Increased passion for sports and outdoor recreational activities among the country’s young population is expected to drive market expansion shortly at a CAGR of 9.50% during the forecast period 2023 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Athleisure Clothes Market” that contains information from 2018 to 2032. The Athleisure Clothes Market is estimated to register a CAGR of 9.50% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Athleisure Clothes Market— Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, EILEEN FISHER, Patagonia, Inc., Wear Pact, LLC, and Lululemon Athletica.

Market Highlights

The global Athleisure Clothes Market is accounted to register a CAGR of 9.50% during the forecast period and is estimated to reach USD 758.63 billion by 2032.

The proliferation of female fitness models, sports players, and athletes has contributed to a comprehensive shift in the approach of female consumers toward sports and fitness. Additionally, the prevalent trend of embracing healthy aging has gained significant popularity among the geriatric population.

Segment Analysis

The global Athleisure Clothes Market has been segmented based on the Type, Product, End-User, and Distribution Channel.

Based on the Type, the market is segmented into Mass Athleisure and Premium Athleisure. The Mass Athleisure segment was attributed to holding the largest market share in 2022.  Athletic-casual attire is gaining broader acceptance across various social settings. Materials inspired by sports, such as spandex, Lycra, and other synthetic fibers, are incorporated into many garments now deemed suitable for work. The trend of online shopping and the practice of purchasing items for in-person pickup are both growing globally, and these trends are expected to persist. Lockdowns imposed during the pandemic have also led to a surge in first-time online apparel shoppers, with 14% of U.S. customers and 17% of Chinese consumers making their first online apparel purchases due to pandemic-related restrictions.

Based on the Product, the Athleisure Clothes Market has been segmented into Yoga Apparel and Shirts. The Shirts segment was expected to hold the largest market share in 2022. The athleisure shirt segment is experiencing heightened demand due to its fusion of comfort and fashion. Leading brands like Lululemon and Athleta have played a significant role in stimulating growth through their product launches in this category. This trend has prompted various retailers to introduce their lines to meet the escalating consumer demand. For example, in January 2020, Target unveiled its athleisure and activewear products, including shirts, shorts, and tracks crafted from sustainably sourced materials. The shirts within this collection showcase a variety of vibrant and eye-catching prints.

Based on the End-User, the Athleisure Clothes Market has been segmented into Women, and Men. The Women segment was expected to hold the largest market share in 2022. The growth of this segment is propelled by the emergence of regional and domestic brands exclusively focused on women's clothing. Notable regional players, including No KA’OI, P.E. Nation, Lululemon, Sweaty Betty, Perfect Moment, and Olympia Activewear, contribute to the expansion of this market. Additionally, the increasing engagement of women in sports and fitness activities is expected to drive further growth in the segment. As per the Sasakawa Sports Foundation (SSF), a significant 72.4% of Japan's total population participates in sports at least once a year, with nearly 70% of the women in the country engaging in sports activities annually.

Based on the Distribution Channel, the Athleisure Clothes Market has been segmented into Online, and Offline. The Online segment was expected to hold the largest market share in 2022. Celebrity collaborations can significantly enhance a brand's visibility, leveraging the extensive reach of celebrities who often showcase products on prominent social media platforms like Instagram—a key channel for e-commerce. The surge in influencer marketing, with a remarkable 198% increase last year, highlights its effectiveness, with over 70% of businesses incorporating Instagram influencers into their marketing strategies. The fashion industry is undergoing transformative changes due to digital advancements, rapid globalization, and shifts in consumer purchasing behaviors. The COVID-19 pandemic has further intensified the challenges faced by the fashion sector. Independent businesses are capitalizing on online retail and social media marketing to deliver premium athletic wear tailored to the preferences and styles of fitness enthusiasts. According to f-trend data, more than 68% of consumers express a preference for home gym systems over traditional gyms. With a growing focus on comfort and a shift towards homely lifestyles, soft sports styles, and breathable fabrics are poised to gain even more popularity.

Regional Analysis

The global Athleisure Clothes Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The European athleisure Clothes Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Athleisure Clothes Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Athleisure Clothes Market comprises of Middle East, Africa, and Latin America.

The largest market share for the Athleisure Clothes Market was maintained by the North American regional sector. Due to the pandemic, a higher number of individuals in the United States are now engaged in remote work. Consequently, there has been an increased demand for comfortable attire such as sweats, pajamas, and athleisure. A consumer survey indicates that since the onset of the COVID-19 pandemic, 14% of consumers have opted for online purchases of comfortable clothing like pajamas or athleisure. According to the National Council of Textile Organizations (NCTO), the U.S. textile and apparel market, measured by the value of industry shipments, reached USD 64.4 billion in 2020. Additionally, U.S. exports of fiber, textiles, and apparel amounted to USD 25.4 billion in 2020.

Moreover, the Europe market has been persistently growing over the forecast period. The growth of urbanization in European cities has led to the expansion of parks, exercise facilities, and recreational amenities. As per OECD data in 2022, 38% of adults in the EU engage in exercise or sports activities at least once a week, with 6% participating at least five times per week. The urban lifestyle has significantly contributed to the increased adoption of activewear, not only for workout sessions but also as everyday clothing. European consumers are displaying a heightened concern for the sustainability and ethical standards in the fashion industry. Consequently, there is a growing preference for athletic wear brands that emphasize ethical production practices and utilize eco-friendly materials.

In Asia Pacific, the surge in health consciousness among the emerging middle class, coupled with the increasing sports culture in countries such as China, India, Australia, and Japan, is anticipated to fuel the demand for athleisure products throughout the forecast period. Established market leaders in the Asia-Pacific region, including Reebok, Adidas, Nike, Puma, and Lotto, employ diverse strategies, including impactful advertising campaigns and innovative product development using new technologies, to maintain competitiveness and enhance brand visibility and reputation. For example, Adidas Australia introduced the "4DFWD" 3D-printed running shoe in September 2021. The shoe features an e-midsole lattice structure created through printing, converting vertical impact forces into horizontal forward propulsion. These shoes are available in both physical and online Adidas retailers across the country. Additionally, homegrown companies like Mizuno, Asics, HRX, and Sfida have achieved significant market penetration by consistently launching new styles of sportswear, including clothing, footwear, and accessories, on various e-commerce platforms

Furthermore, the rest of the world's Athleisure Clothes Market is divided into the Middle East, Africa, and Latin America. Urbanization in several LAMEA (Latin America, Middle East, and Africa) countries has led to a shift in lifestyle preferences, with an increasing number of individuals seeking comfortable and practical athleisure wear. As the economies of numerous LAMEA nations continue to grow, there has been an expansion of the middle class and an increase in disposable income. This rise in purchasing power enables consumers to afford athletic and athleisure wear. The diverse weather conditions in LAMEA regions may influence the demand for specific types of athleisure wear, with lightweight and breathable fabrics being preferred in hot, humid climates, while warmer and more insulating textiles may be favored in cooler temperatures.

Key Findings of the Study

• The global Athleisure Clothes Market is expected to reach USD 758.63 billion by 2032, at a CAGR of 9.50% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because the rising emphasis on health and fitness has raised demand for athletic and athleisure apparel. As people embrace active lifestyles and become more conscious of their health, the popularity of athleisure clothes is increasing.


• Based on Type, the Mass Athleisure segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.