AdBlue Market Research Report - Forecast to 2030

AdBlue Market, By Type (Packaging, Equipment, Can, Tank, Drums, Pistol, Container, Pump), By Application (Railway, Commercial Vehicle), By Method (SCR, EGR, Post-combustion) - Forecast 2030 

ID: MRFR/CnM/0306-CR | 124 Pages | Published By Anshula Mandaokar on February 2021         

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AdBlue Market

Adblue Market is projected to be worth USD 38 Billion by 2030, registering a CAGR of 5.9% during the forecast period (2022 - 2030), The market was valued at USD 27.55 billion in 2021.

By Type Packaging Equipment Can Tank Drums Pistol Container Pump
By Application Railway Commercial Vehicle
By Method SCR EGR Post-combustion
Key Players
Companies Profiled   Shell   Bosch   Nissan chemical   Mitsui Chemical   Daimler AG   BASF   Fiat group automobiles   Kruse Automotive   Komatsu   Alchem AG   Yara
Market Driving Forces   Improving infrastructure   Rapid industrialization   A rise in Demand for heavy duty vehicles
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AdBlue Market Overview

Adblue Market is projected to be worth USD 38 Billion by 2030, registering a CAGR of 5.9% during the forecast period (2022 - 2030), The market was valued at USD 27.55 billion in 2021.

AdBlue is also known as Diesel Exhaust Fluid that helps to bring down the level of air pollution that is caused by the use of diesel engines. It is also known as ARLA 32 or AUS 32 and is as sold as AdBlue. AdBlue can also be described as an aqueous urea solution that contains 67.5% deionized water and 32.5% urea. The main reason for the bolstered demand as a part of the AdBlue market can result in the rise in strict NOx emission policies for commercial off-road engines and trucks. The fact that engine developers are installing and developing embedded selective catalytic reduction technology in their vehicles is likely to present the market with excellent attributes during the forecast period.

COVID 19 Analysis

The AdBlue market has been a part of the major havoc and disruption that has been caused on a worldwide scale because of the outbreak of the coronavirus pandemic. The lockdown that had been imposed by the global governments across the world has created a major and deep impact on the functioning of the retail sector, travel and tourism, and the hospitality industry on a global basis. There were fewer freight activities and international travel which deteriorated the condition of the AdBlue market size even more. The main reason behind this is the consumption of AdBlue while the vehicle’s running cannot be compromised upon. There was a sharp reduction of the market products and services and the low data availability on diesel consumption across various countries. The market players have begun looking for Chinese Data to make an understanding of the effects of the pandemic on the market in 2020.

The global market players had an exercise of understanding the availability of replicas in the global regions. In the US region, as a part of the global AdBlue market size, the fertilizer demand was unaffected resulting in increased demand and sale for the packaged products that have arisen during the forecast period. The increased funds and investment also has great opportunities for the global market in-store.

Competitive Landscape

The rising degree of competition in the AdBlue market is a result of the recent developments undertaken by the following market players:

  • Shell

  • Bosch

  • Nissan chemical

  • Mitsui Chemical

  • Daimler AG

  • BASF

  • Fiat group automobiles

  • Kruse Automotive

  • Komatsu

  • Alchem AG

  • Yara

Market Dynamics


There has been a huge growth for the Adblue market share in the agricultural sector which is all set to rise the demand for the market during the forecast period. The factors that are driving the growth of the AdBlue market are the improved degree of infrastructure, rapid growth, and expansion of industrialization, alongside a rise in demand for heavy-duty vehicles. In addition, there has been a low cost of production that is another factor that is restraining the leading factors for business growth during the forecast period of 2022-2030.


There are stringent market regulations regarding the disinclination of individuals regarding the installation of SCR along with the entire diesel exhausting fluid tank system because of the rising prices. Also, there has been a constant lack of stringent emission regulation requirements in majorly the underdeveloped and emerging countries that are limiting the AdBlue market value during the period that will be ending in 2030.

Technology Analysis

The substantial growth in the demand for the market products and services for the smooth functioning of the agricultural industry like machines, pumps, harvesters, tractors, and others is likely to provide the market with excellent growth strategies and stances to dwell upon during the forecast period. Also, the rising use and employment of technological factors are pushing for an elaborated use of AdBlue. It is known to help in the emission of toxic gases that are projected to present the global market with profitable business opportunities during the forecast period that will be ending in 2030.

Study Objectives

  • The global market report deems to have and develop a market understanding of the factors that will create growth and expansion opportunities followed by the possible factors that will develop as challenges for the market on the way. The report also helps to discuss the basis on which the industry experts have given their predictions for the CAGR growth and market revenue.

  • The market report aims to analyze the basis of the market segmentation and understand the potential of the segments to satisfy the rising needs of the target audience and expand the customer base.

  • The global market also helps to draw a competitive graph amongst the functional players of the market and helps to have an idea about the recent developments.

Segment Overview

The AdBlue market has been segmented as follows:

By Type

The packaging segment of the AdBlue market is expected to witness the highest demand over the review period ending in 2030. The packaging sector is witnessing a major degree of expansion, and product innovations that are contributing to the growth of the segment, especially during the forecast period.

By Usage Method

The post-combustion segment is likely to dominate the market share over the forecast period owing to the growing adoption of SCR. Harmful nitrogen oxides are converted into harmless nitrogen and water with the help of the SCR catalytic converter. It is also used in heavy vehicles, like lorries, taxis, and railways, thus pushing development in the industry.

By Application

The demand is expected to be the maximum for cars and motor vehicles during the forecast period. Several regulations have been introduced by the global governments to curb emissions from passenger vehicles, paving the way for the huge development of the diesel exhaust fluid industry for passenger cars.

Regional Analysis

Due to the rising degree of urbanization, the awareness of the adverse effects of fuel combustion on the atmosphere alongside the government policies is likely to promote the development of the automotive industry, and hence, the Asian-Pacific region is expected to dominate the global AdBlue market growth. During the ongoing forecast period, the Asian-Pacific region is projected to rise at a good pace due to the increase in government policies that help in the promotion and development of the automobile industry.

Recent Development

November, 2022: OMV Petrom started the local production of AdBlue, following an investment of approximately EUR 800.000

AdBlue usage reduces nitrogen oxide emissions from diesel engines by up to 90%
OMV Petrom, the largest integrated energy company in South-Eastern Europe, has begun production of AdBlue, an essential product for reducing emissions of diesel engines. In the first phase, AdBlue will be sold in OMV and Petrom filling stations and starting next year it will be also sold in other networks.

The company thus meets the growing demand for this product, amid the increase in the number of commercial vehicles in Romania.

Radu Căprău, Member of the Directorate responsible for Refining & Marketing: "The start of AdBlue production was a priority for us as we expect the demand for this product to increase. We expect the demand for AdBlue in the Romanian market will increase by over 30% by 2027 compared to this year, to a level of about 130 million liters."

AdBlue is a standard product used for modern diesel engines. It is composed of about 1/3 urea and 2/3 demineralized water. The new production capacity is located in the south of Bucharest, and the investments necessary for the project amounted to approximately EUR 800.000.

December 2021:
Brisbane chemical manufacturer Incitec Pivot Limited has announced an agreement with the Australian Government to ramp up urea production and shore-up the country’s dwindling stockpile of diesel vehicle additive AdBlue.

Energy Minister Angus Taylor announced today the loftily named AdBlue Taskforce had reached agreement with the company to boost its local production and storage of Technical Grade Granular Urea (TGU), an ingredient in the additive that reduces nitrous oxide particles.

The taskforce is interestingly enough led by Chair of Manufacturing Australia and former Incitec Pivot CEO James Fazzino, along with former Chairman and CEO of The Dow Chemical Company Andrew Liveris, and Australia’s Chief Scientist Dr Cathy Foley.

Incitec Pivot will now be in a position to supply quantities needed by current suppliers, Minister Taylor’s office said, adding it would by extension make the local supply chain more resilient, and give the logistics industry some desperately needed supply certainty.

October 2021- DGL Group has announced the acquisition of a Queensland-based company, the biggest Australian AdBlue manufacturer, AUSblue. AdBlue is an automotive fluid product infused from an individual small tank into a vehicle’s exhaust system automatically to help reduce nitrogen oxide emissions. It is a mixture of deionized water and urea. The CEO and managing director of DGL group refused any suggestion that AUSblue, bought in a deal worth over USD9 million including cash and shares, might be surpassed by the electric vehicle transition regardless of the hysteria about electric vehicle pioneer Tesla and its founder Elon Musk.

December 2021- Bharat Petroleum Corporation Limited announced the launch of Diesel Exhaust Fluid dispensers 5 MAK AdBlue at Energy Stations in Bhubaneswar, Paradeep, Dhenkanal, and Talcher in Odisha. Head (Retail) East, Eastern Region, Debashis Naik, inaugurated these plants from Bhubaneswar. MAK AdBlue is used in vehicles with Selective Catalytic Reduction technology to lower the harmful gases from being emitted into the atmosphere.

January 2021: Stamicarbon participated in INITIATE/innovative industrial transformation of the steel and chemical industries of Europe project, wherein the key objective is to achieve environmental targets to cut down the massive toxic footprint generated during urea production. The project’s short-term aim focuses on site-specific pre-FEED to produce urea grade ideal for AdBlue and liquid fertilizers at 150 tpd capacity of urea.

May 2020: AdBlue manufacturer Yara selected Suttons Tankers to distribute its Air1 product from sites in Scunthorpe, Immingham, Tilbury, Widnes and Gretna. For their fleet, this new alliance with Suttons sees a drop in mileage. Not only does this lower costs, but it also increases consumer experience and has a favourable effect on their carbon footprint.

April 2020: AST Plastic Containers, a North Wales-based plastic bottle maker, secured a deal with AdBlue, an exhaust fluid intended to reduce the toxic emissions of nitrogen oxide (NOx) from diesel cars, for its 10 litre jerry cans. The 10 litre jerrycans of AST are built with an incorporated flexible spout contained inside the side wall of the container to enable the AdBlue tank of a vehicle to be quickly topped up.

December 2020: GreenChem, one of Europe’s biggest AdBlue developers and distributors, has installed 249 dual units in various service stations in Spain. The company’s primary focus is on installing dual bulk AdBlue supply equipment for light as well as heavy vehicles, and has over 20 AdBlue manufacturing units Europe along with Brazil.

Report Overview

The AdBlue global market covers the functioning and the growth aspects that the market is functioning during the forecast period of 2022-2030. The global market discusses the market from the following aspects:

  • Market Overview

  • COVID 19 Analysis

  • Market Dynamics

  • Technology Analysis

  • Segment Overview

  • Regional Analysis

  • Competitive Landscape

  • Recent Developments

The AdBlue market report helps the potential market buyers and investors to have a deep understanding of the market functioning that is being undertaken for the forecast period of 2021-2028. The global market report also underlines the recent developments that have been undertaken by the industry players in the global industry premises.

Report Scope:

Report Attribute/Metric Details
  Market Size   2030: USD 38 Billion
  CAGR   5.9% (2022–2030)
  Base Year   2021
  Forecast Period   2022 to 2030
  Historical Data   2019 & 2020
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Type, By Application, By Method
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Shell, BASF, Bosch, Daimler AG, Fiat group automobiles, Nissan chemical, Komatsu, Kruse Automotive, Alchem AG, Mitsui Chemical, Yara
  Key Market Opportunities   The use of AdBlue to reduce the emission of toxic gases is projected to have profitable business opportunities over the forecast period.
  Key Market Drivers

  • Improving infrastructure
  • Rapid industrialization
  • A rise in Demand for heavy duty vehicles

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    Frequently Asked Questions (FAQ) :

    Ad blue is a solution of 30% urea, 60% deionized water, and other ingredients.

    The major driver for the ad blue market is the cleaner burning of diesel fuel brought about by the introduction of ad blue.

    Major applications of ad blue include commercial vehicles, non-road mobile machines, cars and passenger vehicles, railways, and others.

    Europe is the dominant regional market for ad blue, followed by Asia Pacific.

    Major players in the ad blue market include Yara, Fiat Group Automobiles, Nissan Chemical, Alchem AG, BASF, and Bosch.