Bleaching Agents Market Research Report – Forecast to 2030

Bleaching Agents Market Research Report Information by Type (azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone peroxide, chlorine dioxide and others), Application (dairy, bakery, convenience food, and others) and Region- Forecast till 2030

ID: MRFR/F-B & N/4917-HCR | 90 Pages | Author: Pradeep Nandi | March 2024         

Bleaching Agents Market Speak to Analyst Request a Free Sample

Glaobl Bleaching Agents Market Overview

The Bleaching Agents Market covers a market value of about USD 728.6 million where it is expected to reach about 970.37 Million during the market forecast period. It covers a CAGR value of 5.67% within a forecast period of 2022 to 2030. Globally, the market in the bleaching agent market forecast period has shown significant growth which owes to the rise in its use in both the food and beverage industry. Bleaching agents are widely used as they can texture and increase their appearance. These agents can make things whiter or colorless. From the bleaching agents market outlook, it was marked that some other alternative names like bleach, blanching agents, and whitener are given. Some of the bleaching agents are widely useful for decolorizing the food, helping in improving the texture and improving the overall look of the food. Moreover for degrading the food color bleaching agents undergo some reactions like oxidation and reductions.

Some of the bleaching agents so used are hydrogen peroxide and sodium perborate used in the food industry. In bakery processes, azodicarbonamide is specially used for bleach flouring where it makes the flour whiter. Bleaching agents have certain advantages like it changes the structure of the dough, helping in strengthening the gluten fiber and adding elasticity to the dough. USFDA recognizes the bleaching agents to be safer agents where baking goods and flouring is done up to 45paets per million. The rise in demand for instant preparation of food items where improvement in food products takes place increases its appearance.


The outburst of COVID brought several changes in the market. The crisis even brought changes in the purchasing behavior of the consumers regionally and globally. The post-impact of COVID led to the estimation of the market as per the marketing trends and its outlook. COVID also led to the posing up of lockdown scenarios all across the nation this resulting in the temporary closure of institutions and industries. The supply chain was disrupted. A change in consumer behavior was marked during this period.

Market Dynamics

Drivers- some of the factors like rising indisposable income rate have promoted the bleaching agent market size. Growth in the number of working individuals and adopting busy lifestyles along with migration from rural to urban areas have helped in boosting up the bleaching agents market growth. Growth in convenience food and the rise in demand for cheese and flour products like loaves of bread, cheesecakes, pizzas, bakeries, and other consumable products have improved the market size. Chlorine-based bleaching agents contribute more towards the size expansion during the bleaching agent market forecast period.

Opportunities- increase in demand for pulp and paper industry raises the opportunity for growth. chlorine-based bleaching is used widely for wastewater treatment largely in bleaching drinking water and swimming pools thus raising the opportunities for market growth. China having large-scale construction industries has posed an improvement in market growth.

Challenges- less availability and a decrease in the number of applications of the chlorine bleaching agents during the review period becomes the major challenging factor for bleaching agent market growth. Some of the issues like damage to your eye, skin, and lungs become a challenging factor for development. The decrease in consuming capacity of food products containing some of the chemicals as ingredients become the most important Challenging factor for the rise in growth.

Restraints- inhibition of the use of certain bleaching agents like potassium bromate, chlorine, and potassium update has restrained the bleaching agent market size. The adverse effect of bleaching agents on human health hampers up the market size. Deterioration of manufacturing facilities and disruption of the network have restrained the development of the market. The rise in toxicity of the bleaching market hinders the growth.

Market Segmentations

By type- globally and regionally the bleaching market is being divided as per type and its application. Based on type, the market is being bifurcated into hydrogen peroxide, ascorbic acid, azodicarbonamide, chlorine dioxide, and many more. Here the hydrogen peroxide segment covers the largest bleaching agents market share as per the market volume and value. It is especially used in the food industry for manufacturing peroxide agents. Based on application, the flour segment covers the largest part of the bleaching agent market share. Based on application, the market undergoes segmentation into bakery type, dairy, convenience food, and many more. Moreover, segmentation based on region is done where the market extends into the North American region, some of Europe and Asia Pacific region, and some regions in the rest of the world. The North American region includes the region of the United Kingdom, Canadian region, and Mexican region. The European region is further classified into the United Kingdom, region of Germany, France, Spain, Italy, and some regions in the rest of the world. The Asia Pacific region extends into the region of China, India, Australia, and New Zealand. The market in the rest of the region is some of the South American region, Middle East, and African region.

By technology- technology helped in rising the usage of powdered bleaching agents. It is because its dosing technique is much easier than the liquid form. Technology has widely been used in the pulp and paper industry for printing and writing on paper. Technology led to the evaluation has helped in rising certain opportunities for the development of the market.

Regional Analysis

Regionally, the European market has been marked carrying out some of the revenue growth thus owing to highest consumption of some of the bread and bread products which raises up the demand of bleaching agents. Some of the consumers especially in this region are depending more on using healthy products. For improving the food processing property the bakers in this region use bleaching agents to meet the growing demand of the European population. The North American region covers a huge bleaching agent market share thus contributing to the growth in living standards which fulfill the demand for enhanced food products with respect to taste. Some of the Asia Pacific regions are found to occupy the largest market growth during the bleaching agent market forecast period,  thus owing to the growth in population, rise in the number rate of quick-service restaurants, growth in urban areas along with adopting new global food bleaching agent market trends. India in the Asia Pacific region is expected to cover a large share during the period of 2023.  Rise in per capita disposable income rate along with busy lifestyle and busy schedule and adopting new global methods and techniques.

Competitive Landscape

Globally the bleaching industry is fragmented where the majority of bleaching agent market share is being classified among the various market players. Some of the competitors playing in the market are BASF SE of Germany, Kemira Oyj of Finland, Aditya Birla Chemicals of Grasim, Gujarat Alkalies and Chemicals Ltd of India, Evonik Industries of Germany, Spectrum Laboratory Products Inc. of Germany, Solvay chemicals Inc of the United States, Peroxychem of the United States, Also Novel NV of Netherlands and many more.

Report Outlook

From the report bleaching agents market analysis you can mark the marketing structure, analyzing the various market dynamics so enforced by various other stakeholders. It also encompasses various competitors playing a huge role in the market. It signifies the new bleaching agents market trends projecting in the market scenario. It explains the rise in market size and the submarkets in terms of market value and volume. It provides extensive information about the technical and primary sources so adopted by the industries, organizations, and various companies. The report targets the manufacturers and various suppliers and their prioritizing efforts along with the investment plans. The report gives deep insights about the competitive landscape and also about their agents covering various essential aspects in the market. The report gives essential details of the micro and macro performance of the industry. It gives details about the market dynamics and the new market trends so operating in the market. The report signifies the segmentation of the market into the end,- users, type, and products. From the bleaching agent market analysis, you will mark the regional key markets playing in the market. It highlights the impact of COVID on the whole of the market and also one nation. It in fact signifies the profit margin experienced by various key industrialists. It also explains the key stages of the supply chain which have helped in improving the growth of the industry.

Frequently Asked Questions (FAQ) :

Europe is predicted to dominate the bleaching agents market.

The bakery segment will lead the bleaching agents market.

Demand for food with better texture and growing demand for bread products are the key factors driving the bleaching agents market.

Hydrogen peroxide will have the largest share in the bleaching agents market.

Notable players profiled in the bleaching agents market include Kemira Oyj (Finland), Gujarat Alkalies and Chemicals Ltd. (India), Spectrum Laboratory Products, Inc. (US), Peroxychem (US), Hawkins, Inc. (US), Akzo Nobel N.V. (Netherlands), Solvay Chemicals Inc. (US), Evonik Industries AG (Germany), Aditya Birla Chemicals (Grasim) (India), and BASF SE (Germany).

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Request Free Sample

Why Choose Market Research Future?

  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.
Speak to Analyst
Leading companies partner with us for data-driven Insights.
Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo Client logo

Kindly complete the form below to receive a free sample of this Report

Please fill in Business Email for Quick Response