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Bleaching Agents Market Size

ID: MRFR//4917-HCR | 128 Pages | Author: Pradeep Nandi| September 2025

Bleaching Agents Market Size Snapshot

YearValue
2023USD 4.18 Billion
2032USD 5.2 Billion
CAGR (2024-2032)2.44 %

Note – Market size depicts the revenue generated over the financial year

The market for bleaching agents is valued at around $ 4,180,000 in 2023, and is expected to reach $ 5,150,000 in 2032, with a CAGR of 2.44% from 2024 to 2032. The steady growth of the market shows the steady demand for bleaching agents in various industries, such as textiles, paper, and cosmetics, due to the increasing demand for whitening and cleaning solutions. The industry is developing, and the new bleaching methods and green alternatives are becoming more and more popular, which will also drive the market to grow. There are many factors that will drive the bleaching agent market to grow. There is an increasing awareness of hygiene and cleanliness in the wake of the growing health of people in the world, which will increase the demand for household and industrial cleaning products containing bleaching agents. In addition, with the development of formula technology, manufacturers are able to develop more efficient and greener bleaching agents, which are in line with the trend of consumers' increased demand for green and sustainable products. The major companies in the market, such as BASF SE, Solvay SA, and Evonik Industries AG, have been actively investing in the strategic alliances and product innovations to enhance their market position and meet the changing needs of consumers.

home-ubuntu-www-mrf_ne_design-batch1_child_pages-bleaching-agents-market size
Regional Market Size

Regional Deep Dive

The bleaching agent market is characterized by diverse dynamics across different regions, which is influenced by varying industrial applications, regulatory frameworks, and consumer preferences. In North America, the demand for eco-friendly and sustainable bleaching solutions, especially in the textile and paper industries, is driving the market growth. In Europe, stringent government regulations are influencing the product formulations. The Asia-Pacific region is experiencing rapid industrialization and urbanization, which is driving the consumption of bleaching agents across various industries. The Middle East and Africa are focusing on increasing their manufacturing capacities. Latin America is adopting advanced bleaching technology, which is mainly driven by the growth of the food and beverage industry. In short, the bleaching agent market is growing, with each region offering unique opportunities and challenges.

North America

  • The new regulations imposed by the American EPA on bleaching agents have forced manufacturers to look for greener alternatives.
  • In response to the growing demand for sustainable products, leading players such as BASF and Solvay are investing in the development of bio-based bleaching agents.
  • In the last few years, the e-business in the region has developed rapidly. It has helped to distribute special bleaches to new markets, making it possible for small producers to reach a wider public.

Europe

  • In Europe, the REACH regulation has had a strong influence on the formulation of bleaching agents, as it requires manufacturers to make the data on the hazard of the products they sell public and to promote safer alternatives.
  • The most important companies are Evonik and Clariant, which are leading the way in the development of bleaching agents that comply with the strictest environmental regulations.
  • In Europe, the growing trend towards a circular economy is causing a growing demand for biodegradable bleaching agents, especially in the textile and paper industries.

Asia-Pacific

  • The rapid development of the textile industry in countries like China and India has led to an increased demand for bleaching agents, and the local manufacturers are increasing their production capacity.
  • A series of government initiatives to encourage sustainable production practices has also prompted a switch to more eco-friendly bleaching agents.
  • Then the market became a major force for the manufacture of chemicals, with the ICI, Dhirubhai Ambani, and Aditya Birla groups.

MEA

  • The Middle East is beginning to modernize its production processes, with the introduction of new bleaching methods.
  • A number of local companies have joined forces with international firms to meet international quality standards, especially in the food and beverage sector.
  • South Africa, where the regulatory authorities are setting tighter limits on the use of chemicals, is pushing manufacturers to develop safer bleaching solutions.

Latin America

  • The growth of the food and beverage industry in Brazil and Argentina has largely increased the demand for bleaching agents, especially in food processing applications.
  • The local manufacturers have gradually adopted the advanced bleaching methods to meet the international standards.
  • A series of government initiatives promoting sustainable agriculture is having a positive effect on the market, with a rise in the demand for organic bleaching agents.

Did You Know?

“In the textile industry, bleaching materials account for about seventy per cent of the world’s consumption of bleaching materials, a fact which reveals the industry’s great influence on the market.” — International Textile Manufacturers Federation (ITMF)

Segmental Market Size

The bleaching market is characterized by its indispensable role in many industries, particularly in textiles, paper, and food. This segment is currently growing steadily, driven by the rising demand for brighter and whiter products, and by the stricter regulations aimed at ensuring the safety and quality of products. The increasing trend toward eco-friendly and sustainable bleaching agents is also contributing to the growth of this market.

In the food and beverage industry, the bleaching agent is used to ensure food safety. Also, the development of hydrogen peroxide and sodium hypochlorite has made the bleaching process more efficient and environmentally friendly. These bleaching agents have been widely used for a long time. Among them, BASF and Solvay are leading the way in innovation and sustainable development. Their main application is in textiles, where they can make the fabric whiter, and in papermaking, where they can make the paper brighter and better. Besides, the government's green procurement policy and the continuous improvement of the environment have also become the focus of macroeconomic development. The trend of the development of bleaching technology is also very prominent.

Future Outlook

The bleaching agent market is expected to show a steady growth from 2023 to 2032, with a CAGR of 2.44%. The main reason for this is the increasing demand for bleaching agents in the textile, paper and personal care industries. However, the bleaching agent market is also expected to see a shift towards green and biodegradable bleaching agents. By 2032, they are expected to account for a significant share of the market. The growing awareness of the general public about the negative impact of certain products on the environment will have a significant effect on this transition, resulting in a higher penetration of sustainable products.

This will have a very important influence on the future of the bleaching agent market. A more efficient and less harmful bleaching agent will be able to improve the performance of the product and reduce its impact on the environment. Also, the stricter regulations on the use of harmful chemicals in industry will also boost the demand for safer alternatives. Moreover, the development of digital technology in the production process and the supply chain will also lead to improved efficiency and cost savings, which will also contribute to the growth of the bleaching agent market. The bleaching agent market will therefore develop in the future, driven by changes in customer preferences, technological development, and government regulations.

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