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Ambient Lighting Market Share

ID: MRFR//2852-HCR | 100 Pages | Author: Ankit Gupta| May 2024

Businesses use a variety of market share positioning techniques in the competitive Ambient Lighting Market to obtain an advantage over their rivals and establish a unique niche for themselves. A well-known tactic is to constantly innovate the products that are offered. Businesses work hard to provide innovative and cutting-edge ambient lighting solutions that satisfy changing customer demands and tastes. Whether it's the incorporation of intelligent features, eco-friendly technology, or visually appealing designs, being on the cutting edge of innovation enables businesses to draw in discriminating clients and increase their market share.
In addition, the market share positioning of ambient lighting enterprises is significantly shaped by strategic alliances and collaborations. Creating partnerships with other industry participants, digital companies, or even interior design firms might lead to new business opportunities. These collaborations could make it easier to create related items, improve delivery methods, or get access to a larger clientele. Companies may increase their market impact and capitalize on group strengths by proactively aligning with important stakeholders.
Furthermore, establishing market share positioning requires a strong marketing and branding strategy. Wealthy businesses make a significant investment in building powerful brand identities that appeal to their target market. This entails telling an engaging story that appeals to the emotions of the customer in addition to emphasizing the qualities and advantages of their goods. Developing a strong brand identity increases consumer trust and loyalty, which in turn affects purchase choices and eventually increases the market share of the business.
In the ambient lighting industry, price positioning is yet another crucial component of market share tactics. Pricing plans need to be carefully considered by businesses and should be based on competitive benchmarks, perceived value, and manufacturing costs. Some can choose to charge more for their items, highlighting their higher quality or distinctive qualities. Others could target a wider market niche by concentrating on cost. Companies that want to maximize their market share must balance pricing and perceived value in order to draw in new business and keep existing ones.
Online presence and digital marketing tactics are becoming more and more important for securing market share in the fast-paced world of e-commerce. Businesses must have a strong online presence in light of the expanding trend of online buying. This entails enhancing e-commerce websites, putting search engine optimization (SEO) strategies into practice, and interacting with customers on social media. In addition to increasing exposure, a strong web presence gives customers an easy way to research, evaluate, and buy ambient lighting items, which affects market share.
Moreover, plans for international market penetration and regional growth are important factors to take into account for businesses looking to increase their market share. Businesses must adjust their strategy to local tastes and restrictions as the ambient lighting business spreads to new areas and nations. Companies may expand their worldwide reach and gain market share by tailoring their goods to suit the unique demands of particular markets and cultural aesthetics.
Customer satisfaction and after-sales service are crucial for maintaining and growing market share, even as competitors compete to capture a bigger portion of the market. Exceptional customer service, warranties, and fast resolution of product problems all lead to satisfied customers. Customer satisfaction increases the likelihood of repeat business and brand ambassadors, which has a beneficial knock-on effect on market share.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018 & 2022
Forecast Period 2023-2030
Growth Rate 9.98% (2023-2030)

Global Ambient Lighting Market Overview


The Ambient Lighting Market Size was valued at USD 58.79 Billion in 2022 and is projected to grow from USD 67.16 Billion in 2023 to USD 125.81 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.98% during the forecast period (2023 - 2030). Ambient lighting refers to the general illumination of a space, created to provide a base level of brightness that allows a person to safely navigate and perform tasks. This type of lighting is often achieved through overhead fixtures, wall-mounted lights, or large lamps, and it sets the mood and overall feel of a room by creating a soft, diffused glow. Ambient lighting is a crucial aspect of interior design and is typically used in combination with task and accent lighting to create a well-balanced and functional lighting scheme. Ambient Lighting Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Ambient Lighting Market Trends



  • Light Emitting Diode (LED) Lamps and Luminaires to Drive Market Growth


When compared to cold cathode fluorescent lamps and compact fluorescent lamps, LED lighting systems utilize far less amount of energy to produce light with a similar intensity. Therefore, LEDs have mostly replaced CFLs and CCFLs and are anticipated to do so fully in the upcoming years. The market for ambient lighting is anticipated to be driven shortly by this most recent trend. Additionally, the neutral and UV-free nature of the LEDs makes them better suited for interior illumination. They are therefore appropriate for those with photosensitive diseases. The LED-emitted radiation is secure. Additionally, the advantages that LED lights offer, such as their smaller size, flexibility in design, longer life duration, better energy efficiency, enhanced physical strength, and other benefits, are what essentially drives the market for ambient lighting.


Ambient Lighting Market Segment Insights


Ambient Lighting Type Insights


The market segmentation, based on type, includes Down Lighting, Surface Mounted Lighting, Suspended Lighting, and Track Lighting. The dominance of surface-mounted lighting in the market can be attributed to its versatility and ease of installation, as well as its ability to be designed in a variety of styles to suit different aesthetic preferences. However, it is important to note that other types of lighting, such as recessed or suspended lighting, can also play an important role in creating ambient lighting in a space.


Ambient Lighting Application Insights


Based on Application, the market segmentation includes Residential and Commercial. The Commercial segment is anticipated to dominate the market over the whole forecast period due to the growing demand for energy-efficient and aesthetically pleasing lighting solutions in homes. Ambient lighting plays an important role in creating a comfortable and inviting environment in residential spaces, and advancements in lighting technology, such as LED lighting, are making it easier and more affordable to incorporate energy-efficient and stylish lighting into homes. The rise of smart home technology and the growing interest in home automation is also driving the growth of the residential segment in the market.


Figure 2:  Ambient Lighting Market, by Application, 2022 & 2030 (USD Billion)


Ambient Lighting Market, by Application, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Ambient Lighting Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to dominate the market due to the presence of a large number of lighting manufacturers and suppliers in the region, as well as the growing demand for energy-efficient and technologically advanced lighting solutions. The region's strong economy and high standard of living are also contributing factors to the dominance of North America in the market. Additionally, the widespread adoption of smart home technology and the increasing focus on sustainability is also driving the growth of the market in North America. However, it is important to note that the ambient lighting market is, and other regions, such as Europe and Asia, are also expected to experience significant growth in the coming years.


Figure 3:  AMBIENT LIGHTING MARKET SHARE BY REGION 2022 (%)AMBIENT LIGHTING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Ambient Lighting Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development such as new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Ambient Lighting industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Ambient Lighting industry to benefit customers and expand the market sector. Major market players, including Philips Lighting Holding, General Electric Company, Samsung Electronics Co. Ltd, The Zumtobel Group, Häfele, and others, are attempting to increase market demand by funding R&D initiatives.


Signify, originally Philips Lighting is a supplier of lighting products, systems, and services to both professionals and consumers. The firm develops, produces, and distributes incandescent, halogen, fluorescent, and high-intensity discharge lights for household and professional applications, as well as electronic components for luminaire makers such as electronic ballasts and drivers. It also offers LED lights for professional and consumer channels, as well as LED electrical components such as LED drivers and modules for retail, hotel, office, and outdoor applications.


A firm called Hafele manufactures and markets furniture and joinery hardware. Its offerings also include switches and accessories, electronic access systems, door closures, shower hinges, culinary utensils, lights, storage solutions for video and audio equipment, ventilation grates, and more.


Key Companies in the Ambient Lighting market include



  • Philips Lighting Holding

  • General Electric Company

  • Enterprise Lighting LTD

  • Unity Technologies SF

  • OSRAM Licht

  • Signify N.V.

  • Acuity Brands

  • Hubbell Lighting

  • Samsung Electronics Co. Ltd.

  • The Zumtobel Group

  • Häfele GmbH & Co KG


Ambient Lighting Industry Development


March 2022:Philips NV introduced an ambient experience and flexvision display with the Azurion system. The ambient experience provided by the flexvision display has been shown to minimize patient anxiety during interventional treatments, boost patient-staff competence, and improve workflows and efficiency.


February 2022:Samsung Electronics Co., Ltd. announced the newest micro LED. its goal has been achieved by 25 million micrometer-sized light-emitting diodes that individually produce color and light, creating an immersive experience through incredibly vibrant colors, impressive depth, and a heightened level of contrast and clarity.


Ambient Lighting Market Segmentation


Ambient Lighting Type Outlook



  • Down Lighting

  • Surface Mounted Lighting

  • Suspended Lighting

  • Track Lighting


Ambient Lighting Application Outlook



  • Residential

  • Commercial


Ambient Lighting Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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