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Cellulose Acetate Market Share

ID: MRFR//4571-HCR | 100 Pages | Author: Priya Nagrale| April 2024

In the highly competitive landscape of the Cellulose Acetate Market, companies deploy various market share positioning strategies to gain a competitive edge and secure a prominent place in the industry. One common approach is differentiation, where companies focus on unique features and attributes of their cellulose acetate products. This might involve developing specialized formulations that cater to specific industrial needs or creating cellulose acetate with enhanced properties, such as improved durability or eco-friendly characteristics. By offering something distinct, companies aim to carve out a niche for themselves in the market and attract customers seeking specialized solutions.

Another crucial aspect of market share positioning in the Cellulose Acetate Market is pricing strategy. Some companies adopt a cost leadership approach, emphasizing efficiency and economies of scale to offer their products at lower prices compared to competitors. This can be particularly appealing in price-sensitive markets where cost is a primary consideration for buyers. On the other hand, premium pricing strategies focus on positioning cellulose acetate as a high-quality and premium product, targeting customers willing to pay a premium for superior performance or unique features. Striking the right balance between cost and perceived value is essential for companies aiming to capture a significant share of the market.

Market segmentation is a key element in market share positioning, as companies identify and target specific customer segments based on their unique needs and preferences. This involves tailoring marketing messages, product features, and distribution channels to resonate with the distinct requirements of different customer groups. For example, a company might focus on supplying cellulose acetate for medical applications, emphasizing its purity and biocompatibility. Another might target the packaging industry, highlighting the material's versatility and sustainability. By aligning products closely with the demands of specific segments, companies can effectively capture market share in those niches.

Strategic partnerships and collaborations play a pivotal role in market share positioning in the Cellulose Acetate Market. Companies often form alliances with suppliers, distributors, or other organizations in the value chain to strengthen their market presence. Collaborative efforts can lead to improved supply chain efficiency, expanded distribution networks, and access to new markets. Additionally, partnerships with research institutions or technology providers can facilitate innovation, helping companies stay ahead of the competition by introducing new and improved cellulose acetate products.

Brand building is a long-term market share positioning strategy that centers around creating a positive and recognizable image for the company and its cellulose acetate products. A strong brand not only fosters customer loyalty but also acts as a competitive barrier, making it harder for new entrants to establish themselves. Building brand equity involves consistent communication of key brand attributes, such as product quality, reliability, and innovation. Companies invest in marketing campaigns, sponsorships, and public relations activities to enhance brand visibility and reputation in the Cellulose Acetate Market.

Demand from the textile market is a crucial driver. There is changing consumer preference in the fashion industry. This trend is driving revenue cellulose acetate market. Cellulose acetate is a suitable material for textile applications. It is a comfortable convenient absorbent material that is died in many colours. Therefore, a surge in the demand from the clothing sector rapidly changing preferences of customers. Customers are expected to follow the trend by changing their fashion preferences. Robust growth is expected in these markets due to the crucial market driver.

Global Cellulose Acetate Market Overview


Cellulose Acetate Market Size was valued at USD 6.2 billion in 2022. The cellulose acetate industry is projected to grow from USD 6.4 Billion in 2023 to USD 9.3 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.70% during the forecast period (2023 - 2032).The growing consumer demand for low-tar cigarettes around the world, as well as properties that extend the shelf life of food products are the key market drivers enhancing the market growth.Cellulose Acetate Market OverviewSource: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cellulose Acetate Market Trends




  • Rise in cigarette usage is propelling the market growth.




The rise in cigarette usage is likely to propel the cellulose acetate market CAGR ahead. Cigarette usage is expected to surge in many low- and middle-income countries due to rapid economic development and population growth. Cellulose acetate is largely used in the production of cigarette filters, and is found in the great majority of cigarette filters worldwide. The filter helps to remove tar and nicotine while maintaining a pleasant taste for the smoker.


According to the Centres for Disease Control and Prevention, a US national public health agency, nearly 40 million U.S. adults smoked cigarettes in March 2022, and an estimated 2.55 million middle and high school students used at least one tobacco product, including e-cigarettes. Every day, over 1,600 American kids under the age of 18 smoke their first cigarette. As a result, rising cigarette usage drives the cellulose acetate market growth.


Furthermore, rising demand from the textiles and apparel industries is likely to drive industry growth in the future years. Because it is soft and absorbent, cellulose acetate is suited for a wide range of textile applications. It can also be coloured in a variety of colours. Thus, rise in demand from the apparel business due to changing consumer tastes, as customers try to update to the continuing fashion changes, is expected to produce a massive surge in demand for cellulose acetate in the industry ly.


Moreover, the growing number of advances by various companies is expected to fuel industry growth. Eastman, for example, updated its Naia fiber line in February 2020 by releasing its new cellulose staple fiber, a versatile and eco-conscious material option appropriate for sustainable fashion. Thus drives the cellulose acetate market revenue.


Cellulose Acetate Market Segment Insights


Cellulose Acetate Type Insights


The cellulose acetate market segmentation, based on type includes fiber and plastic. The fiber segment dominates the industry. This massive market share might be attributable to the increased demand for fiber-based cellulose acetate in the textile industry. The fiber-based cellulose acetate is largely utilized in the manufacture of consumer goods such as apparel, carpets, lining, umbrellas, furniture, felts, and cigarette filters. Cellulose acetate fiber is a prominent type of synthetic fiber that is valued for its draping capabilities and inexpensive cost. Furthermore, staple acetate fibers are employed as a wool substitute in the production of several types of knitwear and luxury fabrics. Thus, the expanding textile industry is expected to boost the segment's growth in coming years.


Figure1: Cellulose Acetate Market, by Type, 2022 & 2032 (USD billion)Cellulose Acetate Market, by Type, 2022 & 2032Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Cellulose Acetate Application Insights


The cellulose acetate market segmentation, based on application includes, textiles & apparels, cigarette filters, photographic films, tapes & labels, spectacle frames and others. The cigarette filters sector has the largest share of the market in 2022 and is projected to lead the industry in the coming years. Cigarette filters are one of the most common uses for cellulose acetate. Because of its filtration qualities, cellulose acetate is a popular filter material. It is also biodegradable. Furthermore, the industry is expected to grow because to an increase in the number of smokers in developing economies such as India and China. However, increased public awareness of the harmful consequences of smoking on health is expected to stymie the segment's expansion.


Cellulose Acetate Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia-Pacific region has the largest market share. During the projection period, Asia-Pacific is expected to be the fastest-growing region. The growing usage of cellulose acetate in cigarette filters, textiles and apparel, photographic films, and tapes and label applications, as well as strong government initiatives and ongoing projects, will drive the APAC market.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: CELLULOSE ACETATE MARKET SHARE BY REGION 2022 (%)CELLULOSE ACETATE MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe’s cellulose acetate market accounts for the second-largest market share due to the increasing demand from textile industry. Further, the German cellulose acetate market held the largest market share, and the UK cellulose acetate market was the fastest-growing market in the European region


The North America Cellulose Acetate Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to changing living standards of the population is anticipated to drive the growth in the market. Moreover, China’s cellulose acetate market held the largest market share, and the Indian cellulose acetate market was the fastest-growing market in the North American region.


Cellulose Acetate Key Market Players & Competitive Insights


Leading market players are investing heavily in R&D in order to expand their product lines, which will help the cellulose acetate market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, cellulose acetateindustry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the cellulose acetate industry to benefit clients and increase the market sector. In recent years, the cellulose acetate industry has offered some of the most significant advantages to medicine. Major players in the cellulose acetate market, including Eastman Chemical Company (U.S.), Solvay (Belgium), Mitsubishi Chemicals Holdings Corporation (Japan) and others, are attempting to increase market demand by investing in R&D operations.


Daicel Corporation is a Japanese chemical firm. Celluloid technologies, organic chemicals, high-performance chemicals, polymers, and pyrotechnic devices are among its products. Cellulose acetate, tow for cigarette filters, high-performance chemicals, technical plastics such as liquid crystal polymers (LPCs), resin compounds, and automobile airbag inflators are among the company's goods. Dainippon Celluloid Company was created from a 1919 merger of eight regional celluloid firms and changed its name to the current one in 1966. Fuji Photo Film, the company's original subsidiary, was founded in 1934 to manufacture nitrocellulose film. This company eventually became Fujifilm. In September 2021,  Daicel Croprotaion has received the "OK biodegradable MARINE" certification for its Cabflotm cellulose acetate product.


Eastman Chemical firm is a chemical firm based in the United States. Previously a division of Kodak, it is now an independent worldwide speciality materials company that manufactures a wide range of sophisticated materials, chemicals, and fibers for everyday use. The corporation, which was founded in 1920 and is headquartered in Kingsport, Tennessee, presently has over 50 manufacturing sites ly and employs around 14,000 people. Eastman was separated from parent company Eastman Kodak in 1994. Its sales revenue in 2021 is expected to be around $10.5 billion. Eastman produces and sells chemicals, fibers, and plastics. It manufactures copolyesters for packaging as well as coatings, adhesives, and speciality plastics. It is a major provider of cellulose acetate fibers. In May 2020, Eastman has established a partnership with Rotuba to produce face shields for medical professionals during the coronavirus pandemic. Rotuba will use Eastman's cellulose acetate in this collaboration to produce around 75,000-100,000 splash guards per week.


Key Companies in the cellulose acetate market include




  • Solvay (Belgium)




  • Celanese Corporation (U.S.)




  • Daicel Corporation (Japan)




  • Accords Cellulosic Fibers Inc. (U.S.)




  • China National Tobacco Corporation (China)




  • SK Chemicals (South Korea)




  • Sappi (South Africa)




  • Rayonier Advanced Materials (U.S.)




  • Sichuan Push Acetate Co. Ltd.(China)




  • Borregaard (Norway)




  • Eastman Chemical Company (U.S.)




Cellulose Acetate Industry Developments


In November 2020, Blue Ridge was established by Celanese Corporation, a technology and specialized materials firm based in the United States. Blue Ridge is a cellulose acetate product that can be used to make backyard composting or biodegradable items such as straws.


In November 2020, Sappi, the world's largest dissolving pulp firm, has announced a collaboration with Birla Cellulose, a key manufacturer in the textile value chain. The collaboration aims to provide brand owners with a forest-to-garment traceability solution. This collaboration will help the company's sustainability credentials in the textile industry.


in February 2020, Mazzucchelli 1849 S.p.A., an Italy-based manufacturer and distributor of cellulose acetate, collaborated with Eastman Chemical Company to develop and market acetate sheets produced with Eastman Acetate Renew, a cellulose diacetate that contains 60% bio-based and 40% verified recycled material.


In August 2023,  Eastman Chemical Company, another major producer of cellulose acetate, announced that it is developing a new grade of cellulose acetate that is specifically designed for use in 3D printing applications. The new grade of cellulose acetate is expected to be available in commercial quantities in 2024.

 


Cellulose Acetate Market Segmentation


Cellulose Acetate Market Type Outlook




  • Fiber




  • Plastic




Cellulose Acetate Market Application Outlook




  • Textiles & Apparels




  • Cigarette Filters




  • Photographic Films




  • Tapes & Labels




  • Spectacle Frames




  • Others




Cellulose Acetate Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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