Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Asia Pacific Pregnancy Ovulation Testing Market Share

ID: MRFR//4739-CR | 91 Pages | Author: Kinjoll Dey| July 2018

Ovulation testing has emerged as a crucial aspect in this landscape, representing one of the rapidly expanding segments within the market. The techniques employed to predict ovulation range from traditional methods like basal body temperature measurement and calendar tracking to more contemporary options such as examination of cervical mucus and the use of Ovulation Tests (OTs). These advancements have significantly improved the ease of use and accuracy of OTs, offering a straightforward and efficient means for women aiming to optimize the timing of intercourse for conception. In recent years, several innovative advancements have been introduced by market players to cater to the evolving needs of consumers. For example, the Clearblue Connected Ovulation Test System, launched by P&G in October 2017, represents a cutting-edge ovulation test system capable of tracking two distinct hormones with the added convenience of smartphone connectivity. Such technological breakthroughs are simplifying the process and enhancing accuracy, empowering individuals in their family planning journey.

The realm of pregnancy testing encompasses two primary types: urine-based testing and blood-based testing. Urine-based pregnancy tests function by detecting the presence of human Chorionic Gonadotropin (hCG) in the urine, a hormone produced by the placenta post-embryo attachment to the uterine lining. This hormone undergoes rapid accumulation during the initial stages of pregnancy. The accessibility and convenience associated with urine-based pregnancy testing have contributed to its rising demand across the Asia Pacific region and beyond. On the other hand, blood pregnancy tests are known for their higher accuracy, capable of detecting much lower levels of hCG compared to urine-based tests. Notably, research conducted by the Scientific Assembly of the American College of Emergency Physicians revealed that approximately 6% of pregnancies reported as negative through urine-based testing yielded positive results through blood-based pregnancy testing. This heightened accuracy often leads many women to opt for blood tests as a confirmation of pregnancy due to their reliability and precision.

The importance of these testing methods in the modern context cannot be overstated. They not only aid individuals in their quest for understanding their reproductive health but also play a pivotal role in guiding family planning decisions. As fertility concerns continue to grow and affect individuals across various demographics, the availability of accurate and reliable testing methods becomes paramount. This surge in awareness has propelled a more informed approach towards reproductive health, allowing individuals to take charge of their fertility journey.

The evolution of technology in this domain has been transformative. Innovations such as smartphone-connected ovulation tests have revolutionized the way individuals monitor their reproductive health. These advancements not only provide accurate results but also offer a level of convenience and accessibility that was previously unheard of. For instance, the Clearblue Connected Ovulation Test System's integration with smartphones allows for a seamless tracking experience, providing users with real-time insights and a user-friendly interface, empowering them to make informed decisions regarding their fertility.

Moreover, the global discussion around fertility and reproductive health has sparked a significant shift in societal attitudes. There's a growing understanding and acceptance of the need for open conversations about fertility, enabling individuals to seek information, advice, and support regarding their reproductive health without hesitation or stigma.

As technology continues to advance and awareness spreads, the landscape of fertility testing will likely undergo further transformations. The goal remains constant: to provide accurate, accessible, and user-friendly solutions that empower individuals to navigate their fertility journey with confidence and informed decision-making.

Covered Aspects:

Report Attribute/Metric Details

The Asia Pacific Pregnancy and Ovulation Testing market size is anticipated to reach USD 351 Billion by 2032 at CAGR 4.1% during the forecast period 2023-2032.

Pregnancy tests are kits capable of detecting hormones such as human chorionic gonadotropin (hCG) in urine. Ovulation tests, on the other hand, are capable of detecting an uptick in luteinizing hormone (LH) to decide the optimal time for conceiving children. Availability of ovulation monitors on e-commerce websites, awareness of fertility tests, and awareness of these tests made possible by various promotional marketing activities by major brands are likely to lead to an uptick in market demand over the forecast period.


Digitization of results to provide privacy to consumers has been made possible owing to pervasiveness of smartphones. For instance, the FIRST RESPONSE Pregnancy PRO Digital Test & App Access by Church & Dwight Co., sends accurate results to the consumer’s smartphone. But high costs of ovulation tests can act as a market deterrent.


Report Overview


This report allows the user to gain a deeper understanding of the ongoing events and trends in the Asia Pacific (APAC) market for pregnancy and ovulation testing. By correlating the historical data with key market dynamics, our analysts can make highly accurate projections in the report. MRFR’s report includes a thorough segmental analysis of the APAC market segmented by type, mode of purchase, end-user, and region with astute insights. This report has been prepared to assist industry participants in making informed decisions on growth strategies and operation management. Users will come across drivers, trends, opportunities, and restraints which are likely to influence the growth of the market during the assessment period.


Segment Overview


By type, the Asia Pacific pregnancy & ovulation testing market has been segmented into pregnancy and ovulation testing. The pregnancy testing segment is sub-segmented into blood-based and urine-based testing. This segment is touted to garner above average demand owing to advances in pregnancy testing kits and alarming cases of polycystic ovary syndrome (PCOS). Similarly, the ovulation testing segment is sub-segmented into fertility monitors and ovulation prediction kits.


By mode of purchase, the Asia Pacific pregnancy & ovulation testing market is segmented into prescription and non-prescription testing/over-the-counter (OTC) testing.  The non-prescription testing mode of purchase is projected to experience remarkable growth thanks to preference for home pregnancy tests and privacy concerns among women.


By end-user, the Asia Pacific pregnancy & ovulation testing market is segmented into fertility centers, hospitals and clinics, and others. The hospitals and clinics segment is likely to register a 5.8% CAGR during the forecast period owing to their propensity to handle large patient volumes.


The segments and sub-segments covered in the report are analyzed under six major regions – India, China, Japan, Republic of Korea, Australia, and Rest of Asia Pacific, with respective country-level market sizing. For the scope of research, the standard definition of the product/service “pregnancy and ovulation testing” is included in the report. The report discusses and interprets the current and future opportunities of the industry by delivering an unbiased growth assessment.


Players Covered


Gregory Pharmaceutical Holdings, Inc., Proctor & Gamble, TaiDoc Technology & Corporation, Mankind Pharma Ltd., Geratherm Medical AG, Fairhaven Health, LLC, Quidel Corporation, Piramal Enterprises Ltd., Cadila Healthcare Limited, and Church & Dwight Co., Inc., are noteworthy players in the Asia Pacific pregnancy and ovulation testing market.


The report offers comprehensive profiles on these market players and assesses their current standing in the Asia Pacific pregnancy and ovulation testing market. Company history coupled with annual turnover, segmental share, SWOT analysis, growth strategies, new product launches, mergers and acquisitions (M&A) activities, and latest R&D initiatives are outlined in the report.


Research Methodology


Market Research Future (MRFR) uses a combination of primary and secondary research to compile market reports. Primary data is accumulated from interviewing industry stalwarts and secondary research is collated by studying white papers and annual reports of leading players. Our analysts use top-down and bottom-up approaches to validate the findings of the report. The report comprises news, current trends, and future prospects related to the market, all of which can provide a thorough understanding of the market to clients. Industry leaders can make accurate business decisions based on our insights.


Analysis Period



  • Base Year - 2020

  • Projection Period - From 2018 to 2032

  • Market Denomination - USD Billion

  • Conversion Rate - Considered as per the respective financial years


Intended Audience



  • Government Research Institutes

  • Research and Development (R&D) Companies

  • Diagnostic Laboratories

  • Academic Institutes and Universities


For the scope of research, the report offers a comprehensive analysis of the Asia Pacific pregnancy and ovulation testing market.


Type



  • Pregnancy Testing (hCG Detection)

    • Urine-based Testing

    • Blood-based Testing



  • Ovulation Testing

    • Ovulation Prediction Kits

    • Fertility Monitors




Mode of Purchase



  • Prescription Testing

  • Non-prescription or OTC Testing


End-user



  • Fertility Centers

  • Hospitals & Clinics

  • Others


Region



  • Australia

  • Republic of Korea

  • India

  • China

  • Japan

  • Rest of Asia Pacific

Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.