AdBlue Market Research Report - Forecast to 2027

AdBlue Market, By Type (Packaging, Equipment, Can, Tank, Drums, Pistol, Container, Pump), By Application (Railway, Commercial Vehicle), By Method (SCR, EGR, Post-combustion) - Forecast 2027 

ID: MRFR/CnM/0306-CR | February 2021 | Region: Global | 124 pages

AdBlue Market Overview

Global AdBlue Market is expected to witness substantial growth over the review period.

COVID-19 Analysis

The market had huge disruption globally with COVID-19, since the consumption of diesel collapse, movement of goods drastically reduced, consumers in lockdown mode, and the retail, transport, hospitality industries witnessed a fall. Thus, the coronavirus has definitely had an impact on the global AdBlue market. AdBlue is consumed when vehicles are running. So, less freight activity implies lower diesel consumption leads to lower AdBlue consumption. As for the business models, the key players have been looking at ways to reduce freight activity on a very short-term basis to then understand the impact this sharp reduction in Demand has had on AdBlue volumes. There's low data available on diesel consumption across several countries. So, market players started looking at Chinese data to see how that market was affected earlier in 2020 and then had an exercise of understanding how that could be replicated to other regions, where the lockdowns came a few months later. In the U.S. fertilizer demand for urea is relatively unaffected by the COVID-19 outbreak. a shift by producers from DEF production towards fertilizer-grade urea production and that will just reinforce any supply issues. Market leaders are also observing increased volumes of jugs and cans in the U.S. and Europe. During the initial lockdown phase, the consumers focused to get some extra supply, stockpiling, or get some backup supply due to inaccess to products in the future. Nevertheless, numerous players have reported that their sales of packaged products have risen.

Competitive Landscape

Major players have acquired numerous tactics to build a large customer base in the industry, such as acquisitions, alliances, cooperation, joint ventures, collaborations, extensions, and new product releases.

In order to minimise equipment costs and fund research programmes with the help of comprehensive multi-sensor technologies, Bosch, one of the most esteemed automotive companies, is developing intelligent sensor systems. In North America, it is also aiming to expand due to its increasing automotive economy.

  • Shell

  • BASF

  • Bosch

  • Daimler AG

  • Fiat group automobiles

  • Nissan chemical

  • Komatsu

  • Kruse Automotive

  • Alchem AG

  • Mitsui Chemical

  • Yara

Market Dynamics


Growing Demand from agriculture sector to Drive Market Growth

The factors driving the growth of the AdBlue market are improving infrastructure, rapid industrialization, and a rise in Demand for heavy duty vehicles. In addition, the low cost of production is another factor leading to business growth. Furthermore, the rise in the Demand for AdBlue for use in agricultural machinery, such as tractors, pumps and harvesters, is also driving market growth.


Growing investment in R&D activities to Create Growth Avenues for Market Players

In addition, the use of AdBlue to reduce the emission of toxic gases is projected to have profitable business opportunities over the forecast period. 


Lack of Stringent Regulations to Impede Market Growth

The constraint factors for the AdBlue market are the disinclination of individuals to instal SCR and the entire diesel exhaust fluid tank system due to high prices. Furthermore, the lack of stringent emissions regulation requirements in underdeveloped or emerging countries also limits the development of the AdBlue market.

Segmental Analysis

By Type

The packaging segment is expected to witnessed the highest demand over the review period. The packaging sector is witnessing major expansion, product innovations  and that is contributing to the growth of the segment.

By Usage Method

The post combustion segment is poised to dominate the market share over the forecast period because of the growing adoption of SCR. Harmful nitrogen oxides are converted to harmless nitrogen and water by the SCR catalytic converter. It is also used in heavy vehicles, such as lorries, taxis, and railways, thus pushing development in the industry.

By Application

The Demand is expected to lead the category of cars and motor vehicles during the review period. Several regulations have been introduced by the government of different countries to curb emissions from passenger vehicles, paving the way for the development of the diesel exhaust fluid industry in the sector of passenger cars.

Regional Analysis

Germany to Drive Europe Market

Europe leads the global AdBlue industry, led by Asia-Pacific, owing to higher use of heavy, medium and light duty on-road vehicles, passenger cars and non-road mobile machineries industries, such as agriculture, manufacturing, forestry and mining equipment. The use of AdBlue in the region's vehicles is also motivated by the changes needed in air quality for the benefit of public health and the environment.

APAC to Witness the Fastest Growth

Due to the urbanisation, the awareness of the adverse effects of fuel combustion on the atmosphere and government policies to promote the development of the automotive industry, Asia-Pacific is the developing area in the global AdBlue market. During the projected era, Asia-Pacific is projected to rise at the fastest pace due to an increase in government policies to promote the development of the automobile industry, to raise awareness of the adverse effects of fuel combustion on the atmosphere and to increase urbanisation. China and Japan are the leading nations in the Asia-Pacific region since, with the aid of modern and emerging strategies and stringent government-imposed regulations, China is changing and developing its technological skills. The main dependency of urea in India is due to the import of phosphate and nitrogen. This reliance would lead to a rise in the Demand for urea, which will indirectly drive the growth of diesel exhaust fluid market. 

Urea Demand to Drive North America Growth

The most important rise in nitrogen potential in the coming years has been seen in North America. In terms of nitrogen use, North America is one of the most significant markets over the review period. This rise in nitrogen consumption has contributed to higher Demand for urea, which would drive the market for diesel exhaust fluids. North America relies predominantly on imports of nitrogen, which is the reason why the Demand is projected to rise during the forecast period. This nitrogen dependence would lead to a rising intake of urea, which will drive the AdBlue market.

Recent Development

May 2020: AdBlue manufacturer Yara selected Suttons Tankers to distribute its Air1 product from sites in Scunthorpe, Immingham, Tilbury, Widnes and Gretna. For their fleet, this new alliance with Suttons sees a drop in mileage. Not only does this lower costs, but it also increases consumer experience and has a favourable effect on their carbon footprint.

April 2020: AST Plastic Containers, a North Wales-based plastic bottle maker, secured a deal with AdBlue, an exhaust fluid intended to reduce the toxic emissions of nitrogen oxide (NOx) from diesel cars, for its 10 litre jerry cans. The 10 litre jerrycans of AST are built with an incorporated flexible spout contained inside the side wall of the container to enable the AdBlue tank of a vehicle to be quickly topped up.

Report Overview

The study report is a systematic analysis of the growth trajectory of the global fibre optic sensor market in terms of present, historical, and future prospects. It provides an assessment of the factors that are likely to influence the development of the industry and the research analysis has also reported the key trends. The publication includes guides to mergers and acquisitions, R&D ventures, licencing information, and partnerships.

By Types

  • Packaging (Packets, containers, Cans, and Drums)

  • Equipment (Filling equipment, Tanks, Pumps, Pistols, and Adaptors)

  • Others

By Usage Method

  • Pre combustion (Inter cooling, Swirl, and reduction of oil consumption)

  • Post-combustion (SCR, Particulates filters, EGR)

  • Others

By Applications

  • Commercial vehicles

  • Non-road mobile machines

  • Cars and passenger vehicles

  • Railways

  • Others

Report Scope:
Report Attribute/Metric Details
  Market Size   2027: Significant value
  CAGR   2016–2027: Substantial CAGR
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, By Application, By Method
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Shell, BASF, Bosch, Daimler AG, Fiat group automobiles, Nissan chemical, Komatsu, Kruse Automotive, Alchem AG, Mitsui Chemical, Yara
  Key Market Opportunities   The use of AdBlue to reduce the emission of toxic gases is projected to have profitable business opportunities over the forecast period.
  Key Market Drivers

  • Improving infrastructure
  • Rapid industrialization
  • A rise in Demand for heavy duty vehicles

  • Frequently Asked Questions (FAQ) :

    Ad blue is a solution of 30% urea, 60% deionized water, and other ingredients.

    The major driver for the ad blue market is the cleaner burning of diesel fuel brought about by the introduction of ad blue.

    Major applications of ad blue include commercial vehicles, non-road mobile machines, cars and passenger vehicles, railways, and others.

    Europe is the dominant regional market for ad blue, followed by Asia Pacific.

    Major players in the ad blue market include Yara, Fiat Group Automobiles, Nissan Chemical, Alchem AG, BASF, and Bosch.