ID: MRFR/PNT/5427-HCR | February 2021 | Region: Global | 100 Pages
Table of Contents
1 Executive Summary
2 Scope of the Report
2.1 Market Definition
2.2 Scope of the Study
2.2.1 Definition
2.2.2 Research Objective
2.2.3 Assumptions
2.2.4 Limitations
2.3 Research Process
2.3.1 Primary Research
2.3.2 Secondary Research
2.4 Market size Estimation
2.5 Forecast Model
3 Market Landscape
3.1 Porter’s Five Forces Analysis
3.1.1 Threat of New Entrants
3.1.2 Bargaining power of buyers
3.1.3 Threat of substitutes
3.1.4 Segment rivalry
3.1.5 Bargaining Power of Buyers
3.2 Value Chain/Supply Chain Analysis
4 Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.3 Market Restraints
4.4 Market Opportunities
4.5 Market Trends
5 Global Agricultural Packaging Market, By Material
5.1 Introduction
5.2 Plastic
5.2.1 Market Estimates & Forecast, 2020-2027
5.2.2 Market Estimates & Forecast by Region, 2020-2027
5.3 Paper & Paperboard
5.3.1 Market Estimates & Forecast, 2020-2027
5.3.2 Market Estimates & Forecast by Region, 2020-2027
5.4 Metal
5.4.1 Market Estimates & Forecast, 2020-2027
5.4.2 Market Estimates & Forecast by Region, 2020-2027
5.5 Glass
5.5.1 Market Estimates & Forecast, 2020-2027
5.5.2 Market Estimates & Forecast by Region, 2020-2027
5.6 Others
5.6.1 Market Estimates & Forecast, 2020-2027
5.6.2 Market Estimates & Forecast by Region, 2020-2027
6 Global Agricultural Packaging Market, By Product
6.1 Introduction
6.1 Introduction
6.2 Pouches
6.2.1 Market Estimates & Forecast, 2020-2027
6.2.2 Market Estimates & Forecast by Region, 2020-2027
6.3 Bags
6.3.1 Market Estimates & Forecast, 2020-2027
6.3.2 Market Estimates & Forecast by Region, 2020-2027
6.4 Bottles
6.4.1 Market Estimates & Forecast, 2020-2027
6.4.2 Market Estimates & Forecast by Region, 2020-2027
6.5 Trays
6.5.1 Market Estimates & Forecast, 2020-2027
6.5.2 Market Estimates & Forecast by Region, 2020-2027
6.6 Others
6.6.1 Market Estimates & Forecast, 2020-2027
6.6.2 Market Estimates & Forecast by Region, 2020-2027
7 Global Agricultural Packaging Market, By Barrier Strength
7.1 Introduction
7.2 Low
7.2.1 Market Estimates & Forecast, 2020-2027
7.2.2 Market Estimates & Forecast by Region, 2020-2027
7.3 Medium
7.3.1 Market Estimates & Forecast, 2020-2027
7.3.2 Market Estimates & Forecast by Region, 2020-2027
7.4 High
7.4.1 Market Estimates & Forecast, 2020-2027
7.4.2 Market Estimates & Forecast by Region, 2020-2027
8 Global Agricultural Packaging Market, By Application
8.1 Introduction
8.2 Chemical Pesticides
8.2.1 Market Estimates & Forecast, 2020-2027
8.2.2 Market Estimates & Forecast by Region, 2020-2027
8.3 Chemical Fertilizers
8.3.1 Market Estimates & Forecast, 2020-2027
8.3.2 Market Estimates & Forecast by Region, 2020-2027
8.4 Biologicals
8.4.1 Market Estimates & Forecast, 2020-2027
8.4.2 Market Estimates & Forecast by Region, 2020-2027
9 Global Agricultural Packaging Market, By Region
9.1 Introduction
9.2 North America
9.2.1 Market Estimates & Forecast, 2020-2027
9.2.2 Market Estimates & Forecast by Product, 2020-2027
9.2.3 Market Estimates & Forecast by Material, 2020-2027
9.2.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.2.5 Market Estimates & Forecast by Application, 2020-2027
9.2.6 The US
9.2.6.1 Market Estimates & Forecast, 2020-2027
9.2.6.2 Market Estimates & Forecast by Product, 2020-2027
9.2.6.3 Market Estimates & Forecast by Material, 2020-2027
9.2.6.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.2.6.5 Market Estimates & Forecast by Application, 2020-2027
9.2.7 Canada
9.2.7.1 Market Estimates & Forecast, 2020-2027
9.2.7.2 Market Estimates & Forecast by Product, 2020-2027
9.2.7.3 Market Estimates & Forecast by Material, 2020-2027
9.2.7.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.2.7.5 Market Estimates & Forecast by Application, 2020-2027
9.3 Europe
9.3.1 Market Estimates & Forecast, 2020-2027
9.3.2 Market Estimates & Forecast by Product, 2020-2027
9.3.3 Market Estimates & Forecast by Material, 2020-2027
9.3.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.5 Market Estimates & Forecast by Application, 2020-2027
9.3.6 The UK
9.3.6.1 Market Estimates & Forecast, 2020-2027
9.3.6.2 Market Estimates & Forecast by Product, 2020-2027
9.3.6.3 Market Estimates & Forecast by Material, 2020-2027
9.3.6.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.6.5 Market Estimates & Forecast by Application, 2020-2027
9.3.7 Germany
9.3.7.1 Market Estimates & Forecast, 2020-2027
9.3.7.2 Market Estimates & Forecast by Product, 2020-2027
9.3.7.3 Market Estimates & Forecast by Material, 2020-2027
9.3.7.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.7.5 Market Estimates & Forecast by Application, 2020-2027
9.3.8 France
9.3.8.1 Market Estimates & Forecast, 2020-2027
9.3.8.2 Market Estimates & Forecast by Product, 2020-2027
9.3.8.3 Market Estimates & Forecast by Material, 2020-2027
9.3.8.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.8.5 Market Estimates & Forecast by Application, 2020-2027
9.3.9 Italy
9.3.9.1 Market Estimates & Forecast, 2020-2027
9.3.9.2 Market Estimates & Forecast by Product, 2020-2027
9.3.9.3 Market Estimates & Forecast by Material, 2020-2027
9.3.9.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.9.5 Market Estimates & Forecast by Application, 2020-2027
9.3.10 Rest of Europe
9.3.10.1 Market Estimates & Forecast, 2020-2027
9.3.10.2 Market Estimates & Forecast by Product, 2020-2027
9.3.10.3 Market Estimates & Forecast by Material, 2020-2027
9.3.10.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.3.10.5 Market Estimates & Forecast by Application, 2020-2027
9.4 Asia-Pacific
9.4.1 Market Estimates & Forecast, 2020-2027
9.4.2 Market Estimates & Forecast by Product, 2020-2027
9.4.3 Market Estimates & Forecast by Material, 2020-2027
9.4.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.4.5 Market Estimates & Forecast by Application, 2020-2027
9.4.6 China
9.4.6.1 Market Estimates & Forecast, 2020-2027
9.4.6.2 Market Estimates & Forecast by Product, 2020-2027
9.4.6.3 Market Estimates & Forecast by Material, 2020-2027
9.4.6.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.4.6.5 Market Estimates & Forecast by Application, 2020-2027
9.4.7 Japan
9.4.7.1 Market Estimates & Forecast, 2020-2027
9.4.7.2 Market Estimates & Forecast by Product, 2020-2027
9.4.7.3 Market Estimates & Forecast by Material, 2020-2027
9.4.7.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.4.7.5 Market Estimates & Forecast by Application, 2020-2027
9.4.8 India
9.4.8.1 Market Estimates & Forecast, 2020-2027
9.4.8.2 Market Estimates & Forecast by Product, 2020-2027
9.4.8.3 Market Estimates & Forecast by Material, 2020-2027
9.4.8.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.4.8.5 Market Estimates & Forecast by Application, 2020-2027
9.4.9 Rest of Asia-Pacific
9.4.9.1 Market Estimates & Forecast, 2020-2027
9.4.9.2 Market Estimates & Forecast by Product, 2020-2027
9.4.9.3 Market Estimates & Forecast by Material, 2020-2027
9.4.9.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.4.9.5 Market Estimates & Forecast by Application, 2020-2027
9.5 Rest of the World
9.5.1 Market Estimates & Forecast, 2020-2027
9.5.2 Market Estimates & Forecast by Product, 2020-2027
9.5.3 Market Estimates & Forecast by Material, 2020-2027
9.5.4 Market Estimates & Forecast by Barrier Strength, 2020-2027
9.5.5 Market Estimates & Forecast by Application, 2020-2027
10 Competitive Landscape
11 Company Profile
11.1 Mondi (Austria) 11.1.1 Company Overview
11.1.2 Products/Services Offering
11.1.3 Financial Overview
11.1.4 Key Developments
11.1.5 Strategy
11.1.6 SWOT Analysis
11.2 H.B. Fuller Company (The US)
11.2.1 Company Overview
11.2.2 Products/Services Offering
11.2.3 Financial Overview
11.2.4 Key Developments
11.2.5 Strategy
11.2.6 SWOT Analysis
11.3 Anderson Packaging Inc (The US)
11.3.1 Company Overview
11.3.2 Products/Services Offering
11.3.3 Financial Overview
11.3.4 Key Developments
11.3.5 Strategy
11.3.6 SWOT Analysis
11.4 Atlantic Packaging (The US)
11.4.1 Company Overview
11.4.2 Products/Services Offering
11.4.3 Financial Overview
11.4.4 Key Developments
11.4.5 Strategy
11.4.6 SWOT Analysis
11.5 Sonoco Products Company (The US)
11.5.1 Company Overview
11.5.2 Products/Services Offering
11.5.3 Financial Overview
11.5.4 Key Developments
11.5.5 Strategy
11.5.6 SWOT Analysis
11.6 Atlantic Packaging (The US)
11.6.1 Company Overview
11.6.2 Products/Services Offering
11.6.3 Financial Overview
11.6.4 Key Developments
11.6.5 Strategy
11.6.6 SWOT Analysis
11.7 RM CONVERTERS (India)
11.7.1 Company Overview
11.7.2 Products/Services Offering
11.7.3 Financial Overview
11.7.4 Key Developments
11.7.5 Strategy
11.7.6 SWOT Analysis
11.8 Flex-Pack (The US)
11.8.1 Company Overview
11.8.2 Products/Services Offering
11.8.3 Financial Overview
11.8.4 Key Developments
11.8.5 Strategy
11.8.6 SWOT Analysis
11.9 Packaging Corporation of America (The US)
11.11.1 Company Overview
11.11.2 Products/Services Offering
11.11.3 Financial Overview
11.11.4 Key Developments
11.11.5 Strategy
11.11.6 SWOT Analysis
11.10 NNZ Group (The Netherlands)
11.10.1 Company Overview
11.10.2 Products/Services Offering
11.10.3 Financial Overview
11.10.4 Key Developments
11.10.5 Strategy
11.10.6 SWOT Analysis
11.11 ProAmpac (The US)
11.11.1 Company Overview
11.11.2 Products/Services Offering
11.11.3 Financial Overview
11.11.4 Key Developments
11.11.5 Strategy
11.11.6 SWOT Analysis
11.12 Greif (The US)
11.12.1 Company Overview
11.12.2 Products/Services Offering
11.12.3 Financial Overview
11.12.4 Key Developments
11.12.5 Strategy
11.12.6 SWOT Analysis
List of Tables
Table 1 Global Agricultural Packaging Market: By Region, 2020-2027
Table 2 North America Agricultural Packaging Market: By Country, 2020-2027
Table 3 Europe Agricultural Packaging Market: By Country, 2020-2027
Table 4 Asia-Pacific Agricultural Packaging Market: By Country, 2020-2027
Table 5 RoW Agricultural Packaging Market: By Country, 2020-2027
Table 6 Global Agricultural Packaging Market, By Product, By Regions, 2020-2027
Table 7 North America Agricultural Packaging Market, By Product, By Country, 2020-2027
Table 8 Europe Agricultural Packaging Market, By Product, By Country, 2020-2027
Table 9 Asia-Pacific Agricultural Packaging Market by Product, By Country, 2020-2027
Table 10 RoW Agricultural Packaging Market by Product, By Country, 2020-2027
Table 11 Global Agricultural Packaging Market, By Material, By Regions, 2020-2027
Table 12 North America Agricultural Packaging Market, By Material, By Country, 2020-2027
Table 13 Europe Agricultural Packaging Market, By Material, By Country, 2020-2027
Table 14 Asia-Pacific Agricultural Packaging Market by Material, By Country, 2020-2027
Table 15 RoW Agricultural Packaging Market by Material, By Country, 2020-2027
Table 16 Global Agricultural Packaging Market by Barrier Strength: By Regions, 2020-2027
Table 17 North America Agricultural Packaging Market by Barrier Strength: By Country, 2020-2027
Table 18 Europe Agricultural Packaging Market by Barrier Strength: By Country, 2020-2027
Table 19 Asia-Pacific Agricultural Packaging Market by Barrier Strength: By Country, 2020-2027
Table 20 RoW Agricultural Packaging Market by Barrier Strength: By Country, 2020-2027
Table 21 Global Agricultural Packaging by Application Market: By Regions, 2020-2027
Table 22 North America Agricultural Packaging Market by Application: By Country, 2020-2027
Table 23 Europe Agricultural Packaging Market by Application: By Country, 2020-2027
Table 24 Asia-Pacific Agricultural Packaging Market by Application: By Country, 2020-2027
Table 25 RoW Agricultural Packaging Market by Application: By Country, 2020-2027
Table 26 Global Agricultural Packaging Market: By Region, 2020-2027
Table 27 Global Agricultural Packaging Market: By Product, 2020-2027
Table 28 Global Agricultural Packaging Market: By Material, 2020-2027
Table 29 Global Agricultural Packaging Market: By Barrier Strength, 2020-2027
Table 30 Global Agricultural Packaging Market: By Application, 2020-2027
Table 31 North America Agricultural Packaging Market, By Country
Table 32 North America Agricultural Packaging Market, By Product
Table 33 North America Agricultural Packaging Market, By Material
Table 34 North America Agricultural Packaging Market, By Barrier Strength
Table 35 North America Agricultural Packaging Market, By Application
Table 36 Europe: Agricultural Packaging Market, By Country
Table 37 Europe: Agricultural Packaging Market, By Product
Table 38 Europe: Agricultural Packaging Market, By Material
Table 39 Europe: Agricultural Packaging Market, By Barrier Strength
Table 40 Europe: Agricultural Packaging Market, By Application
Table 41 Asia-Pacific: Agricultural Packaging Market, By Country
Table 42 Asia-Pacific: Agricultural Packaging Market, By Product
Table 43 Asia-Pacific: Agricultural Packaging Market, By Material
Table 44 Asia-Pacific: Agricultural Packaging Market, By Barrier Strength
Table 45 Asia-Pacific: Agricultural Packaging Market, By Application
Table 46 RoW: Agricultural Packaging Market, By Region
Table 47 RoW Agricultural Packaging Market, By Product
Table 48 RoW Agricultural Packaging Market, By Material
Table 49 RoW Agricultural Packaging Market, By Barrier Strength
Table 50 RoW Agricultural Packaging Market, By Application
List of Figures
FIGURE 1 Research Process of MRFR
FIGURE 2 Top down & Bottom up Approach
FIGURE 3 Market Dynamics
FIGURE 4 Impact Analysis: Market Drivers
FIGURE 5 Impact Analysis: Market Restraints
FIGURE 6 Porter’s Five Forces Analysis
FIGURE 7 Value chain analysis
FIGURE 8 Global Agricultural Packaging Market SHARE, By Product, 2020 (%)
FIGURE 9 Global Agricultural Packaging Market, By Product, 2020-2027 (USD MILLION)
FIGURE 10 Global Agricultural Packaging Market SHARE, By Material, 2020 (%)
FIGURE 11 Global Agricultural Packaging Market, By Material, 2020-2027 (USD MILLION)
FIGURE 12 Global Agricultural Packaging Market SHARE, By Barrier Strength, 2020 (%)
FIGURE 13 Global Agricultural Packaging Market, By Barrier Strength, 2020-2027 (USD MILLION)
FIGURE 14 Global Agricultural Packaging Market SHARE, By Application, 2020 (%)
FIGURE 15 Global Agricultural Packaging Market, By Application, 2020-2027 (USD MILLION)
FIGURE 16 Global Agricultural Packaging Market SHARE (%), BY REGION, 2020
FIGURE 17 Global Agricultural Packaging Market, BY REGION, 2020-2027 (USD MILLION)
FIGURE 18 North America Agricultural Packaging Market SHARE (%), 2020
FIGURE 19 North America Agricultural Packaging Market BY Country, 2020-2027 (USD MILLION)
FIGURE 20 Europe Agricultural Packaging Market SHARE (%), 2020
FIGURE 21 Europe Agricultural Packaging Market BY Country, 2020-2027 (USD MILLION)
FIGURE 22 Asia-Pacific Agricultural Packaging Market SHARE (%), 2020
FIGURE 23 Asia-Pacific Agricultural Packaging Market BY Country, 2020-2027 (USD MILLION)
FIGURE 24 Rest of the World Agricultural Packaging Market SHARE (%), 2020
FIGURE 25 Rest of the World Agricultural Packaging Market BY Country, 2020-2027 (USD MILLION)
$5.02
5.5%
North America
2022-2027
The Agricultural packaging market is estimated to witness a 4.7% of CAGR during the historic forecast period that ended in 2019 and is valued at USD 3.93 billion by the end of the historic forecast period. The Agricultural Packaging Market size is expected to be valued at USD 5.02 billion by 2028 at a CAGR of 5.5%. The growing need for agricultural packaging stems from a desire to improve supply networks by decreasing food waste. Due to the increased demand for flexible packaging, plastic packaging is affecting market growth on consumer preference and hence, the attributions are rising during the ongoing forecast period that will be ending in 2028.
The Agricultural packaging market was also somehow affected by the pandemic COVID 19 but many countries declared a surplus for the agricultural industry during the COVID pandemic to reinforce the sector's storage and supply chain, which includes packaging. For example, the Indian government has announced a surplus of INR 1 lakh crore for agricultural infrastructure. All of these will help the market recoup well after epidemic.
However, One of the primary reasons driving the market's growth is tremendous growth in the agricultural business, as well as increased global commerce of agricultural products. Because of the world's growing population and rising demand for food, agricultural packaging technologies are increasingly being used to carry harvest shipments securely across distinct areas of the globe.
The competitive players for the market are as follows:
Agricultural packaging is a relatively saturated market. To create a lasting competitive advantage, market players are innovating their design, technology, and applications. They're also pursuing competitive strategies including collaborations, expansions, and offers.
Amcor plc teamed up with Espoma Organic, a lawn and garden company, to develop sustainable packaging and introduce a new bio-based polymer package in the historic forecast period. In this scenario, the polyethylene (PE) film comprises 25% bio-based material generated from sugar cane.
Mondi, a multinational packaging and paper company, has completed the installation of a new state-of-the-art paper sack converting machine at its Nyiregyhaza, Hungary, facility. The machine will enable the business to start a new line of paper sacks for food packing, with a capacity of more than 130 million sacks per year.
Because of the global expansion of the e-commerce sector, the need for agricultural packaging is continually rising. People nowadays prefer online shopping and want more product protection, which might contribute to the market's growth throughout the forecast period. Pest infestations are rising, driving demand for various crop protection chemicals such as insecticides and fertilizers, both of which are harmful. As a result, they require improved packaging to decrease risk when handling, storing, and shipping these agrochemicals, driving up demand for agricultural packaging solutions for agrochemicals to prolong the shelf life.
Due to the increasing awareness of the waste of agricultural products and the deterioration of food supplies, which are essential driving reasons for agricultural packaging. Furthermore, rising population in countries like China and India, as well as enormous pressure on food production, has resulted in a high need for efficient and cost-effective agricultural packaging, which might be another factor driving market growth over the projection period.
The inconsistency in raw material prices, as well as the regeneration of old and rejected packaging materials, are the central concerns restraining the growth of the agricultural packaging market. Petroleum and crude oil, for example, are used to make plastics. The sector faces a huge issue in balancing the pricing of packaging products owing to the increased volatility of oil prices. Due to the entrapment of harmful chemicals inside agrochemical packaging, the regeneration of packaging waste has been a barrier across the industrial packaging industry, and even more so for agrochemical packaging.
Agriculture is the world's most globalized industry. Packaging for the agricultural business will aid in the preservation and protection of food, as a substantial portion of food is transported thousands of kilometers and the majority of the food is wasted due to incorrect handling, such as inadequate storing and packaging. They are packaged in such a way that the product's shelf life is extended and the freshness of the product is maintained. Agricultural packing aids in the preservation of agricultural products' original qualities while they are being boxed and delivered.
Study Objectives
The Agricultural Packaging material market has been bifurcated into various segments that will help the market to witness the highest CAGR during the forecast period. The market has been segmented based on the following:
Based on material, the market has been segmented as follows:
Based on Product, the market has been segmented as follows:
Based on Barrier Strength, the market has been segmented as follows:
Based on application, the market has been segmented as follows:
Intended Audience
Geographically, Asia-Pacific is predicted to be the largest market in the worldwide agricultural packaging industry, with the greatest CAGR expected over the forecast period. One of the key factors for the expansion of the agricultural packaging industry in this region is the increased need for food, which is a result of the region's rapid population growth. With the rise of urbanization in emerging countries, the market for agricultural packaging is rising. Because the export and import of fresh fruits, vegetables, and other grains are increasing, the agricultural packaging business is expanding rapidly. The fastest-growing market could be due to the increased demand for seeds in China and India.
In the agricultural packaging industry, Asia Pacific is expected to have the greatest market share, followed by North America over the forecasted period. Growing agrochemical trade opportunities around the world, particularly in countries like China, India, the United States, and Canada, are important drivers driving these regions' rapid growth. Agricultural packaging for fertilizers is predicted to enhance Europe's development rate, as the region's economy has been stifled by increasing rules on chemical pesticide use and maximum residue limits.
Recent Developments
Report Overview
The Agricultural Packaging market report has been prepared after conducting a significant and in-depth analysis of the market that aims at achieving the targets during the ongoing forecast period that will be ending in 2028. The market report has emphasized all the factors relevant to the growth of the market. The report also emphasizes increasing the shelf life of the product, facilitating branding and food labeling, and controlling temperatures within the packaging.
Report Attribute/Metric | Details |
---|---|
Market Size | 2030 : Significant value |
CAGR | 4.7%CAGR (2022-2030) |
Base Year | 2021 |
Forecast Period |  2022 to 2030 |
Historical Data | 2019Â &Â 2020 |
Forecast Units | Value (USD Million) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | Material , Product, Barrier Strength and Application |
Geographies Covered | North America, Europe, Asia-Pacific, and Rest of the World (RoW) |
Key Vendors | ondi (Austria), H.B. Fuller Company (US),Anderson Packaging Inc (US), Sonoco Products Company (US), LC Packaging (The Netherlands), Atlantic Packaging (US), RM CONVERTERS (India), Flex-Pack (US),Packaging Corporation of America (US), NNZ Group (Netherlands), ProAmpac (US), Greif (US), Novolex (The US). |
Key Market Opportunities | New product launches and R&D Amongst major key Players |
Key Market Drivers |
|
Frequently Asked Questions (FAQ) :
The market is expected to grow at a CAGR of 5.5% by the end of the forecast period in 2028.
The agriculture packaging market can secure a decent value by 2030.
ProAmpac (US), NNZ Group (Netherlands), Greif (US), and Novolex (The US) are some reputed names in the agriculture packaging market.
The key market drivers followed by players are the wastage of agro-based products and the depletion of food products.
North America agriculture packaging market growth can spur as pouches demand surge.