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Body Contouring Market Size

ID: MRFR//0835-HCR | 115 Pages | Author: Kinjoll Dey| May 2024

The body contouring market is strongly influenced by a global shift towards increased awareness of body image and a growing body positivity movement. As individuals seek non-invasive or minimally invasive procedures to enhance their appearance, the demand for body contouring treatments rises.
Aesthetic medical technology, with its progressive strides, has become essential in forming the market for body contouring. Whether it is in the area of devices and technology, like laser liposuction and non-invasive fat removal approaches, that are more effective and safer and, thus contributing to the growth of the market.
Elevation of obesity which is linked to bodily fat storage and lack of physical activity in lifestyle and poor dietary habit adds to the need for body contouring procedures. People continue to pursue safe and effective approaches aimed at getting rid of hard-to-lose fat deposits and sculpting their bodies, which eventually leads to increasing the demand for this kind of market.
The growing number of patients having inclinations towards minimally invasive procedures has become a major driving factor for the body contouring market. People usually choose techniques that provide them with faster recovery and less dangerous for their health, whereas surgeries are more demanded, which explains why non-surgical body enhancements are in high demand.
Digital platforms when it comes to beauty standards have a great deal of power and influence. The impact of social network on our lives is quite obvious. Showing us these beauty ideals, it makes us curious and explore cosmetic homogenization procedures to have the bodies we yearn for.
Aging process of the world population is piercing more and more people’s minds. Now there is a very high demand on beauty and health conservation tools like anti-agings tools and body rejuvenators. Being a person who is aging, body contouring surgery aimed at skin tightening and cellulite elimination is for them a way of “editing” their age to keep a youthful look and shape.
The growth of medical tourism is to be attributed among the factors that increase the body contouring market. Persons search for cut-price body contouring treatments that are also worthy of their time in different regions across the world, thus, contributing to the growing need for such procedures globally.

Effective marketing and branding strategies play a crucial role in shaping the body contouring market. Awareness campaigns, testimonials, and endorsements contribute to shaping consumer perceptions and driving demand for specific body contouring procedures and brands.
Patient satisfaction and positive word of mouth are powerful drivers in the body contouring market. Satisfied patients often become advocates, sharing their experiences with others, contributing to a positive reputation for specific procedures and practitioners.

Global Body Contouring Market Overview


The body contouring market size was valued at USD 0.41 billion in 2022 and is projected to grow from USD 0.47 Billion in 2023 to USD 1.54 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.0% during the forecast period (2023 - 2032). The rise in the obese population, the growing prevalence of chronic and lifestyle diseases are driving the market growth.


Body Contouring Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Body Contouring Market Trends



  • The rise in the obese population to boost the market growth


The worldwide rise in the prevalence and incidence of obesity is the main factor driving the growth of the body contouring device market. For instance, the World Health Organization estimated that over 1 billion people worldwide 650 million adults, 340 million adolescents, and 39 million children are obese as of March 2022. Additionally, by 2025, 167 million people and children who are overweight or obese will also have worse health overall. As a result of the rising obesity rate, more people are anticipated to seek out body contouring during the forecast period.


Furthermore, the US's high incidence of obesity cases is expected to spur market growth. According to the National Health Statistics Reports 2021, the obesity prevalence had risen from 30.5% in 2000 to 41.9% in 2020, according to the Overweight and Obesity article by the US Centers for Disease Prevention and Control updated in May 2022. According to the report, obesity affects 14.7 million children and adolescents nationwide. This will probably have a positive effect on the region's market development.


Body Contouring Market Segment Insights


Body Contouring Devices Insights


The body contouring market segmentation, based on devices, includes non-invasive devices, minimally invasive devices, and invasive devices. The non-invasive devices segment is to hold the majority market share in 2022. This is due to enhanced safety, short downtime, and cost-effectiveness. In addition, the pandemic had a major impact on non-invasive cosmetic procedures, including the body contouring industry. Non-invasive fat reduction, injection lipolysis, invasive liposuction, soft tissue fillers, facelifts, eye lifts, eyelid surgeries, laser skin resurfacing, rhinoplasty, and tummy tucks, among other treatments, declined by 20% in the first half of 2020, according to Bloomberg.


April 2018:Alma Lasers (Israel)launched a hands-free body contouring solution, Accentuate in Monaco during the Aesthetic & Anti-aging Medicine World Congress (AMWC).


Figure 2: BODY CONTOURING MARKET, BY DEVICES, 2022 & 2030 (USD BILLION)


BODY CONTOURING MARKET, BY DEVICES, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Body Contouring End User Insights


The body contouring market segmentation is based on end-user that includes clinical research organizations, hospitals, and medical spas. The medical spas centers segment has dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the availability of advanced technological devices and rising demand for aesthetic drugs and cosmetic treatment alternatives for beauty enhancement, together with the development of wellness trends, particularly in developed countries.


October 2019:Cynosure (US) extends body contouring portfolio with Launch of StimSure in Europe. This new addition to Cynosure’s body portfolio joins SculpSure and TempSure to enable customers to offer a full body solution


Body Contouring Regional Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America body contouring market accounted for the majority share in 2022 and is expected to grow further during the study period. This is attributed to presence of a huge obese population and increasing healthcare expenditure in the region. However, the expansion of minimally invasive procedures in the area over the anticipated time will support market growth. Additionally, according to statistics from the American Society of Plastic Surgeons (ASPS) that was updated in February 2022, 13,281,235 cosmetic minimally invasive procedures were carried out in the US in 2020. Therefore, it is anticipated that the region's increasing tendency toward adopting the minimally invasive procedure will increase demand for body contouring devices.


Further, the major countries studied are the U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: BODY CONTOURING MARKET SHARE BY REGION, 2022 & 2030 (USD BILLION)


BODY CONTOURING MARKET SHARE BY REGION, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe body contouring market is expected to account for the second-largest market share due to the increasing support from the government via rising investments in hospitals’ construction with the new equipment in the region. Further, the Germany market of body contouring is expected to hold 3rd place for the market share, and the UK market of body contouring is expected to fastest-growing market, and which is in the 4th place in the European region. Furthermore, France market of body contouring will hold the 5th place for the market share.


The Asia-Pacific body contouring market is expected to grow at a steady pace from 2022 to 2030. This is due to the due to the presence of developing countries like India and China in the Asia-Pacific region. Moreover, Japan market of body contouring is expected to hold the largest market share, and China market of body contouring is expected fastest-growing market in the Asia-Pacific region.


According to WHO statistics, 400 million individuals worldwide are classified as obese, and by 2050, this number may rise to 700 million in Asia. People in this area are gravitating toward cosmetic procedures. Furthermore, growing knowledge over the treatment procedures with increasing training institutes which will fuel the market growth for the body contouring.


The Rest of the World includes the Middle East, Africa, and Latin America. This segment is projected to hold the least market share body contouring. In this region, the Middle East is anticipated to dominate owing to the aging of baby boomers and the launch of improved products by the industry players in the region. Major companies conduct product development and distribution actions like mergers and acquisitions in this region are expected to drive market growth. Moreover, Moreover, fast advances in aesthetic technology and increased awareness of Body Contouring. All these factors are likely to contribute to the slow and steady growth of the market


Body Contouring Key Market Players & Competitive Insights


The body contouring market is characterized by the presence of many global, regional, and local vendors catering to the demand created by research scientists and pharmaceutical and biotechnology companies operating in the industry. The market comprises tier-1, tier-2, and local players. The tier-1 and tier-2 players have reach across the globe with diverse product portfolios. Companies such as Alma Lasers (Israel), Cynosure (US), Meridian (Michigan), and Syneron Medical (Israel) the market of body contouring due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are focused on investing in research and development. Furthermore, they adopt strategic growth initiatives, such as expansion, product launches, joint ventures, and partnerships, to strengthen their market position and capture a large customer base.


One of the primary business strategies adopted by manufacturers in the body contouring industry to benefit clients and expand the Market Body Contouring sector is to manufacture locally to reduce operating costs.


Charles River Laboratories (US) provides clinical testing and drug development services for vaccines, biosimilars, and medicines to treat chronic diseases such as cardiovascular, skeletal, endocrine, central nervous system, cancer, and other diseases. It offers its services worldwide. The company operates through three segments, namely, Research Models and Services (RMS), Discovery and Safety Assessment (DSA), and Manufacturing Support (MS). The RMS segment sells research model strains and purpose-bred rats and mice for use by researchers. It also offers research models, genetically altered models & services, insourcing solutions, and research animal diagnostic services to help clients support the use of research models in the research and screening of non-clinical drug candidates. It operates in more than 20 countries, along with 90 sites around the globe. For instance, in September 2022, Lumenis (Israel) launched NuEra Tight with FocalRF Technology, a Breakthrough in Aesthetic Medical Devices, now available in Europe and the Middle East offering personalized body sculpting treatments.


Also, Janvier Labs (France) is a multinational corporation that is a world leader in the production of laboratory rodents and related services. It is divided into four sections: research models, laboratory services, productive sciences, and customized breeding. It can provide research models with high stability and health by using cryopreservation and renewing breeders every 10 generations. It offers a variety of research models, including inbred mice, outbred mice, mutant mice, hybrid mice, and gerbils. Surgery, various biological products, and experimental protocols were among the laboratory services provided. Furthermore, the company offers transgenic services to help with research. It has the largest and most modern rodent breeding facility in Europe and the most qualified transgenic service specialists.


Key Companies in the Body Contouring Market include




  • Alma Lasers (Israel)

  • Cynosure (US)

  • Meridian (Michigan)

  • Syneron Medical (Israel)

  • Palomar Medical Technologies (US)

  • Valeant (Canada)


  • Lumenis (Israel)

  • GlobalMed Technologies (US)

  • Asclepion Laser Technologies (Germany)

  • Andrew Technologies (Canada)


Body Contouring Industry Developments


December 2020:GlobalMed Technologies (US) launched Home Use Omnilux Contour™ Light Therapy Products . This product is easy to use and affordable home use products.


May 2021:Asclepion Laser Technologies (Germany) presents the new latest innovation – the BodyLab body shaping system. With its first generation of FMS technology based body forming systems, Asclepion sets new standards in the aesthetic medicine field again. The product comes with the latest technology, in a modern design and a 100 % success rate, offering numerous advantages for users and patients.


April 2021:Alma Lasers (Israel) launched lma PrimeXTM, the Ultimate Non-invasive Platform for Body Contouring and Skin Tightening, Delivering Spectacular Results. Alma PrimeXTM, the stand-out performer in its category, achieves unparalleled results in circumference reduction and skin tightening in the abdomen, waist, thighs and buttocks areas.


Body Contouring Market Segmentation


Body Contouring Devices Outlook



  • Non-Invasive Devices

    • Radio Frequency Lipoplasty Devices

    • High Intensity Focused Ultrasound Lipoplasty Devices



  • Minimally Invasive Devices

    • Laser Assisted Lipolysis Devices

    • Radio Frequency Assisted Liposuction Devices



  • Invasive Devices

    • Ultrasound Assisted Liposuction

    • Other




Body Contouring End User Outlook



  • Clinical Research Organizations

  • Hospitals

  • Medical Spas


Animal Model Regional Outlook

  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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