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Antimicrobial Powder Coating Market Share

ID: MRFR//3134-HCR | 140 Pages | Author: Priya Nagrale| May 2024

Companies have been adopting various market share positioning strategies so that they can have an upper hand in Antimicrobial Powder Coating which represents a significant portion of the sector. Such investments could bring improvements within antibacterial powder coatings through better antibacterial effectiveness or longevity among other characteristics that are intrinsic to such products. This makes them attractive to new customers as well as increase loyalty towards their brand among existing ones who find these products novel because of their antimicrobial properties on various surfaces.

Positioning of market share depends on pricing tactics. There are companies that focus on just being the lowest cost producer in order to dominate the market. They offer competitive prices targeting cost sensitive businesses such as those in health care or even food manufacturing or public places who would like to acquire more shares in the market. Powder coatings with antibacterial attributes or higher charges associated with premium pricing approaches are targeted at particular markets (which value quality and durability). Companies intending to dominate Antimicrobial Powder Coating must balance price and perceived value because they deal with varied tastes and preferences from different sectors.
Strategies for positioning Antimicrobial Powder Coating market share include strategic alliances and partnerships. Collaborative efforts or strategic partnerships by companies may fetch in complementary resources, technology assessments or markets. This marriage of convenience could enhance market shares as well as competitiveness. Collaboration with health care institutions especially but also food processing firms or leaders in the coating application industry fosters innovation that allows enterprises to come up with new and better antimicrobial powder coating formulas giving them an edge in an ever changing industry.

Antimicrobial Powder Coatings’ market share is rapidly being influenced by environmental and sustainability factors. For example, in order to meet the demand of eco-friendly antimicrobial treatments within the industry; companies began developing sustainable formulations. This not only caters for environmentally concerned clientele but it also fits well into global trends plus legislations which builds up good market posture.

Antimicrobial Coating Market Overview


The Antimicrobial Powder Coatings Market is projected to grow from USD 1.3 billion in 2020 to USD 3.2 billion by 2030, at a CAGR of 11.5%.


In the anti-microbial powder coating market sectors, the anti-microbial powder coating is generally used to protect the surface or material from the infections that occur by bacteria & or any kind of fungi. The anti-microbial powder coating is typically applied as a dry powder over a surface. There are some of the most desired characteristics are added in the anti-microbial powder coatings like high strength, durability, aesthetics, corrosion resistance. Natural, organic, and inorganic anti-microbial compounds are the three types of anti-microbial materials utilized in powder coating of the anti-microbial powder coating market. Because inorganic materials are more efficient than natural and organic materials, the statement issues for the majority of worldwide demand for the material of anti-microbial powder coating market. Silver, copper, and other heavy metals are the most common inorganic materials. Because of its great biocompatibility, silver is the most frequent product segment for anti-microbial powder coatings.


In 2019, the Asia Pacific anti-microbial powder coating market produced more than $240 million in sales from the medical and healthcare industry sectors. Medical equipment manufacturers widely use Anti-microbial paints to protect their devices from the most infections of bacteria. Furthermore, the coating with anti-microbial protection is often utilized to improve cleanliness in healthcare institutions. Moreover, the need for anti-microbial healthcare devices is increasing in a significant volume, which would increase the use of anti-microbial coatings in the area. These powder coatings are made up of copper and silver films, both of which have anti-bacterial qualities. Copper can effectively cover a broad range of surfaces and protect them from infective germs. Silver can also kill some dangerous organisms, including E. coli, streptococcus mutant, mycobacterium TB, salmonella enteric, and chlamydia pneumonia. Because of the aforementioned benefits, many healthcare facilities are implementing these powder coatings on a broad scale to avoid infections. They are also used to cover food packaging materials, surgical instruments, walls, and construction and electrical appliances, which will increase their popularity among end users.


A significant portion of the area population is increasing their use of packaged goods. One of the primary reasons for this is the considerable changes in the lifestyle, such as an unpredictable sleep routine, a stressful job schedule, and large expenses options, which allows them to spend on processed meals. Anti-microbial coatings are widely used in packaging industries to prevent food from contamination by numerous microorganisms, fungus, bacteria, and diseases. These characteristics will increase the need for anti-microbial coatings in the food packaging industry.


Covid-19 Analysis


COVID-19 had a positive impact on the market in 2020. As a result of the pandemic, the use of anti-microbial coatings in medical equipment and devices such as facemasks, gloves, antibiotic ointments, hospital materials, and surgery gadgets has increased significantly in order to slow the spread of new COVID-19 cases. According to the expert research, the total production volume of N95 masks in the United States was approximately 45 million in January 2020 and is expected to reach approximately 180 million by the end of 2020, representing a 300 percent increase, which has encouraged demand in the anti-microbial powder coating market growth. During the Covid-19 epidemic, there has been an increase in the need for several innovative drugs, disinfectants, and sanitizers. As a result, there is a growing demand for anti-microbial powder coating market for anti-microbial coatings in medical devices. Healthcare organizations and other businesses were forced to use anti-microbial coating coatings during the outbreak. However, a temporary suspension in cross-border commerce has slowed market expansion in a number of nations.


Chief Factors Existing in the Market




  • Key Market Drivers




In the medium term, the growth of the anti-microbial powder coating market & the use of anti-microbial coatings in medical devices, gloves, face masks, and other healthcare industry equipment and products is likely to fuel market expansion. Due to this, the competition between the key market players has also been increased significantly. 




  • Market Challenges




The Covid-19 pandemic has been introduced as a huge challenging factor for every industrial & business sector. The anti-microbial powder coating market has also gained a serious effect due to this global epidemic. 




  • Market Opportunities




After the release of lockdown, the global market has opened rapidly, for which most of the companies want to increase their product manufacturing process according to the demand of the market situation. Several investors & shares- want to merge with many companies for which it has been creating large opportunities on the production & manufacturing of the plants. 




  • Market Restraints




The market restraints always depend on the costs & expenses of the productions procedures, raw materials & other essential factory heavy equipment. 


Cumulative Evaluation of the Market


The anti-microbial powder coating market has been expanded just after the release of strict regulation of the lockdown. One of the essential factors is how to re-establish the manufacturing process in the present market. In addition, the demand for experienced, skilled workers has increased rapidly, and the cost of new industrial equipment is also growing up. Most of the investors want to merge & collaborate with the partners to establish the reproduction along with meet the present demand in the global anti-microbial powder coating market.


Anti-microbial powder coating is mostly used on objects that come into touch with humans on a regular basis to protect against infections and illnesses. Food, healthcare, furniture, textile, construction, and electronics are among the major end-user sectors for anti-microbial powder coating. Indoor air quality applications account for the majority of worldwide demand for anti-microbial coatings, and this trend is likely to continue during the projection period. The construction sector is likely to be one of the most profitable application segments in the foreseeable future. 


Market Segmentation:


The anti-microbial coating is used to restrict microorganism growth. The anti-microbial powder coating market is classified into active and passive anti-microbial coatings. Passive anti-microbial coatings prevent bacterial adhesion by destroying the germs after contact, whereas active anti-microbial coatings release anti-bacterial agents such as bioactive compounds and medicines. They are mostly used in the healthcare business to coat medical devices and equipment. The anti-microbial coatings market is divided into material, application, and region. The anti-microbial powder coating market is divided into silver, copper, polymeric, organic, and other materials. The market is divided into applications such as building and construction, food processing, textiles, home appliances, healthcare, ocean, and others.


Antimicrobial Powder Coating Market Share, by Application 2016 (%): Antimicrobial Powder Coating Market


Regional Analysis


Many anti-microbial coating firms are producing biocompatible, non-toxic, and biostable paints to boost their chances of regulatory clearance and better comply with the region's eco-efficiency requirements. Several developments are being introduced, such as increasing biological sensitivity in medical equipment using improved polymers and Nanocrystals in anti-microbial coatings, which will increase their utilization.


Because of increased urbanization and population awareness, the anti-microbial powder coating market share in North America will develop significantly. Furthermore, increased expendable income and illness incidence are expected to assist the worldwide anti-microbial coatings market. Furthermore, the thermal spray coating market is expected to rise fast throughout the study period due to the availability of low-cost raw materials.


During the forecast years, the Asia-Pacific anti-microbial coatings market is predicted to be the second-fastest developing regional market. Healthcare, construction, food processing, and packaging are the key end-use industries supporting market expansion in the region.


Competitive Intensity within the Industry


The anti-microbial coatings industry is fragmented, with multiple companies accounting for a tiny portion of market demand. The key companies are Akzo Nobel NV, BASF SE, The Sherwin-Williams Company, PPG Industries Inc., and Lonza.


Recent Market Development


PPG Industries, Inc. said in November 2020 that its brand JOHNSTONE had released anti-bacterial matt paint, which is meant to limit bacterial development on home walls, expanding the company's product line.


Akzo Nobel NV upgraded Interpon D AM, a powder coating for the architectural segment that can be used on a range of internal surfaces such as window frames, ceiling tiles, metal office partitions, metal doors, and elevator doors, in May 2020, thereby increasing the company's product line.


BIO-FENCE developed revolutionary anti-microbial coating technology for use against germs and viruses in April 2020. This one-of-a-kind treatment is available to protect public places from the coronavirus.


Report Overview:


The aim of the analysis report is to establish market sizes for various categories and regions in previous years and forecast values for the next eight years. The report is going to provide both qualitative and quantitative characteristics of the sector in each of the areas and nations. Furthermore, the research provides thorough information about critical areas such as key factors and challenges which will determine the market's future growth. Furthermore, the study will include available opportunities in micro markets for stakeholders to invest and a complete analysis of the competitive environment and significant product offers by the competitors.


Key Industrial Segment


By Material:



  • Silver

  • Copper

  • Polymeric

  • Organic

  • Other materials


Application:



  • Building & construction

  • Food Processing

  • Textiles

  • Home Appliances

  • Healthcare

  • Marine

  • Other Applications


By Region:



  • Asia Pacific

  • North America

  • Europe

  • South America

  • Middle-East & Africa

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