Automotive Artificial Intelligence Market Research Future - Global Forecast to 2030

Automotive Artificial Intelligence Market Research Report Information by Technology (Deep Learning, Machine Learning, Context Awareness, Computer Vision, Natural Language Processing), by Process (Signal Recognition, Image Recognition, Data Mining), by Application (Human-Machine Interface, Semi-autonomous Driving, Autonomous Driving) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030

ID: MRFR/AM/2905-HCR | 111 Pages | Author: Swapnil Palwe | February 2024         

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Automotive Artificial Intelligence Market Overview:


The Automotive Artificial Intelligence Market Size was valued at USD 1.3 Billion in 2021. The Automotive Artificial Intelligence market industry is projected to grow from USD 2.6 Billion in 2022 to USD 9.6 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 27.2% during the forecast period (2022 - 2030). In a modern digital society, artificial intelligence is becoming a dynamic business norm. The adoption of automotive artificial intelligence is routing in a new era allowing companies to track their operations, augment business strategies, enhance in-car user experience, develop autonomous and semi-autonomous vehicles, and provide a better outcome in the digital world. The growth of the automotive artificial intelligence market is primarily driven by factors, such as growing demand for autonomous vehicles, adoption of advanced automotive solutions, growing adoption of artificial intelligence for traffic management, government initiatives, and investments in connected and autonomous vehicles. However, the lack of infrastructure coupled with the high procurement and operational costs are the major hindrances to market growth.  


Automotive Artificial Intelligence Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Artificial Intelligence Market Trends




  • Growing Demand for Autonomous Vehicles is fueling the growth of the Automotive Artificial Intelligence Market.




The market for autonomous vehicles has witnessed remarkable growth in recent years. As the adoption of AI in autonomous vehicles progresses from needing driver assistance to having full autonomy, enhanced user experience, and convenience features, driverless cars are becoming a reality. Autonomous vehicles are called self-driven or driverless vehicles that use artificial intelligence (AI) software, light detection & ranging (LiDAR), computer vision, GPS, and RADAR sensing technology and sensors to operate without any human interference. The growing demand and necessity for a safe, efficient, and convenient driving experience; increasing government focus on streamlined traffic infrastructure and regulations, rising demand for a reliable transportation system, and availability of advanced technologies relevant to the automotive industry are driving the demand for autonomous and semi-autonomous vehicles, globally. Furthermore, an increase in demand for connected vehicles using the internet of things (IoT), a reduction in traffic congestion, and increased road safety measures, are contributing to the growth of the autonomous vehicles market. In the U.K. the government has committed an investment of $327.5 Billion (£250 Billion) towards R&D and test sites to accelerate the development of safe technologies for automotive vehicles for the U.K. market.


Additionally, Autonomous vehicle provides many features such as adaptive cruise control, automatic emergency braking, automatic parking, lane departure warning systems, and adaptive headlights. With technological enhancements, the number of such features is continuously expanding. Automotive manufacturers are aggressively working towards incorporating advanced technologies in their vehicles for enhancing the user experience.


Automotive Artificial Intelligence Market Segment Insights


Automotive Artificial Intelligence Technology Insights


The Automotive Artificial Intelligence market segmentation, based on Technology, includes Deep Learning, Machine Learning, Context Awareness, Computer Vision, and Natural Language Processing. Deep learning technology is expected to be the largest and fastest-growing technology. Many companies are investing in the development of self-driving cars in which deep learning technology is used for image processing, speech recognition, and data analysis. For instance, Google is heavily investing in autonomous vehicles through its spin-off Waymo and has an active system integrated into its self-driving vehicle with deep learning technology to detect pedestrians in different situations.


Automotive Artificial Intelligence Process Insights


Based on Process, the Automotive Artificial Intelligence market segmentation includes Signal Recognition, Image Recognition, and Data Mining. Data is collected from different sensors used in a semi-autonomous or autonomous vehicle, which can be used to train the vehicle to detect or recognize images, obstacles, and various scenarios one might encounter behind the wheel. Due to the huge volumes of data generated and processed in a vehicle, data mining is expected to be the fastest-growing process in the Automotive Artificial Intelligence Market.


Automotive Artificial Intelligence Application Insights


Based on Application, the Automotive Artificial Intelligence market segmentation includes Human-Machine Interface, Semi-autonomous Driving, and Autonomous Driving. Human Machine Interface, and Autonomous Driving. Automotive HMI has evolved drastically in the last few years and implemented disruptive technologies in various products such as voice recognition systems and gesture recognition systems. This is a growing market where innovative AI technology is being used in upcoming models in premium segments.


Figure 2: Automotive Artificial Intelligence Market, by Application, 2021 & 2030 (USD Billion)


Automotive Artificial Intelligence Market, by Application, 2021


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Artificial Intelligence Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World North America is predicted to be the dominating sector in the Automotive Artificial Intelligence industry by 2030, largely as a result of the existence of significant manufacturers in this area. Furthermore, as compared to other regions, this area has considerably greater access to advanced technology to develop artificial intelligence systems. The increasing expectation of autonomous cars in the United States has made a substantial contribution to the expansion of the industry in this country. Favorable government regulations, combined with the fact that the automotive industry's leading companies, such as General Motors, Ford Motor Company, and Fiat Chrysler Automotive, are taking a stand in the advancement of artificial intelligence in automobiles by continuously enhancing their products, will have a better prospect in the market.


Figure 3: Automotive Artificial Intelligence Market Share By Region 2021 (%)


Automotive Artificial Intelligence Market Share By Region


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Automotive Artificial Intelligence Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Automotive Artificial Intelligence market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Automotive Artificial Intelligence industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Automotive Artificial Intelligence. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Automotive Artificial Intelligence industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the Automotive Artificial Intelligence industry to benefit customers and expand the market sector. The Automotive Artificial Intelligence market has recently given medicine some of the most important advantages. Major hair care product market players, including Tesla Inc. (US), Volvo Car Corporation (Sweden), BMW AG (Germany), Audi AG (Germany), and others, are attempting to increase market demand by funding R&D initiatives.


Tesla aims to create AI-integrated chips that will enable cars to navigate through freeways and even traffic. Approximately 6 billion transistors constitute the circuit of each Tesla chip. These Tesla chips are 21 times faster than the original Nvidia chips and 20% cheaper too. They have 32 megabytes of high-speed SRAM memory on the chip which fetches data faster and easier compared to DRAM.


Also, Audi is one of the first car manufacturers to use artificial intelligence (AI) in production. AI experts Rüdiger Eck and Stefan Keckl report how Audi uses the technology and why people will remain indispensable, even in the factory of the future.


Key Companies in the Automotive Artificial Intelligence market include



  • Qualcomm Inc. (US)

  • Tesla Inc. (US)

  • Volvo Car Corporation (Sweden)

  • BMW AG (Germany)

  • Audi AG (Germany)

  • General Motors Company (US)

  • Ford Motor Company (US)

  • Toyota Motor Corporation (Japan)

  • Hyundai Motor Corporation (South Korea)

  • Uber Technologies Inc. (US)


Automotive Artificial Intelligence Industry Developments


Feb, 2023: Mercedes-Benz and Google announced a long-term strategic partnership to further accelerate auto innovation and create the industry's next-generation digital luxury car experience. With this partnership, Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.The companies agreed to explore further collaboration using Google Cloud's leading artificial intelligence (AI), data and open infrastructure solutions. For example:AI: Mercedes-Benz intends to use Google Cloud's AI and Machine Learning capabilities to create, train, and deploy new models at speed and enhance customer experiences.Data: Mercedes-Benz intends to use Google Cloud's fast and efficient data processing platform to analyze fleet data.Open Infrastructure: Mercedes-Benz plans to use Google's open infrastructure to securely innovate and scale from on-premises, to edge, to cloud, across Mercedes-Benz's current technology landscape.


DiDi Chuxing established a strategic agreement with Volvo Cars in May 2021, to develop autonomous vehicles for the company's self-driving test fleet. DiDi Gemini, a revolutionary self-technology platform coupled with NVIDIA DRIVE AGX Pegasus, will be included in Volvo Cars' automated drive-ready XC90 vehicles. In the future, these cars, which will be outfitted with DiDi's Gemini self-driving physical device, will be used in robotaxi services.


In March 2021, BMW introduced iDrive 8, the company's next-generation infotainment, which is intended to serve as a digitally connected, smart, and proactive companion to drivers. This should make an appearance in the future BMW iX and i4, which will be driven by computer vision, computational linguistics, AI cloud, and 5G.


Automotive Artificial Intelligence Market Segmentation


Automotive Artificial Intelligence Technology Outlook



  • Deep Learning

  • Machine Learning

  • Context Awareness

  • Computer Vision

  • Natural Language Processing


Automotive Artificial Intelligence Process Outlook



  • Signal Recognition

  • Image Recognition

  • Data Mining


Automotive Artificial Intelligence Application Outlook



  • Human-Machine Interface

  • Semi-autonomous Driving

  • Autonomous Driving


Automotive Artificial Intelligence Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2021 USD 1.3 Billion
Market Size 2022 USD 2.6 Billion
Market Size 2030 USD  9.6 Billion
Compound Annual Growth Rate (CAGR) 27.2% (2022-2030)
Base Year 2021
Market Forecast Period 2022-2030
Historical Data 2018 & 2020
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered By Technology, By Process, By Application, By Vehicle Type, and by Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Qualcomm Inc. (US), Tesla Inc. (US), Volvo Car Corporation (Sweden), BMW AG (Germany), Audi AG (Germany), General Motors Company (US), Ford Motor Company (US), Toyota Motor Corporation (Japan), Hyundai Motor Corporation (South Korea), Uber Technologies Inc. (US)
Key Market Opportunities Cloud-hosted intelligenceDriver assist features Internet of thing
Key Market Dynamics Advanced driver assistance systems Blind spot alert




Frequently Asked Questions (FAQ) :

The Automotive Artificial Intelligence market size was valued at USD 1.3 Billion in 2021.

The market is projected to grow at a CAGR of 27.2% during the forecast period, 2022-2030.

North America had the largest share of the Automotive Artificial Intelligence market.

The key players in the market are Qualcomm Inc. (US), Tesla Inc. (US), Volvo Car Corporation (Sweden), BMW AG (Germany), Audi AG (Germany), General Motors Company (US), Ford Motor Company (US), Toyota Motor Corporation (Japan), Hyundai Motor Corporation (South Korea), Uber Technologies Inc. (US)

The Deep Learning category dominated the market in 2021.

The Data Mining base had the largest share in the market for Automotive Artificial Intelligence.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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