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Automotive Electric Power Steering Market Analysis

ID: MRFR//4288-HCR | 100 Pages | Author: Sejal Akre| December 2024

The column assist form of electric power steering is the most popular since it merges system electronics and aiding mechanism with the steering column, saving space in tiny automobiles. One component that affects steering wheel assembly performance is the electric motor. Better motor efficiency converts steering revolution into wheel movement with less effort. The collapsible kind is chosen because it reduces passenger injury risk.

Electric power steering is widely utilized in petrol and diesel autos. However, electric and hybrid cars adapt better to electric power steering technology due to its stronger integration with automobile functioning.Several market aspects shape the Automotive Electric Power Steering (EPS) industry. Increasing demand for fuel-efficient automobiles drives this industry. Due to their fuel economy effectiveness, electronic power steering systems have grown in popularity as the car industry becomes more environmentally friendly. Traditional hydraulic systems are replaced with EPS technology, decreasing vehicle weight and improving fuel efficiency.


As vehicles electrify, the Automotive EPS market is also affected. The growth of electric cars and hybrid electric vehicles has increased demand for improved power steering systems that meet electric drivetrain needs. Electric power steering, which is more compatible with electric vehicles, is increasingly essential to the development of eco-friendly cars.

Another market aspect is car safety features becoming more important. Automotive EPS systems improve safety by improving control and reactivity. These systems can combine with ADAS to provide lane-keeping assistance and automatic parking. The automobile industry will certainly embrace EPS technology as safety becomes more important.

Additionally, the worldwide movement toward autonomous cars affects Automotive EPS. Advanced steering systems that interface with vehicle control systems are crucial for autonomous driving. Electronic power steering systems are ideal for autonomous driving due to their control and adjustability. Automotive and technology businesses are developing and testing autonomous vehicles, creating demand for advanced EPS solutions.
Finally, the Automotive Electric Power Steering market is affected by global sustainability and electrification, safety concerns, and economic conditions. A dynamic and sensitive sector within the automotive environment, the EPS market will continue to evolve alongside the automobile industry and technology."

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Type, Component, Mechanism, Fuel, Vehicle and RegionGeographies CoveredNorth America, Europe, Asia Pacific, and the Rest of the WorldCountries CoveredThe US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and BrazilKey Companies ProfiledDelphi Automotive (U.K), Mando Corporation (South Korea), Robert Bosch GmbH (Germany), KSR International Company (Canada), Mitsubishi Electric Corporation (Japan), Showa Corporation (Japan), JTEKT Corporation (Japan), Hitachi Automotive Systems Ltd. (U.S.), Sona Koyo Steering Systems Ltd. (India), Nexteer Automotive (U.S.), Federal-Mogul (U.S.), Hyundai Mobis (South Korea), NSK Ltd. (Japan), TRW Automotive (U.S.), and Thyssenkrupp AG (Germany)Key Market OpportunitiesCustomers over the world seek technically superior automobiles with high-end features, economical cost, and better safety optionsKey Market DynamicsAutomobile makers always try to manufacture cleaner, greener cars with a lesser carbon footprint, which can be achieved by incorporating this system Consumers desire more peaceful and comfortable driving experience, with a lesser driving effort Electric power steering mechanism aids the smooth movement of these self-driving automobiles

Automotive Electric Power Steering Market Overview


The Automotive Electric Power Steering Market industry is projected to grow from USD 28754.1 Million in 2021 to USD 42674.41 Million by 2032, exhibiting a compound annual growth rate (CAGR) 5.3% during the forecast period (2023 - 2032). Automotive Electric Power Steering market is a new technology that supports driving without the need for human intervention. In recent times, the market has been performing extremely well owing to the rising demand for technically efficient and superior automobiles and the high popularity of sustainable and environmentally friendly automobiles. According to the Edison Electric Institute Association, as of March 31, 2019, over 1.18 million electric vehicles (EVs) are on the roads in the United States of America. The high demand for automated and electric vehicles has influenced the global market size of automotive electric power steering.


The introduction of stringent environmental regulations across different nations could push manufacturers to integrated new and improved automotive electric power steering technologies in their vehicles. 


A detailed analysis of the Automotive Electric Power Steering market has been performed to ascertain its growth potential in the future. Various factors in the market, such as drivers, opportunities, restraints, and challenges, have been identified and critically analyzed. A thorough competitive analysis has been carried out as it could impact the share of automotive electric power steering each player and influence the overall market performance. 


Automotive Electric Power Steering Market Covid 19 analysis


The Covid 19 pandemic has adversely affected the global market of automotive electric power steering by diminishing the demand. Due to strict lockdown regulations, the mobility of people got seriously hampered the market growth. The social distancing norms also affected the manufacturing processes. However, during the forecasted period, the market is expected to recover owing to eased restrictions.


Competitive intensity in the industry


The level of competition in the global automotive electric power steering market is very high. Due to the rising demand for sustainable automobiles, many players have entered the business landscape and have expanded the global Automotive Electric Power Steering market size. Some of the key business entities that have been dominating the market at present have been listed below:



  • Delphi Automobile

  • Mitsubishi Electric Corporation

  • Hitachi Automotive Systems Ltd.

  • Tesla

  • Showa Corporation

  • JTEKT Corporation

  • Nexteer Automotive

  • Mando Corporation

  • Robert Bosch GmbH

  • KSR International Company

  • Sona Koya Steering Systems Ltd. 


Chief variables existing in the Automotive Electric Power Steering market




  • Key market drivers




A diverse range of drivers exists in the global market, such as the rising demand for greener and sustainable vehicles, the introduction of strict environmental legislation, and the high consciousness of customers regarding climatic change. These factors could act as main market drivers during the forecasted period and influence the global market.




  • Automotive Electric Power Steering Market Market challenges




Several challenges exist in the global market of automotive electric power steerings, such as intense competition and rapid technological change. These elements increase uncertainty in the business landscape and make it difficult for business players to capture the market share of automotive electric power steering. In recent times, the Covid 19 pandemic has also acted as a major challenge for businesses that operate in the market. 




  • Opportunities in the global Automotive Electric Power Steering Market




Several opportunities exist in the global market of automotive electric power steering, such as the inclination of customers towards technically superior vehicles. Additionally, there is also an opportunity for businesses to integrate new technologies to boost the efficiency and sustainability of the existing electric power steering solutions.




  • Restraints




The chief restraints that exist for the market players are the high cost of electric power steering technology compared to the traditional solutions. The unavailability of necessary finance also acts as a major hurdle that limits the potential of businesses to exploit attractive market opportunities. 


Cumulative evaluation of the market


The global automotive electric power steering market is extremely attractive. Various elements increase the attractiveness, such as the demand for sustainable cars and high emphasis on the environmental footprint of automobiles. Several market trends have been identified that could influence the market's growth during the forecasted period. 


Overview of the main Automotive Electric Power Steering market segments




  • Automotive Electric Power Steering Market By Type




The global Automotive Electric Power Steering market can be segmented into pinion assist, rack assist, and column assist types. Currently, the column assist type captures the major portion of the global market shares; it combines assisting mechanism and system electronics along with the steering column. It is expected to dominate the market in the future as well. 




  • Market By Component




Based on components, the global automotive electric power steering industry can be divided into bearing, mechanical rack and pinion, steering wheel, steering gear, steering column, and electric motor. The electric motor segment has been dominating the market. Some of the distinctive features that could accelerate the demand for electric motors during the forecasted period include high efficiency and the robust conversion of the steering rotation process into wheel movement activity.




  • Market By Mechanism




The global market can be segmented into collapsible and rigid mechanisms. The demand for a collapsible mechanism is high as it minimizes the chances of severe injuries to passengers. The segment is expected to demonstrate exemplary performance during the forecasted period and contribute to the global market growth of automotive electric power steering.




  • Market By Type Of Fuel Used




Based on the 'Type of Fuel Used,' the market can be categorized into petrol, diesel, battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and hybrid electric vehicles (HEV). Each of these sub-segments has distinctive attributes that work in their favor and influence their demand. For instance, diesel and petrol-fueled vehicles utilize the technology of electric power steering to perform efficiently. The electric-powered vehicles and the hybrid models are designed to adapt better to the new and improved electric power steering technology. 




  •  Market By Vehicle Type 




Based on the vehicle type, the global market can be classified into passenger vehicles, light commercial vehicles (LCV), and heavy commercial vehicles (HCV). The passenger vehicle segment is expected to dominate the market during the forecasted period and contribute to the global market growth of automotive electric power steering. The high demand for sustainable automobiles would serve as a catalyst and influence the performance of the market segment. 


Automotive Electric Power Steering Market Regional analysis


The global automotive electric power steering market can be segmented into diverse geographical regions, including North America, Europe, the Asia Pacific, and the rest of the world. One of the top market trends that have been identified in these regions is the high demand for sustainable and green vehicles. The Asia Pacific market contributes significantly to the market size at the global level. It is expected to register the highest growth during the forecasted period as well. Some of the factors that are likely to influence its performance are rising income and purchasing power. The European market is also expected to showcase commendable performance in the future owing to the introduction of a wide variety of technologically superior and efficient vehicles. 


Recent market developments



  • Tesla, a key player in the global automotive electric power steering Industry setting, is spending on research and development activities to integrated new technologies into its vehicles and upgrade their efficiency. 

  • Mitsubishi Electric Corporation has been strengthening its digital solution collaboration with its long-term e-Factory solution partner 'Eplan' to facilitate the structured implementation of the digital manufacturing process.  


Report Overview


The exhaustive analysis of the global market of automotive electric power steering has helped to capture its growth potential during the forecasted period. Several strategic models have investigated the major market trends that impact its growth and performance. The analysis has been carried out both at the micro and the macro level. The micro-level analysis has helped identify and evaluate the strategies adopted by the key market players. The macro analysis of the automotive electric power steering industry has helped to identify the major market opportunities and challenges. The competitive landscape has been explored in detail as it could influence market performance in the future. 


Automotive Electric Power Steering Market Key Industrial segments


Automotive Electric Power Steering Market By Type



  • Pinion Assist Type

  • Rack Assist Type

  • Column Assist Type


Automotive Electric Power Steering Market By Component



  • Bearing

  • Mechanical Rack and Pinion

  • Steering Wheel

  • Steering Gear 

  • Steering Column

  • Electric Motor


Automotive Electric Power Steering Market By Mechanism



  • Collapsible

  • Rigid


Automotive Electric Power Steering Market By Type Of Fuel Used



  • Petrol

  • Diesel

  • Battery Electric Vehicles (BEV)

  • Plug-in Hybrid Electric Vehicles (PHEV)

  • Hybrid Electric Vehicles (HEV)


Automotive Electric Power Steering Market By Vehicle Type 



  • Passenger Vehicles

  • Light Commercial Vehicles (LCV)

  • Heavy Commercial Vehicles (HCV)

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