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B2B Telecommunication Market Share

ID: MRFR//4497-HCR | 100 Pages | Author: Shubham Munde| May 2024

In the fiercely competitive B2B telecommunication market, market share positioning strategies play a crucial role in determining the success and longevity of telecom providers. One prevalent approach is differentiation through service innovation. Telecom companies strive to set themselves apart by introducing cutting-edge technologies and services that meet the specific needs of businesses. Whether it's offering advanced Unified Communications as a Service (UCaaS), leveraging the capabilities of 5G networks, or integrating Artificial Intelligence (AI) for enhanced communication tools, providers seek to create a unique value proposition that attracts businesses looking for state-of-the-art solutions. Another pivotal strategy involves pricing and packaging. Providers strategically design pricing models and service packages to appeal to various segments of the B2B market. This may involve offering tiered plans with different features, scalability options, and pricing structures. Some providers opt for competitive pricing to gain a larger market share quickly, while others position themselves as premium providers, emphasizing the superior quality and advanced features of their services. Strategic partnerships and alliances are increasingly becoming key elements in market share positioning within the B2B telecommunication sector. Telecom providers often collaborate with technology companies, software developers, or other businesses to create integrated solutions. By forming strategic alliances, providers can offer comprehensive and holistic services that address a wide range of B2B communication needs. These partnerships not only enhance service portfolios but also contribute to a broader market presence, as businesses benefit from the convenience of bundled, seamlessly integrated solutions. Acquisitions and mergers are impactful strategies employed by telecommunication companies to consolidate market share. By acquiring or merging with other companies, providers can expand their service offerings, geographic reach, and customer base. This consolidation strategy allows for economies of scale, operational efficiencies, and the ability to serve a more extensive and diverse clientele. Customer-centric approaches are gaining prominence as providers recognize the significance of customer satisfaction and loyalty in retaining and expanding market share. Offering excellent customer support, personalized service solutions, and actively seeking feedback are crucial elements of this strategy. Telecom providers that prioritize building strong relationships with their B2B clients not only retain existing business but also benefit from positive word-of-mouth recommendations, fostering organic growth in market share. Geographic expansion is a fundamental strategy for telecom providers seeking to increase their market share. This involves entering new markets or enhancing coverage in existing ones. By expanding their geographic footprint, providers can tap into untapped business opportunities, serve a broader range of industries, and mitigate risks associated with dependence on specific regions. Adaptation to evolving technologies is a proactive strategy employed by telecom providers to stay ahead in the market. Being early adopters of emerging technologies, such as the Internet of Things (IoT) or edge computing, allows providers to offer innovative solutions that cater to the changing needs of B2B clients. This strategy not only positions them as industry leaders but also establishes a forward-looking image, attracting businesses that prioritize staying at the forefront of technological advancements.

B2B Telecommunication Market Overview

The B2B Telecommunication market size is projected to grow from USD 96.8 billion in 2024 to USD 293.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.9% during the forecast period (2024 - 2032). Additionally, the market size for B2B Telecommunication was valued at USD 84.3 billion in 2023.

Rapid industrialization and urbanisation are creating a strong need for an effective communication solution to keep company processes running on a scale. B2B telecommunications offers optimal communication solutions to a wide range of small to large-scale businesses while ensuring the security and quality of communication between these enterprises. Factors such as increased outsourcing of business processes from developed countries to developing countries due to the availability of cheap labour, recent innovations in communication technology, proliferation of business startups due to the presence of favourable government policies, and high demand for security and quality in business communications are all contributing significantly to the growth of the B2B telecommunications market during the assessment period.

Figure 1: B2b Telecommunication Market Overview 2021 (Usd Billion)

B2B Telecommunication Market Overview1

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Covid-19 Analysis

Post-COVID-19, the B2B Telecommunication market size was valued at USD 61.56 billion in 2021 and is projected to reach USD 223.45 billion by 2030, growing at a CAGR of 14.90 % from 2020 to 2030. ly, the pandemic has caused a recession in the economy, forcing companies to drastically restructure their operations. The COVID-19 epidemic has had a significant influence on the B2B Telecommunication and people's lives all across the world. Many organisations had waged the struggle on both fronts with zeal. With the advent of a worldwide economic downturn in the millions and trillions of dollars, there was widespread expectation that the major recovery period will extend well into the few more year. The slow growth rate and a variety of other reasons are to blame for the epidemic. The pandemic poses various problems to the B2B Telecommunication Market industry; it affects people worldwide. Significant strategic changes are taking place. MNCs are boosting their investments in response to rising consumer demand worldwide.

In 2020 the world was faced with a pandemic like never before and this completely changed the way world functions in the most fundamental ways. The pandemic adversely affected many aspects of life and rendered multiple markets to sustain huge losses in these times. The telecommunication industry has always been linked to economic growth; hence, the COVID-19 problem has had a substantial impact on insurers worldwide. The COVID 19 pandemic has imposed a huge economical threat to most industries. Currently, the industries are focusing on continuing the business activities with several strategies. The industries have reduced their key expenses yet emphasizing restructuring their strategies according to the changing market supplies. Also, they have started to continue the business from remote places, such factors have increased the overall growth of the B2B Telecommunication market during the pandemic.

COVID-19 is still having a huge influence on individuals, society, industry, and the economy. The telecommunication industry was not immune to its effects, although insurers reacted rapidly to the crisis. As the larger economy recovers and responds to the epidemic, B2B business will confront a lot of problems, but they will also see a plethora of new possibilities in the medium to long term. The B2B telecommunication has significantly reduced the necessity of face-to-face physical meetings and the travel expenses incurred. B2B telecommunication market enables the potential clients to connect to them with the help of social media platforms and face-to-face meetings via teleconference. Since the COVID 19 has imposed restrictions on movements, the industries are still able to connect with their potential clients effortlessly.

B2B Telecommunication Market Trends

Growing trend of adoption of the Internet of Things

The growing use of the Internet of Things across industrial sectors, as well as the introduction of wireless technology and machine-to-machine communication with users, have had an impact on the expansion of the B2B Telecommunication Market. The appealing qualities of lower broadband rates, large storage, and network availability even in remote locations have spurred the rise of the B2B telecommunications business.

In recent years, the increasing industrialization and urbanisation in various nations has created demand for the B2B Telecommunications sector. The rise of startups, as well as an increase in the volume of system data and data in other formats such as text, video, and voice, are boosting the B2B Telecommunication industry. As advanced technologies become more widely adopted, various sectors are focusing on integrating advanced technology into their telecommunications services. Advanced technologies have lowered the complexity of business practises as well as the burden on physical systems. More than half of the B2B Telecommunications market revenue is accounted for by cloud-based B2B Telecommunication services. This element explains the B2B Telecommunications opportunity.

Businesses may develop a smarter supply chain by distributing machines, distributing computing, and multi-accessing edge computing with B2B telecommunications. The business can perform differently by providing several connectivity alternatives. This allows for the development of solutions that may be monetized across multiple industrial sectors.

B2B Telecommunication Market Segment Insights

B2B Telecommunication solution Insights

Based on solution, the B2B Telecommunication market is segmented into WAN Solution, Voice over IP (VoIP), M2M Communication, Cloud Services, Unified Communication and collaboration. The cloud services segment captured the biggest market share by solution in 2020 and is likely to maintain its dominance in the future years, owing to the increased adoption of cloud-based communications services across various industries in developing Asia-Pacific and Latin American countries. However, the M2M communication segment is predicted to grow significantly over the forecast period, owing to an increase in the adoption of M2M communication solutions among various SMEs in order to improve the speed of communication across the company. Furthermore, the increased adoption of new connection technologies such as 5G and IoT is expected to drive market growth in the future years.

October 2022: NTT Communications Corporation (NTT Com) was looking to open permanent showroom called the 'Customer Experience Center (CEC)' in Bangkok, Thailand, where customers will be able to test out some of Japan's 5G and IoT technology. CEC presents eight solutions that can be used in Thailand as well. By providing a location where customers can test 5G and IoT solutions, NTT Com assists customers in resolving problems and doubts prior to deployment and contentiously selecting solutions required for DX.

May 2022: NTT Communications Corporation (NTT Com), the NTT group's ICT solutions and international communications business, announced the launch of IoT Connect Mobile® Type A, or ICM(A), a one-stop IoT connectivity service for mobile connectivity via SIM cards that is supported by a management platform and IoT maintenance.

B2B Telecommunication Enterprise Size Insights

Based on Enterprise Size, the B2B Telecommunication market is segmented into Large Enterprise and SMEs. The SMEs segment is expected to exhibit the highest value during the projected period

The growing usage of cloud communication, unified communication and collaboration, and VoIP solutions by large organisations in the media and entertainment sector is likely to fuel revenue growth in the worldwide B2B telecommunications market during the forecast period. Enterprises are incorporating new technologies to better their operations. IT service companies are critical players in this process. An emerging trend has reduced the load of hardware and other difficulties that enterprises encounter. Cloud-based options such as Software-as-a-Service, Platform-as-a-Service, and Infrastructure-as-a-Service are becoming more popular in the APAC and Eastern European markets due to their low cost.

Figure 2: B2b Telecommunication Market Share By Enterprise Size 2021 (Usd Billion)

B2B TELECOMMUNICATION MARKET SHARE BY ENTERPRISE SIZE 2021Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

B2B Telecommunication Industry Vertical Insights

Based on Industry Vertical, the B2B Telecommunication market is segmented into Retail, Media & Entertainment, Energy and Utilities, Healthcare, Transportation and Logistics, Banking, Financial Services and Insurance (BFSI), and Others. The media and entertainment is expected to exhibit the growing CAGR during the projected period.

In terms of value, the BFSI segment is projected to be the most attractive segment in the B2B telecommunication market during the forecast period. However, the media and entertainment segment is anticipated to register high Y-O-Y growth rates throughout the period of forecast.

B2B Telecommunication Regional Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America held the highest share of the B2B Telecommunications market by region in 2021, and it is expected to do so for the rest of the forecast period. This is owing to the presence of big competitors who offer cutting-edge solutions and make considerable investments in technologies, creating profitable opportunities for the market. The market is also expanding as a result of increasing industrialization, the expansion of diverse industry participants, and the increased demand for optimal communication networks to support the region's outsourced operations. The United States has the region's greatest market share due to its highly qualified workforce and emphasis on research and development.

The Asia Pacific (APAC) region's B2B telecommunication market is expected to grow at the fastest rate in the B2B telecommunication market, owing to an increase in process outsourcing from various western countries in India's emerging economy, an increase in the adoption of advanced telecom solutions in the business sectors of developing countries such as China, India, South Korea, and others, and an increase in the number of B2B telecommunication service providers in this region.

Increased need for a robust communication network in the established business sector, as well as the advent of secure telecommunication services in various industrial sectors, are driving significant growth in the B2B telecommunication market in Europe. As a result of urbanisation, increased penetration of technologically advanced solutions in developed areas of the Middle East and Africa region is contributing to the expansion of the B2B telecommunications industry in this region.

Further, the countries considered in the scope of the B2B Telecommunication market are the US, Canada, Mexico, UK, Germany, France, Italy, Spain, Switzerland, Austria, Belgium, Denmark, Finland, Greece, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Sweden, Romania, Ireland, China, Japan, Singapore, Malaysia, Indonesia, Philippines, South Korea, Hong Kong, Macau, Singapore, Brunei, India, Australia & New Zealand, South Africa, Egypt, Nigeria, Saudi Arabia, Qatar, United Arab Emirates, Bahrain, Kuwait, and Oman, Brazil, Argentina, Chile, and others.

B2B Telecommunication Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the B2B Telecommunication market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the B2B Telecommunication industry must offer cost-effective services and solutions to expand and survive in an increasingly competitive and rising market environment.

Various B2B telecommunications market leaders are introducing new technologies for various industries in order to improve security and eliminate communication gaps between employees and businesses. Signzy, for example, introduced its video conferencing (VC) application for secure, private one-to-one communication between banks, other financial institutions, and their consumers in April 2020. As a result, a number of such advancements around the world promote market expansion. Furthermore, numerous IT and telecom firms are implementing virtual meeting software to improve business continuity among enterprises and raise their market value, which accelerates the B2B telecommunications industry's growth.

Key Companies in the B2B Telecommunication market include

  • Telstra Corporation Limited

  • Verizon Communications, Inc.

  • Telefonica, S.A.

  • Deutsche Telekom AG

  • Sprint Corporation (SoftBank Group Corporation)

  • AT&T Inc.

  • Vodafone Group PLC

  • NTT Communications Corporation

  • Orange S.A.

  • Amdocs Ltd, among others

B2B Telecommunication Industry Developments

In November 2023, Bharti Airtel's B2B arm, Airtel Business, launches 'Airtel Advantage,' a unified platform for global interconnect solutions in the Communications Platform-as-a-Service (CPaaS) space. The platform offers voice, SMS, DID, ITFS, real-time analytics, and a pay-as-you-go model, enhancing global carrier partnerships with transparency and agility.

In June 2023, Nokia and Red Hat have agreed to tightly integrate Nokia's core network applications with Red Hat OpenStack Platform and OpenShift. The collaboration aims to support Nokia's Container Services and CloudBand Infrastructure Software customers, providing a migration path to Red Hat's platforms. Nokia will adopt Red Hat as its primary cloud infrastructure platform, leveraging Red Hat's open-source ecosystem for core network applications, enabling a transition to cloud-native and 5G-ready infrastructure. The partnership focuses on flexibility for service providers deploying applications across various infrastructures, emphasizing integration, and interoperability.

In March 2022, O2 Telefónica in Germany utilizes MATRIXX Software on Google Cloud Confidential Computing for its B2B services, offering secure 5G monetization. O2 is the first to run MATRIXX’s Converged Charging System on Google Cloud’s Confidential Computing, enhancing scalability, privacy, and configurability for digital solutions and future telecom offerings.

B2B Telecommunication Market Segmentation

B2B Telecommunication Solution Outlook

  • WAN Solution

  • Voice over IP (VoIP)

  • M2M Communication

  • Cloud Services

  • Unified Communication and Collaboration

B2B Telecommunication Enterprise Size Outlook

  • Large Enterprise

  • Small and Medium Enterprises (SME’s)

B2B Telecommunication Industry Vertical Outlook

  • Retail

  • Media & Entertainment

  • Energy and Utilities

  • Healthcare

  • Transportation and Logistics

  • Banking, Financial Services and Insurance (BFSI)

  • Others

B2B Telecommunication Regional Outlook

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Rest of Asia-Pacific

  • Middle East & Africa

  • South America

Intended Audience

  • Telecommunication Industry

  • IoT Industry

  • Software Industry

  • Technology Investors

  • Regulatory Industries

  • Government Bodies

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