China Dry Mouth Relief Market Research Report By Type (Over the Counter (OTC), Prescribed), By Product (Spray, Mouthwash, Gel, Lozenges, Device) and By Distribution Channel (Pharmacies, E-Commerce, Supermarket)-Forecast to 2035

China Dry Mouth Relief Market Overview

As per MRFR analysis, the China Dry Mouth Relief Market Size was estimated at 170.25 (USD Million) in 2023. The China Dry Mouth Relief Market Industry is expected to grow from 179.25(USD Million) in 2024 to 381 (USD Million) by 2035. The China Dry Mouth Relief Market CAGR (growth rate) is expected to be around 7.095% during the forecast period (2025 - 2035).

Key China Dry Mouth Relief Market Trends Highlighted

The China Dry Mouth Relief Market is experiencing notable trends driven by several factors. One key market driver is the increasing prevalence of dry mouth, often linked to factors such as medication side effects, the aging population, and health conditions like diabetes. The growing awareness of oral health, supported by government initiatives promoting dental hygiene, is further propelling the demand for dry mouth relief products. In recent years, consumers in China have shown a heightened interest in natural and organic products.
This trend reflects a shift toward safer, less synthetic options for managing dry mouth, with herbal remedies becoming increasingly popular.Furthermore, the online retailing channels that are simple to navigate offer new avenues for manufacturers to expand their markets. China is experiencing rapid growth in e-commerce, and these platforms, alongside other consumer goods, are shifting towards selling these products, which encourages brands to strengthen their online marketing.
There is also a growing movement within proactive healthcare where businesses are custom-designing specific products to cater to various subpopulations, such as elderly people. In addition, proactive health measures are becoming popular, especially among consumers living in cities, which contributes to the demand for dry mouth relief products.

The integration of advanced technology in product development, like mouth sprays and lozenges with innovative formulations, is also shaping the landscape of this market. Opportunities lie in enhancing product awareness through effective marketing strategies, targeting specific demographic segments, and establishing partnerships with healthcare professionals to better inform consumers about dry mouth management options.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

China Dry Mouth Relief Market Drivers

Increasing Prevalence of Dry Mouth Conditions

The rise in the prevalence of dry mouth conditions, also known as xerostomia, is significantly driving the growth of the China Dry Mouth Relief Market Industry. According to a report from the National Health Commission of China, approximately 30% of the adult population in China experienced some form of dry mouth symptoms in recent years. This phenomenon can be attributed to several factors, including an aging population, changing lifestyles, and increased intake of medications that have dry mouth as a side effect.
Specifically, the growing elderly demographic is projected to contribute to a higher incidence of health issues associated with dry mouth. With organizations such as the Chinese Medical Association advocating for better management of oral health, the need for effective dry mouth relief solutions is becoming more critical. The government is also actively supporting initiatives to improve patient care, thereby potentially increasing the demand for dry mouth relief products in the coming years.

Rising Awareness of Oral Health

There is a growing awareness of oral health and hygiene among the Chinese population, which serves as a driving force for the China Dry Mouth Relief Market Industry. Public health campaigns led by organizations such as the Chinese Stomatological Association focus on educating individuals about the importance of oral health. According to the Ministry of Health in China, oral diseases, including those caused by dry mouth, are prevalent and require urgent attention.
This increased public awareness translates to heightened demand for products that alleviate dry mouth symptoms as consumers begin to seek preventive measures and effective treatments. With the expansion of educational programs and accessibility of information regarding dry mouth conditions, more individuals are likely to pursue solutions that help manage their oral health, thus expanding the market.

Expansion of Product Offerings

The China Dry Mouth Relief Market Industry is benefiting from the continuous expansion of product offerings aimed at providing relief from dry mouth symptoms. Several companies, including those in the healthcare and pharmaceutical sectors, are investing in Research and Development activities to innovate and introduce new formulations that are more effective and user-friendly. For example, various new moisturizing mouthwashes, lozenges, and sprays are increasingly available for consumers.
According to the State Food and Drug Administration in China, the number of registered dry mouth relief products has seen a steady increase, reflecting the sector’s commitment to meeting consumer needs. This wide variety of product choices not only caters to different consumer preferences but also promotes increased availability, which is vital for driving market growth.

Advancements in Technology

The advancement of technology in the healthcare sector is playing a crucial role in shaping the China Dry Mouth Relief Market Industry. Innovations in manufacturing techniques and product formulations have led to the development of more efficient relief products. For example, nanotechnology is being utilized to enhance the bioavailability of active ingredients, improving their efficacy in alleviating dry mouth symptoms. As technology continues to evolve, companies such as major oral care manufacturers are investing significantly in Research and Development initiatives to create advanced relief options.This focus on technological progress aligns with the government's push for modernization in healthcare practices, which is expected to drive the adoption of innovative dry mouth relief products across China.

China Dry Mouth Relief Market Segment Insights

Dry Mouth Relief Market Type Insights

The China Dry Mouth Relief Market is characterized by its diverse Type segmentation, which includes Over the Counter (OTC) and Prescribed options. The OTC segment plays a vital role in the market, as it provides consumers with accessible solutions for managing dry mouth symptoms without the need for a doctor's prescription.
This segment is particularly significant in a country like China, where self-medication is a common practice due to a high population and a growing interest in personal healthcare technology. On the other hand, the Prescribed segment addresses more severe cases of dry mouth, often linked to chronic conditions or side effects of medications.
This segment typically dominates in terms of patient adoption rates, given that healthcare providers can offer tailored solutions for individualized patient needs. With an increasing number of medical professionals recognizing the impact of dry mouth on quality of life, there is a growing demand for both OTC and Prescribed products. The trend towards holistic health and preventive care further amplifies the importance of the OTC segment as consumers become more health-conscious and seek proactive measures to manage their health.
Moreover, with China's federal healthcare initiatives focusing on improving overall public health, including the management of chronic symptoms like dry mouth, the importance of these segments continues to rise.As a result, the China Dry Mouth Relief Market segmentation indicates a robust framework that accommodates a wide range of consumer needs and preferences, allowing for both immediate relief solutions and tailored therapeutic options.
As the market evolves, continual advancements in product formulation and increasing awareness among healthcare providers and patients will likely foster growth across both segments, ultimately contributing to enhanced patient satisfaction and improved health outcomes.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Dry Mouth Relief Market Product Insights

The Product segment of the China Dry Mouth Relief Market showcases a variety of solutions aimed at alleviating the discomfort associated with dry mouth. Within this segment, different forms, such as sprays, mouthwashes, gels, lozenges, and devices, play significant roles in addressing the needs of consumers. Sprays are particularly popular due to their convenience and quick relief, while mouthwashes not only help moisturize the oral cavity but also contribute to overall oral hygiene.
Gels offer an extended duration of action, making them ideal for sustained relief, whereas lozenges provide a portable option that is easy to consume on the go.Devices, often utilizing advanced technology, cater to more severe cases and appeal to a growing base seeking innovative solutions. This product diversity enhances the overall effectiveness of treatments available in the market, promoting better patient adherence and satisfaction.
The increasing prevalence of dry mouth conditions in China, driven by factors like aging populations and medication side effects, further supports the demand for these products. As market growth continues, innovations and enhancements in each category will likely offer new opportunities for consumers seeking effective relief from dry mouth.

Dry Mouth Relief Market Distribution Channel Insights

The Distribution Channel segment in the China Dry Mouth Relief Market plays a crucial role in ensuring the availability and accessibility of products to consumers. Pharmacies represent a significant channel, providing a trusted environment for customers to seek relief from dry mouth symptoms through professional recommendations. E-Commerce has seen rapid growth in China, driven by the increasing trend of online shopping, particularly post-2020, allowing consumers to conveniently purchase dry mouth relief products from the comfort of their homes.Supermarkets also play an important role by offering a wide selection of health and wellness items, catering to a diverse consumer base, and providing the opportunity for impulse buys.
The growth in these distribution channels is largely influenced by increased consumer awareness about dry mouth conditions and the importance of adequate hydration, creating opportunities within the China Dry Mouth Relief Market.
As urbanization continues and lifestyles change in China, the integration of more advanced digital solutions in E-Commerce and the expansion of pharmacies and supermarkets present numerous avenues for market growth.With an expanding population and a rise in health consciousness, these distribution channels will continue to evolve, reflecting a dynamic response to consumer needs and preferences.

China Dry Mouth Relief Market Key Players and Competitive Insights

The China Dry Mouth Relief Market has been witnessing significant developments in recent years as increasing awareness regarding oral health and hygiene has encouraged consumers to seek effective solutions for dry mouth conditions. The competitive landscape is marked by the growing presence of both local and international players focusing on innovative products tailored to specific consumer needs. With a rising incidence of conditions leading to xerostomia, such as diabetes and side effects from medications, brands are continuously enhancing their offerings to meet the diverse demands of the market.
The ongoing investment in research and development, along with marketing strategies aimed at raising awareness of dry mouth relief solutions, is further intensifying the competition among stakeholders in this niche segment.Koro has established a notable presence in the China Dry Mouth Relief Market, capitalizing on its strengths in manufacturing and product development. The company focuses on creating unique and effective formulations that cater specifically to the preferences and requirements of local consumers. Its competitive edge stems from a strong understanding of the market dynamics and the ability to swiftly respond to consumer needs.
Koro has fostered partnerships with local distributors to enhance its market accessibility, ensuring that its products reach a broader audience. Sustainability practices and a commitment to high-quality ingredients further bolster its reputation in a market increasingly concerned with health and environmental impacts.Polaire is another significant player within the China Dry Mouth Relief Market, offering a range of innovative products designed to combat dry mouth symptoms effectively.
Known for its technologically advanced formulations, Polaire has gained recognition for its ability to provide long-lasting relief, making it a preferred choice among consumers. The company maintains a robust market presence, backed by effective marketing campaigns that educate potential customers about the importance of oral hydration solutions.
Polaire has continually focused on product innovation, introducing unique flavors and delivery methods to enhance consumer experience. While not noted for any recent mergers and acquisitions, the company remains committed to strengthening its market position through strategic collaborations with local health organizations and pharmacies, ensuring its products are accessible across China.

Key Companies in the China Dry Mouth Relief Market Include

• Koro


• Polaire


• TheraBreath


• GlaxoSmithKline


• Bausch Health


• Procter and Gamble


• MediNiche


• Pernod Ricard


• Pfizer


• Fujifilm


• Stardent


• Sun Pharmaceuticals


• Sanofi


• Johnson and Johnson


• Himalaya

China Dry Mouth Relief Market Industry Developments

In the China Dry Mouth Relief Market, recent developments indicate a significant focus on innovative product launches and expansion efforts by key players. Companies such as TheraBreath and Procter and Gamble have reported increased awareness and demand for their dry mouth products, leading to enhanced marketing strategies targeting consumers in urban areas.
Notably, in June 2023, Sun Pharmaceuticals announced the expansion of its product line to include plant-based dry mouth relief solutions, reflecting a trend towards natural ingredients. Furthermore, the growth of the pharmaceutical sector has positively influenced this market, with Bausch Health and GlaxoSmithKline actively investing in Research and Development to enhance their product effectiveness.
Between late 2021 and early 2022, Koro and MediNiche were noted for their collaborations intended to boost distribution capabilities within hospitals and clinics. While no major mergers or acquisitions among the specified companies have been publicly announced recently, the overall market is witnessing an increasing valuation driven by growing consumer interest in oral health, with a notable compound annual growth rate projected for the upcoming years in China.

China Dry Mouth Relief Market Segmentation Insights

Dry Mouth Relief Market Type Outlook

• Over the Counter (OTC)


• Prescribed

Dry Mouth Relief Market Product Outlook

• Spray


• Mouthwash


• Gel


• Lozenges


• Device

Dry Mouth Relief Market Distribution Channel Outlook

• Pharmacies


• E-Commerce


• Supermarket

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	170.25(USD Million)
MARKET SIZE 2024	179.25(USD Million)
MARKET SIZE 2035	381.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.095% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Koro, Polaire, TheraBreath, GlaxoSmithKline, Bausch Health, Procter and Gamble, MediNiche, Pernod Ricard, Pfizer, Fujifilm, Stardent, Sun Pharmaceuticals, Sanofi, Johnson and Johnson, Himalaya
SEGMENTS COVERED	Type, Product, Distribution Channel
KEY MARKET OPPORTUNITIES	Increasing elderly population, Rising awareness of oral health, Expanding pharmaceutical innovations, Growth of online retail channels, Demand for natural ingredients
KEY MARKET DYNAMICS	aging population, increasing prevalence of xerostomia, growing awareness and education, rising demand for natural remedies, expansion of retail distribution channels
COUNTRIES COVERED	China