# Automotive Power Steering Motor Market

> Automotive Power Steering Motor Market Research Report By Vehicle Type (Passenger Cars, Light Commercial Vehicles (LCV), Medium and Heavy Commercial Vehicles (MHCV)), By Power-Steering Type (Hydraulic Power Steering (HPS), Electro-Hydraulic Power Steering (EHPS), Electric Power Steering (EPS)), By Product Type (Rack-Assist EPS (REPS), Column-Assist EPS (CEPS), Pinion-Assist EPS (PEPS), Dual-Pinion EPS (DPEPS)), By Motor Technology (Brushless DC Motor, Brushed DC Motor), By Propulsion Type (Internal-Combustion Engine (ICE), Battery Electric Vehicle (BEV), Hybrid Electric Vehicle (HEV), Plug-in Hybrid Electric Vehicle (PHEV)), By Sales Channel (OEM, Aftermarket) - Forecast to 2035

- **Forecast Period:** 2026-2035
- **CAGR:** 5.43%
- **2025:** USD 10.21 Billion
- **2035:** USD 17.27 Billion
- **Key Players:** JTEKT Corporation, Robert Bosch GmbH, Nexteer Automotive, ZF Friedrichshafen AG, NSK Ltd., Nidec Corporation, HL Mando Corporation, Hitachi Astemo

**Report ID:** MRFR/AT/32767-HCR · **Pages:** 128 · **Author:** Abbas Raut & Sejal Akre · **Last Updated:** September 24, 2026

**URL:** https://www.marketresearchfuture.com/reports/automotive-power-steering-motor-market-34625

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## Market Summary

## Automotive Power Steering Motor Market Summary

The Automotive Power Steering Motor Market was valued at USD 10.21 billion in 2025 and is projected to reach USD 10.73 billion in 2026, advancing to USD 17.27 billion by 2035 at a CAGR of 5.43% over 2026–2035. Two policy catalysts anchor this trajectory. The European Union's fleet-wide CO₂ target of 93.6 g/km, a 15% cut from the 2021 baseline, rewards every gram removed from the powertrain [2]. The EU General Safety Regulation made emergency lane keeping mandatory on all new cars from July 2024, a function that depends on electronically controlled steering [4].

Hydraulic pumps driven continuously by the engine belt are giving way to on-demand electric motors that draw power only when the driver or an ADAS function requests torque. This steering system electrification is accelerating with battery-electric output: global electric car sales exceeded 17 million units in 2024, more than one in five new cars sold [1]. Each of those vehicles requires a fully [electric steering](https://www.marketresearchfuture.com/reports/electric-steering-market-1859) motor, because there is no engine-driven pump to fall back on.

Asia-Pacific holds 52.4% of global revenue, supported by China's dense motor, magnet, and semiconductor supply base. Middle East & Africa is the fastest-growing region at a 7.4% CAGR as new assembly capacity comes online in Saudi Arabia. Europe ranks second at 21.8%, driven by premium rack-assist adoption and strict safety rules. Over the next decade, redundant motor designs for steer-by-wire will reshape how the Automotive Power Steering Motor Market allocates value between hardware and software.

## Key Report Takeaways

### • By Vehicle Type

- Passenger Cars held 86.0% of the Automotive Power Steering Motor Market in 2025, reflecting near-universal electric assist in new compact and mid-size models.
- Light [Commercial Vehicles](https://www.marketresearchfuture.com/reports/commercial-vehicle-market-34525) (LCV) are forecast to expand at a 7.5% CAGR as fleet operators electrify last-mile vans.

### • By Power-Steering Type

- Electric Power Steering (EPS) accounted for a 66.1% share in 2025 and is also the fastest-growing steering type.
- Hydraulic Power Steering (HPS) generated USD 2.18 billion, concentrated in heavy-duty platforms.

### • By Product Type

- Column-Assist EPS (CEPS) led with a 38.8% share on cost and packaging advantages.
- Rack-Assist EPS (REPS) is projected to grow at a 10.5% CAGR, the highest among product types.

### • By Motor Technology

- Brushed DC Motor designs retained a 54.0% share in 2025 on established supply chains.
- Brushless DC Motor designs are forecast to grow at an 8.2% CAGR as silicon-carbide inverters cut system cost.

### • By Propulsion Type

- Internal-Combustion Engine (ICE) vehicles held a 66.9% share in 2025.
- Battery Electric Vehicle (BEV) platforms are set to grow at an 11.5% CAGR through 2035.

### • By Sales Channel

- OEM channels captured 88.7% of revenue, reflecting long-term platform supply contracts.
- Aftermarket sales are projected to grow at a 6.2% CAGR as the EPS-equipped fleet ages.

### • By Region

- Asia-Pacific accounted for 52.4% of Automotive Power Steering Motor Market revenue in 2025.
- Middle East & Africa is the fastest-growing region at a 7.4% CAGR.
- Europe held a 21.8% share, anchored by premium rack-assist demand.

## Market Size and Forecast (2021–2035)

Estimates for the Automotive Power Steering Motor Market combine bottom-up modelling of light-vehicle production by steering type with top-down validation against supplier revenue disclosures, national production statistics, and trade data [7][17][18]. Historical values reflect the 2021–2022 semiconductor shortage and the subsequent production rebound. Forecast values apply a steady compound growth path, adjusted for EV penetration and rack-assist mix shift.

## Market Drivers

## Driver Impact Analysis

| Driver | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Fuel-economy and CO₂ regulations | +1.2% | Europe, North America, China | Medium-term (2–4 yr) | [2][3] |
| ADAS and lane-keeping mandates | +0.9% | Europe, Global | Short-term (≤2 yr) | [4] |
| Battery-electric vehicle production growth | +1.0% | Global, led by China | Long-term (≥4 yr) | [1][7] |
| Steer-by-wire and software-defined platforms | +0.6% | China, Europe, North America | Long-term (≥4 yr) | [5][15][16] |
| Silicon-carbide inverter cost decline | +0.4% | Global | Medium-term (2–4 yr) | [24] |
| Asia-Pacific localization incentives | +0.7% | India, China, South Korea | Medium-term (2–4 yr) | [10] |

### Fuel-Economy and CO₂ Regulations

Regulation (EU) 2019/631 sets a 93.6 g/km fleet target for 2025, now averaged over 2025–2027 after a 2025 amendment [2]. Removing a belt-driven hydraulic pump typically saves 3–5% of fuel, making electric assist one of the cheapest compliance levers available. In the United States, EPA's multi-pollutant standards finalized in March 2024 for model years 2027–2032 add pressure on light-truck platforms, where rack-assist motors replace hydraulic units [3].

### ADAS and Lane-Keeping Mandates

Regulation (EU) 2019/2144 made emergency lane keeping, intelligent speed assistance, and other safety systems mandatory for all newly registered cars from July 2024 [4]. Lane-keeping interventions require a motor that can apply torque without driver input, which hydraulic systems cannot deliver. Suppliers report that ADAS-ready steering units carry higher-rated motors and sensors, raising content per vehicle even in entry-level trims.

### Battery-Electric Vehicle Production Growth

Electric car sales passed 17 million units in 2024, above 20% of global sales [1]. China alone sold roughly 12.9 million new energy vehicles that year [7]. Every battery-electric vehicle uses fully electric steering, and heavier battery packs raise rack loads, favouring higher-output motors. This shifts demand toward premium motor designs faster than overall vehicle volume growth would suggest.

### Steer-by-Wire and Software-Defined Platforms

Amendments to UN Regulation No. 79 have opened a path for steering systems without a continuous mechanical link [5]. Tesla began Cybertruck deliveries with steer-by-wire in November 2023, and NIO followed with the ET9 in March 2025 [15][16]. Steer-by-wire uses redundant motors at both the road wheel and the steering column, roughly doubling motor count per vehicle on equipped models.

### Silicon-Carbide Inverter Cost Decline

Revenue from power SiC devices is expected to surpass USD 10 billion by 2029, with automotive applications having the largest share [24]. The sheer number of devices in traction inverters is driving down the price of SiC, and steering providers are borrowing those devices to reduce switching losses and cooling hardware. The reduced cost of the inverter narrows the price gap between brushed and brushless motors, speeding the technology change in mid-range vehicles.

### Asia-Pacific Localization Incentives

India's Production Linked Incentive scheme for automobiles and auto components carries an outlay of ₹25,938 crore, about USD 3.1 billion, and includes advanced electronic components [10]. Similar programs in China and South Korea reward local motor and controller production. Localization reduces logistics costs and currency exposure for OEMs, and it expands the supplier base able to bid on electric steering programs in fast-growing markets.

## Restraints

## Restraints Impact Analysis

| Restraint | ~% Impact on CAGR | Geographic Relevance | Impact Timeline | Ref |
| --- | --- | --- | --- | --- |
| Rare-earth magnet supply concentration | −0.8% | Global | Short-term (≤2 yr) | [8][9] |
| Semiconductor supply volatility | −0.6% | Europe, North America, Japan | Short-term (≤2 yr) | [21] |
| Cost premium of brushless and rack-assist designs | −0.4% | Emerging markets | Medium-term (2–4 yr) | [18] |
| Functional safety and cybersecurity compliance costs | −0.3% | Europe, Global | Medium-term (2–4 yr) | [6][13] |
| EV policy reversals and trade tariffs | −0.5% | North America | Short-term (≤2 yr) | [11][12] |

### Rare-Earth Magnet Supply Concentration

China's Ministry of Commerce announced the licensing of seven medium and heavy rare earths, including dysprosium and terbium, in April 2025 [8]. These elements stabilize neodymium magnets at elevated temperatures. China has about 90% of the magnet refining capacity, and delays in licencing in 2025 slowed output at numerous motor plants [9].

### Semiconductor Supply Volatility

The Dutch government’s intervention in Nexperia in October 2025 and China’s subsequent export restrictions interrupted the supply of discrete chips used in steering controllers [21]. ECU steering is done with automotive-grade MOSFETs and microcontrollers with extended certification cycles, so substitution can take months. The occurrence was reminiscent of the 2021 shortage that cut global vehicle production by millions of units.

### Cost Premium of Brushless and Rack-Assist Designs

The cost of a brushless motor and its dedicated inverter is considerably higher than its brushed counterpart. Rack-assist housings further contribute to the cost due to machining and gearing [18]. OEMs continue to specify column-assist devices with brushed motors in price-sensitive markets in India, Southeast Asia, and South America. This stops the average selling price growth from being as high as technology trends would suggest on their own.

### Functional Safety and Cybersecurity Compliance Costs

Steering ECUs are now part of audited cybersecurity management systems under UN Regulation No. 155, which came into force for all new vehicles registered in the EU from July 2024 [6]. Steering is also generally considered ASIL D according to ISO 26262 [13]. Rising expenses of validation and paperwork favor amalgamation of smaller motor suppliers.

### EV Policy Reversals and Trade Tariffs

The US federal clean vehicle credit of up to USD 7,500 ended after September 30, 2025 [11]. Section 232 tariffs of 25% on many imported auto parts took effect in May 2025 [12]. Together, these measures slow US battery-electric adoption and raise landed costs for imported motors and controllers.

## Opportunities

## Automotive Power Steering Motor Market Opportunities

### Redundant Motors for Steer-by-Wire

Fail-operational steering needs dual-winding motors with independent inverters so that one circuit keeps working if the other fails. Content value per vehicle rises sharply, and early production programs in China and Europe signal a scale-up after 2028. Suppliers that pair motor redundancy with validated software gain long-term platform awards.

### Emerging-Market EPS Penetration

India, Brazil, and Saudi Arabia still have meaningful shares of hydraulic or manual steering in entry vehicles. India's component incentives and Brazil's Mover program, which offers R$19.3 billion in tax credits over five years, support local EPS assembly [10][22]. Low-cost column-assist units offer the fastest entry point.

### Electrification of Light Commercial Fleets

Electric vans need higher-torque motors because of heavy battery packs and payloads. Fleet buyers also value remote diagnostics and long service intervals, which open a premium niche for ruggedized rack-assist designs.

### Software, Data, and Feature-on-Demand Models

Over-the-air updates allow OEMs to sell selectable steering feel, variable ratio, or enhanced lane-centering as paid features. Motor current and torque data also support predictive maintenance services for fleets, creating recurring revenue shared between OEMs and suppliers.

### Remanufactured Aftermarket Units

Early EPS-equipped vehicles from the 2010s are now entering the independent repair channel. Remanufactured motors and controllers offer workshops a cheaper alternative to full rack replacement, supporting aftermarket growth.

## Future Outlook

## Automotive Power Steering Motor Market Future Outlook

### Automation and Fail-Operational Steering

Mercedes-Benz's DRIVE PILOT received Level 3 approval in Nevada in 2023, and SAE Level 3 systems require steering that keeps working after a single fault [14][23]. Expect dual-winding motors and redundant controllers to move from flagship models into mid-range platforms by the early 2030s.

### Electrification Supercycle

IEA projections indicate electric cars could exceed 40% of global sales by 2030 under current policies [1]. As battery-electric platforms scale, fully electric steering becomes universal, and heavier vehicles lift demand for higher-torque rack-assist motors.

### Magnet Strategy and Material Risk

Rare-earth controls are pushing suppliers toward reduced-dysprosium magnets, grain-boundary diffusion, and ferrite alternatives for low-load applications [8][9]. Advances in motor control electronics help compensate for weaker magnets by improving torque accuracy and efficiency.

### Regional Localization and Software Value

Tariffs and incentive programs are fragmenting supply chains into regional clusters in North America, Europe, India, and China [10][12]. At the same time, a growing share of steering value will sit in software, calibration, and cybersecurity services rather than in motor hardware alone.

## Segment Insights

## Automotive Power Steering Motor Market Segmentation

### By Vehicle Type

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Passenger Cars | 86.0% share | Near-universal EPS in new models |
| Light Commercial Vehicles (LCV) | 7.5% CAGR | Electric van fleets |
| Medium and Heavy Commercial Vehicles (MHCV) | USD 0.40 Billion | Driver fatigue reduction, ADAS |

Within the Automotive Power Steering Motor Market, Passenger Cars dominate because regulators and consumers now expect electric assist and lane-keeping on every new model. Light Commercial Vehicles (LCV) grow fastest as fleet operators electrify delivery vans and seek lower maintenance than hydraulic systems. Medium and Heavy Commercial Vehicles (MHCV) adopt electric assist more slowly because of higher torque needs, though electro-hydraulic and high-output motor designs are closing that gap for electric trucks and buses.

### By Power-Steering Type

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Hydraulic Power Steering (HPS) | USD 2.18 Billion | Heavy-duty steering force |
| Electro-Hydraulic Power Steering (EHPS) | 12.5% share | Transitional upgrade for existing platforms |
| Electric Power Steering (EPS) | 66.1% share | Efficiency, ADAS integration, EV compatibility |

The Automotive Power Steering Motor Market is led by Electric Power Steering (EPS), which is also the fastest-growing steering type because it enables lane keeping, parking assist, and over-the-air calibration. Hydraulic Power Steering (HPS) persists in heavy trucks and some body-on-frame vehicles that need maximum steering force. Electro-Hydraulic Power Steering (EHPS) serves as a bridge, adding an electric pump motor to hydraulic hardware for platforms not yet redesigned for full electric assist.

### By Product Type

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Rack-Assist EPS (REPS) | 10.5% CAGR | SUVs, EVs, high-load front axles |
| Column-Assist EPS (CEPS) | 38.8% share | Low cost, compact car packaging |
| Pinion-Assist EPS (PEPS) | 17.6% share | Mid-size vehicles, moderate loads |
| Dual-Pinion EPS (DPEPS) | USD 1.24 Billion | Performance vehicles, steering precision |

Across the Automotive Power Steering Motor Market, Column-Assist EPS (CEPS) leads because its column-mounted motor suits compact cars and keeps cost low. Rack-Assist EPS (REPS) grows fastest as heavier SUVs and battery-electric vehicles demand higher assist force and better road feel. Pinion-Assist EPS (PEPS) fills the mid-size segment, while Dual-Pinion EPS (DPEPS) targets performance models that need precise response and separation of steering input from assist.

### By Motor Technology

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Brushless DC Motor | 8.2% CAGR | Efficiency, durability, precise control |
| Brushed DC Motor | 54.0% share | Low cost, mature supply chains |

Brushed DC Motor designs still lead the Automotive Power Steering Motor Market thanks to low cost and long production histories in column-assist units. Brushless DC Motor designs grow faster because they remove wearing brushes, run quieter, and deliver the fine torque control needed for ADAS and steer-by-wire. Falling silicon-carbide inverter costs and tighter efficiency targets in battery-electric vehicles are steadily shifting new platform awards toward brushless designs.

### By Propulsion Type

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| Internal-Combustion Engine (ICE) | 66.9% share | Large installed production base |
| Battery Electric Vehicle (BEV) | 11.5% CAGR | No engine-driven pump, high rack loads |
| Hybrid Electric Vehicle (HEV) | 10.2% share | Engine-off driving requires electric assist |
| Plug-in Hybrid Electric Vehicle (PHEV) | USD 0.56 Billion | Extended electric range operation |

Internal-Combustion Engine (ICE) vehicles remain the largest base in the Automotive Power Steering Motor Market because they still make up most global production. Battery Electric Vehicle (BEV) platforms grow fastest since they have no engine-driven pump and their heavy battery packs require stronger motors. Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV) models also need electric assist during engine-off operation, supporting steady demand in Japan, Europe, and China.

### By Sales Channel

| Segment | Key Metric | Primary Demand Driver |
| --- | --- | --- |
| OEM | 88.7% share | Multi-year platform supply contracts |
| Aftermarket | 6.2% CAGR | Ageing EPS-equipped vehicle fleet |

OEM supply dominates the Automotive Power Steering Motor Market because steering motors are integrated, calibrated, and validated as part of vehicle platforms years before launch. The Aftermarket grows faster from a small base as EPS-equipped vehicles built in the 2010s reach ages when motors and controllers fail. Remanufactured units and independent repair networks are widening access, though software calibration requirements still limit some replacement work to authorized workshops.

## Regional Market Share Analysis

## Regional Market Share Analysis

| Region | Key Metric (2025) | Primary Investment Themes |
| --- | --- | --- |
| North America | USD 1.80 Billion | Light-truck rack-assist, tariff-driven localization |
| Europe | 21.8% share | Premium REPS, GSR2 compliance, steer-by-wire pilots |
| Asia-Pacific | 52.4% share | NEV volume, magnet and motor supply chains |
| South America | 5.9% CAGR | Mover program, EPS in entry vehicles |
| Middle East & Africa | 7.4% CAGR | New EV assembly, Vision 2030 industrialization |
| Total | USD 10.21 Billion | — |

Regional demand in the Automotive Power Steering Motor Market follows vehicle production footprints, EV penetration, and the pace of safety regulation.

### North America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| United States | 84.6% of the region | Pickup and SUV rack-assist demand |
| Canada | 5.6% CAGR | Ontario EV and battery investments |

North American demand is anchored by full-size pickups and SUVs, which require high-output rack-assist motors to handle heavier front axles. EPA's 2024 standards for model years 2027–2032 keep efficiency pressure on these platforms even as federal EV incentives ended in 2025 [3][11]. Section 232 tariffs are pushing suppliers to expand local motor winding and controller assembly [12].

### Europe

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Germany | USD 0.62 Billion | Premium OEM rack-assist programs |
| France | 14.2% of region | Compact EV platforms |
| United Kingdom | 4.9% CAGR | ZEV mandate compliance |
| Italy | 11.5% of the region | Light commercial vehicle output |
| Spain | 5.2% CAGR | EV assembly investment |

Europe combines the strictest CO₂ framework with the broadest ADAS mandate, keeping electric assist content high across all segments [2][4]. German premium brands drive rack-assist and brushless adoption, while UN R155 compliance favours established suppliers with certified cybersecurity processes [6]. Steer-by-wire pilots are also most advanced here.

### Asia-Pacific

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| China | 48.7% of region | NEV production scale |
| Japan | USD 1.06 Billion | Tier-1 motor technology leadership |
| India | 8.1% CAGR | PLI incentives, EPS in entry cars |
| South Korea | 9.6% of the region | EV exports and domestic suppliers |

China's roughly 12.9 million NEV sales in 2024 make it the largest single source of demand for fully electric steering [7]. Japan hosts leading steering and motor suppliers, and India is moving entry vehicles from manual to electric assist with support from its ₹25,938 crore incentive scheme [10]. The region also controls most magnet processing, which shapes global cost [9].

### South America

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Brazil | 61.5% of region | Mover program tax credits |
| Argentina | 5.4% CAGR | Pickup production recovery |

Brazil dominates regional demand, and its Mover program links tax credits to efficiency and safety upgrades, encouraging EPS in locally built compact cars [22]. Argentina's pickup plants add rack-assist demand as output recovers. Currency volatility remains the main barrier to faster premium adoption.

### Middle East & Africa

| Country | Key Metric | Key Driver |
| --- | --- | --- |
| Saudi Arabia | 8.3% CAGR | Local EV assembly under Vision 2030 |
| United Arab Emirates | 18.4% of the region | Premium imports and fleet electrification |
| South Africa | USD 0.10 Billion | Export-oriented vehicle assembly |

Saudi Arabia leads regional growth after Lucid opened its AMP-2 plant at King Abdullah Economic City in 2023, with further local EV projects planned [25]. South Africa's export-focused assembly plants follow European steering specifications. The small base means new plants shift regional growth rates quickly.

## Competitive Benchmarking

## Competitive Benchmarking

The Automotive Power Steering Motor Market is moderately concentrated, with an estimated HHI of roughly 900–1,100. The top five suppliers hold an estimated 50–58% of revenue, led by steering-system integrators that either build motors in-house or source them from specialist motor makers. Long OEM qualification cycles, functional safety requirements, and cybersecurity audits create high entry barriers, while Chinese suppliers are gaining share in domestic NEV programs.

| Company | Est. Revenue Share Range | Key Offerings | Strategic Positioning |
| --- | --- | --- | --- |
| JTEKT Corporation | ~12–15% | Column and rack EPS, brushless motors | Global scale, strong Japanese and Chinese OEM ties |
| Robert Bosch GmbH | ~11–14% | Rack EPS, steer-by-wire, controllers | Software and redundancy leadership |
| Nexteer Automotive | ~9–12% | Column, pinion and rack EPS, steer-by-wire | Strong North American and Chinese presence |
| ZF Friedrichshafen AG | ~8–11% | Rack EPS, steer-by-wire, rear-wheel steering | Integrated chassis systems |
| NSK Ltd. | ~6–8% | Column EPS, motors, sensors | Compact car specialization |
| Nidec Corporation | ~5–8% | Brushless EPS motors | Merchant motor supplier at scale |
| HL Mando Corporation | ~4–6% | Column and rack EPS | Korean OEM base, expanding in India |
| Hitachi Astemo | ~4–6% | EPS systems and motors | Japanese OEM integration |
| Mitsuba Corporation | ~3–5% | EPS motors | Cost-competitive motor supplier |
| Denso Corporation | ~3–5% | EPS motors and ECUs | Electronics and control expertise |
| Mitsubishi Electric Corporation | ~2–4% | EPS motors and controllers | Integrated motor-controller units |
| thyssenkrupp AG | ~2–4% | Steering columns, EPS systems | European premium supply |

## Recent News & Developments

## Recent News & Developments

- Tesla (November 2023): Began Cybertruck deliveries with a production steer-by-wire system, the first high-volume North American application of redundant steering motors without a mechanical link. [15]
- European Union (July 2024): General Safety Regulation requirements, including emergency lane keeping, applied to all newly registered cars, locking in electric steering content. [4]
- UNECE / European Union (July 2024): UN R155 cybersecurity requirements became mandatory for all new vehicles in the EU, extending audits to steering ECUs. [6]
- NIO (March 2025): Started ET9 deliveries featuring steer-by-wire, signalling Chinese OEM readiness for redundant motor architectures. [16]
- China Ministry of Commerce (April 2025): Imposed export licensing on seven medium and heavy rare earths, disrupting magnet supply for steering motors. [8]
- United States Government (May 2025): Section 232 tariffs of 25% on many imported auto parts took effect, prompting motor and controller localization reviews. [12]
- US Treasury / IRS (September 2025): The federal clean vehicle credit ended after September 30, slowing near-term US battery-electric demand. [11]
- Government of the Netherlands (October 2025): Intervention at Nexperia triggered Chinese export restrictions on discrete chips used in steering controllers. [21]

## Report Scope

| Item | Details |
| --- | --- |
| Market Scope | Automotive Power Steering Motor Market covering motors used in hydraulic, electro-hydraulic, and electric steering across vehicle, product, motor, propulsion, and sales channel segments |
| Study Period | 2021–2035 (Historical 2021–2024; Base Year 2025; Forecast 2026–2035) |
| CAGR | 5.43% (2026–2035) |
| Market Size checkpoints | USD 10.21 Billion (2025); USD 10.73 Billion (2026); USD 13.26 Billion (2030); USD 17.27 Billion (2035) |
| Fastest Growing Segments | Rack-Assist EPS (REPS); Battery Electric Vehicle (BEV); Brushless DC Motor; Middle East & Africa |
| Companies Profiled | JTEKT, Robert Bosch, Nexteer, ZF, NSK, Nidec, HL Mando, Hitachi Astemo, Mitsuba, Denso, Mitsubishi Electric, thyssenkrupp |
| Valuation Currency | USD Billion |

## Frequently Asked Questions

**Q: How does a dual-winding motor differ from a standard motor in the Automotive Power Steering Motor Market?**
A: A dual-winding motor splits the stator into two independent three-phase circuits, each with its own inverter. If one circuit fails, the other keeps roughly half the assist torque available, supporting fail-operational designs under ISO 26262 [13].

**Q: What should OEM buyers prioritize when sourcing steering motors?**
A: Magnet traceability and dual-source qualification now rank alongside unit cost in the Automotive Power Steering Motor Market. Buyers increasingly ask suppliers to show reduced-dysprosium grades or non-Chinese heavy rare-earth routes after the April 2025 controls [8].

**Q: Are rare-earth-free motors viable for steering?**
A: Ferrite and switched-reluctance designs work but carry weight and noise penalties at equal torque. Early adoption is most likely in low-load column-assist units before rack-mounted systems [9].

**Q: How do cybersecurity rules affect suppliers in the Automotive Power Steering Motor Market?**
A: Steering ECUs fall within UN R155 vehicle-type approval, so suppliers must document threat analysis and patch processes. Suppliers without audited cybersecurity management risk exclusion from EU-bound platforms [6].

**Q: Is the aftermarket an attractive investment area?**
A: Remanufactured motors and controllers give independent workshops a cheaper alternative to full rack replacement. Demand tracks the rising number of EPS-equipped vehicles older than eight years, though calibration access still limits some repairs [17].

**Q: Which new use cases could widen the Automotive Power Steering Motor Market beyond cars?**
A: Autonomous delivery pods, electric shuttles, and off-highway machinery are adopting electric steering assist. These applications favour high-torque brushless motors with remote diagnostics and redundant control [14].

**Q: How are tariffs changing supplier footprints?**
A: Section 232 duties of 25% on many imported auto parts push motor winding and controller assembly toward USMCA-compliant plants. Suppliers with local North American capacity gain an edge in new platform quotes [12].


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