Landscape
  1. 5.1.1 Overview
  2. 5.1.2 Competitive Analysis
  3. 5.1.3 Market share Analysis
  4. 5.1.4 Major Growth Strategy in the Consumer and Retail
  5. 5.1.5 Competitive Benchmarking
  6. 5.1.6 Leading Players in Terms of Number of Developments in the Consumer and Retail
  7. 5.1.7 Key developments and growth strategies
    1. 5.1.7.1 New Product Launch/Service Deployment
    2. 5.1.7.2 Merger & Acquisitions
    3. 5.1.7.3 Joint Ventures
  8. 5.1.8 Major Players Financial Matrix
    1. 5.1.8.1 Sales and Operating Income
    2. 5.1.8.2 Major Players R&D Expenditure. 2023
2. 5.2 Company Profiles
  1. 5.2.1 Ctrip (CN)
    1. 5.2.1.1 Financial Overview
    2. 5.2.1.2 Products Offered
    3. 5.2.1.3 Key Developments
    4. 5.2.1.4 SWOT Analysis
    5. 5.2.1.5 Key Strategies
  2. 5.2.2 China Travel Service (CN)
    1. 5.2.2.1 Financial Overview
    2. 5.2.2.2 Products Offered
    3. 5.2.2.3 Key Developments
    4. 5.2.2.4 SWOT Analysis
    5. 5.2.2.5 Key Strategies
  3. 5.2.3 Tuniu (CN)
    1. 5.2.3.1 Financial Overview
    2. 5.2.3.2 Products Offered
    3. 5.2.3.3 Key Developments
    4. 5.2.3.4 SWOT Analysis
    5. 5.2.3.5 Key Strategies
  4. 5.2.4 Qunar (CN)
    1. 5.2.4.1 Financial Overview
    2. 5.2.4.2 Products Offered
    3. 5.2.4.3 Key Developments
    4. 5.2.4.4 SWOT Analysis
    5. 5.2.4.5 Key Strategies
  5. 5.2.5 Fliggy (CN)
    1. 5.2.5.1 Financial Overview
    2. 5.2.5.2 Products Offered
    3. 5.2.5.3 Key Developments
    4. 5.2.5.4 SWOT Analysis
    5. 5.2.5.5 Key Strategies
  6. 5.2.6 Trip.com (CN)
    1. 5.2.6.1 Financial Overview
    2. 5.2.6.2 Products Offered
    3. 5.2.6.3 Key Developments
    4. 5.2.6.4 SWOT Analysis
    5. 5.2.6.5 Key Strategies
  7. 5.2.7 China International Travel Service (CN)
    1. 5.2.7.1 Financial Overview
    2. 5.2.7.2 Products Offered
    3. 5.2.7.3 Key Developments
    4. 5.2.7.4 SWOT Analysis
    5. 5.2.7.5 Key Strategies
  8. 5.2.8 TravelSky (CN)
    1. 5.2.8.1 Financial Overview
    2. 5.2.8.2 Products Offered
    3. 5.2.8.3 Key Developments
    4. 5.2.8.4 SWOT Analysis
    5. 5.2.8.5 Key Strategies
3. 5.3 Appendix
  1. 5.3.1 References
  2. 5.3.2 Related Reports
6 LIST OF FIGURES
1. 6.1 MARKET SYNOPSIS
2. 6.2 CHINA MARKET ANALYSIS BY TRAVEL PURPOSE
3. 6.3 CHINA MARKET ANALYSIS BY TOURISM TYPE
4. 6.4 CHINA MARKET ANALYSIS BY DEMOGRAPHIC SEGMENTATION
5. 6.5 CHINA MARKET ANALYSIS BY TRAVEL DURATION
6. 6.6 CHINA MARKET ANALYSIS BY BOOKING METHOD
7. 6.7 KEY BUYING CRITERIA OF CONSUMER AND RETAIL
8. 6.8 RESEARCH PROCESS OF MRFR
9. 6.9 DRO ANALYSIS OF CONSUMER AND RETAIL
10. 6.10 DRIVERS IMPACT ANALYSIS: CONSUMER AND RETAIL
11. 6.11 RESTRAINTS IMPACT ANALYSIS: CONSUMER AND RETAIL
12. 6.12 SUPPLY / VALUE CHAIN: CONSUMER AND RETAIL
13. 6.13 CONSUMER AND RETAIL, BY TRAVEL PURPOSE, 2024 (% SHARE)
14. 6.14 CONSUMER AND RETAIL, BY TRAVEL PURPOSE, 2024 TO 2035 (USD Billion)
15. 6.15 CONSUMER AND RETAIL, BY TOURISM TYPE, 2024 (% SHARE)
16. 6.16 CONSUMER AND RETAIL, BY TOURISM TYPE, 2024 TO 2035 (USD Billion)
17. 6.17 CONSUMER AND RETAIL, BY DEMOGRAPHIC SEGMENTATION, 2024 (% SHARE)
18. 6.18 CONSUMER AND RETAIL, BY DEMOGRAPHIC SEGMENTATION, 2024 TO 2035 (USD Billion)
19. 6.19 CONSUMER AND RETAIL, BY TRAVEL DURATION, 2024 (% SHARE)
20. 6.20 CONSUMER AND RETAIL, BY TRAVEL DURATION, 2024 TO 2035 (USD Billion)
21. 6.21 CONSUMER AND RETAIL, BY BOOKING METHOD, 2024 (% SHARE)
22. 6.22 CONSUMER AND RETAIL, BY BOOKING METHOD, 2024 TO 2035 (USD Billion)
23. 6.23 BENCHMARKING OF MAJOR COMPETITORS
7 LIST OF TABLES
1. 7.1 LIST OF ASSUMPTIONS
7.1.1
1. 7.2 China MARKET SIZE ESTIMATES; FORECAST
  1. 7.2.1 BY TRAVEL PURPOSE, 2026-2035 (USD Billion)
  2. 7.2.2 BY TOURISM TYPE, 2026-2035 (USD Billion)
  3. 7.2.3 BY DEMOGRAPHIC SEGMENTATION, 2026-2035 (USD Billion)
  4. 7.2.4 BY TRAVEL DURATION, 2026-2035 (USD Billion)
  5. 7.2.5 BY BOOKING METHOD, 2026-2035 (USD Billion)
2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
7.3.1
1. 7.4 ACQUISITION/PARTNERSHIP
7.4.1

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China China Travel And Tourism Market Segmentation

China Travel And Tourism Market By Travel Purpose (USD Billion, 2026-2035)

Leisure
Business
Cultural
Adventure
Medical

China Travel And Tourism Market By Tourism Type (USD Billion, 2026-2035)

Domestic
International
Eco-Tourism
Luxury
Backpacking

China Travel And Tourism Market By Demographic Segmentation (USD Billion, 2026-2035)

Age
Income
Family Size
Education Level
Occupation

China Travel And Tourism Market By Travel Duration (USD Billion, 2026-2035)

Short-Term
Medium-Term
Long-Term
Weekend Getaways
Seasonal

China Travel And Tourism Market By Booking Method (USD Billion, 2026-2035)

Online Travel Agencies
Direct Booking
Travel Agents
Mobile Apps
Social Media

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