Market Research Future (MRFR) has published a cooked research report on the “TV Analytics Market ” that contains information from 2018 to 2030 The TV Analytics Market is estimated to register a CAGR of 17.80% during the forecast period of 2023 to 2030
MRFR recognizes the following companies as the key players in the global TV Analytics Market — TV Analytics Market are Amobee, Inc., Alphonso, Inc., Realytics, BrightLine Partners LLC, Blix, Conviva AB, Sorenson Media, Edgeware AB, Adobe Systems, Inc., iSpot.tv, Inc., NicePeopleAtWork (NPAW), and Viaccess and Viaccess-Orca.
The global TV Analytics Market is accounted to register a CAGR of 17.80% during the forecast period and is estimated to reach USD 11.32 Billion by 2030
The TV analytics market refers to the collection, measurement, analysis, and interpretation of data related to television viewership and audience behavior. It involves the use of advanced analytics tools and techniques to gain insights into TV viewership patterns, advertising effectiveness, content performance, and audience demographics.
The global TV Analytics Market has been segmented based component, deployment mode, application, and transmission type
Based on components, the global TV analytics market is bifurcated into software and services. The services segment is the highest contributor to the market and is expected to grow at healthy CAGR during the forecast period as analytical solutions have become an integral part of business processes. The software segment is expected to witness a higher CAGR owing to the rising number of connected devices is boosting the demand for personalized content delivered across multiple distribution channels and devices for the viewers.
Based on the deployment model, the global TV analytics market is bifurcated into on-premise and cloud. The on-premise segment is the highest contributor to the market and is expected to grow healthy CAGR during the forecast period. The configuration of the equipment and cabling infrastructure for on-premise solutions for OTT platforms tends to be relatively cost-effective. Additionally, this model gives viewers the power to select the kind of content, giving them more control. Upgrading and maintaining on-premise solutions is ongoing.
Based on application, the global TV analytics market is bifurcated into advertising, competitive intelligence, content management & broadcasting, content development, and audience forecasting. The advertising segment is the highest contributor to the market and is expected to grow at healthy CAGR during the forecast period. TV advertisements are effective at reaching a larger audience, so continuous monitoring is necessary to gather every bit of information about how the advertisement is performing.
The global TV Analytics Market, based on region, has been divided into North America, Europe, Asia-Pacific, and LAMEA. North America region is the highest contributor to the market and is expected to grow at healthy CAGR during the forecast period due to the viewers' preference for digital originals offered through several streaming platforms such as YouTube, Hulu, and Netflix, among others.
Europe is expected to witness dynamic growth in the TV analytics market during the forecast period, owing to the direct-to-consumer (DTC) and business-to-business (B2B) brands primarily focusing on investments to drive the growth of performance-driven TV advertising.
Asia-Pacific is expected to witness significant growth in the TV analytics market during the forecast period due to the rapid adoption of digitalization and flexible economic conditions. Moreover, the increasing customer base inclining toward global content fuels the growth of OTT providers such as HotStar, Netflix, Amazon Prime Video, and others. Besides, developments in the field of advanced analytics enable better decision-making.
The LAMEA region is expected to witness moderate growth in the global TV analytics market during the forecast period. For instance, according to Parrot Analytics, Latin America is the frontrunner in the TV industry, with the presence of local content producers across several countries in the region.
Key Findings of the Study