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Automotive ECommerce Market Share

ID: MRFR//3261-HCR | 188 Pages | Author: Sejal Akre| May 2024

The automotive ecommerce industry, which is going through sped up improvement, is encountering furious rivalry, which has constrained organizations to execute vital ways to deal with position their pieces of the pie. A broadly taken on system is separation, in which associations endeavour to separate their items or administrations from those of their opponents. This might include particular credits, specific tasks, or select joint efforts that separate a brand. For instance, certain stages put accentuation on offering a wide determination of car frill, though others focus on conveying a smooth client experience through the arrangement of natural points of interaction and refined search capacities.

Cost leadership is another important strategy in which businesses try to be the lowest-priced provider in the market. This involves expanding economies of scale, refining supply chains, and upgrading functional proficiency to offer serious costs. In order to provide customers with cost-effective solutions, automotive e-commerce platforms that employ cost leadership strategies may engage in advantageous supplier negotiations, implement streamlined inventory management systems, and cut administrative costs. By catching a bigger client base, this methodology can expand piece of the pie and is particularly appealing to cost cognizant shoppers.

Moreover, market division is a fundamental part of viable portion of the overall industry situating. Organizations can alter their items and administrations to the specific necessities and tendencies of particular buyer partners by recognizing and serving unmistakable client fragments. As an outline, a stage could zero in on electric vehicles determined to engage biologically mindful customers who are looking for parts and extras for electric vehicles. Executing this engaged procedure might bring about uplifted client loyalty and extended market predominance inside the chose area.

Also, cooperative systems are of impressive significance in the automotive ecommerce industry. Vital unions with key partners, including providers, specialist co-ops, and car makers, can create collaborations that benefit all gatherings. An illustration of a cooperative exertion between a stage and an OEM to give purchasers strengthening worth would be the contribution of elite arrangements or packaged administrations. These cooperative endeavours increase the contributions of the stage as well as cultivate a great brand insight, consequently interesting to a greater customer base and uniting market predominance.

Besides, innovation combination assumes a vital part in deciding the piece of the pie of an auto web-based business organization. Stages can separate themselves from rivals through the execution of cutting-edge advances. These innovations might incorporate blockchain for secure exchanges, augmented reality (VR) for vivid item encounters, and man-made consciousness (simulated intelligence) for customized proposals. Associations can upgrade their market presence and get an upper hand by furnishing educated clients with imaginative arrangements that are created couple with mechanical headways.

Due to the dynamic nature of the Automotive E-Commerce market, strategic market share positioning is necessary for sustained success. In order to establish a distinct market position amid fierce competition, businesses employ a variety of strategic strategies, including differentiation, cost leadership, market segmentation, collaboration, and technology integration. Organizations will require development and transformation to stay pertinent as the market keeps on changing, guaranteeing that they keep on fulfilling the different necessities of shoppers and keep areas of strength for a presence.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2021
Historical Data 2018 & 2020
Forecast Period 2022-2030
Growth Rate 19.67% (2022-2030)

Automotive E-Commerce Market Overview:


The Automotive E-Commerce Market Size was valued at USD 71.3 Billion in 2023. The Automotive E-Commerce industry is projected to grow from USD 74.5 Billion in 2024 to USD 199.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.4% during the forecast period (2024 - 2030). Expanding and consolidating is a common theme in the worldwide E-commerce market. As more people shop online, retail automotive E-Commerce market revenue has increased over the globe. A similar trend occurs in the e-commerce industry, with large multinational giants such as Alibaba and Amazon expanding their reach by purchasing small local sites, particularly in developing nations.  


Automotive E-Commerce Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Online Automotive Industry Trends




  • Increasing Demand for Omni-channel Insights to Drive the Growth of the Market




The availability of a broad range of automobiles, auto parts, and components online is driving market growth. Today, automotive customers increasingly prefer to shop for auto parts and components online. Therefore, the automotive industry is witnessing a major shift toward automotive e commerce platforms. The market is quite competitive, and the vendors are concentrating on offering services, including vehicle service appointments, used vehicle purchases, and trade-ins. Furthermore, they are aiming at competitive pricing models to gain an advantage over traditional retailers. For instance, Tesla, Carvana, Vroom, and Walmart have positioned themselves to fill the gap left by traditional vehicle makers and dealers in fulfilling the rising demand from online car buyers. Tesla offers new and used vehicles directly to customers; Carvana and Vroom sell used cars directly to customers; and Walmart sells new and used cars through a network of dealers representing all major manufacturers. In addition, the availability of a broad range of automobiles and auto parts online, lower cost than traditional retail, 24X7 access, and price transparency will considerably drive the growth of this industry. Moreover, rising investment by third-party e-commerce companies in automotive components and vehicle sales online will boost the market growth. For instance, third-party vendors, such as Amazon.com, O’Reilly Auto Parts, and Alibaba Group Holdings Limited, are expected to showcase the fastest growth.


Additionally, Consumers have grown accustomed to the speed and convenience of online shopping. They have more trust in the processability to get a fair price and return the product when buying online. A recently conducted survey of buyers in the U.S. by Cox Automotive revealed the key observations, including consumer satisfaction with car buying has increased with digitization, reaching an all-time high of 72% in 2020, up from 60% in 2019. Today, 80% of consumers say that they want to do at least part of their vehicle purchase online. 64% of car buyers want to handle more of their purchases online compared to the last time they purchased a vehicle. In 2021, 25% of consumers stated they would purchase entirely online. Hence, these factors will drive the growth of the market during the forecast period.


Automotive E-Commerce Market Segment Insights


Automotive eCommerce Components Insights


The Automotive E-Commerce market segmentation, based on Components, includes Infotainment and Multimedia, Engine Components, Tires and wheels, Interior Accessories, and Electrical Product.  The engine components segment holds the major share of the market due to the constant surge in the aging of vehicles and vehicles in operation. The auto parts covered under engine components are pistons & rings, bearings, engine block & cylinder heads, and valves & filters. Moreover, tires & wheels require frequent replacement as they wear out quickly, thereby propelling the segment growth.


Automotive eCommerce Consumer Insights


Based on Consumers, the Automotive E-Commerce market segmentation includes B2B, and B2C. The B2C type segment accounts for the major market share and is also projected to dominate the market during the forecast period. This is attributable to the ability of B2C to fulfill customer expectations through rapid delivery and exceptional service network, and they are also engaged in discount programs to attract customers.


Figure 2: Automotive E-Commerce Market, by Consumer, 2021 & 2030 (USD Billion)


Automotive E-Commerce Market, by Consumer, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive eCommerce Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American region will dominate the market due to rising demand for hassle-free purchasing, the presence of well-developed infrastructure, the growing preference of regional consumers for online shopping, and the high demand for premium and luxury cars.


Figure 3: Automotive E-Commerce Market Share By Region 2021 (%)


Automotive E-Commerce Market Share By Region 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


In Asia Pacific, the market is expected to emerge as one of the most lucrative regional markets due to the presence of key automotive ecommerce companies such as Alibaba Group, Amazon.com, eBay Inc., and Flipkart Internet Private Limited. Government initiatives, such as Digital India, and partnerships between brick & mortar stores and e-commerce platform providers are further anticipated to boost the market.


Moreover, in terms of growth, Europe is expected to become the second-fastest-growing market with a CAGR of 16.6% during 2024–2030. Europe is one of the main markets for automotive ecommerce due to the growth in e-commerce. The rest of the world is expected to register average growth from 2024 to 2030. Factors such as the continuously evolving e-commerce market in Latin America, the Middle East, and Africa, along with the development of advanced channels offering superior logistics support are expected to fuel the market growth in those regions.


Automotive eCommerce Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive eCommerce market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive E-Commerce industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive e Commerce. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive e Commerce industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Online Automotive industry to benefit customers and expand the market sector. The Automotive E-Commerce market has recently given medicine some of the most important advantages. Major hair care product market players, including O’Reilly Auto Parts (U.S.), Amazon (U.S.), Alibaba Group Holding Limited (China), AutoZone, Inc. (U.S.), and others, are attempting to increase market demand by funding R&D initiatives.


O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level. To accomplish this mission, O'Reilly will provide a benefit and compensation plan that will attract and keep the kind of people that will enable the Company to reach its goals of growth and success.


Also, Amazon.com, Inc. is a multinational technology company, which engages in the provision of online retail shopping services. It operates through the following business segments: North America, International, and Amazon Web Services (AWS). The North America segment includes retail sales of consumer products and subscriptions through North American-focused websites such as www.amazon.com and www.amazon.ca. The International segment is engaged in retail sales of consumer products and subscriptions through internationally-focused websites. The Amazon Web Services segment consists of the sales of compute, storage, database, and AWS service offerings for start-ups, enterprises, government agencies, and academic institutions. The company was founded by Jeffrey P. Bezos in July 1994 and is headquartered in Seattle, WA.


Key Companies in the Automotive E-Commerce market include



  • O’Reilly Auto Parts (U.S.)

  • Amazon(U.S.)

  • Alibaba Group Holding Limited (China)

  • AutoZone, Inc. (U.S.)

  • Advance Auto Parts (U.S.)

  • Delticom AG (Germany)

  • eBay Inc. (U.S.)

  • Walmart (U.S.)

  • Bosch Auto Parts (Germany)

  • Flipkart(India)


Automotive E Commerce Industry Developments



  • July 2021: MasterBeat Corporation announced that it's JTEC Autoworld launched the Amazon retail segment of its online automotive parts platform. JTEC is planning to utilize Amazon and other e-commerce platforms to accelerate its marketing & sales.

  • October 2021: Autodoc announced its dominance in the European automotive e-commerce market as the largest online automotive store in 2020. Within Germany, the online sales of automotive parts and accessories were worth around USD 3.7 billion in 2020. This was 13% of the overall market value of USD 27.9 billion.

  • July 2019: BP Ventures has invested $3 million in PartsTech, an online parts and supply platform for the automotive aftermarket industry. The new online system is designed to save time and simplify the process involved in ordering parts


Automotive E-Commerce Market Segmentation


Automotive eCommerce Components Outlook



  • Infotainment and Multimedia

  • Engine Components

  • Tires and wheels

  • Interior Accessories

  • Electrical Product


Automotive E-Commerce Consumer Outlook



  • B2B

  • B2C


Automotive E-Commerce Vehicle Type Outlook



  • Passenger Car

  • Commercial Vehicle

  • Two-wheeler


Automotive E-Commerce Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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