Air Fryer Market Size

Air Fryer Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The Air Fryer Market is expected to grow at a CAGR of 11% from 2024 to 2032, reaching a size of $ 1.3 billion in 2024. The growth rate is expected to reach 6.84% from 2024 to 2032. The increasing demand for healthier cooking methods and the rising trend of home cooking will drive the market. Air fryers, which can make delicious and crisp foods with less oil, are gaining popularity. Also, the design of air fryers is continuously improving, such as energy-saving and multi-function, which will also drive market growth. The industry is dominated by Philips, Ninja, and Cosori. The three companies are focusing on product innovation and strategic cooperation to enhance their market positions. Product launches with smart technology and new cooking features have attracted more consumers. The trend of convenient and healthy cooking solutions will be reflected in the future development of the market.

Regional Market Size

Regional Deep Dive

The air-fryer market is experiencing significant growth in the market owing to the growing health awareness, the demand for easy and quick cooking solutions, and the technological advancements. The market in North America is characterized by the high penetration of air fryers in households. As a result, consumers are looking for healthy cooking alternatives. In Europe, the use of air fryers is influenced by the diverse culinary landscape. In Asia-Pacific, the rapid urbanization and changing lifestyles are driving the market. The Middle East and Africa (MEA) region is gradually adopting air fryers owing to the rising disposable income and the growing interest in modern cooking appliances. Latin America is also a potential market as the awareness of the health benefits of air frying is increasing.

North America

• In North America, Philips and Ninja are introducing innovations to the market, integrating smart technology into their air fryers and enhancing the experience for consumers.
• It is a multi-functioning air fryer that can fry, bake, grill, and roast. It can satisfy the needs of consumers with different cooking habits.
• Cosori and other firms are making use of the healthy eating movement to encourage the use of less fat in their products.

Europe

• In Europe, the market is dominated by the concept of sustainable development. Brands like Tefal are promoting air-frying, which is less harmful to the environment, and the consumers are attracted by this.
• The regulations of the European Union in the matter of food and of the quality of appliances are stimulating manufacturers to invent new appliances and to conform to the regulations, and they are leading to a higher quality of products in the market.
• European countries are very diverse in terms of cooking, which is influencing the development of region-specific air fryer recipes and features, which will increase the engagement and the product appeal of the consumers.

Asia-Pacific

• In China and India, where urbanization is rapidly taking place, the demand for small and efficient cooking appliances is growing. Air fryers are becoming more and more popular in urban households.
• Air fryers are becoming more and more popular among consumers, especially in the Middle East. As a result, domestic brands such as Midea and Haier have launched low-cost air fryers in the region.
• A cultural trend towards a healthier diet, particularly among younger people, is pushing the use of air fryers to a large extent.

MEA

• In the Middle East and Africa, the trend for modern kitchen appliances is growing. The air fryer is gaining visibility through various cooking shows and social media.
• In the United Arab Emirates and in Saudi Arabia, the governments have promoted healthy eating habits, and the people are now choosing air fryers as a healthier way of cooking.
• As the population of the city increases, the purchase power of the people will also increase, and the demand for the top brand of air fryer will also increase.

Latin America

• The air-frying market is growing in Latin America, thanks to the growing health consciousness of consumers, and brands like Oster are launching low-cost products tailored to local tastes.
• Air-frying is a trend among the younger generation, who have been introduced to it by the social media and by the so-called cooking influencers, who are popularizing it as a trendy and healthier way of cooking.
• Economic factors such as rising food prices have prompted consumers to seek more cost-effective cooking solutions, and this has made air fryers a popular choice for households on a budget.

Did You Know?

“The air fryer can reduce the fat content in food by up to 75% compared to frying in oil. It is therefore popular with health-conscious consumers.” — American Heart Association

Segmental Market Size

The air fryer plays a key role in the kitchen appliances market, which is currently booming as a result of the growing health awareness among consumers. Air fryers have become a must-have item in the modern kitchen. They enable people to enjoy fried foods without using much oil. The air fryer is a product that is in great demand, especially among millennials and health-conscious consumers.

Home cooking is on the rise and will be accelerated by the influenza pandemic of Covid-’19. The rise in home cooking will be accelerated by the advancement of cooking technology, which will enhance the users’ experience. The companies Philips and Ninja are at the forefront, developing smart appliances that can be connected to the Internet and multi-functional appliances that can be used in various ways. The current stage of the adoption of these appliances is characterized by a wide acceptance, especially in North America and Europe. These appliances are used for cooking, meal preparation, and even in commercial settings, such as restaurants that want to offer healthier menu items. And trends like sustainability and energy efficiency are contributing to the rise in popularity, as consumers are becoming more conscious of the environment.

Future Outlook

From 2024 to 2032, the Air Fryer Market is projected to grow at a CAGR of 6.84%. This growth is due to the growing demand for healthier cooking methods. Air fryers offer the advantage of frying without oil, which fits the current trend towards healthy eating. The penetration of households in the key markets is expected to be about 25% in 2032, compared to an estimated 15% in 2024. This shows a strong uptake by consumers who are looking for convenient and healthier ways to cook.

In the coming years, the air fryer market will be influenced by technological innovations. Smart air fryers that have Internet of Things features, are more energy efficient and have multi-cooking features that combine air frying with other cooking methods are expected to be popular with tech-savvy consumers. Also, the growing awareness of the harmful effects of traditional cooking methods on the environment is likely to lead to a change in the regulations in favor of energy-efficient appliances, which will drive the air fryer market. The growing popularity of vegetarian and plant-based diets and meal-preparation trends will also contribute to the growth of the air fryer market. Air fryers are suitable for quick and healthy cooking. The market for air fryers will grow further, driven by changes in consumer preferences and technological innovations.