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AI Audio Video SoC Market Share

ID: MRFR//10525-HCR | 128 Pages | Author: Aarti Dhapte| April 2024

In the highly competitive landscape of the AI Audio Video System on Chip (SoC) market, market share positioning strategies are crucial for companies seeking to establish a strong presence and gain a competitive edge. One common strategy employed by key players is product differentiation. Companies focus on developing AI Audio Video SoCs with unique features and capabilities that set them apart from competitors. This can include innovations in audio processing, video rendering, or the integration of specialized AI algorithms that cater to specific consumer needs. By offering distinctive products, companies aim to attract a dedicated customer base and secure a larger market share.

Another pivotal strategy involves strategic partnerships and collaborations. In an industry where technology is rapidly evolving, companies often seek alliances with other organizations to complement their strengths and fill gaps in their product offerings. By forming partnerships with audio technology specialists, AI algorithm developers, or device manufacturers, companies can create a more comprehensive and competitive ecosystem. Such collaborations not only enhance the capabilities of AI Audio Video SoCs but also strengthen market positioning through a broader reach and diversified product portfolio.

Market penetration strategies also play a vital role in securing market share. This involves targeting new customer segments or expanding the use cases for AI Audio Video SoCs. Companies may introduce more affordable variants of their products to tap into price-sensitive markets or invest in marketing campaigns to create awareness and drive adoption in untapped regions. By understanding the diverse needs of consumers and adapting their products accordingly, companies can gain a foothold in emerging markets and increase their overall market share.

Furthermore, continuous innovation is a cornerstone of successful market share positioning in the AI Audio Video SoC market. Companies that invest significantly in research and development can stay ahead of the curve by introducing cutting-edge technologies and features. Regular product updates and enhancements not only attract existing customers but also entice new ones looking for the latest advancements. This innovation-driven approach ensures that companies maintain relevance in the market and defend or expand their market share against competitors.

Additionally, a customer-centric approach is crucial for market share positioning. Understanding the evolving needs and preferences of consumers allows companies to tailor their products and services accordingly. This may involve incorporating user-friendly interfaces, providing efficient customer support, or offering customizable solutions that cater to diverse user requirements. By placing the customer at the center of their strategies, companies can build brand loyalty and enhance their market share through positive customer experiences.

Market consolidation through mergers and acquisitions is another noteworthy strategy. Companies may acquire or merge with other players in the industry to gain access to complementary technologies, expand their customer base, or eliminate competitors. This strategic move not only strengthens the market position of the acquiring company but also reshapes the competitive landscape of the entire AI Audio Video SoC market.

Global AI Audio and Video SoC Market Overview


AI Audio and Video SoC Market Size was valued at USD 5.1 Billion in 2022. The AI Audio and Video SoC market industry is projected to grow from USD 7.6 Billion in 2023 to USD 280.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 49.5% during the forecast period (2023 - 2032). The acceptance of autonomous vehicles is rising, as is the trend towards digitization, the number of cyberattacks has increased, and the incorporation of cutting-edge technologies, are the key market drivers enhancing the market growth.


Global AI Audio and Video SoC Market Overview


Services: Secondary Research, Primary Research, MRFR Database and Analyst Review


AI Audio and Video SoC Market Trends




  • The popularity of autonomous driving is growing is driving the market growth




Autonomous vehicles are improving road safety and efficiency while also changing how people live, work, and travel. To accomplish these revolutionary advantages, a significant amount of computing power and expertise in large-scale production software are required. Cameras and other Lidar sensors are included in the SoCs used in self-driving automobiles. This video-processing SoC enables autonomous vehicles to evaluate enormous volumes of sensor data and make driving decisions in real-time.


High-end apps like Adobe Premiere Pro, Illustrator, Photoshop, and Autodesk Maya, which previously required dedicated graphics cards, massive amounts of RAM, and sophisticated cooling systems, now work on a variety of CPUs thanks to advancements in SoC technology. The RAM, storage, and network components were typically located separately and at strategic locations on a motherboard in older computers. The data is independently processed by these parts, who subsequently return it to the CPU. The entire process takes time to complete. One single chip, or SoC, performs all the operations simultaneously and satisfies customer demand for high-performance devices with long battery lives, such as laptops, smartphones, and tablets. In the near future, the market is anticipated to grow as a result.


One of the key factors propelling the expansion of the system-on-chip (SoC) market is the rise in the trend of digitalization coupled with the global expansion of the information technology (IT) industry. Deep learning algorithms are able to automatically intercept available data points, which increases the decision-making process' accuracy and effectiveness. The market is accelerating as a result of the rise in cyberattacks that are pushing businesses to use fraud detection tools, cybersecurity, and database management. The market is further influenced by the integration of big data analytics and cloud computing to provide improved services to various sectors. Deep learning processing solutions are improved by research and development (RandD) activities. Additionally, the system-on-chip (SoC) market is benefited by rising urbanisation, lifestyle changes, a boom in investments, and higher consumer spending.


A highly optimised and expandable family of devices called an ADAS-based system-on-chip (SoC) is created to meet the needs of the most popular Advanced Driver Assistance Systems (ADAS). Numerous channels on this SoC are employed as dedicated hardware. It has a wide range of functions, including the ability to convert data from cameras into panoramic stereoscopic video that can be watched from different angles and produces sharp HD video. This makes it possible to recognise images, such as those of pedestrians on a road, avert collisions, find objects, and use surround monitoring systems. The need for SoC in the automotive and transportation sectors is anticipated to increase as a result. Thus, driving the AI Audio and Video SoC market revenue.


AI Audio and Video SoC Market Segment Insights:


AI Audio and Video SoC Product Insights


The AI Audio and Video SoC Market segmentation, based on product, includes AI audio SoC, AI video SoC, and AI audio video integrated SoC. The AI audio SoC segment accounted for the largest revenue share in 2022. The main motivation behind the development of AI audio SoC is the rising demand for voice-activated digital assistant products. Smart processing and sensing designs are becoming more and more common as voice-enabled apps, like smart assistants, with features like voice commands and voice search, gain popularity.


AI Audio and Video SoC Application Area Insights


The AI Audio and Video SoC Market segmentation, based on application area, includes automotive, industrial, smart home, consumer electronics, and others. The smart home segment dominated the AI Audio and Video SoC Market in 2022. The main factor fueling the segment's expansion is the surge in the use of voice assistant devices and smart speakers. According to our estimate 186 million smart speakers will be shipped globally in FY 2021. This increase in adoption is a result of smart home technology's growing acceptance. China and the US are the smart speakers' two biggest markets.


Figure 1: AI Audio and Video SoC Market, by Application Area, 2022 & 2032 (USD Billion)


AI Audio and Video SoC Market, by Application Area, 2022 & 2032


Services: Secondary Research, Primary Research, MRFR Database and Analyst Review


AI Audio and Video SoC Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America AI Audio and Video SoC Market dominated this market in 2022 (45.80%). This can be due to the region's rising interest in automated vehicles. The advantages of automated vehicles are numerous. The bulk of highway fatalities are caused by driver distraction, which will be reduced by fully autonomous vehicles. 94% of traffic fatalities are caused by human mistake or poor driving decisions, according to the US National Highway Traffic Safety Administration (NHTSA). In 2021, 42,900 drivers died on American roadways, showing the enormous humanitarian potential of a proficient self-driving system. Further, the U.S. AI Audio and Video SoC market held the largest market share, and the Canada AI Audio and Video SoC market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: AI AUDIO AND VIDEO SOC MARKET SHARE BY REGION 2022 (USD Billion)


AI AUDIO AND VIDEO SOC MARKET SHARE BY REGION 2022


Services: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe AI Audio and Video SoC market accounted for the healthy market share in 2022. The market is growing as a result of increased digitalization, IoT penetration, advanced analytics & server performance, and ongoing investments in cutting-edge workstations and servers leveraging 5G technologies. Further, the German AI Audio and Video SoC market held the largest market share, and the U.K AI Audio and Video SoC market was the fastest growing market in the European region


The Asia Pacific AI Audio and Video SoC market is expected to register significant growth from 2023 to 2032. This is a result of the rising demand for SoCs in the IT and telecommunications and consumer electronics sectors. In the region, system-on-chips are widely employed in electronic devices such Bluetooth headsets, fitness bands, smartwatches, tablets, laptops, home appliances, and consumer electronics. Moreover, China’s AI Audio and Video SoC market held the largest market share, and the Indian AI Audio and Video SoC market was the fastest growing market in the Asia-Pacific region.


AI Audio and Video SoC Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the AI Audio and Video SoC market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, AI Audio and Video SoC industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global AI Audio and Video SoC industry to benefit clients and increase the market sector. In recent years, the AI Audio and Video SoC industry has offered some of the most significant advantages to medicine. Major players in the AI Audio and Video SoC market, including Big Fish, Qualcomm, Dolphin Design, Synaptics Incorporated, Axis Communications AB, Nvidia, Intel, IBM, Kneron, Atlazo Inc., Ambarella, Silicon Labs, MediaTek Inc, and Socionext, are attempting to increase market demand by investing in research and development operations.


Apple Inc. (Apple) creates, produces, and sells wearable technology, smartphones, tablets, and personal computers. In addition, the business provides digital material from third parties as well as accessories, software, and related services. The iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV are among Apple's product lines. It provides a variety of consumer and business software programmes, including iCloud, AppleCare, Apple Pay, iOS, macOS, iPadOS, and watchOS. Through the App Store, Apple Arcade, Apple News+, Apple Fitness+, Apple Card, Apple TV+, and Apple Music, Apple sells and distributes digital content and applications. Additionally, the business offers cloud services, payment services, and advertising services. Across the Americas, Europe, the Middle East, Africa, and Asia-Pacific, the company has commercial presence. The U.S. city of Cupertino, California, is home to Apple. Apple introduced their new M1 Ultra system-on-chip in March 2022, which has twice as many processing and graphics cores as the M1 Max from 2021.


Designing and developing wireless telecommunications devices and services is Qualcomm Inc. The business sells system software and integrated circuits for mobile phones and other wireless products. Its product line includes integrated circuits for wireless connectivity, power management, consumer wireless devices, cellular modems, and radio frequency transceivers. The company's products are used in a variety of devices, including mobile phones, laptops, tablets, cellular handsets, cameras, servers, routers, access points, wearable technology, voice and music devices, gateway equipment, consumer electronics, desktop computers, and Internet of Things (IoT) devices. Brazil, China, Germany, Singapore, India, Japan, Taiwan, South Korea, and the US are among markets where the corporation conducts business. The United States' Qualcomm has its headquarters in San Diego, California. The Snapdragon Ride Vision System, a new open, scalable, and modular computer vision software stack built on a four-nanometer (4nm) process technology system-on-chip (SoC), was unveiled by Qualcomm Technologies, Inc. in January 2022. It is intended for an optimised implementation of front and surround cameras for advanced driver assistance systems (ADAS) and automated driving (AD).


Key Companies in the AI Audio and Video SoC market include



  • Big Fish

  • Qualcomm

  • Dolphin Design

  • Synaptics Incorporated

  • Axis Communications AB

  • Nvidia

  • Intel

  • IBM

  • Kneron

  • Atlazo Inc.

  • Ambarella

  • Silicon Labs

  • MediaTek Inc

  • Socionext


AI Audio and Video SoC Industry Developments


May 2022: Sondrel and Arteris IP announced that Sondrel had adopted FlexNoC interconnect IP in its next generation of advanced driver-assistance systems (ADAS) architecture. Arteris IP is a leading provider of system IP consisting of network-on-chip (NoC) interconnect and IP deployment software that accelerates system-on-chip (SoC) creation.


January 2022: The first 3MP resolution SoC for car cameras with the least amount of power and smallest size was released by OMNIVISION.


AI Audio and Video SoC Market Segmentation


AI Audio and Video SoC Product Outlook



  • AI Audio SoC

  • AI Video SoC

  • AI Audio Video Integrated SoC


AI Audio and Video SoC Application Area Outlook



  • Automotive

  • Industrial

  • Smart Home

  • Consumer Electronics

  • Others


AI Audio and Video SoC Regional Outlook




  • North America

    • US

    • Canada




  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific




  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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